The Supercar cometh.
Unlike other major European markets, France did not particularly enjoy a love affair with the two-door bodystyle and by consequence, for sound commercial reasons, few mainstream French carmakers saw fit to offer one throughout the 1950s and 60s[1]. It was therefore not at all surprising that Renault CEO, Pierre Dreyfus and his marketing heads were initially dubious about the sales prospects for the new Renault 5’s two-door-with-a-tailgate style. The level of commercial risk was, not to exaggerate matters, enormous.
Misgivings were not only expressed within Billancourt itself however, Renault’s dealer representatives vehemently agitated against the two-door body style when the Cinq was previewed to them prior to launch. In fact, they wrote it off entirely, baldly stating that only commercial operators would Continue reading “Voiture à Vivre [Part Two]”
Driven To Write 