Words have an effect, according to an old saying.
Journalist Richard Bremner’s ‘Parting Shot’ article on the Volvo 480 in the September 1995 issue of Car magazine is worth another look. I am revisiting it following my sighting of this late example of the car when in Dublin recently. It’s not a car one sees often. Volvo made just shy of 80,000 of them during a nine-year production run, beginning in 1986. Whenever I observe a 480, I think of my first impressions of one I spotted outside the Shelbourne Hotel (good) and Bremner’s caustic words (less good).
The irritating fact is that Bremner’s flippant goodbye to the 480 cast an unwanted pall over what is really an interesting, appealing and notable bit of design work. Volvo considered the design good enough to remind customers they should Continue reading “One Beermat, a Coat and a Brass Key (Worn).”