Ciao Bambino! [Part One]

A matter of perspective.

Small, or far away? Image: FIAT Auto via the author.

It’s not you or me, or Fiat who will decide whether the 126 is a good car. History will make that decision.” These words were spoken, no doubt through clenched teeth by FIAT’s UK representative to Car magazine journalist, Ian Fraser in the wake of the UK imprint’s assessment of the new for ’72 Fiat 126. The Italian carmaker’s displeasure at Fraser’s trenchant review can be gauged by its reaction – FIAT UK pulling their advertising and banning Car’s staff writers from forthcoming press junkets.

The issue, if you could call it that, was one of perception. By 1972 Fiat was viewed as a progressive manufacturer of some of Europe’s most up to date motor cars, with a reputation for fine engineering and superior dynamic characteristics. By contrast, the 126, in Car’s estimation at least, was dismissed as a throwback to the 1950s. But it should behove us to first Continue reading “Ciao Bambino! [Part One]”