The Accidental E-Type [Part One]

The E’s ‘pointless’ swansong.

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The more advanced students of Jaguar lore will by now have recognised that a good many of the most well-loved cars from Browns Lane were at best, incidental, if not wholly accidental in conception. Similarly, when it came to the subject of mid or late-life facelifts, not only were they predominantly of a reactive nature, but rare indeed was the aesthetic revision that amounted to a palpable improvement. But while it might be considered a little provocative to describe the Series 3 E-Type as being accidental, it would hardly be inaccurate to suggest that it was unplanned.

While Sir William Lyons ran Jaguar in his benignly autocratic style, product planning was also somewhat reactive in nature, largely informed by the ever-shifting vagaries of the US market, a case in point being the Autumn 1968 refresh of the E-Type, the series 2. Beyond this, the intention was to Continue reading ” The Accidental E-Type [Part One]”