Untamed Soul

Where Bronco began…

Image: Motor1

During the Second World War, the Ford Motor Company built tens of thousands of Willys Jeeps under licence for the war effort, yet it was almost twenty years from the cessation of hostilities before Dearborn created an offroad lifestyle vehicle of their own, one which has more recently undergone something of a re-birth.

During the early ’60s, and somewhat belatedly spotting a potential market for a vehicle equally adept on, or off-road, the blue oval surveyed Jeep and International Harvester Scout customers. The revelation that these rivals suffered from “poor comfort and ride with harsh noise and vibration problems” led to a product planning committee memo dating from October 1963, code named Bronco. Seven days later, another memo, this time entitled GOAT (Goes Over Any Terrain), was distributed, leading those in the know to Continue reading “Untamed Soul”