The lesser-known Argentinian Farina variations.
The car you see before you here today is likely to be, for many at least, an unfamiliar member of the BMC Farina family, but it was a unique and interesting variation in its own right. Its story begins with one of Argentina’s greatest and most revered industrialists, an Italian immigrant named Torcuato di Tella (1892–1948), who had disembarked in Buenos Aires with his parents in 1895. At just eighteen years of age, di Tella developed and produced a dough-mixing machine which became very popular with bakeries across the country.
Before long, di Tella had extended his range of products to include gasoline pumps, refrigerators, washing machines and other household appliances, but S.I.A.M., the name of the manufacturing company he established in 1911, paid tribute to the product started it all: it is an acronym for ‘Sección Industrial Amasadoras Mecánicas’ or, in English, ‘Bread Making Machine Industries’. Continue reading “The Many Faces of Flour”
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