19 Jun 2022 – Driven To Write

Take My Hand and Let’s Walk Down Church Hill

Automotive design research can veer sharply between the obvious and the obscure.

A warm-coloured Ford C-Max seen recently in Nordrhein-Westfalen, Germany. All images: the author.

What would a lay-person get from this recent bit of research? Its title is ‘Identifying sequence maps or locus to represent the genetic structure or genome standard of styling DNA in automotive design’. Ideally an academic article title is supposed to clearly state what the text deals with. That then makes the reader feel unstoppably compelled to put down whatever they are doing and just run to Continue reading “Take My Hand and Let’s Walk Down Church Hill”

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