Of Dali’s car, peppermills and ice cubes.
Filing the coffers is the name of the automotive game, be it through finance incentives, software investment or the plain shifting of tin. Of course, entrepreneurial spirit lies strong within the field – new avenues to pursue, lucrative boulevards to not only build but furnish, to the delights of old and potential customers alike. These can take many forms, especially when one combines celebrity and the historical record.
When one is a self-described (and wealthy) genius, allowances can curve toward the over exaggerated. Take the moustached dreamscape decorator, Salvador Dali. A marketers dream, then as now, the artist never drove a car, yet became absorbed by the American luxury only Cadillac could deliver.
Not obsessed with the motorcar per-se, for Dali, the looks of the car either dismayed or delighted – the technicalities were of no concern. Having had a great deal of success with the de Luxe, General Motors, on asking for Dali’s input, received his request to Continue reading “Avida Dollars”