Cab-Forward was the design buzz-word of the mid-’90s. It didn’t age well.
This sideways view of the JA-Series was originally published on DTW in December 2014.
This car has two claims to our attention today. The first is that in the cold light of day, it is hard to believe this car and its almost identical stable-mates were once nominated on Car & Driver’s 10 best list. I was not aware of this at the time. The second reason I am drawn to it is because it was the first car I was ever paid to review. I wrote 1,000 words and saw the editor chop out 200 of them, more or less killing the nuances of the text stone dead. I wanted to write a travelogue evoking the huge distances of the great American desert and a car review at the same time. It was never going to work.
Around 1995 I was in the middle of my penultimate American sojourn and, inspired by Car magazine’s gushing articles about a design renaissance at Chrysler, I insisted on renting one of these when I had the chance. The version I drove had the 2.5 litre Mitsubishi V6 engine which was almost certainly less coarse than the four-cylinder unit found in this example. That is all I remember about the car. The rest is a set of memories based on some photos I took at the various places I stopped (Death Valley and the Navajo desert).
Why were the automotive press so thrilled with this underwhelming and coarsely detailed vehicle? Its predecessors were the wholly dismal Dodge Spirit and company, re-skinned descendants of the Chrysler K-cars; I drove one of those too and can remember only the colour, the weather and the exact brand of cigar I smoked that day (Montesino).
Bearing in mind the outstanding mediocrity of these vehicles, the fact the cab-forward (JA platform) Dodge/Chryslers/Plymouths were average came as a huge surprise. That is why the press were amazed. And Tom Gale, who was head of Chrysler/Dodge styling did an incredible job of selling the non-existent advantages of cab-forward styling. Car magazine and I loved this. It was as if cancer had been cured and world peace made permanent.
These were the days when it was possible to treat the latest news in car design as if major breakthroughs were being made in society’s most pressing problems. It was also a time when I really liked American car design when it was reported in the UK. These days you would hardly know the US existed if you only read the UK automotive press.
Here we are now and the example shown in these images of Chrysler’s first not-very-bad car in two decades is on sale for €1,500. The dealer is keen to get rid of this vehicle. The ad informs us that the car will be sold with a full tank of petrol, which is worth about €60-80. And the car is not rusty and it has a nice interior, according to the two lines of text accompanying the ad. There is a rather poor photo of the dashboard and photos of only one side of the car. This is not compelling. Notice the rear seats have no central armrest.
I think that even at this very low price you would be wise to steer clear of this vehicle, both because of the car as designed and the state of the example we see here. The design has not worn well, especially in comparison to the Ford Mondeo, Honda Accord and Opel Vectra of the same period. While the cab-forward look did become quite common, the coarse detailing favoured by Chrysler did not.
I would suggest all the radii are a bit too big, making the car look as if it is made of shiny, waxy polyethylene which has been painted. And this example has 282,000 km on the clock. You can’t see those but you will see the interior fabric which is in the awkward transition period between being dated and having nostalgic charm. The car is about to enter the breakdown phase. Two decades and nearly 300,000 km is a lot to ask of a Detroit car from this period.
Mostly though this car serves as an example of the willingness of the automotive press to get dragged into the swirls of hyperbole generated by designers. Sure, it was better than the Dodge Spirit but not better than anything the Japanese were selling and miles off the pace compared to what Buick and Ford were offering for similar money.
As I mentioned elsewhere, these American cars of the recent past provide nothing characteristically good to appeal to us. They merely seem like bad copies of the rather bland vehicles that Europe and Japan were turning out. I’ll keep my €1500, thanks.
 And last.
Editor’s note: For some reason best known to themselves it appears that the Stratus, which was a Dodge in the US market, was rebadged Chrysler for European palates. In its home market, the Chrysler version went by Cirrus, while the Plymouth rejoiced under the Breeze moniker.