Editor’s note: A more condensed version of this article was originally published on May 6 2017.
The introduction of the Maserati Biturbo in the Autumn of 1981 came as something of a shock, both for marque aficionados and industry watchers alike; Maserati, une grande maison, as former Citroën President (and Maserati overseer), Pierre Bercot might have put it, was at the time more associated in the mind as purveyors of automotive exotica of the most rarefied variety, with a hitherto unsullied pedigree and bloodline second to none. Hence the advent of a compact sports saloon bearing the fabled Trident of Bologna appeared incongruent to some, a matter of profound embarrassment to others.
But there was little room for sentiment or much by way of respect for tradition in the mind of Alejandro de Tomaso as he moved heaven and earth during the late 1970s to first re-establish the Maserati business on a firmer commercial footing, while simultaneously, expunging every trace of double chevron influence from the Viale Ciro Menotti. A cultural revolution then, as much as it was a creative one. But today we must Continue reading “Via Biturbo”