14 Aug 2022 – Driven To Write

Reserved

The fifth generation Fiesta of 2002 was model of restraint.

2002 Ford Fiesta five door. Image: elutstyr.no

_{Editor’s note: First published on 13th December 2016, this piece is being re-run today to commemorate the 20th anniversary of the 5th generation Fiesta’s introduction.}

“It was designed to please the public, men and women alike, with those big headlamp eyes, and that smiling radiator mouth.” Those were the words of designer, Chris Bird. The project started in 1998 and is one of the unalloyed Bird Fords. The project bore the code B256 and featured a new floor pan for three variants: the five-door, the three door and the Fusion. At this point Chris Bird had replaced Claude Lobo^[1] as design director and wanted to put his mark on Ford.

Ford themselves seemed to be keen to Continue reading “Reserved”

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