In a three part series, Patrick le Quément speaks exclusively to DTW about the Ford Sierra’s troubled genesis.
All car designers set out to create beautiful objects, not simply for artistic reasons, but for commercial ones too. After all, a beautiful car is more than usually a successful one. But like success, beauty has many parents and midwives, whereas failure (and ugliness for that matter) is almost always an orphan.
Automotive design is a collaborative process, requiring no small measures of vision, craft, intelligence and determination, but in the final analysis, it requires a consensus; after all, no modern car design can be decided upon by a single individual. But with the cost of failure so high, the process can often appear as something more akin to an act of faith. Continue reading “Into the Vortex – Part One”