2 Nov 2022 – Driven To Write

Grand Horizons

A further lesson in design from Hyundai.

It has been stated with considerably greater authority^[1] than mine that the current automotive design centre of gravity no longer resides in Europe, the US, nor indeed (as yet at least), China. Car design’s True North now points inexorably towards South Korea. Several factors have contributed to this enviable state of affairs, not least an influx of senior European design talent to the Hyundai group over recent decades, but the end results are entirely their own and can now Continue reading “Grand Horizons”

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