Savannah Postcard (4)

On my first morning, a Sunday, I crept out of my lodgings and strolled around the grid-system streets of old Savannah.

1995-2000 Mercury Mystique in Savannah, Georgia.

This postcard concerns what resembles an alternate-reality Ford Mondeo, the Mercury Mystique which Ford USA sold from 1995 to 2000. Why did it exist? It looks perhaps like a rejected Mondeo proposal. What it is, is evidence of increasing rationalisation of the global Ford product range. The Mondeo upon which Ford based the Mercury Mystique was intended to drag Ford’s mid-sized offering into the front-drive world where its main enemy, the GM Cavalier/Ascona, had been thriving for some time. Continue reading “Savannah Postcard (4)”