Hercules’ Celestial Steed

A new star over Japan. 

Image: the author

Founded by Yataro Iwasaki in 1870, what was then named Mitsubishi Shokai would eventually grow into one of the largest and most diverse companies in Asia. Shipbuilding was the company’s initial field of business but, as time went by, diversification took place into activities such as mining of coal and precious metals, insurance, banking, aircraft production, real estate and, of course, automobiles.

The name Mitsubishi is made up of two words: ‘Mitsu’ meaning three in Japanese, and ‘Hishi’ which is a species of water chestnut. When these two words are combined, the ‘h’ of hishi is pronounced in Japanese as a ‘b’, hence Mitsubishi. The logo of the company was chosen by Yataro Iwasaki himself and combined the triple crest of the coat of arms belonging to the Tosa clan, Iwasaki’s ruler and employer before the Meiji restoration(1), and the Iwasaki family sign, which was three stacked diamond shapes. Continue reading “Hercules’ Celestial Steed”