Swedish Angle Iron (Part One)

Remembering the controversially styled Volvo 700 series.

Image: media.volvocars.com

The Volvo 100/200 series was an extraordinarily successful and enduring automobile. Careful nurturing and progressive development of the model enabled it to remain in production for over twenty-seven years, during which time it built up a loyal band of owners for whom no other car offered the same combination of practicality, durability and passive safety. Over its lifetime, a total of 4,125,325 cars found buyers, making it by far the most successful model in Volvo’s history.

By the late 1970’s however, Volvo realised that the architecture underpinning the 200 series was becoming somewhat outdated. Although launched in 1974, the 200 series was not an all-new model but a heavy makeover of the 1966 100 series. It was still more than acceptable for buyers who appreciated Volvo’s traditional strengths, but the company had ambitions to Continue reading “Swedish Angle Iron (Part One)”