21 Jan 2023 – Driven To Write

The Wild Man of Kvasiny

Not abominable – in fact really rather good. In praise of Yeti.

_{Editor’s note: This article first appeared on Driven to Write on 23 August 2019.}

The product planner’s art has never been a particularly easy one, even less so when one is dealing with a brand portfolio the size and scope of that of the VW Group. Nevertheless, during the immediate post-millennium at least, the individual business units contained within the sprawling Grouping were allowed to Continue reading “The Wild Man of Kvasiny”

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