Concluding the story of the Volvo 700/900 series.
With global sales of over 1.2 million, the Volvo 700 series was a highly successful car for its maker. However, by the late 1980s, it was beginning to look quite dated. This was a particular issue for the saloon, with its always controversial rear window / D-pillar treatment, which was a throwback to an early 1980s American styling trope. Sales began to suffer, especially in the UK and German markets.
Replacing the 700 series with an all-new model wasn’t an option, however. Volvo was committed to a switch to front- (or four-) wheel-drive for all its model ranges and to this end was undertaking its largest ever investment programme, called Project Galaxy. Launched in 1978, Project Galaxy continued for over a decade and cost a total of 15 billion Swedish Kroner (US $2.5 billion), making it the most expensive Swedish private-sector investment to that date. The first fruit of the project was the 1986 400 series, followed by the 1991 800 series.
With the company so heavily committed elsewhere, but still needing to extract further life from the 700 series, it was decided to Continue reading “Swedish Angle Iron (Part Three)”