Three may be a crowd, but what a mosh pit…
On seeing the three Genesis concept line up, my initial reaction stopped me in my tracks. I saw modernity, striking lines, a confidence so lacking in many a competitor, but also a lineage, a history – well almost. Regardless of the brand’s short lived UK presence, centred upon ‘That London’, these potential people movers embody for this author, on screen at least, desirability above all else.
In Genesis parlance, “A beauty of innovation visualised by design” is a bold enough statement I choose not to argue with. Not wanting to disparage their earlier attempts – the 2017 GV80, Essentia from 2018, the 2019 Mint or their initial 2016 New York – all were interesting but wide of the X mark.
‘The Hidden Hero’ could well be Sang Yup Lee’s username but is however the Genesis way of promoting their ultimate vision of Athletic Elegance. The hue on the X is inspired by Brazilian lagoons which form only during the rainy season and is named Lançóis Blue, favouring the robust athleticism nicely. The grille might upset some, though when on the move it lends a more Bentley-esque persuasion, along with a Crewe-resembling badge – your scribe still happy so far.
Remaining front – now off centre, yet continuing along the flanks – the headlamps, their correct allusion being to that of Go Faster Stripes. In defence of these, they are resolute; arresting; diametric; effective. The X has an elegant overall length, an abrupt but pleasing rear; the coalescing lines above the rear haunch, including the digital side mirrors of elfin slimness. Throw in those tasteful alloys, while you’re at it. Inside appears snug with its upcycled materials and floating centre console. “The beauty of white space,” appears mainly tan.
Other coupés sleep with resentment as we sashay over to the admittedly crass-sounding Speedium Coupé where Genesis pin their hopes that emotions will continue to drive us in the electric age. They also believe the Speedium, from now on renamed the Middle Son, contains more progressive elements over the X – let’s delve deeper.
For those ambivalent regarding the X grille, Middle Son deletes the 3D metal for a more bluff visage, the Go Faster Stripes now forming the company’s crest. Oranges and apples here. Both variants suit the methodology for this observer. Maybe the difference is colour. This being Middle Son from a very forward thinking family, daubing any old green on the bodywork simply won’t do. This is Inje Green, inspired by a Korean racetrack’s mountainous vegetation. As fetching as the Lançóis Blue, thank the Korean gods Genesis didn’t chose grey, black or silver.
In such a shade, Middle Son could be mistaken for a vehicle emanating from Gaydon. And whilst that brand teeters on both financial and reputational cliff edges, Middle Son wants nothing more but to tear down walls and fly. Tradition is fine but there’s little wrong with a resemblance of tradition with cohesive freshness. Side-on views hint at Panamera. Positive. Genesis are deliberate with their ‘anti-wedge’ streamlined looks, the parabolic front to rear line lending the car a classic look from seventy or more years back. Impressive.
Inside remains similar to X – why not save a little Korean Won, but we leave behind tan for Monterey Gold surrounding the Pinegrove Green seats, appearing black on screen. Primarily driver oriented controls, one leans more toward the X interior but this is purely through the hues alone.
Placing X and Middle Son together forms a tangled web of intrigue. Days, weeks even may pass before deciding on which to choose. But then comes the hammer blow: the Convertible X. That first impressions count is a given in this account. The Convertible is an achingly beautiful vehicle. Should the stars align with a multitude of extraneous factors, the Iron Mark would be ousted. Forget any other brand, too. Although not normally a fan of a white convertible, what has swayed my desires?
Firstly, the clean execution. With the hardtop roof down, pure as the driven snow. Of course this is not simply white but Crane White, the feathered creature resembling sanctity and nobility in Korean culture. As it stands, this lifts my senses but one is always interested in seeing other pigments; gold along with those from the X and Middle Son.
Cleanliness is obviously next to the Cheshire located Jodrell Bank Radio Telescope where the wheels appear to have been styled from. Yes, a concept needs frippery to stand out but these delight the soul. Maintaining their neatness would be a thankless task but at least the aliens would have something to behold on landing nearby. Those blue brake calipers might assist their tractor beam lock as well.
As for locking, the anthracite roof appears on screen to sprout in as much fold into position but once up the angles are purposefully poised. Surface tension features heavily in the Genesis positing. The XC is more Bentley than the Cheshire Clan. For a show vehicle this is understatement personified. If Middle Son and X could enthral me while seated with beverage and quality music, the XC would inspire an attempt to use canvas and oils – or have me kicked out from under Chief Creative Officer, Luc Donckerwolke’s feet for gawping too long.
Avoiding Luc’s inevitably trendy footwear by heading inside, roof down we see another colour scheme change. Giwa Navy is not the Korean fleet but that of traditional roof tiles. Blended with Dancheong Orange for stitching (yet more Korean building materials) offers a gratifying plaid effect. The drive by wire crystal ball dominates the console. Flipping between gears and jewellery, will any of the concepts reach maturity?
Turn it on, again… The Koreans have surprised us with several concepts now available on the UK market, Genesis currently exist only online. A selfish decision would be to order the XC today but in all reality a fifty something suffering middle age spread would look incongruous in such a silent, efficient machine. Drivers of such vehicles should be attractive, chiselled and exuding an aura, much akin to the cars.
I would be delighted to see any of these concepts barrel through my purlieu. Sadly as UK driving conditions become ever more legislated against, expensive and let’s face it, boring, can Genesis create the necessary openings to succeed?
In a land of confusion, an invisible touch might just work…