Continuing the story of the 1994 A8, the car that propelled Audi into the German premium car firmament.
After the very striking polished aluminium Audi Spaceframe Concept of 1993, the 1994 production A8, a car that majored on subtlety over ostentation, was bound to be something of an anti-climax, if only in visual terms. It was certainly not a car for those who wanted to flaunt their wealth and success. For those who looked at it more deeply, however, there was plenty to appreciate.
Car Magazine covered the A8 in an extensive eight-page feature published in the May 1994 issue of the magazine. Journalist Georg Kacher introduced it boldly as “a technical marvel, a marvellous car.” A source at Audi was quoted as saying that “the old V8 cost us a lot of money, but the new [A8] is going to lose us a small fortune.” In order to establish itself in the luxury saloon market, Audi expected to Continue reading “Light Fantastic (Part Two)”