7 Mar 2023 – Driven To Write

New Positions in Car Design

If you suffer from metamfiezomaiophobia⁽¹⁾ you should look away now.

Within the circle of those who habitually frequent these pages, the Italian architect and industrial designer Mario Bellini (born 1935) is most likely best known for his contribution to the facelifted Lancia Beta and the Trevi: the controversial ‘Swiss cheese’ dashboard was his brainchild. Bellini ventured into the automotive spectrum on a few other occasions as well, one of which resulted in today’s subject.

Bellini, who among other things designed lamps for Artemide, office furniture for Vitra, fountain pens, coffeemakers and Olivetti typewriters, emphasises that he always designs like an architect, regardless of the subject at hand. The cultural aspect of architectural design, organizing the world for better living, was always close to his heart. When invited by the New York Museum of Modern Art in 1972 to Continue reading “New Positions in Car Design”

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