Long before the Evoque, there was the Honda HR-V.
If imitation really is the sincerest form of flattery, then Rover Group should have been mightily chuffed when Honda launched the CR-V in October 1995. The new soft-roader was uncannily similar to the Land Rover Freelander in conception, dimensions and even appearance. Those of you with a better memory than I will be quick to point out that the Freelander was not launched until October 1997, so how can the former possibly be an imitation of the latter?
Well, the story goes that during the characteristically tortuous and protracted development of the Land-Rover, which began in the late 1980s following the launch of the Discovery, Honda, as a 20% shareholder in Rover Group, had access to the company’s future model programme and immediately saw the potential of what would eventually become the Freelander(1). Because Honda was so much better focused and swifter in its development activities, the Japanese ‘Freelander’ beat its British counterpart to market by a full two years.
However, we are not here today to Continue reading “Hormone Replacement Vehicle”