29 Mar 2023 – Driven To Write

Tick Tock

Ford’s Euro-pendulum swings, but is there time to Explore?

A number of years ago, Ford’s European marketing department initiated an advertising execution they called ‘Unlearn’, an attempt to nudge customer perception of the blue oval; essentially a variation of the somewhat clichéd ‘Think you understand brand X? Think again’ marketing trope. With Unlearn, Ford wanted us to Continue reading “Tick Tock”

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