It can lift you to the heavens
Regular parish disciples here know well my disdain for most things mathematical — this to my eyes being rather like knitting fog. Wayne Griffith, CEO of SEAT sub-brand, Cupra clearly sees otherwise. 150,000 Cupras were sold in 2022, generating profit margins of £158M for the group with a £9B turnover, the second largest in the (SEAT) brand’s 73 year history.
Mr Griffiths expounded Cupra’s virtues, “wanting half the group’s overall sales and 500,000 per year in the mid-term as we aim to become a top global brand by 2030.” His gaze is moving Stateside by “testing Cupra” there, Griffiths’ hope being that “the Americans will love Cupra’s design and (electric only) performance.” These potentially American bound machines will require further additions to the coffers, along with the VW Group’s larger SSP Platform. The vehicle we’re examining today however is not for that continent.
The Born sits on the MEB Platform, shared with VW’s own ID3. The world was first introduced of the Spanish version at the 2020 Palexpo, known then as the SEAT El-Born. That particular vehicle being “95% production ready.” Then design chief, Alejandro Mesonero-Romanos described the car as “the ultimate translation of our emotional design language into the new world of electric vehicles. We have to Continue reading “It’s A Mystery”