Concluding our retrospective on the difficult birth and growing pains of BMW’s precocious but troubled child.
In Part One we covered the evolution of MINI from its birth in 2000 to 2013. Today we continue the story, examine the company’s current state and imagine its future in the years ahead.
Late 2013 saw the launch of the F56 generation Hatch. Unlike its predecessors, this one was all BMW’s own work, hence the BMW, rather than Rover, model code. It is based on the BMW UKL1 platform, a larger derivative of which, the UKL2, now underpins MINI’s Clubman and Countryman as well as all BMW’s own smaller front and four-wheel drive models. The F56 MINI grew significantly in an effort to Continue reading “BMW’s MINI Misadventure (Part Two)”
A retrospective on the difficult birth and growing pains of BMW’s precocious but troubled child.
This year marks the twentieth anniversary of the launch of the first BMW-era MINI, so it’s an appropriate time to look back over the company’s highs and lows, and to imagine how it might evolve in years to come.
A not-so-serious look at the dark art of automotive one-upmanship.
Buying a new car these days is an exhausting process. Manufacturers, in their quest to fill every imaginable (and some unimaginable) micro-niches, now offer ranges that are truly bewildering in their breadth. Your first task is to trawl through the 38 different models and bodystyles (Mercedes’ current UK tally) and choose the one that best suits your needs and pocket.
Have the car rental Gods smiled upon our Canary Island correspondent?
When we make our annual January pilgrimage to Tenerife, I still enjoy a moment of childish excitement as we approach the airport car hire desk, wondering what prize the ‘or similar’ lottery will award us on this occasion. Usually it’s disappointingly familiar VW Group fare such as a Polo or Ibiza, but this time it was the exotically titled Citroën C-Elysée, a name so graceful and poetic that you have to Continue reading ““I Dreamed I Moved Among The Elysian Fields””
We welcome stalwart reader and commenter, Daniel O’ Callaghan to the ranks of DTW guest-writers with a latter-day review of the combatative former BL Chairman’s 1983 memoir.
This book tells the story of the author’s five years as Executive Chairman of BL (formerly British Leyland). Sir Michael Edwardes joined the 99% state owned company in November 1977 at the invitation of the Labour government of James Callaghan. The book charts the many crises faced by the company as it struggled to Continue reading “Back From The Brink – A Review”