How I would fix FCA

As an Alfista, the recent news about my beloved brand’s sales performances struck me hard, prompting some reflections about how FCA’s European arm could be ‘fixed‘. 

Junked 1991 Alfa Romeo 164 – Picture by Murilee Martin (c. AutoWeek)

The genuinely awful sales numbers posted by Alfa Romeo lately have once again placed the European side of FCA, best known as the one that burns the revenue generated in North America by Jeeps and trucks, under the spotlight. FCA’s current management seem somewhat unwilling to manage the clay-footed automotive giant created a decade ago, thanks to Sergio Marchionne’s opportunism and dealmaking ability.

The focus now seems to be mostly about maintaining the status quo until the sale of the whole shebang: Needless to say, such a non-strategy can last only so long, and mainly hangs upon Jeep and RAM sales in the USA: turmoil there would send the whole construction crashing down in no time.

The heart of the matter lies with the fact that FCA doesn’t generate nearly enough cash to Continue reading “How I would fix FCA”

The Alfa Romeo Experimental Wankel Engine Programme

Tales from futures past: the Alfa Romeo engine you’ve never heard about.

Display parts leftover from the Alfa Romeo Wankel programme (picture from the Author)

During the entire Sixties decade, the rotary engine as conceptualized by the German inventor Felix Wankel and developed by NSU became something of the auto industry’s darling: compact, light, powerful yet smooth, and made of few moving parts, it looked like the future.

No car company wanted to Continue reading “The Alfa Romeo Experimental Wankel Engine Programme”

The Forgotten Alfa

Among the cars that turn 40 this year, there is the most misunderstood and underappreciated Alfa Romeo ever: the Alfa 6. It’s about time to set the record straight on Arese’s failed “ammiraglia”.

“Series 1” Alfa Romeo Alfa 6 (picture from the Author)

Presented to the international press on the shores of Lake Como in the spring of 1979, the Alfa Romeo Alfa 6 (yes, that is its actual name) has been mostly forgotten by everyone bar the most hardened “Alfisti”. That shouldn’t come as a surprise, given that in period the Alfa 6 was mostly ignored by its target market.

Alfa Romeo planned to sell 10,000 Alfa 6 models each year, of which 7000 were expected to be absorbed by the Italian market. The company eventually managed to sell 12,000 over an entire production span of seven years! Continue reading “The Forgotten Alfa”

Il Designer Dimenticato

The secretive nature of a car designer’s job makes it very difficult to give credit where it’s due, to the point that actual authors of celebrated design icons often remain unknown, even among enthusiasts.

1948 Ferrari scale drawing: The signature of Federico Formenti is clearly visible (c. Petrolicious)
1948 Ferrari scale drawing: The signature of Federico Formenti is clearly visible (c. Petrolicious)

This sad, age-old state of affairs is particularly unfair in the case of Federico Formenti, quite possibly the greatest car designer you’ve never heard of. While the mention of the name “Carrozzeria Touring” is likely to send most car enthusiast’s minds fantasizing about graceful, elegant mid-20th Century cars, it’s far less likely said enthusiast will know that those timeless beauties were mostly designed by one man.

Continue reading “Il Designer Dimenticato”

Inferior Design

Driven to Write is pleased to welcome a new contributor from the world of automotive design, Matteo Licata. Today, he talks interiors.

Hyundai Intrado Concept sketch (c. Car Body Design)

When interviewed on the subject, most design directors will often say something along these lines: “…Of course Interior Design is very important to us, as the interior is where our Customers spend most of their time…” Yet, inside the design studio walls, the truth can be rather different. I’ll get back there later. I’ve been a car designer for the best part of a decade, and I’ve spent most of that time designing interiors. Not that I wanted to.

Nobody actually does.

Let me explain: Automotive design awareness has never been more widespread, and there never has been as many design academies around the world. Yet to Continue reading “Inferior Design”