Il Designer Dimenticato

The secretive nature of a car designer’s job makes it very difficult to give credit where it’s due, to the point that actual authors of celebrated design icons often remain unknown, even among enthusiasts.

1948 Ferrari scale drawing: The signature of Federico Formenti is clearly visible (c. Petrolicious)
1948 Ferrari scale drawing: The signature of Federico Formenti is clearly visible (c. Petrolicious)

This sad, age-old state of affairs is particularly unfair in the case of Federico Formenti, quite possibly the greatest car designer you’ve never heard of. While the mention of the name “Carrozzeria Touring” is likely to send most car enthusiast’s minds fantasizing about graceful, elegant mid-20th Century cars, it’s far less likely said enthusiast will know that those timeless beauties were mostly designed by one man.

Continue reading “Il Designer Dimenticato”

Inferior Design

Driven to Write is pleased to welcome a new contributor from the world of automotive design, Matteo Licata. Today, he talks interiors.

Hyundai Intrado Concept sketch (c. Car Body Design)

When interviewed on the subject, most design directors will often say something along these lines: “…Of course Interior Design is very important to us, as the interior is where our Customers spend most of their time…” Yet, inside the design studio walls, the truth can be rather different. I’ll get back there later. I’ve been a car designer for the best part of a decade, and I’ve spent most of that time designing interiors. Not that I wanted to.

Nobody actually does.

Let me explain: Automotive design awareness has never been more widespread, and there never has been as many design academies around the world. Yet to Continue reading “Inferior Design”