15 shades of GIMS (Part 2)

Part two of Lukas von Rantzau’s ‘virtual Geneva’ review considers the more rarefied air amid the luxury marques. 

Bentley

Bentley’s CEO Adrian Hallmark welcomes us to a walk around the Crewe flagship of flagship showrooms. With the former Top & Fifth Gear presenter, Vicki Butler Henderson firmly by his side the conversation flows rather pleasantly. Eloquence, we are reminded, is a more important precondition for career success in Britain than in other European countries.

We are not quite finished thinking these thoughts, when the presentation turns to the coach-built Bentley Bacalar and its similarly overstyled designer, Stefan Sielaff. If one were to conduct a study on the varieties of German accents, GIMS wouldn’t be a bad place to start.

In the post-Motor Show Age, charismatic CEOs will Continue reading “15 shades of GIMS (Part 2)”

15 shades of GIMS (Part 1)

Welcoming a new contributor to DTW; Editor/Director of Transport Museum, Lukas von Rantzau, who opens his account with an acerbic two-part overview of ‘virtual Geneva’.

All images (c) GIMS

When the Geneva International Motor Show (GIMS) was cancelled only four days before its scheduled opening, some predicted this to be yet another nail in the coffin of the Motor Show per se. While visitors and exhibitors have been equally disappointed by the most recent iterations of the once glamourous celebrations of the automotive industry, the neutral ground of Geneva remained something of a last stronghold for a dying concept. Founded on Swiss neutrality, blessed with the presence of the largest variety of car manufacturers, it was supposed to be the one go-to-show in Europe this year. Alas, it was not to be at all.

More so than the Force Majeure cited in this year’s cancellation statement however, the limitless broadcasting possibilities of the internet have chipped away at the Motor Show’s raison d’être. Meeting at an agreed date and place, gathering all journalists in the same venue and holding world premieres back to back was a pragmatic way to Continue reading “15 shades of GIMS (Part 1)”