Editor’s note: This article originally appeared on DTW in March 2018. All images courtesy of the author.
Was it ignorance? Negligence? Arrogance? The motive(s) may be up for debate, but there’s no arguing about the utter lack of lustre this 2007 vintage Dodge Avenger embodies. Nor that the utter cynicism of this product was the result of management decisions betraying one or all the above-mentioned traits. Naturally, by the time the Avenger was brought to market, most of the people who had made these decisions had departed for pastures new, considerably further afield than Auburn Hills.
After a most glorious turnaround performance abroad, former Chrysler CEO and self-styled Dr Zee, Dieter Zetsche, returned to the parent company in Stuttgart, where he immediately instigated the fire sale of the American car maker. His right-hand man, Wolfgang Ayerle/Bernhard, had already departed, but would eventually rejoin Zee at Stuttgart. Chrysler chief designer, Trevor Creed, was also about to Continue reading “AUTOpsy: Dodge Avenger”
Covering over 2000 kilometres in a week should be sufficient to determine whether the new Golf is swansong to a past era or herald to a new dawn.
Covid-Christmas was bound to be special. Even without any cases among our relatives, my partner and I did our utmost to plan 2020’s challenging festive season diligently. As usual, we were willing to travel to (limited numbers of) relatives at the other end of the country, but only if all relevant parties felt safe about it.
My better half’s 99-year-old grandmother made it clear that she’d rather take the risk than remain by herself (a state that had caused her to lose her ability to speak for a period during the first lockdown). Other family members organised themselves in such a way that certain branches would be able to Continue reading “Driven/Written: VW Golf 1.0 TSI (2020)”
As with most endeavours, even Italian post-war coachbuilding, there is no failsafe recipe for success. Particularly when illustrious British marques are involved.
From today’s perspective, it’s all too easy to get misty-eyed when recalling rather more halcyon periods in the evolution of the bespoke luxury automobile. For today’s coachbuilt cars seem to offer rather less grace than the standard vehicles they are based upon, thus underlining that rarity is no quality in itself. Yet even in the autumn days of traditional coachbuilding, when the arrival of the monocoque body had already spelled the end of the industry as it had existed in its heyday, not every sheetmetal change was for the better.
Not even in the case of Pininfarina, whose reputation surely requires no further elaboration here. The Hanson Pininfarina-bodied Bentley T1 coupé, unveiled in 1968, should have been a delightful cocktail of Anglo-Saxon formal and Italianate casual elegance. Clearly, the intention behind its appearance was to Continue reading “Coach Class”
These days, coachbuilding usually acts as a euphemism for customised luxury vehicles of exceedingly high monetary and bafflingly dubious aesthetic value. Usually, but not always.
Limited editions are all about chintzy brass plates and certificates printed onto vellum-look paper. While they may provide a draw to adolescent collectors of action figurines or collectible cards, to today’s class of the super rich, they’re a joke not even worth telling. Or at least one would think so.
In the car industry, a decade-long focus on offering increasingly high levels of customisation options in almost every class of automobile has resulted in a huge spread of personalisation. Just as the number of (non-SUV) body styles has decreased, the availability of customisation options has manifolded. This makes it increasingly more difficult for the luxury wheat to Continue reading “Precious Metal”
An interest in automotive design history can result in a fair bit of detective work, and occasionally, a surprise ending.
For three years, all the money in the world wouldn’t buy you a brand new Ferrari Gran Turismo. It may appear almost impossible to imagine from today’s perspective, but Maranello’s premier car maker wasn’t always the money printing machine it is nowadays, which would historically entail the odd glitch and hiccup in terms of production planning.
It was for this reason that certain models would outstay their welcome on a somewhat regular basis. But not offering a mainstay product for several years appeared very odd indeed, even before Ferrari evolved from being the maker of enthusiast’s cars to the status of luxury goods purveyors.
From 1989, when production of the long-serving 412i four-seater model finally ceased, until 1992, the year the 456 GT successor was unveiled, anyone looking for a Ferrari that could accommodate not just driver plus wife/mistress, but also the dog and/or kids, would need to go for the unloved Mondial. If this kind of customer was hellbent on a V12 engine under the bonnet, he’d have to Continue reading “Maranello Model Mystery”
At long last, Pininfarina has a new Chief Creative Officer.
The last ten months must have been a rather tumultuous period for those working at Pininfarina’s headquarters in Cambiano. First there were rumours of a fierce conflict with erstwhile loyal customer, Ferrari, over the design of Automobili Pininfarina’s Battista EV hyper car, in the wake of its unveiling at the 2019 Geneva Motor Show. This was shortly followed by a facelift of Battista’s front end.
Much of the blame for these costly, distracting shenanigans was put at the feet of Pininfarina chief designer, Carlo Bonzanigo, who wasn’t seen or heard in public for months, until his resignation ‘for personal reasons‘ was unceremoniously announced in September. Since then, the post of chief designer has remained vacant. Not anymore however, as Kevin Rice has just been announced as Bonzanigo’s successor. Continue reading “Ritorno al Futuro”
In France, the automobile and Dionysian delights are far from mutually exclusive.
At your typical German vintage car show, the olfactory pecking order is both clear and dependable. Right after the smells of rubber and petrol – and well before leather or car polish, for example – comes the vapour of Bockwurst getting stale. Towards evening time, beer fart becomes another rather dominant olfactory sensation to the visitor of, say, Techno Classica in Essen.
The vintage car shows of my home country are not exactly hotbeds of sophistication. Some are worse than others in that regard, but one definitely doesn’t attend Techno Classica or Bremen Classic Motorshow for the dry biscuits, rubbery Bretzeln and beer served in plastic cups. An undivertible focus on the automotive exhibits is thus required, if one wants to Continue reading “Rétromobile 2020: A Culinary Perspective”
I don’t usually feel a need to travel to any vintage car shows. I visited Techno Classica in Essen (which was huge, but not terribly pleasant) just once and enjoyed the splendour of Villa d’Este (which is both interesting and off-putting for its detachment from reality) just as many times.
Certain headline-grabbing exhibits, such as some rarely seen one-offs and concept cars, notwithstanding, the repetitive nature of classic car shows makes a visit only appealing to me if it’s convenient – as with the annual Bremen Classic Motorshow, which is just a one-hour train ride away, generally well-organised and good fun. This year however, I elected to Continue reading “Rétromobile 2020 : A Retrospective”
Some car designs either mature with age or wait for the beholder’s eye to mature. The second-generation BMW Einser is an example of this phenomenon.
The passage of time can have peculiar side effects, in that both one’s own tastes tend to change, just as changing context can significantly alter one’s perception and hence opinion.
In automotive terms, for example, my (much) younger self was left unreservedly enchanted by the Rover 75 upon its unveiling. The attention to detail of its styling, as well as the obvious nods to historic British car designs completely won me over; to me, the 75 was everything the Jaguar S-type most equivocally was not.
Two decades later, the Jaguar remains no caterpillar-turned-butterfly, but the Rover has lost quite a lot of its charm. The care and attention to detail that went into its design remain as obvious as they were back in 1998, but the entire concept of a twee retro saloon so unashamedly attempting to Continue reading “Guilty Pleasures: BMW 1 Series (F20)”
Weeks after an enjoyable encounter with its underdog estate sibling, the opportunity to sample one of Peugeot’s bestsellers presented itself.
The SUV simply isn’t for me. While I’d never describe myself as an unrealised racing driver, I don’t like the cumbersome way most of these vehicles handle. Aesthetically, the tall, blocky looks typically fail to trigger any desires the way sleeker automotive forms do. I could go on about this, but will spare you the boredom and myself the typing.
On the basis of its scarcity, Peugeot’s large estate ought to be an also-ran. After a week behind its wheel, it’s a minor revelation.
Estate cars don’t sell the way they used to. Non-German estate cars even less so, which meant that prior to my pre-Christmas trip to the rental car company, where I was supposed to pick up a VW Passat estate (or similar) that was to take two to three people, one to three dogs and quite a bit of luggage all across Germany and back, I’d seen a grand total of two new Peugeot 508 SWs on the roads.
‘Or similar’ turned out to be a Seat Alhambra, which didn’t set my heart aflutter – to say the least. A bit of haggling eventually resulted in a premature Christmas present of sorts, in the form of the metallic olive green Peugeot 508 SW I’d seen on the forecourt and had hoped to be leaving with. So it was to be.
A mysterious city car concept, allegedly created by Tata Motors, may possibly be the final creation of one of the titans of automotive design. Or could it?
Officially, Marcello Gandini didn’t exactly bow out on a high note. The Stola S86 Diamante’s appearance was challenging for all the wrong reasons: Unveiled in 2005, his second design for Stola looked both clumsy, old-fashioned and rather unaccomplished – one could even be led to say: unprofessional. It marked the final time a car designed by the great Gandini was publicly unveiled.
As an end note to a career that had resulted in shapes which changed the craft of automotive design forever, the Stola S86 Diamante’s sole saving grace was its ability to Continue reading “Tata Enigma”
A flawed masterpiece is still a work of art, as our German correspondent discovers in Maserati’s most comely of four-door models.
Sometimes, one can win the lottery without ever having to enter. As on the occasion of our recent trip to Antwerp, when we weren’t at the mercy of the Rental Car Lottery, but had, thanks to a generous friend, a confirmed reservation for the front seats of a car I’d always admired – the Maserati Quattroporte V, also known as Tipo M139 in marque parlance.
First unveiled in 2003, the Quattroporte V re-established the model at the luxurious end of the performance car market, after its immediate predecessor had gone for a more unusual/contrived positioning. As originally developed by Ferrari, Tipo M139 was initially available only with the kind of sequential gearbox Modenese engineers were besotted with in those days. The inherent clunkiness and appalling lack of refinement of this set-up did little for the sales prospect of a model that was otherwise deemed spot-on for its brand and intended market.
The example we sampled during our 1400 kilometre trip across western Europe was, thankfully, a later Sport GT model, which means it was equipped with a more mundane, yet far more serviceable ZF torque-converter six-speed auto. The Ferrari-based V8 engine’s output remained unchanged though, at 400 hp.
Just as the choice of car tells a lot about its owner, car advertising can say a great deal about its subject’s sensitivities.
Here we have the BMW 3 series, hitherto known as the Dreier or 3er in its home market – before it was recently rechristened The 3, because nothing rolls off the German tongue with quite as much aplomb as a ‘TH’.
We conclude our IAA 2019 coverage by asking, what does a shrinking car show taste like?
Champagnerlaune is a German term describing the feeling of having cause for considerable celebrations. The 2019 Frankfurt motor show featured little of that – and little actual champagne, incidentally.
Ingolstadt’s smallest crossover is very much a ‘statement design’ – it just so happens that the statement isn’t very clear.
There’s two angles from which to approach the Audi Q2’s appearance: As the final straw of Wolfgang Egger’s ultimately lacklustre tenure as the brand’s chief designer, or as the first dawn of a new era of ‘assertive’ design from Ingolstadt.
The cabin is quite obviously ‘old school Audi’, in that most of the materials used are of above-average quality, with switchgear, displays et al laid out rather diligently. Or, in other words: There isn’t much wrong with the Q2’s interior.
The exterior, however, is terribly confusing. The graphics manage the rare feat of being bold and convoluted at once. The car’s overall stance aims to be far more imposing than the its dimensions would suggest – yet the meek track widths (incidentally, and most intriguingly, shared with a great many recent German ‘premium’ models) make this attempt appear rather futile. Continue reading “AUTOpsy: Audi Q2 (2018)”
A giant of the automotive world has departed. His like will not be seen again.
Ferdinand Piëch was not easily satisfied. Anything less than the relentless shedding of blood, sweat and tears he considered insufficient initiative – an approach many found misanthropic, yet from Piëch’s perspective, it was a mere matter of applying a categorical imperative. He would never expect more from anybody else than from himself. Continue reading “In Memoriam : Ferdinand Piëch”
Given its pedigree, the ‘lost’ Aston Martin DBS(C), designed by none other than Carrozzeria Touring, should be an unsung masterpiece. Yet it isn’t.
It sounds like the typical scenario that entails reverberating boos and pronounced hisses from enthusiasts’ quarters.
A much-loved maker of exotic sports cars hires the services of a well-respected carrozzeria to come up with the design for a new model. The carrozzeria in question had previously designed the very same car maker’s most popular models. Due to circumstances (mostly of the business-related variety), that new model is only created in one-off concept car form. Et voilà – the recipe for yet another automotive myth!
Concretely, the car in question is a model retrospectively dubbed Aston Martin DBSC. Originally, it was simply called DBS upon its unveiling at the Paris Motor Show of 1966 – and that’s only where it starts to Continue reading “The One That Got Away”
Peculiar and of dubious aesthetic merit though its products are, DS Automobiles’ output at least possesses one commendable trait.
It’s rather easy to ridicule DS Automobiles. After all, it’s yet another car brand created in vitro, whose main claim to fame is a name that references one of the greatest creations in automotive history, without paying any respects to it whatsoever.
Casting aside this truly overbearing issue though, paying some attention to the brand’s design proves to be rather more worthwhile than a first glance would suggest. Of course, DS’ range of cars has so far mostly set itself apart through a sheer overabundance of stylistic tropes, many of which are rather less than inspiring (shark fin b-pillars, double badges). However, amid all the cacophonous excess, there are some interesting details to be found. Continue reading “Pardon The French”
The proud, if patchy tradition of the French grand tourisme didn’t quite end with the Citroën SM.
The French relationship to automotive luxury is similar to how Germans deal with fine food. Just as those stemming from east of the river Rhine tend to be more willing to spend a fortune on engine lubricants, rather than extra virgin olive oil, their more occidental counterparts usually gain more pleasure from visiting a fine auberge on a regular basis than a car showroom or garage. How he or she gets to said auberge is a secondary concern, too.
Yet, just as there are Germans who care deeply about fine food (Fritz Eichbauer being a particularly striking example of this), the French aren’t totally immune to the charms of decadent motoring either, as the erstwhile success of proud names like Bugatti or Facel proved. It was only some time after the war, and due in large part to stringent domestic luxury taxation, that the French GT found itself on the wane. Continue reading “Le roi est mort, vive le roi!”
Outside of the Driven To Write bubble, a number of new cars were launched over the past few weeks. Time to do a bit of catching up.
The Audi Q3 Sportback is Ingolstadt’s take on the BMW X4. It features all the overwrought details that can be expected from a Marc Lichte-era Audi, including the token overly accentuated ‘shoulders’ above the wheels. Continue reading “The Beat Goes On”
The times are clearly a-changing at Wolfsburg, if Volkswagen’s smallest ‘SUV’ offering is anything to go by.
One of the nicknames given to Herbert Diess during his tenure at BMW was ‘Scrooge’. Even though he’s in charge of the VAG empire in general and the VW brand in particular these days, it would appear his business instincts haven’t changed one bit. Certainly not if the VW T-Cross, one of the first products into which he had any significant input, serves as an indication. For this Polo with rugged pretensions barely feels like the kind of car one expects a Volkswagen to be.
Obviously, it wasn’t just Herr Diess’ parsimonious tendencies that cast such an unflattering light onto the T-Cross during the week I and my partner got to sample it. The sometimes merciless nature of the rental car lottery was equally to be blamed. After all, just a few weeks prior, we’d truly been spoiled with the excellent VW Golf GTI Performance – a car that highlighted what Wolfsburg can be capable of, in truly impressive fashion. The contrast with the T-Cross therefore could scarcely have been any harsher.
Obviously, the T-Cross is supposedly one category below a Golf-size car (which is what we’d booked and I insisted upon, to no avail), and a 1.0 litre three-cylinder engine, producing the grand total of 115 metric horsepower cannot hope to Continue reading “Driven, Written: VW T-Cross (2019)”
Intended as the crowning glory of a newly-independent, never-more-glamorous Aston Martin, the One-77 turned out to symbolise something else entirely.
2007 must have been a year of triumph for Dr ing Ulrich Bez. Over the course of the previous seven years, the German engineer and Aston Martin managing director had turned an outdated, but well loved marque trading on past glories and an awful lot of goodwill into a serious prestige sports car brand. On top of that, he’d overseen the sale of the company from Ford to a consortium backed by Kuwaiti investors. Bez was now no mere executive henchman anymore. He was the true boss.
After having spent most of his career playing second fiddle (most notably to his direct superior at BMW, Wolfgang Reitzle, who’d also hired Bez to run Aston Martin during his brief stint in charge of Ford’s Premier Automotive Group), Bez had become the undisputed boss of not just any old business, but a company that had refused to Continue reading “Best Of The Bez”
The Porsche Boxster we ultimately received in 1997 was quite unlike the Porsche Boxster we were promised in 1993.
Porsche has become so synonymous with success over the past two decades, it’s easy to forget that the erstwhile sports car maker form Stuttgart Zuffenhausen was on the brink of bankruptcy more than once.
On one such occasion, in the early 1990s – amid a significant recession, on top of internal issues (such as poor productivity and ageing products) – the powers that be at Dr. Ing. h.c. F. Porsche AG decided that the then-current range of products overstretched the company’s resources and therefore wouldn’t be replaced like-for-like.
Just how resilient is a strong brand? BMW are in the process of finding out.
Supposed elitism is one of the car industry’s preferred counter-arguments/excuses. When challenging a particular product, particularly with regards to its design, one is quickly dismissed as a snob, out of touch with what ‘the market’ really wants by those who conceived that product. Any criticism is therefore at best a matter of ‘personal taste’ or, at worst, highly patronising.
They still know how to design and engineer a decent car at Wolfsburg, as proven by Germany’s premier hot hatch.
The rental car lottery: Source of frustration, surprise and disillusionment. In the case of myself and my partner, the feeling of an outright win had eluded us so far – until I was handed the keys to the car I’d booked as ‘VW Golf Automatic or similar’, which turned our to be not just a VW Golf indeed – a first in itself. Moreover, this Golf was arguably in the model’s most appealing guise, which meant we would be crossing half of Germany in a Golf GTI Performance. Hurrah!
Personal affection for an automotive brand is one of the more peculiar aspects of modern-day culture.
Worshipping symbols aimed at identifying one’s affiliation to a particular tribe/race/religion/club are as old as humans’ capacity to create objects. It therefore isn’t a surprise at all that an automotive brand would be appropriated and exploited as a means of signifying status, even beyond the company’s own marketing efforts. What is surprising though is the levels of passion and dedication (or, depending on one’s viewpoint, parochialism and fury) this can elicit.
More than two decades ago, two proud nameplates in the process of losing their lustre joined forces to create a splendid concept car perfectly in tune with its time.
During the mid-’90s, car buyers and enthusiasts were in an unashamedly romantic mood. Roadsters and coupés were the kind of niche models devised not just to polish a marque’s image, but to actually sell and earn money. Peugeot’s splendid (Pininfarina-designed and built) 406 Coupé being a particularly resonant example of this phenomenon.
In those days, Lancia not only offered a full range of models, but the marque’s image hadn’t been tainted quite beyond repair either. The recently launched Kappa executive saloon and second-generation Delta hatchback may have constituted the first steps of Fiat Auto CEO, Paolo Cantarella’s ambition to Continue reading “Denied: Lancia Kayak (1995)”
The history of Maserati’s Quattroporte model line is as intriguing as it is diverse.
To most people with an interest in automobiles, the Maserati Quattroporte needs no explanation. The moniker itself may be even older than that of the Mercedes S-class, yet longevity serves, at best, as half an explanation for the strength of the Quattroporte nameplate. Particularly as, in time honoured Italian fashion, there’s little continuity and wildly varying flair to Maserati’s successive four-door super saloons. Yet ‘a Quattroporte’ always remained a statement car. For one reason or another.
Ian Callum has left Jaguar design. Time to reflect on his achievements.
After years of turmoil, suffering from an ill-fated growth strategy and management oblivious to the marque’s inherent qualities and character, Jaguar all of a sudden found itself with a new chief designer, whose main task was to Continue reading “End Of Line”
Unusually for the company, BMW’s large coupés have traditionally been rather fickle creatures.
The success of the German car industry is founded upon consistency and evolution. BMW is no exception, as exemplified by its core 3 and 5 series models, which have rarely deviated from the proven and tested formulae.
While other BMW models haven’t been as consistent and successful what with the 7 series never quite recovering from the after effects of the very disruptive E65 generation, it’s the brand’s large coupés that have been by far the most systematically unsteady. Continue reading “What’s It Going To Be Then, Eh?”
Surprisingly, yet inevitably, the most original interpretation of modern luxury doesn’t come from Germany – but South Korea: The rather stupendous Genesis Mint.
Creating a ‘premium’ car brand is no walk in the park. It takes decades, unique flair, racing success (Jaguar), billions and a great many wise product decisions (BMW, Audi) to achieve this. Anything less than boundless commitment to the cause is bound to fail (Infiniti, Acura). It was therefore a brave/reckless choice, courtesy of Hyundai, to try and Continue reading “The Lamb Lies Down On Broadway”
To quite some degree, the western view on Chinese tastes in car design has been informed by awe and condescension. This year’s Shanghai motor show suggests that may have to change sooner, rather than later.
China, as every donkey knows, is the centre of the automotive world these days. Without it, some of the fundamental changes to the business model of the western world’s car makers that are now on the verge of being addressed would have needed to be tackled a decade ago.
China is the lifeline of the car business as we know it, yet the dramatic dependance upon this market hasn’t resulted in similar levels of respect for it – quite the opposite, in fact. ‘That’s what the Chinese demand’ has been used as an excuse for a great many a dubious product and design decisions in recent years, often spoken with an expression of regret on the face of those so obviously forced by the Middle Kingdom to Continue reading “Auto Shanghai 2019: Misunderestimation”
Audi’s concept car for this year’s Shanghai motor show is an autonomous, electric homage to the brand’s legendary A2 model. Or so we’re told.
On the surface at least, there doesn’t appear to be much terribly wrong with Audi’s AI:ME concept car. It’s not an SUV for a start; its autonomous functions aren’t reflected by the lamest concept car trope of the past few years (swivelling seats), and it – supposedly – pays homage to no less than Audi’s bravest failure, the misunderstood A2.
However, as always, a surface is but a thin layer, whereas what lies beneath is an altogether more meaty matter. And the meat of this AI:ME is hardly scrumptious.
Cadillac is in the midst of yet another revival. For real, this time. Honestly.
Cadillac may never have been a noteworthy brand to Europeans on the basis of sales figures on the old continent. But that hasn’t prevented the erstwhile Standard Of The World from gaining fame (and some notoriety) on this side of the Atlantic, on the simple basis that Cadillac is one of the most storied, evocative brands of all time, anywhere. Continue reading “Caddy Lack”
Two years and one month isn’t a long time by the standards of the automotive industry. Creating a car from scratch within such a period of time would be extremely difficult. Truly changing a marque’s design ethos would be utterly impossible.
Even marketing isn’t as one-dimensional a domain as some would like to believe – as proven by two very different promotional videos marketing two supposedly very similar products, albeit more than two decades apart.
Don’t be simply any person – be the person. By driving the car. The 8.
This largely sums up the essence of what the promo video for BMW’s all-new (for 2019) Achter is telling the viewer. Don’t drive anywhere – only LA and some salt river will do. Don’t live somewhere – a minimalist industrial chic loft will just about do. But only if your car can access it too. Then, and only then, are you smart, cool, cosmopolitan enough to understand that The 8 is just what you need in your life.
Your faithful reporter ate lots of nibbles and drank plenty of cappuccino so you don’t have to.
One could get seriously drunk at the Geneva Motor Show.
Whereas coffee enthusiasts would constantly remain on the hunt for a decent cup during the duration of the show out of sheer necessity, alcohol enthusiasts had it much easier. For champagne – and not just any champagne, but the most definitely above-average Perrier-Jouët – were free-flowing to the extent of ubiquity. And not just during the show, but under peripheral circumstances as well. Continue reading “Geneva 2019 Reflections – A Culinary Perspective”
Hidden in the shadow of the Sports Utility Vehicle’s claims for world domination, another, hitherto almost extinct category of automobile has gained some new-found relevance.
Forty years ago, the car body shape of now, and presumably the future too, was the fastback. Aerodynamically efficient and avant-garde in its appearance, the fastback acted as the stylistic embodiment of the progressive values of the 1970s. It wasn’t some stuffy estate car (those were only really for craftsmen and catholic families anyway), yet almost as practical. It wasn’t a bourgeois saloon either, finally doing away with that silly remnant of the carriage age – the separate boot, without being, well, a craftsman’s car.
Somewhat lost amid Cadillac’s varied (and ongoing) revival efforts, this superb concept car proved that there’s still mileage in some traditional concepts and values.
There’s no better symbol for the American car industry’s post-oil crisis’ struggles to change and evolve than Cadillac.
For the past four decades at least, the former Standard Of The World has found it difficult to come to terms with changing demographics, markets and tastes. For too long, an increasingly outdated concept of luxury was upheld, before numerous attempts at bringing Cadillac up to date have largely failed for one reason or another. Only the ongoing success of the gargantuan Escalade SUV has prevented the marque from falling into utter oblivion. Continue reading “Denied: Cadillac Elmiraj (2013)”
To try and understand what exactly went wrong with the proud Alfa Romeo brand over the past 15 years, there is no better example than this ItalDesign concept car.
Admittedly, there is a production car by the name of Alfa Romeo Brera, of which 21,661 units were built between 2005 and 2010 at Pininfarina’s Grugliasco factory. It even shares some visual traits with the 2002 concept car of the same name. But little of its character.
For the Brera, as originally envisaged by Giorgetto Giugiaro, was a genuine halo car. Which isn’t as far-fetched a proposal as it may appear at first, for Alfa had commissioned quite a few of these over the decades: From the outdated-yet-pretty 33 Stradale, over the charming-but-ill-conceived Montreal to the bold-for-boldness’-sake SZ. Continue reading “Denied: Alfa Romeo Brera (2002)”
Spending the Christmas season with the Ford Fiesta Vignale.
At the risk of repeating myself, I feel compelled to explain the set of circumstances that resulted in myself and my partner crossing Germany (twice) in the finest of small Fords towards the end of the year 2018.
Having sold my better half’s car early in the autumn (and with my own steed in storage), we found ourselves at the mercy of our friendly neighbourhood’s rent-a-car station on more than one occasion. For the holiday season – which entailed a 900-kilometre-trip from Hamburg to the Swiss border and back – we were destined to Continue reading “Fiesta de Navidad”
The fate of Audi’s landmark TT sports car model had been put into question recently. Now the car maker from Ingolstadt responds to the hearsay – with a vengeance!
‘Mediocrity reacts – superiority acts’ is the introductory statement of the press release Audi have published to announce their TT-branded concept car, to be unveiled at the Geneva Motor Show next month.
The Ingolstadt brand’s TT model, whose first iteration stunned the automotive world back in 1998 with its bold Bauhaus-inspired looks, has become something of a marginal note in recent years, with many commentators suggesting time was up for a model line that has lost impact with each successive generation and is, above all else, part of an automotive niche that’s falling into oblivion anyway: the sports car. Continue reading “Geneva Motor Show 2019 Preview: Audi TT-TT”
Amid the blatant insecurity current betrayed by German car design, BMW dares to make a bold statement with the facelifted 7 series.
For quite some time, the German ‘premium’ car makers – and BMW in particular – have attracted criticism for brand dilution, creative brain drain and the overall loss of aesthetic values. One of the overriding points being made was a lack of bold, assured decision making – a lack of ‘vision’, if one chooses to describe it as such.
With the recent unveiling of the significantly overhauled BMW 7 series luxury saloon, the Bavarian brand now dramatically changes course, attacking the naysayers head-on. For what this Siebener unquestionably constitutes is a very bold statement indeed. Continue reading “Fur-Q”
In the 21st century, common knowledge dictates that a car brand has to please everyone in order to succeed. Thankfully however, Mazda appear to disagree with this assessment.
Mazda’s most recent concept cars don’t photograph well.
What may sound like a negligible statement has, in fact, significant subtext. For in this day and age, photos are everything. In terms of marketing, appearances have never been of greater importance. In the age of the internet, social media et al, the word has lost most of its value to the image. So when food is judged by its looks rather than taste, car makers could be forgiven for making their cars, and concept cars in particular, not so much eye as phone camera candy. Continue reading “Kodo Arrigato”
A group of high-profile designers have left BMW’s design studios over the past few years. Time to assess whose loss turned into whose gain.
This photo, taken in about 2006, depicts BMW Group design at the height of its creative powers. Unlike giants such as Ford, GM or VAG, BMW achieved the seemingly impossible in running each of the company’s core brands (BMW, Mini, Rolls-Royce) as a creatively self-sufficient unit. For that reason, a Mini didn’t come across like a de-contented BMW, nor did anybody mistake a Rolls-Royce for a tarted-up 7 series. Every BMW brand’s design possessed its own set of stylistic rules and values.
More than a decade later, none of the people depicted in the photo are in charge any more – apart of course from Adrian van Hooydonk, who’s been running BMW Group’s design fortunes for a decade this year.
The last two years of that reign have been somewhat overshadowed by an unprecedented creative drain though – unprecedented not just regarding BMW Group, but within the industry as a whole. With the Bavarians’ stylistic fortunes currently shrouded in controversy, it would appear to be the right time to Continue reading “Life After Munich”
More than five decades after the incident, Borgward’s dramatic bankruptcy is retold in dramatic fashion.
Carl F W Borgward is driving his wife in a Hansa 2400 saloon along a deserted stretch of b-road when he hears that the end for the company bearing his name has come over the radio. He immediately stops the car, gets outside and gasps for air, staring into nothingness.
This is the not particularly subtle introduction into Die Affäre Borgward (The Borgward Affair), a tv movie about the downfall of Germany’s then fourth largest car maker, which was first broadcasted in January 2019. The somewhat fragmented narrative is divided into story strands about Carl Borgward himself, Borgward’s Insolvenzverwalter, Dr Johannes Semler, the goings-on inside Bremen’s senate and, because no German tv movie can Continue reading “(Film) Review: The Borgward Affair”
When it came to translation a car design sketch into a tangible object, craftsmanship and even cultural background used to be of the utmost importance.
As described earlier on, the technique and style any car designer chooses to depict his ideas is highly informative.
Back in the golden era of the Italian carrozzieri, however, this did not matter as much, as most of the legendary Italian car designers didn’t much care for impressive illustrations. Viewing the sketches of the likes of Leonardo Fioravanti, Marcello Gandini or Aldo Brovarone from today’s perspective, their artistic qualities appear rather naïve, to put it mildly. Continue reading “Adding Dimensions (II)”
The car designer’s sketch, and how it is turned into a three-dimensional object, are no mere technicalities.
How a designer illustrates his work matters. For any sketch betrays not only one’s technical skills, but one’s sense of proportion, style and, indeed, taste. To compare and contrast illustrations by some of the great car designers of the past with their descendants is therefore rather instructive.
Not just due to changing techniques and technology, the way in which designers depict their designs has dramatically changed over the past six decades. Whereas those stylists who had to rely purely on their hands, eyes and a few templates to create an impression of what they had in mind used to Continue reading “Adding Dimensions (I)”