A photoseries for Sunday: 2002-2009 Lancia Thesis

When the Thesis debuted, Lancia was at pains to present it as a sophisticated choice.

All images: The author
All images: The author

The PR offensive included a presence at a symphony music festival in St Moritz, and a range of accessories produced by Zegna and Longines amongst others. Fourteen years on, this example stands as a stark reminder that depreciation is no respecter of brand strategies or PR bumf. Continue reading “A photoseries for Sunday: 2002-2009 Lancia Thesis”