It ought to be obvious really; that incredibly fertile period of Citroën design overseen by the recently departed Robert Opron and presided over by CEO, Pierre Bercot was merely a blip; a marvellously inventive, optimistic and futuristic one, but a blip nonetheless. One where high speed travel in supreme comfort was to Continue reading “Creative Dissonance”
Since its foundation in 1810 as a maker of bicycles and kitchen equipment, there have been many incarnations of automobiles Peugeot, but perhaps the first truly modern car to bear the famous Lion of Belfort emblem was introduced in 1965, bearing the 204 name.
Initiated during the late 1950s, the 204 came about owing to a perceived gap in the market below the existing 403 model (soon to be supplanted by the larger-engined 404). By consequence, Sochaux management deemed it necessary for the company’s future viability to Continue reading “Sochaux Goes Avant.”
On the 29th March, automotive designer, architect and artist, Robert Opron departed this life, aged 89. According to an obituary published on the Citroenvie website, while he was believed to have been in failing health, the cause of death was officially attributed to the ongoing Covid-19 pandemic.
Opron’s career was by most accounts illustrious – having enjoyed an early stint at Simca (1958 – 1960), it would encompass lead design roles at both Citroën (1962 – 1974) and Renault (1975 – 1984), in addition to some fruitful later work as a freelancer for centro stile FIAT in the late 1980s/ early 1990s. However, his legacy, especially at the latter two more storied French carmakers, was abruptly truncated – in the former case by his flat refusal to Continue reading “Robert Opron – In Memoriam”
It’s said that you cannot buy style. I beg to differ.
It had been getting increasingly worrysome for a some time now, but no, this time the gearlever was most definitely jammed. Having engaged reverse as I slotted the Peugeot into a Camden Town parking space one balmy post-Millennial Sunday afternoon, it hadn’t as yet dawned upon me that for the rest of my tenure, not only would I neither reverse this car, nor parallel park it again. The fact that the 304 was going nowhere – except nominally in reverse – had largely carjacked all further thought. That, and the question of what the hell I was going to Continue reading “History in Cars – A Bottle of Evening in Paris Perfume”
Two new battery electric cars. Two vastly different visual offers. Any real difference?
Electrification brooks no resistance. Legislative mandates have made it so, and as successive national governments fall into step, the current is running in one direction only. Nevertheless, for those of us who Continue reading “Direct Current”
Unquestionably, a considerable measure of the SM’s commercial prospects rested upon its reception in the United States. Having envisaged selling the car in the US market from the outset, Pierre Bercot correctly viewed the American market as being pivotal to the business case of the SM – the projection being to sell 50% of production there.
Ambivalence towards Jaguar’s Sixties Supermodel is as old as the E-Type itself.
The problem when approaching time-honoured and much-loved cultural touchstones is that as their mythology develops, layers of symbolism and exaggerated lore build up like barnacles upon the hull of a sunken craft until the object itself becomes obscure, indistinct; the legend eventually overtaking fact.
Certainly, the cult status of the Jaguar E-Type has morphed to that of venerable sainthood – its position as all-time investment-grade classic seemingly inviolate for the rest of time. So much so, that to Continue reading “Enigma Variations”
The year of 1967 would be an auspicious one for for the Trollhättan-based carmaker. The start of the year witnessed the maiden flight of the aircraft division’s advanced new Viggen jet fighter aircraft, while that Autumn, the first completely new Saab motor car since the marque’s inception would make its press debut. The 99 model (and its derivatives) would go on to Continue reading “Nordstjärna (Part Four)”
As early examples of the SM began to appear on Europe’s roads, the political fallout to its advent took another, even more high profile scalp with the June 1970 announcement of the impending retirement of Monsieur le Président, Pierre Bercot. And while it was characterised as a scheduled act, the timing was nonetheless, to say the least, interesting.
In recent weeks the design chiefs of the German car industry’s premier division reminded us exactly how they justify their retainers. This elite trio of Audi’s Marc Lichte, BMW’s Adrian van Hooydonk and Mercedes-Benz’s Gorden Wagener hold perhaps the most coveted and yet simultaneously least enviable jobs in the business, being at the very sharp-end of the changes rapidly encroaching upon all carmakers, but impacting the upper denizens in potentially even more profound a manner.
Earlier this week, we talked to a design commentator about the challenges facing carmakers; given the lack of vision which characterises the mainstream legacy motor car in the current environment. Viewed in this context, the manner in which these particular figures have deigned to Continue reading “Pinned Together, Falling Apart”
Ready to take a trip? Today we discuss possible futures and automotive design with Design Field Trip’s editor, Christopher Butt.
Design was once characterised as “the dress of thought,” an elegant phrase and one at least as applicable to the automobile as any other form of styled product. Yet today, the dress which clothes our vehicles all too often suggests thoughts of a less edifying nature. But can anything be done to arrest this trend? Having recently launched his latest venture, Design Field Trip, we ask Hamburg-based design commentator, critic and writer, Christopher Butt, about his hopes to Continue reading “Depth of Field”
The early 1960s had been good years at Trollhättan. Saab sales had risen exponentially, the export performance of the 96 showed considerable promise, and its rally exploits further bolstered its appeal. But it was clear that to consolidate upon this success, a more modern, more adaptable Saab motorcar was required. In April 1964 management initiated Project Gudmund which would culminate in the 99 model, unveiled to the press in November 1967.
But meanwhile sales of the two-stroke 96 were stalling, and technical chief, Rolf Mellde recognised the need to act. Not that his engineers had exactly been warming their hands in the interim. Between 1960 and 1964, a number of four-stroke engines were evaluated in Saab bodyshells. Initially three powertrains were selected, a longitudinal 897 cc four cylinder Lloyd Arabella unit, a transversely mounted 848 cc BMC A-Series (à la Mini) and a 1089 cc V4 Lancia Appia unit.
Otherworldly, at least as celestial an apparition as Roland Barthes’ depiction of its DS 19 forebear, the appearance of the new Citroën poleaxed visitors at its debut. Because in the Spring of 1970, nothing spoke of the now quite like an SM, although the Pininfarina Modulo, also shown at that year’s Geneva salon potentially ran it a close second.
The motorshow also presented Citroën’s public relations with their first tangible opportunity to gauge the public’s reaction to the new Quai de Javel flagship, but more to the point, to elicit the impressions of those who might be minded to Continue reading “New Frontier – (Part Ten)”
The news earlier this week that JLR cancelled its Jaguar XJ programme, believed to have been close to production-readiness was greeted with varying degrees of dismay by the commentator and enthusiast community. Many questioned the financial logic of taking such drastic action so late in the developmental programme, suggesting that such profligacy was madness.
Whether folly or expediency, it was certainly not unique, BLMC rather notably electing to cancel the Rover P8 programme at huge expense in 1971, for example. However, perhaps the most glaring and possibly the most financially damaging instance was that of Citroën, when in April 1967, President, Pierre Bercot took the decision to Continue reading “F is for Failure”
JLR Reimagines Jaguar as a successful business. Good luck Thierry.
“It’s not the despair… I can stand the despair. It’s the hope…” 
So it’s finally happened. After months of deliberation, and a good deal of wild-eyed speculation, Thierry Bolloré and his JLR board have announced their Reimagine plan for the JLR business. Described in some areas of the mainstream auto press as a Bombshell, the revelations which pertain to brand-Jaguar are in fact nothing of the sort. This shift has been telegraphed for the best part of two years now.
Reimagine has been devised, Bolloré told journalists, to emphasise “quality over volume”, a tacit recognition that not only were Sir Ralph Speth’s growth projections for the JLR business wrong, but in a new post-Covid, post Brexit environment, completely unattainable. Speth’s aspirations to Continue reading “Sunk Cat Bias”
In the years immediately following the cessation of global hostilities, the pace of technological change accelerated massively. However, this rapid forward motion was particularly obvious in the aviation sector, especially following the advent of the gas turbine jet engine.
As we enter the mid-point of February 2021 and for most of us, the interminable wait for any palpable sense of normalcy seems as distant a prospect as ever. Automotive news these days appears to arrive in bursts of optimism, before quickly dying down once more – somewhat akin to hopes for an even semi-productive year in prospect. Still, we must Continue reading “Newsgrab”
Spring 1970, and for months now the prospect of a new high performance Citroën flagship has become something of an open secret amid the motor-press. A concerted proving programme by Citroën engineers has been completed, although the chosen name is something of a late in the day affair. Nevertheless, and regardless of what Monsieur le Président is said to have originally wanted, the SM is ready to take its bow.
There surely comes a point in proceedings where one simply has to bow to certain ineffable truths and admit to the error of one’s ways. For some years now I have been calling (futilely I might add) upon its maker to do the decent thing and euthanise the Lancia Ypsilon, in the earnest, if mistaken belief that it would be better for all concerned if the hapless Shield and Flag was allowed to Continue reading “Hope Is the Thing With Feathers”
While there may have been some disagreement as to the conceptual nature of Citroën’s 1970 flagship, the matter of its appearance seems to have been more assured. Certainly, there are comparatively few observers who could cogently argue that the SM’s styling was not a success – indeed it remains probably the car’s defining feature – still a futurist marvel, despite a half-century having elapsed since its introduction.
Within Citroën’s Bureau d’Études the Style Centre was hidden away in an unkempt and dingy section of the Rue de Théàtre facility. Overseen by longstanding Citroën design chief, Flaminio Bertoni, he alongside his small team of fellow designers and put upon artisans would Continue reading “New Frontier – (Part Eight)”
In 1960, outside of a few shall we say, niche carmakers (and Citroën of course), front-wheel drive was still viewed as a somewhat unproven concept. Therefore, when Lancia introduced the front-driven Flavia that year, there was bound to have been some surprise amid observers, and maybe too, an element of scepticism, especially amongst Lancistas of a more traditionalist stripe.
It was after all, a significant technical pivot from Borgo san Paolo’s engineering orthodoxy, and one that was unlikely to have occurred had Lancia’s technical dial not shifted so dramatically by the appointment as engineering chief of Antonio Fessia. The good professor, technically gifted but single-minded in approach, was a staunch proponent of front-wheel drive and there can be little doubt that the Flavia was more attuned to his own ideals and orthodoxies than to Continue reading “Everything to the Front”
From a six-decade perspective, it is difficult to gain a sense of where the carmaking firm of Automobili Lancia & Compagni was once positioned in the marketplace, or indeed an accurate breakdown of a typical Lancia owner. Hailing from the fringes of nobility to the more recent emerging middle classes, they tended to be affluent, cultured individuals who prized the finer things, but were not inclined to make a statement of it. Despite appreciating tradition and craftsmanship, they were not averse to bracing modernity either. But more to the point, they were prepared to Continue reading “Academic Revolution”
It’s probably sentimentality, but despite decades of disappointment I still maintain a vague attachment to what is by now only a platonic ideal of Automobiles Citroën. At least that’s the only reasonable rationale for why my interest is invariably piqued by the announcement of any freshly minted car bearing the double chevron. Equally without variance however is what I feel about what is routinely presented.
The newly fashioned Citroen C4 is only the very latest of a long and wobbly line of underwhelming visions from Vélizy; a car which replaces without doubt one of the dreariest vehicles ever to bear that fabled emblem, although in the latter case, it was probably the other way round – the emblem (just about) bearing the car.
As another motor industry luminary takes a final bow, we look back at the career of the man dubbed, Mr. Mercedes.
Jürgen Hubbert passed away last week at the age of 81. Best known for his tenure at the helm of Mercedes-Benz AG from 1997 to 2005, a period of considerable expansion and no small amount of tumult. Indeed, when one looks back at the Mercedes-Benz products of the time, one cannot but wonder what manner of legacy Hubbert leaves behind.
Every car, no matter how well wrought has an Achilles heel.
Like most aspects of historical record, the story behind the development of Maserati’s 2760 cc V6 engine for the SM is dependent upon whose account one believes, but its bespoke basis has by now been largely placed beyond doubt.
A primary stipulation from Quai Andre Citroën was for a compact and lightweight unit, physically no larger than their own in-line four. With the 114-series V6, the architectural layout chosen by Maserati technical director, Giulio Alfieri allowed these strictures to be met. However, this brought forth a number of structural and operational compromises – one in particular proving something of an expensive error.
Owing to the 90° included angle between cylinder banks, such engines were prone to uneven firing intervals and a lack of smoothness at certain engine speeds. The fitment of engine-driven contra-rotating balance shafts would have alleviated this, but was ruled out on cost and weight grounds. It was therefore decided to Continue reading “New Frontier (Part Seven)”
We round out the waltz with a look back on a detonating landmass.
Given its situation in the midst of the North Atlantic, perched upon a massive faultline, it’s hardly surprising that Iceland is utterly defined by its landscape. The least densely populated country in Europe, it is perhaps best known for its geothermal and seismic activity, much of which falls into the category of visually dramatic but relatively harmless (from a safe distance). However, Iceland’s landmass is not to be trifled with. In 2010 the Nordic country made the front pages when the Eyjafjallajökull volcano erupted, spewing massive quantities of volcanic ash thousands of miles into the atmosphere.
It seemed for a time that it would simply go on indefinitely, but in 2000, after 41 years, time’s irresistible march finally caught up and Sputnik came home. The last years of Mini production saw it become something of a tribute act, with a bewildering array of special editions being offered, (mainly for Japanese consumption) culminating in the wide-tracked Cooper Sport 500, an example of which being the very last Mini built, leaving the Longbridge tracks on October 4th that year.
The advent of the new millennium was greeted with lurid fireworks along the Thames and thousands queuing to be underwhelmed by Mr. Mandelson’s Millennium Experience in Greenwich, but it wasn’t just Mini that sputtered and popped that year, so too the unhappy BMW-Rover alliance. Unravelling for some time, the Vierzylinder officially announced plans to Continue reading “Anniversary Waltz 2000 – New Millennial MINI. “
There is believed to be a document secreted in a vault somewhere in the Hollywood hills that states the actual reason why it’s impossible to make a wholly credible motion picture about motor racing. Clearly, this parchment has never come to light. This of course has not prevented certain ambitious producers from making the attempt, and indeed some efforts have been rather better than others – not however, today’s featured celluloid gem.
In 1980, the Art Rock grouping of frontman David Byrne, Bassist Tina Weymouth, drummer Chris Frantz and guitarist Jerry Harrison released what would become their defining album. The four-piece, which played its first gig as Talking Heads in 1975 at New York’s CBGB venue had forged a reputation, first in the post-punk new-wave scene, but after they began to Continue reading “Anniversary Waltz 1980 – Born Under Punches”
There it goes. The year that wasn’t. Worst year ever. One which has at times felt something more akin to a grim combination of Groundhog Day and Flann O’Brien’s The Third Policeman. A painful year for most, a life changing one for many others. But still as they’d say round these parts, mad for road. But at this brief period of reflection before we wend further onward, there remains as much to Continue reading “Adieu 2020”
There have been times this year where I have questioned the relevance of continuing what at times appeared rather a frivolous and indulgent platform amid something as urgent and potentially lethal as the C-19 pandemic’s indifferent swathe through lives and livelihoods. In the end however, I think the correct decision was to Continue reading “New Year’s Greetings”
“They’re trying to kill me”, Yossarian told him calmly. “No one’s trying to kill you”, Clevinger cried. “Then why are they shooting at me?” Yossarian asked. “They’re shooting at everyone”, Clevinger answered. “They’re trying to kill everyone”. “And what difference does that make?”
“History did not demand Yossarian’s premature demise, justice could be satisfied without it, progress did not hinge upon it, victory did not depend on it. That men would die was a matter of necessity; which men would die, though, was a matter of circumstance, and Yossarian was willing to be the victim of anything but circumstance.”
There remains some debate as to when the Jet Age truly began, but to put it in aviation parlance, 1960 is generally held as being the point of v-max, this being the speed above which take-off must be attempted. The kerosene-fuelled era of widespread commercial air travel was unsurprisingly synonymous with the United States, even if Britain’s De Havilland largely pioneered the commercial jet airliner with its elegant if doomed 1952 Comet. All-comers however would be overwhelmed by the irresistible rise of the Boeing 707 and McDonald Douglas DC8, soon to Continue reading “Anniversary Waltz 1960 – Here Come the Big Jets”
It’s that most special time: one where we find ourselves asking, where the loving hell the year went, why am I wearing a paper crown on my head, and why isn’t there any sherry left in this bottle? Even more to the point, what exactly is Gorden Wagener doing in my kitchen, and what will it take for him to leave? So many questions…
Death travels in a Rolls Royce landaulet accompanied by a pair of leather-clad motorcycle outriders. The portal between the living world and the afterlife is fluid and open. Reflections come fraught with risk. Death herself; beautiful, irresistible in her terrible inevitability is nonetheless prey to similar failings as us mortals. Reality pivots amid clever reverse projections and rippling looking glasses – Jean Cocteau’s visionary 1950 movie Orphée retells the myth of Orpheus and his journey into the underworld, set amid the landscape of post-war France.
Honda’s 2010 CR-Z was not without precedent. Quite the contrary.
Of all the mainstream Japanese carmakers, Honda have perhaps the longest track record of going about things their own way. Yes, one can point to someone like Subaru and suggest an element of stand-alone behaviour, but while Fuji Heavy Industries has for the most part cleaved doggedly to one central idea, one never quite knows what Honda is likely to get up to next.
Take the 2010 Honda CR-Z: A compact 2+2 hybrid coupé was not the epicentre of automotive orthodoxy ten years ago, the intention being to create something of a halo model to help nudge customers towards Honda’s more prosaic range of Integrated Motor Assist (IMA) petrol-combustion hybrid drive models. But not only was the drivetrain shared with the concurrent Civic Hybrid and stand-alone Prius-baiting Insight model, so too was the platform, in this case with a sizeable chunk excised from the centre section.
The shock of the new manifested itself in more ways than style alone.
When Jaguar introduced the XJ-S in the autumn of 1975, the shock many observers felt was not only visual, but also conceptual. The first car of its kind to be produced by the Coventry specialist carmaker, it was perhaps closer in format to that of an American Personal Luxury Coupé than anything Jaguar had produced up to that point.
Irrespective of whether Citroën’s Bureau d’Études was acting in concert or as alleged, in a contrary and fragmentary fashion, there were a number of engineering imperatives which for them would prove sacrosanct. The first of these and perhaps foremost was the mode through which drive forces would be transmitted.
The second and if anything, just as much a prerequisite would be the use of Citroën’s centralised engine-driven, high-pressure hydraulics for damping, steering, braking, levelling and attitude control. This highly innovative and technically ambitious oleo-pneumatic system was developed by Paul Magès and first employed for the rear suspension of the 1954 15 h model, prior to it being rolled out in fully fledged form in 1955’s DS 19.
Assisting Magès on Projet S was Hubert Alléra, who had amongst his other palmarès, designed the hydraulically actuated gearchange for the DS. Suspension-wise, the SM didn’t depart radically from existing practice, in fact a great deal of DS thinking (and hardware) was almost literally carried over; largely for cost reasons, but also because in the opinion of Jacques Né, not only were they strong enough to Continue reading “New Frontier (Part Six)”
In most creative spheres, there are only so many ideas to go around. Easier then to blend and repackage the pre-existing, a familiar gambit amid the mainstream arts, and especially so in film. We’re all familiar with the putative movie pitch: “It’s Love Actually meets Inception, but, the twist is, everyone’s really a werewolf“, and so forth. After all, why go to the trouble of being original, when its easier to reimagine someone else’s idea.
To many observers the Nissan Juke came across in a similarly contrived manner when it debuted in 2010. A confection of wholly contrary styling features more or less co-existing in an uneasy truce, it was not what anyone would Continue reading “Original Sin”
Regardless of whether one is discussing art, cuisine, kitchen appliances, or indeed motor cars, definitives are tricky things to quantify. In the field of automobiles, applying such measures to specific marques comes fraught with even more difficulty, but this doesn’t necessarily mean that one ought not Continue reading “French Polish”
Separated by two decades, and a good deal of ideology, we trace the seemingly improbable; the similarities between Honda’s 1990 NSX and Citroën’s 1970 SM.
For a short period of time during the close of the 1980s, it did appear as though the Japanese auto industry were poised to, as the UK’s CarMagazine rather hysterically headlined in 1988, “tear the heart out the European industry.” The reality behind this seemingly overnight transformation was quite naturally, anything but; Japanese carmakers after all, have never been in the business of impulse.
By mid-decade, the land of the rising sun had learned about as much as they felt they needed from the established players and were confident enough of their abilities, particularly from a technical standpoint. Furthermore, it had dawned upon the leading Japanese carmakers that European and US lawmakers were unlikely to drop the punitive barriers to unfettered trade; not when the domestic producers were incapable of competing on quality, durability or increasingly, sophistication.
My friends all drive Citroën’s… Oh Lord won’t you buy me a … Porsche?
“After all this, they have created an enormous car; I wanted a Porsche.” These are the words of none other than Citroën President, Pierre Bercot, spoken at the time to delegate-Maserati administrator, Guy Malleret. Quite some statement to have made; one which flies in the face of virtually every known document of the SM’s gestation. After all, the commonly held version of the SM’s creation saga is that Projet S was schemed almost entirely to Monsieur Bercot’s specification.
Jacques Fleury was the Citroën director responsible for factories, production and acquisitions. Amongst his responsibilities therefore was the Maserati factory in Modena and by consequence, the SM engine. According to his account, the prototype Maserati unit, having been tried in a DS saloon was deemed not only too powerful for the chassis, but that any resulting DS flagship model would have to Continue reading “New Frontier (Part Five)”
In 2002, Mercedes-Benz introduced a new star: Maybach, a hitherto dormant name awoken from deep slumber. Its bones were largely beyond reproach; based upon the decade-old W140 series S-Class, the final saloon programme to be conceived at Sindelfingen to a standard rather than a price, yet with this announcement one could nevertheless discern a strong sense of a carmaker not only stretching itself too thinly, but suffering from a lack of self-awareness.
Maybe they simply started out with bad directions, but when the wheels came off this particular wagen in 2013, few were surprised, given the execution. But other council prevailed at Baden-Wüttermberg; not entirely better, but certainly, one imagines, better remunerated. Far from allowing the small matter of a €1Bn loss to impede them, Daimler management elected to once more Continue reading “Bach To Life”
Ten years have elapsed since actor, Russell Crowe was carrying out his contractual media duties on BBC’s Radio 4 to promote Ridley Scott’s feature film adaptation of Robin Hood. The notoriously thin-skinned Australian leading man, when challenged by the broadcaster’s Arts Correspondent, Dominic Lawson about the somewhat wonky Yorkshire accent in his portrayal of the folk hero (which critics characterised as sounding more akin to Irish), replied with the following immortal line; “You’ve got dead ears mate. You’ve seriously got dead ears if you think that’s an Irish accent.”
By 1967, Pierre Bercot had secured an engine supply deal with Maserati for Citroën’s forthcoming Projet S. Yet within a year, not only would he have taken over the Modenese atelier in its entirety, but inked a far more wide-ranging deal with FIAT Auto in Turin. But was the Citroën-Maserati takeover a symbiotic coming together, or simply Monsieur le President’s Victor Kiam moment?
Having traditionally confined the lion’s share of their sales effort domestically and within Europe, the pull of the US market became too lucrative for Maserati to ignore. However, by the mid-’60s, the regulatory environment in the US was becoming increasingly hostile, with stringent crash testing mandates and emissions regulations, which for such a tiny outfit would ladle enormous costs upon an already stretched enterprise. By mid-decade, Maserati’s owners were already seeking a means to Continue reading “New Frontier (Part Four)”
In an ideal world, the deserving always rise to the top. In such a environment a young stylist might perhaps serve his time, building up a body of work before branching out on his own, culminating with his name atop the doorway of a stand-alone carrozziere. Instead, the name of Aldo Brovarone, who departed the surly bonds of earth in mid-October, remains (outside of enthusiast automotive circles at least) largely unheralded.
Life has never been fair, and despite Brovarone being one of the very best of his era, the reasons for his low-key passing owe as much to the nature of the man as they do to the depth of auto-design apprehension that existed amid the contemporary motoring media.
Citroën didn’t have an engine worthy of their nascent 1970 flagship, but it wasn’t for the want of trying.
The highly unusual structure and operation of Citroën’s Bureau d’Études may have created a number of technical masterpieces, but it equally resulted in a number of serious operational drawbacks; perhaps the most serious being the lack of a cohesive singularity of purpose. Not only did the nominal Rue de Théàtre headquarters lack an effective figurehead (notably so in Lefèbvre’s wake), but the bureau itself was apparently scattered across a number of locations around Paris, each very much in effect its own personal fiefdom.
Of these, perhaps the least regarded represented the double chevron’s longest standing and most glaring weakness – engine development. This department, led by Italian former Fiat racing engine designer, Walter Becchia, seemed a largely forgotten outpost; the last meaningful programme to Continue reading “New Frontier (Part Three)”
So long, farewell, adieu: This week has seen a lot of fervid happenings in the land of the free / home of the brave, but one which perhaps got lost amid the signal and noise of that election was the official cessation of Lincoln Continental production – which has either already ceased or is scheduled to Continue reading “The Art of Saying Goodbye”
Just as Citroëns were not like other cars, Automobiles Citroën itself was unlike any other car company – especially in conceptual engineering terms.
It might be convenient from a narrative perspective to suggest that the SM came about as part of a carefully considered product plan, but that would not only be inaccurate but also misleading. In fact, the model came into being almost by accident or at least osmosis; primarily at the behest of company president, Pierre Bercot, but at a more fundamental level in response to another man’s determination to prove a principle.
Few carmakers operated quite like Automobiles Citroën, not only during the tenure of the company’s eponymous founder and chief architect, but equally in the years that followed the carmaker’s initial cashflow crisis, collapse, and takeover by Michelin in 1934. Michelin had placed Pierre-Jules Boulanger as company President, under whom existed an environment which permitted Citroën engineers a great deal of freedom to Continue reading “New Frontier (Part Two)”
File under (Renault: B-segment: Good – not great). At least the ad-campaign was memorable.
Ask anyone about the 1990 Renault Clio and amongst those who remember it at all, most will cite the long-running UK advertising campaign, featuring the somewhat clichéd antics of comely young Nicole, getting the slip on her somewhat louche papa at their somewhat clichéd Provencal retreat. Meanwhile Papa, displaying equally duplicitous behaviour (all French men of course routinely have affairs), was fomenting assignations of his own.
Risible of course, but it played to cherished English preconceptions of French mores, and was instrumental in cementing brand-Clio in the minds of UK buyers. It worked too: the Clio proving a thirty year success story for the French carmaker, but the first-generation model, unlike its ad-campaign, was not what anyone would Continue reading “Oh Nicole!”