“A good many dramatic situations begin with screaming”. Rounding out the Waltz for 2018.
Tempting as it might be to dwell on the negatives, of which there were many; Vietnam, politically motivated assassinations, student riots, the polarisation of race relations, but 1968 wasn’t entirely the unremitting grimfest it might appear in retrospect.
Directed by Frenchman, Roger Vadim with a knowing screenplay by Terry Southern (Dr Strangelove, Easy Rider), and based on Jean-Claude Forest’s cult comic strip, 1968’s Barberella provided some light relief, melding science fiction, titillation, comedy and high camp on a scale perhaps never previously committed to celluloid. (Although 1980’s fevered Flash Gordon remake potentially runs it close). Continue reading “Anniversary Waltz 1968 – 41 Century Girl”
The Farina-bodied BMC saloons would become ubiquitous Sixties fare. We examine an early verdict, courtesy of The Autocar.
The very first of a new generation of Pininfarina-bodied medium saloons from BMC, Wolseley’s 15/60 model was introduced in December 1958 before going on sale in 1959. This new series would take BMC’s multi-marque strategy to previously unheard of heights (some might choose to invert that statement), with a succession of models quickly following, all sharing identical bodies and technical specifications, apart from minor changes to engine tune and detail styling. Widely derided as ‘badge-engineering’, it proved a commercial success for BMC, but one which ultimately came with a reputational cost.
The Autocar published its first road test of the 15/60 on 13 March 1959. The test car retailed at £991.7s, including purchase tax. Not (then) noted for sensationalism, The Autocar writer’s style was drier than a chilled glass of Tio Pepe, but with a little gentle sifting one can Continue reading “Road Test Retrospective : Wolseley 15/60”
As we complete our retrospective of 1998, we ponder air and water.
Not simply one the World’s busiest airports, but amongst the most challenging from a pilot’s perspective, Hong Kong’s Kai Tak airport had by the 1990s become something of a liability. Situated in the heavily built-up Kowloon district, the technically difficult approach over mountains and city skyscrapers not only looked and felt alarming, but the abrupt banked descent to the single runway in Victoria Harbour required both nerve and experience.
The World’s largest airport terminal building when it officially opened in 1998, the newly built Hong Kong International airport at Chek Lap Kok put paid to the hair-raising sight of 747’s skirting the tips of the Hong Kong skyline. Built on a reclaimed island in the South China Sea, flights into the Kowloon Peninsula became a good deal less dramatic and a whole lot more frequent.
Compact and comely, the Daihatsu Copen Coupé is something of a balm to the crossover contagion.
Despite the inexorable decline and likely demise of the small sports car; victim to the kind of commercial logic that has seen crossovers and their ilk take over every sub-niche, there remains one market that is seemingly still immune from contagion. Japan’s Kei car scene.
Daihatsu’s diverting little Copen roadster requires little introduction given that Driven to Write has warmly spoken of its compact pleasures in the past. The first series Copen was officially discontinued in 2012, and since then, owing to Daihatsu’s regrettable withdrawal from the European market, Kei-car enthusiasts have been denied its current incarnation.
A year which appeared to consist of little but tit-for-tat nuclear weapons tests by opposing cold war powers, that uniquely played host to three different Catholic pontiffs, where the Red Brigades kidnapped and murdered former Italian Prime Minister, Aldo Moro, and where Spain finally renounced the last vestiges of dictatorship by declaring a democracy, 1978 experienced its share of geopolitical turmoil. Continue reading “Anniversary Waltz 1978 – This Year’s Model”
An exhibition of landmark motor cars from a gilded age prompts us to ask: Is beauty enough?
During the 1950s, philosopher, Roland Barthes hailed the modern automobile as a visitor from the heavens. Some sixty years later, it seems we have returned the compliment, by propelling a Tesla motor vehicle out into the solar system. An audacious publicity stunt, a sign that we have lost our sense of wonderment for the motor car, or proof that our supposed mastery of the art has led us to believe we can Continue reading “Golden Years”
Driven to Write profiles the black sheep of Crewe.
Even the most aristocratic families have their outcasts. Whether it’s cousin Geoffrey the bounder, serial adulterer and spendthrift, or aunt Gertrude with the secret laudanum habit, a noble bloodline is no barometer of respectability.
This is as much a truism at the House of Crewe as anywhere else, and while the halls of Pyms Lane may shimmer with any number of Wriaths, Clouds, Shadows or Spirits, within a secluded chamber in a little-visited wing of the facility lies the Seraph, brooding in gloomy seclusion. Continue reading “Wings of Desire”
Driven to Write loses an uneven struggle to frame a rather unremarkable automotive year.
Be it economically, politically, or indeed the arts, 1988 proved to be a year of transition. And while the UK music charts were increasingly dominated by the burgeoning counter-culture of dance music, some older orders remained stubbornly implacable.
Following his first solo album release in 1981, actor and former Genesis percussionist and lead singer, Phil Collins had become one of the World’s biggest grossing recording artists, amassing in the region of 150 million album sales. A large proportion of these came on the back of tracks like his chart-topping (across six countries) 1988 release – a cover of the 1965 Mindbenders’ single, Groovy Kind of Love, taken from the soundtrack of Buster, a sepia-toned UK made biopic of ‘Great Train Robber’, Buster Edwards, in which he also starred. Continue reading “Anniversary Waltz 1988 – A Groovy Kind of Love”
The Jaguar creation myth owes everything to this Autumn 1948 debutante.
In October 1948, a British industrialist stood nervously by as the assembled press and dignitaries gathered around the Jaguar stand at the Earls Court Motor show. On a plinth sat a metallic gold roadster of breathtaking simplicity and elegance of line. As the crowds gathered to swoon over the newly announced XK 120 Super Sports, Jaguar’s (as yet unknighted) William Lyons realised he might just have hit the big time.
Ah yes, creation myths. Usually a catalogue of unbridled success, but in Jaguar’s case, this was hardly the case. Because like most overnight successes, the XK 120’s was forged over some considerable time.
Creatives rarely enjoy being interrupted in their work. One easily loses one’s train of thought, the muse frequently escapes and it’s often difficult to Continue reading “Cat, Interrupted”
As is now customary, Driven to Write offers our fond New Year wishes, brought to you in conjunction with Gorden Wagener, Daimler AG’s Chief Design Officer.
“Everything we do is about the bipolarity of emotion and intelligence. Emotion is the beauty, the heart and the sex appeal in design, and intelligence is the purity, which creates long-life solutions that are visually high-tech. The combination of these two poles is our design philosophy: Sensual Purity“.
Both Mr. Wagener and the DTW team would like to express the fervent wish that every day of your new year will be emotionally charged with an almost erotic beauty.
How does one market a singularity? Maybe along lines such as these…
“How can a lover describe his beloved? How may a mystic communicate his vision? How does a mother describe her child? We are faced with the same inadequacy of language when we try to tell you of the superlative qualities of the Citroën D.S 19. There just isn’t a language of the future – so how is one to Continue reading “The Language of the Future”
Reviewing 1958’s British offerings, DTW experiences a sinking feeling.
The RMS Titanic sank many times in the intervening years since it first slipped beneath the waves with terrible loss of life in April 1912, but perhaps its definitive cinematic retelling dates to the Roy Ward Baker directed A Night To Remember, starring Kenneth More. The most expensive British made film when it premiered in July 1958, it was notable for its historical accuracy and the fact that several first-hand survivors of the sinking were employed as advisors to the production.
This fine concept from Maserati’s coachbuilt days illustrates how far from home the Tridente has drifted.
Maserati, at the height of their gilded age as an exclusive automotive atelier, produced a bewildering array of suave gran turismos and more overt sporting machinery, along with the occasional one-off for their more discerning clients. At the 1965 Salone di Torino, Carrozzeria Vignale, who carried out a sizeable proportion of Maserati’s styling duties displayed an elegant four-seater concept.
As 2018 leaches away, we begin our annual run-down of cars we couldn’t write about this year, beginning with 2008.
The largest machine ever built, the Large Hadron Collider at CERN was created with the modest aim of testing particle physics theory and possibly uncovering the secrets of existence itself. Situated 175 meters underground, with a circumference of 17 miles, the LHC was completed and inaugurated ten years ago. And while some critics expressed concern that it would Continue reading “Anniversary Waltz 2008 – Higgs Boson Blues”
Running the gauntlet of endless repetition, DTW’s resident kitty-fancier asks, how do you solve a problem like Jaguar?
In 2005, a chastened senior Jaguar executive conceded that both they and their Ford masters had made a strategic error, admitting to British parliamentarians that they had jointly pursued “a failed growth strategy” for the heritage marque. Once this realisation hit home, the residents of Dearborn’s Glasshouse began a fundamental rethink of the leaping cat.
Amongst the changes wrought was that Jaguar would henceforth emphasise its sporting credentials, with the cars’ dynamic dial being shifted from traditional values of NVH isolation and ride refinement towards matters of incisive turn-in and outright handling prowess.
The second strand to this change of ethos lay in abandoning the chase for sales volume, pushing them further upmarket. The key to this transformation was to Continue reading “Gone To Earth”
The 2008 Lotus Evora exemplifies the adage that subtlety rarely succeeds.
Stepping outside of one’s accepted position is rarely rewarded, either in life, love, art or car design. For Lotus, revered by generations of enthusiasts for producing cars of often fragile genius, their occasional attempts at marrying dynamic prowess with a dash of practicality have by and large backfired. The 2008 Evora attempted to combine both. Misunderstood by aficionados and (some) members of the press, the car split opinion in 2008. It still does.
When Lotus ceased production of the aged Esprit in 2004, not only had the basic car been in production for 28 years, but its demise left a gap at the top of Lotus’ model range. At the opposite end, the pretty and gimlet-sharp Elise (and its derivatives) had proven a critical and commercial success, and Lotus, having become part of the Proton Group were in the process of persuading former CEO, Mike Kimberley to Continue reading “Love’s Easy Tears”
It’s not easy being an automotive executive these days, but spare a thought for one in particular.
While life for Auto-industry bosses everywhere is, to put it mildly, challenging, the situation facing Jaguar Land Rover CEO, Dr. Ralph Speth appears to be steadily worsening. According to a recent Financial Times report, JLR will announce up to 5,000 job cuts across the UK business in the new year as the carmaker implements a three-year ‘Project Charge’ restructure – a drive to Continue reading “Think Fast Dr. Speth!”
Tracing the Peugeot 504’s kinked tail motif through the Pininfarina back catalogue.
In order to capitalise on the popularity of UK TV series, The Avengers, stars, Honor Blackman and Patrick Macnee were persuaded to record a novelty single celebrating not only the fashions adorning the somewhat distracting Ms. Blackman, but the broadening societal permissiveness of mid-Sixties Britain. And while it was a rather throwaway ditty which didn’t chart particularly well at the time, it did take on a second life several decades later.
These things take time – as with fashion, so with design. One of the more interesting aspects of recent discussions surrounding the styling of the 1968 Peugeot 504 was the notion that its rear aspect was regarded with a degree of ambivalence. Uncomfortable and strange were among the soubriquets employed on these pages, but further afield, and particularly in the US, the 504’s kinked tail was considered peculiar. In light of this, it might be germane to Continue reading “Kinky Boots”
The ‘Sixty-Eighters’ rocked France, yet one of its more illustrious offspring would become a bastion of more conformist values.
In a curiously prescient article for Le Monde in March 1968, journalist, Pierre Viansson-Ponté made the assertion that France was suffering from the dangerous affliction of ‘boredom’. During a period which French economist, Jean Fourastié coined as Les Trentes Glorieuses, the country settled into a period of political stability and economic prosperity, transitioning from a predominantly agricultural economy to a largely industrial one.
Rural France had decanted into the cities and its universities were brimming with the young and sexually frustrated, expected to behave in a similar fashion to that of their socially conformist parents. But students from Paris’ Université Nanterre, emboldened perhaps from a diet rich in Satre, Brel, and Dylan would no longer Continue reading “Children of the Revolution”
Authorities have expressed concern as reports of unicorn sightings are once again rife in Norfolk.
When former Lotus CEO, Dany Bahar packed his trunk and said goodbye to the Norfolk broads, the outpouring of relief was not only palpable, but most likely mutual. After all, for the former Ferrari sales and marketing supremo, the unglamorous environs of Hethel were unlikely to have been to his taste and for Lotus themselves, because his ludicrously unrealistic visions and spendthrift policies had to all intents and purposes bled the business dry.
In his stead, former PSA chief, Jean-Marc Gales became the putative safe pair of hands, successfully stabilising the business, arresting an alarming talent-drain and restoring a missing sense of purpose and fiscal rectitude. However, following last year’s partial acquisition of Group Lotus by Geeley Auto, Gales departed, replaced at Group Lotus by the Chinese car giant’s group head of engineering, Feng Qingfeng and directly at Lotus Cars by former JLR and Sunseeker Yacht executive, Phil Popham.
Following Geeley’s controlling stake in the business, many speculators and commentators converged around the notion that the Chinese motor group, who have so successfully stewarded Volvo’s post-Ford resurgence, and currently control Polestar, Lynk & Co, taxi builder, LEVC, Proton Cars and aero-car maker, Terrafugia would set Lotus on a similarly upward trajectory. Even those of a more cynical bent suggested that this would likely be the best (and possibly final) opportunity the historic specialist carmaker would be offered to Continue reading “Lotus Rules Apply”
Rover’s 1958 3-Litre was a class act, but it was a class in the grasp of profound change.
On the 30th of April 1958, Royal assent was given to an act of parliament which changed the constitution of the upper house (the House of Lords) from being a male-only chamber, composed exclusively of hereditary peers. The Life Peerages Act led to a significant modernisation of parliament, lending the Lords a degree of legitimacy it had hitherto lacked, while better reflecting a changing UK society. Continue reading “Parliamentary Privilege”
In 1978, Pininfarina made one final pitch to gain Jaguar’s business. It didn’t succeed, but did it precipitate another, more tangled narrative web?
By around 1976 the automotive world had broadly coalesced around the belief that Jaguar’s XJ-S was, in stylistic terms a rather poor show from a carmaker renowned for being the business of beauty. It didn’t really matter that this particular set of shared assumptions had largely been formed by a UK and US press corps who had whipped themselves into a frenzy on the false premise that Jaguar would reprise the E-Type’s impact and ambition and by consequence required a scapegoat when reality proved somewhat different.
Blaming Jaguar was perhaps cathartic and while some argued the carmaker might have controlled the narrative a little better in the run up to the XJ-S’ announcement, in reality, the embattled residents of Browns Lane couldn’t Continue reading “Along Came a Spider”
As the Audi TT hits a significant historical milestone, it appears to be on the verge of taking an altogether different kind of hit.
It isn’t every birthday celebration that doubles as a wake, but the times are not what they were. Twenty years after Audi unveiled the production TT sports model, speculation is rife that the current iteration is likely to be its last – at least in the format we have come to know and love.
Indeed, this last component may form part of the problem, since the love affair has, it appears, run its natural course. Certainly, senior Ingolstadt management, when they can Continue reading “Death Disco”
Volkswagen’s upmarket Passat derivative – was it misunderstood or simply misconceived?
If one was to plot the course of Volkswagen’s design heritage in purely aesthetic terms (if indeed such a thing were possible), it would be represented on a somewhat undulating graph, and it could be argued with some conviction that overall, the troughs have tended to outweigh the peaks. But automotive design is a cyclical discipline and all styling studios must move with, or at least reflect the times. Continue reading “Song to the Siren”
Can Fiat-Chrysler’s new CEO deal with FCA’s lopsided business or is it time to bring out the bonesaw?
FCA’s late CEO, Sergio Marchionne was at various times hailed as something of a visionary, and without doubt, he achieved the seemingly impossible once he orchestrated Fiat Auto’s audacious takeover of the embattled Chrysler business in 2009. Nevertheless, an equally cogent argument could be posited that should Marchionne’s legacy simply be that of FCA’s continued existence, then it is built largely upon failure.
ECOTY 2019 is soon to be upon us. Who will learn to accept their reward this coming March?
As November slips silently from our grasp, and the season of good cheer has not yet fully broken upon us, we find ourselves at Driven to Write already looking ahead to March. But neither time, news agendas nor indeed my senior editor are known for qualities of patience or mercy, meaning I’m bound at least occasionally to report on the stories (as they say), that matter. The shortlist for the 2019 European Car of the Year award was officially announced this week, so let us take this opportunity to Continue reading “All Wrapped Up the Same”
Is FCA’s Poseidon Adventure approaching its climax?
Last week, we examined FCA’s stewardship of Maserati and concluded that under the leadership of former CEO, Sergio Marchionne, several significant mistakes were made. Now that the carmaker is being lead by a newly constituted management team, what fate lies in store for the Trident of Bologna?
As has been reported, Maserati has seen a torrid 2018, shedding volume, margins and becoming an increasingly onerous drain upon the FCA business. At the end of October, as part of their responsibility to Continue reading “Fontana di Nettuno”
Maserati’s cornerstone product also happens to be its oldest, and by some margin. Where now for the GranTurismo?
Prior to his untimely demise, former FCA helmsman, Sergio Marchionne was frequently characterised as a heartless technocrat entirely lacking in marque fealty. It was a narrative he did little to disavow and while the truth may not have been quite as cut and dried as his many detractors alleged, there can be little doubt that he was a gimlet-sharp pragmatist who would employ all tools at his disposal to Continue reading “L’anima di Tridente”
Earlier this week, we reported on Maserati’s current woes. Today, we continue our analysis and pose a few uncomfortable questions.
In the aftermath of Sergio Marchionne’s untimely death earlier this year, many observers offered a range of views as to the former FCA Chief Executive’s legacy. As is customary in times of personal tragedy, criticisms were muted and delicacies were observed. In his stead has stepped new CEO, Mike Manley, tasked with steering the still-listing FCA vessel through another four-year plan unlikely to be worth the powerpoint programme upon which it was scribed – both then and given the subsequent turn of events, now.
Armed with a hefty fire extinguisher, a hastily re-scribbled plan (subject to further change, no doubt), and a reshuffled team, his task, even for the more successful of FCA’s brand portfolio looks onerous. But for the ill-performing upmarket end of the spectrum, and especially its embattled Maserati business, it’s impossible to Continue reading “Blunting the Trident”
Driven to Write profiles a refugee who made it in the new World.
During the early 1970s, it appeared as though Toyo Kogyo’s Mazda division had stolen something of a march on the auto industry. Alongside Germany’s NSU, Mazda invested heavily into wankel engine development and while Neckersulm’s all-in commitment saw them Continue reading “Rotary Survivor”
Retrofuturism didn’t necessarily arrive at Ford with J. Mays. It’s more likely to have started with a man named Callum. No, the other one…
As the Ford Motor Company grew its upmarket brand portfolio during the late 1980s, it became a matter of increasing importance to ensure each marque could carve out a coherent stylistic identity, one which not only honoured tradition, but that ensured no genetic traces were misplaced or appropriated.
Complicating matters during this period was the fact that Aston Martin had been gifted an Ian Callum-penned version of Jaguar’s cancelled XJ41 two-seater, which would eventually Continue reading “Antique Roadshow”
The 1978 Saab 900 could be dismissed as merely an evolution of an older model, but it became far more than that. It became the ur-Saab.
“The car has become an indispensable part of our everyday life. We need it so that society will not grind to a halt and so that people will serve society efficiently. looking ahead a little further, will the car continue to be as essential in our everyday lives as today?
The Jaguar S-Type was intended to spearhead Ford’s growth plans for the leaping cat. That didn’t quite work out as planned.
Now is the winter of our discontent: In November 2004, Ford appointee, Joe Greenwell faced a panel of hostile UK parliamentarians at the Trade and Industry select committee in Whitehall, seeking explanations for his parent company’s decision to Continue reading “Style Council”
A class in retrofuturism from 1989. Driven to Write dons a black polo neck to pronounce upon Nissan’s Neo-X concept.
During the late 1980s, Japanese car design appeared to be going through something of a purple patch. By way of illustration, the 1989 Tokyo motor show marked the introduction of three fine Nissan concepts – the Primera-X, (not to be confused with the 1990 production car it prefigured), the ‘Pike Factory’ Figaro concept, but also the subject of today’s retrospective – Nissan’s take on a full-sized saloon for the 1990s.
Best known as Germany’s Taxi of choice, the Mercedes /8 has languished under the shadow of more celebrated siblings. Time for a fare hearing.
Prior to 1970, all licenced taxis within the Federal Republic of West Germany were painted black. They also for the most part consisted of the products of Stuttgart-Untertürkheim. During the wirtschaftswunder era, the diesel-powered Mercedes came to embody virtues of solid dependability, frugality and long-life, as endorsed by the huge, largely trouble-free mileages these vehicles amassed in the public hire trade.
When Mercedes-Benz launched what were termed the ‘new generation’ cars in 1968, perhaps unsurprisingly, the values they espoused were of a familiar, conservative nature. Yet in its own way, the /8 (or Strich Acht – a term employed to denote the model year), was itself something of a revolutionary. Continue reading “A Different Shade of Beige”
A 1951 art exhibition would change the way we viewed the automobile forever.
Since the Museum of Modern Art (MoMa) was founded in 1929, it has been a leading proponent of contemporary and modernist art, encompassing not only what is commonly known as fine arts, but architecture, product design, photography, film, installations and electronic media.
Perhaps the most influential host to the conversation around latter-day aesthetics, its current location, designed by architects, Philip Goodwin and Edward Stone in 1939 on New York’s West 53rd street has staged some of the most celebrated and controversial art exhibitions of the 20th century.
The 1978 Midas and its talented creator appear largely forgotten. Neither really ought to be.
Even amongst those who breathe petrol vapour for pleasure, Harold Dermott is not a household name. And this is a pity, for he is intrinsically linked to two of Britain’s cleverest and most dynamically accomplished enthusiast cars. That they represent polar opposites upon the affordability spectrum is largely irrelevant – both are equally rare sights today.
But while one is rightly celebrated as arguably the pinnacle of road-car development, the 1978 Midas remains a neglected automotive footnote – a matter which not only belies the craft and ingenuity of its design and construction, but also speaks volumes as to how the automotive world values its innovators and outliers.
Having graduated with a BSc in mechanical engineering, Harold Dermott joined BL in the early ’70s, working on engine development for Jaguar. However, following the notorious Ryder Report, prospects looked bleak for a young, ambitious engineer, and having departed the embattled carmaker, he obtained the rights to Continue reading “Little Wonder”
The XJ6 was and always will remain the quintessence of Jaguar.
“All I try to do is make nice cars…” (Sir William Lyons)
Throughout its history Jaguar have produced faster, more visually arresting, more technically dense cars; indeed, more commercially successful cars (and with over 400,000 units built over three distinct series the XJ was successful), but it’s debatable whether they ever produced as complete a car. A forward looking design which transcended its convoluted gestation, last-minute revisions and troubled career to become something which far outweighed the sum of its parts.
Driven to Write’s chevron-shaped codex gains a new entry.
It’s possible to argue that by 1976 the world of car design had attained peak-wedge, exemplified by William Towns’ startling Aston Martin Lagonda. The projectile-shaped luxury saloon so defined the dart theme, there was really nowhere else it could be taken, not that this prevented the likes of Marcello Gandini and others within the design community from trying. However, as evidenced by subsequent efforts, the returns were rapidly diminishing.
Before the revolution came this final flowering of traditional BMW expression. It’s possible they never quite surpassed it.
As BMW themselves fondly state, the Three-Series represents the beating heart of the Bayerische Motoren Werke brand, and as such, they have (until comparatively recently at least) managed its evolution with some caution and no little care. Certainly throughout its earlier iterations, it remained a conceptually faithful evolution of the ur-Dreier, the epochal 02-Series, which the E21 Three supplanted some 42 years ago. Continue reading “Conservative Values”
In the spring of 1975, the XJ finally went on sale in coupé form, but the timing proved somewhat inauspicious.
From the point of inception, it had been Jaguar’s intention to produce the XJ in two door coupé form. Indeed, during 1967, Jaguar’s North American distributors stated that they were only interested in this body style. But with the XJ4 programme already a good 18-months behind schedule, and other BLMC programmes being accorded priority, PSF ceased development of the coupé body entirely.
…is paved with good intentions. But where is it leading us?
Recently, Driven to Write held a metaphorical Bunsen burner to the feet of BMW development supremo, Klaus Fröhlich in the wake of some rather petulant comments he made. On this basis, you might be minded to Continue reading “The Road to Zero”
The ‘first ever’ BMW X7 is amongst us and isn’t it just swell?
There are increasing concerns for the wellbeing of storied carmaker, Bayerische Motoren Werke following recent revelations that the marque has been diagnosed with a virulent and potentially incurable form of hydronephrosis.
The advent of a defining car, while largely something of a singularity, can only truly be recognised as such once a period of time has elapsed. Over time, the Ford Motor Company has created a number of cars which have in their way, defined their eras, largely due to their ubiquity, and popular appeal. However, the number of truly outstanding Euro-Ford car designs are fewer in number.
A revised XJ appeared in late 1973, just in time for the sky to fall in.
At the 1973 Frankfurt motor show, Jaguar displayed the facelifted Series II XJ series, billed in the launch material as “the logical evolution of British Leyland’s most coveted car.” External revisions were largely confined to the nose treatment which lent the car a fresher appearance. The revisions were made partly with one eye to the XJ’s duration in the marketplace, but mostly in accordance with increasingly stringent US regulations. Continue reading “The Quintessence : (Part Seven)”
BMW’s latest G20 3-Series iteration has already caused no end of offense, but it appears the affront goes beyond the visual.
“The BMW 3 Series Sedan represents the heartbeat of the BMW brand and the epitome of sporty driving pleasure in the premium midsize segment. Exuding dynamic design, agile handling, exceptional efficiency and innovative equipment features, it takes the signature characteristics of a BMW and turns the volume up several notches.
Precisely drawn lines and strikingly contoured surfaces mark out the exterior, which showcases the brand’s new design language. The interior also has a clear, modern and sophisticated design. The new-edition 3 Series sees BMW building above all on the sporting tradition of the best-selling car.” (BMW Press).
The stillborn Rover P8 remains a fascinating technical fossil, but should the cause of its demise be laid entirely at Jaguar’s door?
Lost causes exert an undying fascination: The Beach Boys’ original Smile LP, Orson Welles’ allegedly destroyed original cut of The Magnificent Ambersons. These and others like them, while unrealised (or unfound) live on in our collective imagination, unsullied by inconvenient reality.
In 1965, the Rover Motor Company was a successful independent carmaker, producing well-regarded luxury saloons and a range of highly capable off-road vehicles. However, its flagship P5 saloon was dating and lacking the resources to replace it, Lode Lane’s developmental head, Charles (Spen) King, working under the guidance of Peter Wilks proposed a modular range of cars to be derived from a single base unit. Continue reading “Viking Burial”
As Jaguar steadily broadened the XJ6’s appeal, the headwinds kept coming.
In 1968, when XJ launched, Jaguar was, in addition to future XJ4-derived models, seeking funding for a number of new product lines. These comprised of XJ21 – a V12 powered GT on the E-Type platform, XJ17 – an all-new compact 2+2 coupé and XJ27 – a large luxury coupé based on XJ4.
In 1972, Jaguar didn’t need to convince buyers of the XJ6’s virtues, but their BLMC masters had other ideas.
Marketing a car like the Jaguar XJ6 shouldn’t have been the most onerous of tasks. Demand for the car was enormous and the biggest problem facing prospective customers was getting hold of one. To some extent, Jaguar dealers were essentially order-takers and fulfilment houses. So while the rationale behind this print ad from the spring of 1972 appears somewhat ill-wrought, it isn’t as confused as the execution itself. Continue reading “Selling the Cat (short)”
Taking a turn through the eerily empty halls of the 2018 Mondial de l’Auto with Auto Didakt’s Christopher Butt.
It had been this author’s intention to attend this year’s Paris motor show, but a variety of factors conspired to prevent this. It was however of little consequence, because as the weeks counted down, it became increasingly clear that given the sheer number of non-attendees at manufacturer level, one wouldn’t Continue reading “Paris Bites”