The lessons of history are fated to be repeated – endlessly.
It was all going to plan. In 2002, production of the X308-series XJ ceased at Jaguar’s Browns Lane plant, after all, an all-new replacement was shortly to come on stream to replace it. However, with the decision taken and implemented, a crisis arose. Jaguar engineers hit significant hurdles in the pressing of the X350 XJ’s aluminium bodyshell, necessitating a significant delay in series production.
As it transpired, it would be another year before the XJ was launched and in the interregnum, Jaguar was absent, not only from its core market, but also its most lucrative. When the 2003 XJ did reach buyers, not only did the car itself meet with a less than rapturous reception, but a significant number of former Jaguar customers had taken their business elsewhere. Many failed to Continue reading “Fate Accompli”
Readers not wishing to indulge our predilection for all things diminutive, Japanese and fluffy might perhaps wish to look away now.
How predictably Driven To Write, you might suggest, for us to fawn over some cute and unobtainable Japanese Kei car. After all, it’s not as if Suzuki doesn’t also offer a multitude of the SUV and crossover things we’re so frequently critical about on these pages.
Fair point, and I have no intention of singling out Suzuki as a bastion of elevated values. But with the proviso that other, perhaps equally endearing Kei cars are available (in Japan), Suzuki have nevertheless gone to the trouble to Continue reading “Lapin Daze”
As BMW makes plans for Gran’s early demise, we ask what (if any) meaning there is to be derived from it all.
Holed beneath the waterline for some time now, the European MPV/Minivan market is fast approaching an ‘all hands to the lifeboats’ scenario, as market incumbents seek a means of escape from the cost implications of the sector’s sales implosion.
Until now, it has been the mainstream carmakers who have been for the most part wielding death’s scythe, but as market conditions deteriorate, even the more upmarket brands are starting to Continue reading “A Gran Farewell”
A (belated) photo for Friday, which comes with a question.
This is, for those who cannot quite place it, a first-series Volkswagen Golf. It dates from the final year of Wolfsburg production – 1983 – and is, I can attest, in remarkably well-preserved and unmolested condition. Continue reading “Blown In With the Wind”
Ian Callum is leaving his ‘dream job’. We examine the possible motives.
There many qualities one requires in public life, but the apprehension of the correct moment to leave the stage is perhaps the trickiest to navigate successfully. Five years ago, Ian Callum told an enthusiast publication that he would stay on in his role at Whitley to “set up the next generation of aesthetics” before stepping down as Jaguar’s Director of Design.
Today, the DTW hobbyhorse® gets another outing, as we return to the world of the automotive press release – where written English goes to die.
Simultaneously in both Stuttgart and for some inexplicable reason, Salt Lake City, Utah, Mercedes recently introduced their much-heralded GLB crossover – the latest, but unlikely to be the last of the current A-Class derivations vying for your undivided online attention. Since you will undoubtedly have formed your own opinions as to its merits by now, I will not trouble you with mine.
The Driven to Write’s predilection for all things Lancia is known and quantified. Today’s offering however is unquestionably topshelf material.
Amid the many series-production outliers the fabled Torinese shield and flag emblem has adorned over many decades, the Flavia Sport from carrozzeria Zagato is perhaps the most visually outré and certainly amongst the most scarce, with only 629 built in total.
First introduced in prototype form in 1962, it was the final and most exotic flowering of the coachbuilt Flavia line, following the 1960 in-house berlina, the Vignale-bodied convertible and Pininfarina’s four-seater coupé – all of whom bore some passing resemblance to one another. But not only did the Flavia Sport Continue reading “The Road to Dalmatia”
The 1999 C215 Mercedes CL redefines the term ‘back of an envelope design’.
Like most major carmakers, Mercedes-Benz design under Bruno Sacco’s leadership at Stuttgart-Sindelfingen assigned individual design teams to specific product lines. However, it was policy that all members of the styling team, irrespective of discipline could submit proposals for consideration whenever a new model was in gestation.
These would be whittled down to a shortlist, the favoured proposals then going forward to be produced in scale model form. A further evaluation would see this being reduced to a final shortlist of three, which would Continue reading “Pushing the Envelope”
Another stylistic dud from the pen of Marcello Gandini, the technically advanced 1974 Maserati Quattroporte expired at birth. We chart its brief life.
When the Maserati Quattroporte was introduced in 1963 it became the first Modenese four door super-berlina, offering well-heeled customers the space and practicality of a sedan with the dynamism and vivid performance of a grand turismo. In 1969 however, production of the model ceased, with close to 800 built – a commercial success by Casa del Tridente standards.
A significant cultural shift was taking place at Viale Ciro Menotti by this time – Automobiles Citroën having acquired control of the Modenese carmaker the previous year. With work quickly progressing on a new sub-3.0 litre V6 engine for the double chevron’s forthcoming grand turismo, Maserati engineering chief, Ing. Giulio Alfieri seemingly took a long hard look at Quai de Javel technology, in particular Citroën’s decision to Continue reading “Porte de Javel”
Forming the subject of our Sunday deliberations this week takes the form of a Japanese lesson with Toyota’s Carina II (or should that be Corona?)
On one hand this last of line survivor lends a somewhat poignant reminder to how our streets and towns used to look. On the other however, it illustrates a curious anomaly in Japanese carmaking. Because unpicking Toyota’s naming logic is something akin to obtaining a working knowledge of Oriental algebra.
The car we in Britain and Ireland remember as the Carina was in fact offered in some markets as a Corona, and in others as a Celica Camry. The Carina as we first came to know and broadly ignore is believed to Continue reading “Learning Japanese”
Marcello Gandini is rightly lauded as one of the great Italian car designers of the 20th century. However there is cause to suspect that he may have been allergic to cats.
The life of a design consultant is fraught with reversals. All that time spent scouting for commissions, late night oil expended preparing and revising proposals only to receive the thanks, but no-thanks brush-off from the prospective client.
For the Italian car design houses, this had become a way of life – some you win, some you lose. This was certainly the state of affairs in late 1973, when Jaguar’s then Managing Director, Geoffrey Robinson requested carrozzeria Bertone (along with rivals, Ital Design) to Continue reading “Genus Felidae”
Historically, long production runs had been something of a holy writ at Trollhätten. As an independent company, Saab’s engineering integrity, coupled with well-judged updates and their slightly left of centre appeal meant the frequently cash-strapped carmaker could eke out model lines long after rival offerings had succumbed to the inevitable. Continue reading “Botched : 2008 Saab 9.5”
What happens when a subspecies falls prey to evolutionary overspecialisation? The 2008 Ford Flex is what happens.
When J. Mays took over from Jack Telnack as Dearborn’s styling supremo in 1997, his avowed aim was to re-emphasise Ford’s homegrown product identity, appointing former Volvo design chief, Peter Horbury in 2004 as Executive Director for design with responsibility for FoMoCo’s cache of US brands.
By mid-decade, it had already become apparent that the US market was losing its appetite for minivans, but Ford, like most of its domestic rivals lacked the market foresight to Continue reading “Darwin’s Estate”
Ignoring provisos about spin cycles, we report on some news.
Despite the question marks which remain poised above Groupe PSA’s revival under Carlos Tavares, one cannot deny that the French carmaking giant seems to be playing something of a blinder at present. Last week, following leaked photos which surfaced online, Opel released official images and some details of the forthcoming Corsa B-segment model, due to
go on sale later in the year. Continue reading “Better By FAAR”
A close shave with the lesser-spotted Citroen Saxo-BIC® edition.
In 1944, two Frenchmen, Marcel Bich and Édouard Buffard set up a business in Clichy to produce writing instruments. In the post-war era, the company prospered and having adapted László Biró’s original design for a ballpoint pen, Bich introduced the mass-produced BIC Cristal in December 1950, quickly becoming a stationary cupboard essential. Such was its impact, commercial success and design influence that in 2001 a BIC Cristal pen was added to the permanent collection of the Department of Architecture and Design at New York’s Museum of Modern Art.
In 1973 the company introduced a range of disposable lighters, while two years later BIC launched the one-piece razor. Three staple products; perfect realisations of product design, made in their millions every year, reliable, ubiquitous and disposable. Yet each were masterpieces in their own right, eminently fit for their purpose, used and thoughtlessly discarded by millions around the world every day. Continue reading “Nib of the Matter”
To the casual viewer, it’s probably fair to say that the DTW offices are a rather sparse affair, lacking as they do much in the way of space, comfort or ambience – especially since our Editor-At-Large accidentally set the place alight a few months back. However, there is one item which not only survived the conflagration, but remains hard-won and much fought over. The Driven to Write hobby horse.
Earlier in the week, one of our readers appeared to take exception to our coverage of the newly refreshed Audi A4. I assume the individual in question perceived an element of prejudice on our part, a certain doing-down of the Teutonic big-three, or perhaps a labouring of a point previously made. But in the absence of clarification, one cannot be certain.
On the surface of things, the facelifted Audi A4 is an entirely predictable product action, but what it symbolises could be far more momentous.
It’s highly probable that the design director role at any prestigious OEM carmaker comes with a reasonably well-remunerated package of monetary benefits. This being so, we can take a wild guess that Audi’s Marc Lichte is not therefore on tuppence ha’penny wages.
The money must be, one supposes, some consolation, because there certainly cannot be much by way of creative satisfaction Mr Lichte could derive from masterminding Ingolstadt’s current design direction. At this point of course, we really ought to Continue reading “Empty Gesture”
While we await events or at least someone to quack the story, we speculate upon the probabilities surrounding a possible PSA / JLR marriage.
There is a commonly quoted saying which states that if something looks like a duck, walks like a duck and quacks like a duck, there is a strong probability that it is in fact an amphibious biped. Apply this reasoning to the speculation currently swirling around Jaguar Land Rover’s Warwickshire headquarters, and to the untrained eye it does appear that its Gerry McGovern designed outdoor water feature must be teeming with waterfowl. Continue reading “Crying Fowl”
It can be stated without a trace of hyperbole that the Series III XJ remains the most commercially significant Jaguar of all time. Not the most successful, mark you; other XJ generations have sold in greater numbers, others still to come may yet again transform its fortunes, but the Series III remains to this day the car that single-handedly saved the company.
Unicorns do exist. I ran into one yesterday. Unusually, it bore a dragon upon its nose.
Car manufacture is difficult, expensive and potentially ruinous, so if you’re going to embark upon it as a career, it’s probably best to carry out the exercise within proximity to others engaged in similar activity, for the purposes of logistics, not to mention access to the requisite know-how. But not everybody cleaves to the safety of numbers.
It’s tempting for the writer to stoop to cliché when one speaks of the harp-shaped hills and valleys of Wales, but moreso is the habitual expressions of surprise, tinged with latent snobbery uttered by auto journalists at the mere notion of a Welsh car manufacturer. The very idea. But why not there, as anywhere else?
Renault has made a name for itself as a monovolume specialist. This must change.
Recently, we highlighted Ford’s retreat from the Euro-minivan sector, amid a rapidly contracting market for such vehicles and FoMoCo’s own fiscal woes across the region. However, the blue oval is far from alone in viewing this segment with jaundiced eyes, with news breaking more recently that owing both to falling sales and the advent of the newer and more crossover-ish C5 Aircross CUV to the market, Citroen is ceasing production of the short bodied SpaceTourer (aka Picasso).
Having previously declared the compact MPV sector for Renault’s Scenic, further study however reveals that the real 2018 winner was in fact the VW Group, who arguably had the good sense to Continue reading “Fade Away and Radiate”
As a younger man, I used to marvel at the enthusiasm with which my more elderly relatives would pounce upon the obituary section of their local newspapers. At the time it seemed a rather morbid pasttime to seek out those amongst one’s number who had most recently entered the spiritual realm, but as I’ve entered middle age and become a little more empathetic, (not to mention closer to time’s scythe), I’ve realised that this habit stems more from a not unreasonable concern that a neighbour or acquaintance might Continue reading “Gran Illusion”
A Shanghai Surprise for your Sunday deliberations.
Earlier this week, our German correspondent offered his considered views upon the stylistic progress of the Chinese auto industry, as evidenced by some highly credible concept cars shown at the recent Shanghai show. What’s clear from his report is that China’s carmakers, with some assistance from Western design professionals, are making significant aesthetic strides and that in this arena at least, the so-called developed world’s carmakers have little to feel complacent about.
The standard of many domestic concept cars at Shanghai would have put any European or North American motor show to shame, and while we have yet to Continue reading “Match Not Found”
As we await the newest iteration of VW’s bestseller, we examine what opposition it will face.
It’s no good. Despite repeated efforts, no European carmaker has successfully unseated the Volkswagen Golf from its lofty promontory; a position unique insofar that not only does it occupy a sub-segment of its own, but also in that its name can be expressed as both noun and adjective.
Some words from the gentlemen of the (mostly) UK press.
With Series III a reality, if a somewhat limited one, the UK automotive press wasted little time getting to grips with a series of well-prepared press cars. Car magazine’s Mel Nichols was let loose in an XJ12 in March ’79, observing, “[T]he Jaguar is so controlled, so full of poise… It didn’t take too many miles on winding country roads to convince me all over again that nothing offers such ride comfort with such dynamic ability.”
Later that year, coinciding with the introduction of Mercedes-Benz’s sector-defining W126 S-Class, Nichols ranged another XJ12 from Jaguar’s press fleet against the overwhelming superiority of Stuttgart-Untertürkheim’s flagship. No rational person on earth would Continue reading “Saving Grace – Part Seven”
A thirty year-old concept from Ghia comes of age. Perhaps?
It has been stated before upon these pages : The future of the distant past looks considerably more futuristic to our eyes now than that of its more recent equivalent. By way of illustration I urge you to Continue reading “Way To Blue”
Today we interrogate Jaguar’s quality claims, explore Browns Lane’s engine policy – and indulge in a spot of counter-factuality.
“Unreliable and unjustifiable, its cars had become a laughing stock, its management a comedy and its accounts a tragedy. Only when it began to take itself very seriously indeed, to cultivate the quality it had previously scorned did things change…” (LJK Setright – Car 1986)
It has been retrospectively stated that the Egan-led quality drive was more illusory than real, which is perhaps a little unfair to the huge effort from all concerned. There was however, in Egan parlance, perhaps a little more sizzle than steak to it. Nevertheless, the reforms had a basis in fact and if the JD Power statistics were any guide, it’s evident that Jaguar made significant strides in this area.
Mercedes has brought its predator face to the C-segment and is devouring all before it. Is the A-Class becoming an unstoppable force?
There is a certain point in most career arcs where things begin to go somewhat awry. Sometimes it’s a blip, a momentary reversal or poorly judged decision, quickly righted. But for others, it’s a full-blown meltdown. After all, success can frequently be its own undoing. This is certainly true of Germany’s three upmarket car brands, who it can probably be safely said to have been in the throes of a full-blown stylistic mid-life crisis for some years now.
Has Genesis shown us a fresh face in emission-free motoring?
Since the advent of the automobile, cars and cities have co-existed in uneasy truce, but as concerns over deteriorating air quality gain traction across the developed world, it seems increasingly likely that our towns are simply not big enough for both. So the mid-term future for the combustion-engined private car, in an urban context at least, is looking bleak.
However, like most behavioural shifts, this is unlikely to occur overnight, but already, as previously reported both here and elsewhere, city legislatures are taking matters upon themselves by limiting or banning outright, vehicles which fail to Continue reading “Fresh Mint”
As reports emerge that Ford is preparing to study KA no more, we try to sound upset.
As your correspondent is perhaps over-fond of observing, the Henry Ford Motor Company does quite a line in unlearning nowadays. So much so in fact that it’s been getting rather difficult to keep up. Unlearn : Saloons. Unlearn : Minivans. Unlearn : Up to 5000 jobs in Europe this year.
“We had a modern, world-class car before. All we had to do was to improve quality and reliability.” (John Egan – 1982).
It was dubbed ‘The Egan miracle’. The turnaround which saw Jaguar go from loss-making irrelevance (in the region of £20 million in 1979), ripe for closure, to media darling and example to all of how failing businesses could be transformed by effective management.
And Egan was effective. Aided by a store of goodwill that existed for the marque within the broader automotive industry, amid the car-buying public, from the workforce itself and within certain quarters of the unwieldy BL leviathan, the ambitious Lancastrian came with proven managerial qualities, enthusiasm and a burning drive to Continue reading “Saving Grace – Part Five”
The Allegro 3’s ad budget was as limited as the facelift it represented.
It’s not what it looks like. It isn’t my intention to cast over-ripe foodstuffs in the unfortunate Allegro’s direction; after all, why add to the sum of opprobrium already flung its way? Indeed today’s subject for discussion is not really the Allegro itself, rather the manner in which BL’s marketing department elected to Continue reading “Vroom for Improvement”
As Transport for London enacts its Ultra-Low Emission Zone, the case for DTW’s 1996 Saab 900S (and others like it) becomes scalpel-thin.
When it comes to motor cars there is absolutely nothing dull about metronomic reliability. I therefore hesitate to employ the adjective ‘boring’ when it comes to the dependability of my Saab, despite the undeniable fact that, in the almost six years I have been its steward, it has been an almost entirely trouble-free experience.
Austin’s ill-starred 1969 confection still casts a max-sized shadow.
History judges Austin’s ill-drawn hatchback pioneer harshly. Its orthodoxies tell us ADO14 was a terrible motor car; ungainly, ill-conceived, introduced with a litany of serious flaws, thereby failing to even approach its commercial aspirations. Its introduction was repeatedly delayed, with serious concern being expressed over its styling, driveability, power output, commercial viability and basic fitness for purpose.
We encounter a visitor a long way from the prairie.
There’s a commonly employed saying which goes along the lines of, ‘if you’re going to be a bear, be a grizzly’. The notion being, I suppose, that the apogee of ursine ambition is to be as large, hairy and fearsome as possible. It’s also another way of suggesting that one ought not settle for second-best in life. All in all, as a statement by which to Continue reading “Wild West Hero”
As Ford shuffles its CUV deck on both sides of the Atlantic, do we detect a certain softening in the Blue Oval’s visual palette?
It has been, as DTW’s curiously silent Ford-obsessive, Myles Gorfe might have said, a very busy week in Ford circles, with not one, but three new CUV model lines being revealed. Although, in the interests of accurate reporting that statement might want to be revised downwards, given that the new-generation K U G A and E S C A P E models are broadly one and the same.
But to be even more factually rigorous, one really ought to refine this statement further, given that Ford did not at the time of writing get around to fully revealing the forthcoming Puma – (or should that read P U M A?) badged model, electing instead to Continue reading “This Aggression Will Not Stand”
Understanding the background to Jaguar’s 1979 annus horriblis.
The Castle Bromwich paint debacle crystallised the manner in which the relationship between Jaguar and its adoptive parent broke down in the years following its absorption into British Leyland; one characterised by unwarranted interference and lack of meaningful communication on one hand and distrust, insubordination and outright defiance on the other.
The roots of this go back to the creation of the car giant in 1968 – a piece of well-meaning, government-led commercial engineering. Much like a certain latterday piece of political engineering currently paralysing Britain’s political establishment, the BLMC experiment was undeliverable, but more fundamentally still, should probably never have been attempted in the first place. Continue reading “Saving Grace – Part Four”
Often described in ‘social death’ terms by the more hyperbolic members of the media, the MPV itself is now fading out before our eyes.
An oft-spoken cry from the more dogmatic end of the automotive spectrum came closer to coming true yesterday, following Ford’s announcement that production of B-Max, C-Max and Grand C-Max MPVs will cease at its Saarlouis plant in Germany at the end of June.
Of course, nobody is likely to (a) be poleaxed to the spot in shock, or (b) possessed by a frenzy of bathetic fervour at the news, given that sales of what are termed Minivans by our US friends have been in freefall for some time now, as carbuyers increasingly Continue reading “Death to the Minivan”
The Triumph TR7 Convertible embodied the BL charter in microcosm.
“If only this could have been the TR7 that was launched five years ago instead of the poorly-assembled and inadequately developed Speke-built versions that so quickly acquired a tarnished reputation.” [Howard Walker, Motor – August 30 1980.]
If only. Those two simple words perhaps most poignantly encapsulate the British Leyland charter. Because amid the egos, the politics, the industrial strife and lost hopes chiselled onto BL’s cenotaph, there were also well-conceived, rational motor cars which deserved a better fate. Continue reading “Always Crashing in the Same Car”
“As you know, the quality of a car really starts with the body. Get the body right and you get the paint right. Get the body and the paint right and everything fits.” [John Egan – Motor, August 1980].
What would become the epicentre of Series III’s existential maladies lay North West of Browns Lane, opposite the Grade A listed Fort Dunlop tyre factory in the district of Erdington, on the outskirts of Birmingham. The Castle Bromwich facility, built by William Morris, was completed in 1940 as a wartime shadow factory for large-scale manufacture of Spitfire fighter aircraft. Over half of the total compliment of Spitfires flown were constructed there.
Post-War, it was purchased by Pressed Steel Fisher as a ‘jobbing shop’ producing bodies in white (unpainted shells) to highly variable standards for a number of domestic manufacturers, Jaguar included. It was entirely reasonable for BL to Continue reading “Saving Grace – Part Three”
Porsche announces a new spicier Cayenne. Is less more?
Amongst the delicacies on offer at the recent Geneva motor show was the debut of Porsche’s latest derivation of the eternal Nunelfer, a revision apparently so accomplished, our German Palexpo explorer was moved to observe; “Changes [to the Porsche 992] are actually minuscule, but they’re all so superbly executed that this must rank, from an aesthetic perspective as one of the finest 911s of them all.”
When the announcement came, it was met with resignation. For those attuned to the mood music surrounding the embattled Japanese marque of late, and following a decade of under-achievement it has been difficult to feign surprise that Nissan’s upmarket nameplate is shortly to depart Western European markets, seemingly never to return. For everyone else however, it’s been more a case of ‘Infiniti who’?
The third generation Golf was not the model line’s finest hour – not by a long shot. So what have we here?
Former Volkswagen design supremo, Herbert Schäfer once proclaimed that only two people on this little garden planet of ours were endowed with the necessary skill, judgement and stylistic nous to create a VW Golf – those being originator, Giorgetto Giugiaro and a certain Herbert Schäfer.
Everybody appreciates a grafter, but some people really ought not bother.
Earlier in the week we sampled an array of Palexpo hopefuls, but a hapless confluence of waifs and strays remain for us to consider. These generally fall into distinct categories – once-storied nameplates seeking to demonstrate renewed relevance, reanimated marques exhumed from the grave attempting to Continue reading “Geneva 2019 Reflections – The Hopeless”
DTW’s Geneva coverage in conjunction with Auto-Didakt continues with a stroll through hypercar valley.
Geneva has traditionally been a shopfront to all manner of low-volume fantasy-merchants, but given the explosion of what journalists are fond of calling high net worth individuals, a growing cohort of dream factories have emerged to cater to their increasingly specific needs, wants and hitherto unrealised desires.
A of course stands for Aston Martin and the storied purveyor of superspy conveyances arrived at Geneva with a brace of hyper-concepts and near-production cars. Perhaps most convincing, if grindingly predictable being the Vanquish concept, having undergone a radical mid-engined makeover. A production version is allegedly being readied to Continue reading “Geneva 2019 Reflections – The Hopeful”
Reassessing the familiar and seemingly unremarkable under cover of darkness.
There is something deliciously atmospheric about walking through a familiar landscape late at night. The normally bustling streets are silent, the lighting casts interesting reflections and even the mundane can become suffused with mystery and wonder.
I have walked past this particular Freelander innumerable times about my daily business and apart from the fact that it appears to be remarkably well-preserved for an eleven year old vehicle in this part of our perpetually rain-sodden isle, I have never really cast it a second glance. Yet parked against the backdrop of the apartment block’s fluorescent walkways, with the sodium glow of the streetlights casting warmer pinkish tones upon its paintwork, the architectural qualities of the Land-Rover’s design stopped me in my tracks. The scene simply begged to Continue reading “Everything Merges With the Night”
Today, our Geneva correspondent casts a horrified gaze over some of the more polarising Palexpo fare on offer. [Text amended and additional images added – March 8. 13.40 GMT]
For centuries, monsters and myths have been for the most part, indivisible in our consciousness. We console ourselves that it’s the latter rather than the former which represents the true state of affairs, but in this, as with so many fondly-held assumptions we are mistaken. Ogres truly walk amongst us, and as alarming as that prospect may be to those of us of a more sensitive nature, we are fortunate that our Hamburg correspondent is on hand to Continue reading “Geneva 2019 Reflections – What’s That Coming Over the Hill?”
Searching for the state of the art amid the vanguard of the EV revolution at the Palexpo with Auto-Didakt’s Christopher Butt.
If there is a leitmotif for Geneva 2019, it is electrification; Audi for instance making much of the fact that they have no combustion engined offerings on show at all, the entirety of their Palexpo fare being in some way (ahem) amplified. Illustrating a notable keenness to Continue reading “Geneva 2019 Reflections – Watt’s Goin’ On?”
Our man in Geneva reports from Battista’s official reveal.
Pininfarina S.p.A has adopted many alternative identities over its 89-year lifespan. Not simply the World’s most famous and acclaimed Italian coachbuilder and design consultancy, but also contract manufacturer – building cars for the likes of Alfa Romeo, Fiat, Lancia and Peugeot amongst others, and now it would seem, a carmaker in their own right.