Nobody quite realised at the time, but 1959 would mark peak-tailfin – this styling device falling out of fashion almost as abruptly as it emerged. But while the tailfin’s retreat would be particularly rapid in its country of origin, the European industry, having been slower to adapt in the first instance, was equally tardy in abandoning it.
Of course, it’s worth reminding ourselves of motor industry lead-times – the period between styling sign-off and job-one. Certainly, when Ford’s UK arm conceived the 105E-series Anglia, nobody could possibly Continue reading “Fin de Siècle”
A municipal stroll through an Andalucían streetscape elicits a shameful case of neglect.
There’s something almost unbearably sad about a nice car being left to ruin that even a sun-dappled Costa del Sol setting cannot quite assuage. Initially somewhat thrilled by the now ultra-rare sighting of this 1988-1991 era second generation Honda Civic CRX, your (temporarily) Andalucían correspondent’s initial enthusiasm quickly gave way to dismay at the manner in which it’s been maltreated.
The CRX was one of those brief flowerings in coupédom which promised much but somehow fizzled out in the end. While Europe had put all that frivolity behind them during the 1980s, establishing that instead of expensively developed bespoke coupé bodystyles, they could Continue reading “Civic Minded”
We compare a couture twinset from the tail-end of the GT era.
It’s an incontrovertible fact that the end of the 1960’s marked the apogee of the Gran Tourismo concept, both in design terms and in appeal to the broader swathe of the car market. Certainly by then, the choices available to the upwardly mobile individual who wanted to express their more indulgent side were of the more fecund variety. However, those who couldn’t Continue reading “Il Sarto Piemontese”
The carmaker synonymous with Ian Fleming’s fictional superspy is in a tight spot. Just how bad does it look for Aston Martin?
It really wasn’t supposed to go this way. Following in the footsteps of Ferrari, in the wake of their highly successful floatation on the stock market, Aston Martin’s fortunes, while shining fleetingly, increasingly look like reverting to all too familiar type. But this time the stakes are much higher.
Ever the British second fiddle to the eternally gilded Maranello stallion, Aston’s Martin’s balance sheets can only be viewed as consistent insofar as they inevitably end up drowned in scarlet ink. Last year AML was floated on the stock exchange, its management attempting to Continue reading “No Mr. Bond, I Expect You To Die”
As Suzuki prepares more Kei car retro-conceptual joy for Tokyo, we dip into their toybox. Gosh it’s fluffy in there…
Scribed within the official automotive aficionado manual, [chapter 37, paragraph 8, subclause 14.7] is the injunction that both interest and enthusiasm for that unique Japanese phenomenon, the keijidōsha, or light vehicle is a prerequisite for full and unfettered admission.
Here at DTW, we’re not exactly slavish in our fealty to motor-enthusiast norms, tropes or mores, so it would, you might imagine be in our purview to take a less than conventional position on the subject. Believe me, we tried, but faced with such an unrelenting tsunami of Kwaii, it takes a very firm resolve indeed not to Continue reading “Kei Car Compendium – 2005 Suzuki LC Concept”
Carmaking is a brutal business, as Renzo Rivolta discovered to his cost. But was Iso’s ultimate failure the consequence of prejudice or simply outrageous fortune?
A humble background, while rarely a barrier to financial success, can often prove an impediment to the doors behind which respectable society resides. In the high-end car business, such things as provenance and exclusivity matter, but the right name and a racebred track record is better still. By consequence, Iso Autoveicoli S.p.A, during their short heyday as purveyors of exclusive, swift and sultry Italian gran turismos, found themselves fighting their Modenese rivals with one hand tied behind their backs.
Panhards, for a brief time at least were built in Ireland. You heard that right.
As Universal truths go, ‘history is written by the winners’, is up there with the best of them. However history is just as often written by the survivors – although this comes with the obvious and necessary proviso that to do so, one must first Continue reading “Dyna from Dublin”
A chic city car concept from Renault: Denied again.
For mainstream European carmakers, despite the diminutive profit margins they typically engender, small cars have always been big business. But finding a recipe that is equally acceptable to pan-European palates is no minor matter. The ongoing mission to come up with the required blend of practicality, utility, style and indulgence at a price that would attract the urbanite and rural dweller alike might just be the toughest gig in car design. Continue reading “Metropolitian Glide”
Ten years old this year, we mark the debut of the phat-rumped Panamera and ask, what does the advent of the Taycan EV mean for the Porsche sedan?
Following one of the most protracted and anti-climactic stripteases in automotive history, Porsche revealed their first ever series-production four-door saloon in 2009. Not the first four-door saloon to be produced by Porsche, mark you; Zuffenhausen having built the (W124-series) 500E for Mercedes-Benz, but certainly the first to Continue reading “Social Acceptance”
Thirty years ago, in the hope of reviving their ailing business, Land Rover introduced the Discovery at the 1989 Frankfurt motor show, inspired (in part) by the vehicle that had made their name, but aimed at a very different customer. Three decades later, facing an even more precipitous climb, they appear to be doing something broadly similar, this time however, based squarely upon the original.
The eternal Defender, in production in various forms since 1948 had become a very dated proposition by the close of the 1980s. Starved of meaningful investment throughout the previous troubled decade, the Land Rover’s best days were well past. The global market it once enjoyed was being eaten alive by more modern, better developed and more reliable Japanese rivals and with BL’s apathy being equal to its empty coffers, the outlook seemed as stark as a contemporary Landie’s cabin. Continue reading “Disco Revival”
A mid-decade blow-in from the US prompts some blue oval-based soul-searching.
The car which was once so dominant that it came to embody an entire socio-demographic UK class is fading from sight. The decline of the Ford Mondeo signifies a number of things, but perhaps primarily that this, coupled with the recent withdrawal of the Edge SUV from UK market (owing to a lack of buyer interest) illustrates most starkly the upper limits of brand-Ford in 2019.
For clarity, I enclose the following sales figures. Last year the Mondeo racked up sales of 49,596 cars across the entire European region, while this year to July, 25,125 found new homes, suggesting that the model line will struggle to Continue reading “Blowing in the Wind”
Ingolstadt presents ‘the off-roader of the future’. What fresh hell is this?
There has been, I’m reliably informed, a discernible atmosphere of fin de siècle about this year’s Frankfurt motor show; in the curiously underpopulated halls, the appearance of evident cost-cutting amongst some of the larger OEMs, not to mention a marked bi-polarity in the semantics being proffered, particularly by the home team.
But while the metaphorical (and to some eyes, actual) barbarians mass outside the gates, inside the bacchanal continues unabated – at least in some quarters. Volkswagen came to Continue reading “Infra Dignitatem”
When maestro Giorgetto shuffled the deck in 1973, he certainly got his money’s worth.
The Ital Design Asso di Picche (Ace of Spades) concept emerged during what can perhaps be described as Giorgetto Giugiaro’s purple patch, when the maestro could barely put a stylistic foot wrong. An expressive styling study for a close-coupled four seater coupé, in this instance created in conjunction with both Audi and Karmann, it made its public debut at the Frankfurt motor show in 1973. Continue reading “Aces High”
There are some injustices one can never quite get over.
The rationale behind this series of articles on the former Jaguar design director’s creative legacy has been to evaluate what was achieved, while not shying away from justifiable criticism. Because we can probably agree that Ian Callum’s Jaguar-related back-catalogue is a somewhat uneven one. Part of this can be ascribed to factors outside of his control, but not all.
At the Frankfurt motor show, those manufacturer-representatives in attendance, have it would appear, spent the obligatory press days smiling through clenched teeth. Boldly proffering their very latest in hybrid combustion and in a few notable cases, pure-EV offerings, the combined European, Far Eastern and in a few cases, North American carmakers are nevertheless casting anxious skywards glances towards a rapidly darkening vista.
“Lasting beauty that moves”: It’s a little bit clunky, would you not agree? But given Mercedes’ previous track record in the much-abused arena of tag-lineage, I have read worse. This week, at the Frankfurt motor show, the World’s oldest carmaker debuted a styling prototype for what is likely to be the most advanced electric vehicle to be made by an established manufacturer, and given that this is DTW, you might expect me to give it and its creators a bit of a drubbing.
A MINI MPV was mooted before. It wasn’t a flier then – it’s even less so now.
Blind faith can be a marvellous thing – at least for those within its cozy orbit. However, for those who exist outside of its environs, not only can it become somewhat irritating, but allowed to propagate unchallenged, can lead to all manner of unforeseen consequences. At the South West London offices of Haymarket Publishing’s storied automotive weekly, for instance, belief in unicorns seems not merely confined to their veteran editor-at-large, but in addition, there appears to be a mounting view that these fantastic beasts hail almost exclusively from Munich-Milbertshofen. Continue reading “FAAR Away, So Close”
It’s the weekend, and you’re tired. Why not skip the cooking tonight and order in something decadent and a little, oily?
There is something terribly poignant about the end of days at Longbridge. Having put its troubled past behind, under new ownership and seemingly looking to the future, it all came crashing down, thanks (in part at least) to the hubris and cynicism of its domestic overlords.
Following the firesale of MG Rover’s assets and intellectual property, the first fruit would be Nanjing Automotive’s Roewe 750, a hastily restyled version of the existing Rover 75 saloon. Also planned was a smaller car based upon the RDX60 programme, which had been in development prior to MG Rover’s demise. Another beneficiary of Longbridge’s assets was fellow-Chinese carmaker, SAIC Motor, who subsequently absorbed Nanjing Auto and quickly brought the Roewe 550 to market, engaging specialists in the UK to speed up the process.
When the S-Type went under Ian Callum’s knife in 2004, the result was a visual success, although only a qualified one.
The 1999 (X200) S-Type was a car which was initially received with an element of enthusiasm from the buying public, but what appeal it had, quickly faded. There were a number of reasons for this – one being the early cars’ frightful cabin ambience and issues with driveline refinement. The other unsurprisingly was its external appearance, which rather screamed its ‘committee design’ gestation.
Certainly, during the post-millennium era, it had become obvious both to Jaguar and to their Ford masters that the creative execution was the wrong one, but with the carmaker committed to additional and expensive model programmes, there wasn’t the money available for a change in course. 2002 did see a series of revisions, most of which were aimed at improving the chassis and interior, but a more comprehensive revision was scheduled for 2004.
Half year European car sales data paints a somewhat uneven picture.
Originating in India, the popular board game of snakes and ladders was for decades a timeless children’s favourite – in the analogue era at least. Based on traditional morality tales and to some extent the concept of karma, the nature of the game was to move from the bottom of the board to the top via rolls of the dice, avoiding potential trapdoors along the way.
With data for the half-year to June now available, it could be stated that the current European car sales situation is of a similar haphazard nature. Last week, we looked at how the EV sector was performing, so today we cast our gaze upon the walking wounded and the not much longer for this world, courtesy of Automotive News, market trackers, JATO Dynamics and figures from Carsalesbase.com.
The first six months of 2019 has witnessed the continued bifurcation of the European auto market, with adoption of crossover and SUV formats reaching a new high of 36.1%, up from 33.2% over the same period last year. Needless to say, this comes at the expense of other sectors, but even within the SUV/CUV segment, a hollowing out of sorts also appears to be under way.
The obvious victims of the ongoing shift in customer behaviour continues to be the MPV, which is entering a new and now likely decisive phase – with both small and compact segments losing a third of their volume over the half-year – (Citroën’s Grand Picasso dropping by 41%). As their declining appeal accelerates, it would be an optimistic carmaker indeed who would Continue reading “Snakes and Ladders”
Another toe in the water exercise from a not so different automotive monolith.
Despite the differences in culture and in product ethos, there really wasn’t a tremendous difference between Fiat Auto and Toyota – apart that is from the minor matter of the two companies’ relative governance and latterday fortunes. But certainly, before Fiat completely lost the run of itself, the two entities probably had more in common than we might have first realised. Continue reading “Weekend Reissue : Desio via Toyota City”
You probably won’t see it commemorated anywhere else.
Of all the cars which mark their 50th anniversary this year, this is perhaps the most (to non-Italians) obscure and certainly least recalled. Partially a consequence of the marque’s subsequent demise – another piece of bungled stewardship by Fiat Auto – and the fact that the car is not only fairly unremarkable in itself, but lasted a mere three years on the market before being withdrawn in 1972. Continue reading “Weekend Re-issue : A Fiat By Any Other Name?”
European EV sales are on the rise, but the internal combustion hegemony remains for now at least, unassailable.
The electric age is just around the corner, just as it has been for some time now. Despite the fact that it patently is the legislative-default future direction of travel, and that regardless of whether we are early, late, enthusiastic or reluctant adopters (or should that be adaptors?) of the automotive EV, we’re getting them anyway. But not quite yet.
Over the first six months of 2019, sales of dedicated electric cars have been on the rise, as one might expect, illustrating (it is said), greater acceptance from customers than the plug-in hybrid model currently favoured by most of the auto industry, at least until they can place their electrified ducks in a row. (A clumsy and frankly dangerous metaphor, for which I now apologise).
An early statement of intent, the 2001 R-Coupé marked the beginning of a new design era at Jaguar.
By the time Ian Callum had settled into his position as Jaguar’s stylistic leader, the bulk of the turmoil which had characterised the previous decade had abated. Under Ford’s Premier Automotive Group umbrella, Jaguar had been in receipt of significant investment, both in terms of plant, production processes but most noticeably in new product. But given that each of the forthcoming production Jaguars had been stylistically finalised prior to his arrival at Whitley, Callum could only Continue reading “Callum’s Cats : Jaguar R-Coupé (2001)”
Of all the gin joints in all the towns in all the world…
Here at the gateway to the wilds of West Cork, we welcome more than our share of visitors from foreign lands. This mostly pleasant state of affairs affords us a degree of human variety which would be otherwise denied our pale, light averse, predominantly sandblasted natives. It also lends itself to a degree of automotive variety which to a dedicated driven to writer can prove something of a godsend.
However, not all such encounters are as timely or fortuitous as today’s. Having touched at some length earlier this week upon the lore of the Tychy White Hen, to encounter one in three dimensions proved something of a novelty. Although to be strictly accurate, what we’re looking at here is, if anything a grey hen – or in Lancia parlance, Elefantino Blu – a shade particularly redolent of the Shield and Flag’s Sixties heyday.
The product planner’s art has never been a particularly straightforward one, even less so when one is dealing with a brand portfolio the size and scope of the VW Group. Nevertheless, during the previous decade at least, the individual business units contained within the sprawling VW Group were allowed to Continue reading “The Wild Man of Kvasiny”
Throughout our culture, the colour black has long been synonymous with death. In popular culture too – take for instance William S. Burroughs’ Black Rider or indeed the black swan in Tchaikovsky’s Swan Lake. In keeping with the theme of fowl therefore, it may not be a coincidence that with the advent of the black hen, FCA are quietly softening us up for an impending demise.
Because the problem here appears to lie with the serial refusal of FCA’s Lancia-badged Ypsilon to do the decorous thing and shuffle off this mortal coil. Indeed, not being content to swerve death’s clammy embrace, the Tychy White Hen is still doing a decent number humiliating far more recent domestic contenders – most recently the troubled Biscione of Milan.
It’s never too late to learn Micra – in all its forms.
For a car that isn’t really in the business of setting people’s hearts aflutter, the Nissan Micra does garner a decent wordcount upon our pages. Now of course we can rationalise this on the basis that DTW is (perhaps to a fault), undogmatic in its judgements. [This, I accept, is a matter of debate]
But nonetheless, it’s indisputable that the entry-level Nissan is, in pretty much all of its iterations, a thoroughly decent and fit for purpose compact motor vehicle, if not one you might necessarily choose for the sheer love of the open road. But to condemn the Micra on this basis (especially these days), is to ignore the fact that it sits well within the class norms in just about any metric one cares to fling its way – after all, Nissan is far too astute a business to Continue reading “Small : Far Away”
Ten years since ‘the car that killed sobriety’ was announced. Time for a backward glance.
The 2009 (W212) Mercedes-Benz E-Class is unlikely to go down in history as an indestructible exemplar of marque values like its W123 forebear, or indeed as a design landmark, like its W124 descendant. Indeed, it probably won’t even be remembered with the acute embarrassment which characterises the risible W210 series from the mid-’90s.
Instead, the W212 will be recalled largely for its ‘Ponton’ haunches – a piece of retro styling contrivance aimed at evoking a period when the three pointed star had nothing to prove and no awkward questions surrounding its durability in service to answer.
In a series of articles, we examine former Jaguar Design Director, Ian Callum’s stylistic legacy, though some of the more notable designs he oversaw.
The immediate period following Ford’s takeover of the Jaguar marque was a pretty febrile time – for a whole host of reasons, but primarily for the schisms which took place as Blue Oval management took stock of what it had purchased. As the stark realisation dawned that $ billions would be required to Continue reading “Callum’s Cats”
As automotive aficionados, we accept and embrace the backstories which sit behind the cars we choose immortalise, yet as with most aspects of life, the people behind these vehicles are often themselves at least equally compelling when viewed from a narrative perspective.
Rivalries between carmakers frequently loom large over marque iconographies: General Motors versus Ford, Austin and Morris during the pre-war era in Britain, or indeed, BMW and Mercedes in more recent times. However, for a great many years, an equally compelling battle of wills was said to have played out in France between Louis Renault and André Citroen, with both carmakers seemingly hell-bent to Continue reading “Weekend Reissue : Filigree and Shadow”
We look back at the car that started the whole Distinctive Series debacle – was it really ten years ago?
“This is twice as much as what we aimed for, the DS line is a huge success,” Citroën’s Frederic Banzet told Automotive News in 2011. And for a time at least, it did appear as though Groupe PSA had pulled off a marketing masterstroke, with DS3 sales at one point accounting for a quarter of the volume for the entire C3 range.
It wasn’t as if the DS3 was necessarily a bad idea. The market for small upmarket B-segment hatchbacks had been dominated by BMW’s MINI brand and certainly, there was a decent slice of that market to be had – with the right product. PSA’s difficulty was twofold: the lack of a competitive platform and more fundamentally its fundamental neglect of the Citroën name, which had been allowed, if not actively shoehorned into a low-transaction price, value-led cul-de-sac. Continue reading “Flirting With Distinction”
In 1997, then Tory Party MP, Ann Widdecombe was asked whether she would endorse former Home Secretary, Michael Howard’s bid to become the leader of the UK Conservatives. She refused, stating in the House of Commons that there was “something of the night about him.”
It was a nice line in waspish put-downs and one which is believed to have scuppered Howard’s leadership ambitions, but given Ms. Widdecombe’s reactionary and somewhat unpleasant views on, well, just about everything really, there was a strong whiff of pot and kettle about it. In reality however, the phrase probably served both politicians’ purposes – Howard later going on to Continue reading “They Roam At Night”
A keenly anticipated visual encounter ensues. Your correspondent comes away impressed.
The products of Hiroshima are not without their exponents upon the pages of Driven to Write – we have both editorially and in the submissions from our contributors been rather generous in our praise both of the previous generation 3 model and its shapely new replacement.
On the surface of things, Mazda appears to have taken a noticeable step forward with this car, moving closer to the upmarket German makes, both in aspiration and overall desirability – especially now as the latter move towards an ever more attention-seeking and repellent visual palette. But up to now, the new 3 existed for me only in the occasional fleeting glance and in static two dimensional form.
As we know however, there is no substitute for a three-dimensional viewpoint and yesterday evening, I received my first clear sighting of Mazda’s latest C-segment midliner in natural evening light. Time to Continue reading “The Surface of Things”
The Great Contraction is no longer a theoretical construct. It’s here.
The era of unfettered expansion and niche-filling is not only over, it would appear to be in the process of being unceremoniously dumped at the hard shoulder. As European carmakers face a deeply uncertain commercial and regulatory future, previously inviolate marque-orthodoxies are being stuffed into hessian sacks and abandoned, as auto executives contemplate an epochal shift.
While this is a phenomenon affecting the entire industry, it is one that appears to be hitting one with particular force. Already somewhat embattled, having rather publicly persuaded its former CEO to step down, Bayerische Moterenwerke, as reported by Automobile magazine recently by veteran German automotive soothsayer, Georg Kacher, appears to either be (a) in worse shape than their compatriot prestige rivals or (b) is taking decisive (if not precipitous) action to Continue reading “Into the Mystic”
Robertas Parazitas’ 2017 Fiesta opus joins the ‘Longer read’ fold.
As anyone who has tried to manoeuvre a supertanker can probably attest, when a leviathan changes direction, the process is both slow and not without considerable disruption. During the early 1970s, the ultra-conservative Ford Motor Corporation, having toyed with front-wheel drive during the previous decade, made the decision to Continue reading “Weekend Reissue – El Camino a la Fiesta”
Ah the 1980s. If you can remember it without wincing, you probably weren’t there. An era of big hair, big shoulderpads and for those Big-Bang boys and girls, big bonuses – ergo flash motors. Preferably with the emblem of Stuttgart prominantly emblazoned upon its preferably engineless snout. But it’s probably true to say that there are more model lines that made decisive contact with the cutting room floor at Zuffenhausen than those which actually made it into production.
As has been pointed out ad nauseum upon these pages, the fortunes of Dr. -Ing. h.c. F. Porsche AG has not been the unbroken run of success its current ubiquity and sector dominance might suggest. These two statements are not mutually exclusive -in fact they are intrinsically aligned, if not conjoined. Continue reading “Weekend Reissue : Previewing the Panamera”
Further to last week’s dissertation on the 1979 Alfa Six, we examine the contemporary reception to Giuseppe Busso’s Alfa Romeo 2.5 litre V6 unit, through the acerbic eye of LJK Setright.
Some engines arrive fully formed, others however, enter the world imperfect, but through a process of development and retrospective correction evolve to defy their early criticism.
A fundamental element of Alfa Romeo’s iconography was intrinsically linked to its engines, especially its pre-war thoroughbreds, those patrician in-line fours, sixes and eights which powered the carmaker into history books, not to mention the hearts and minds of all those with the blood of Portello coursing through their veins. Continue reading “Opus di Busso”
The traditional large-format motor show it appears, is dying, as increasing numbers of carmakers are not only baulking at the expense of these lavish affairs but also the fact that in an era where data can target customers far more effectively and cheaply, the car show has for some considerable time now been seen both as something of a blunt instrument as much as a throwback to a more naïve time.
Triumph’s far-East hybrid-swansong receives the Longer Read treatment.
It is possible to argue that despite a track record of producing frequently ground-breaking, if sometimes ill-judged and inadequately realised car designs, the various iterative companies that eventually became the Austin Rover Group enjoyed greater commercial success (and profit) from producing vehicles of a more conservative technical composition.
Equally debatable is the notion that successful carmakers rarely fall prey to over-estimating the intelligence or discernment of their customer base, and certainly in BMC/BLMC/BL/ARG’s case, a case could be made that in doing just that, they were in fact acting against their own best interests. Continue reading “Summer Reissue : With All Due Acclaim”
I don’t think you’re ready: Was the 2009 5-Series GT too ‘bootilicious’ for its own good?
Looking back at matters from the distance of a decade, it does appear that niche-filling was the post-millennial pastime du-jour for the automotive industry – at least for those cash-rich and expansionist prestige German carmakers who weren’t busily reinventing them. BMW were somewhat late to this particular party, albeit having introduced the vulgar and corpulent X6 SUV fastback in 2008, they hadn’t exactly been idle.
During the protracted run up to its 2009 introduction, the Bavarian carmaker made much of their forthcoming Progressive Activity Sedan, but when the covers came off the PAG concept, earlier that year, the reaction was let’s just say, somewhat tepid.
Reflecting upon the 75’s younger, leerier brother.
The Rover 75 is one of those cars which will probably form the basis of reflection and examination for decades to come. On paper at least, perhaps the most comprehensively realised Rover Group product of all, yet it proved to be a flawed product, courtesy of its problematic K-Series power units and what transpired to be a somewhat quixotic marketing proposition.
The Yaris was one of Toyota’s better efforts. It still looks good today.
Toyota signalled a stylistic change of heart at the 1997 Frankfurt motor show when they presented the Funtime concept, a cheerful looking five door hatchback marking a significant departure from the rather anonymous looking Starlet, which by then was being left behind by the increasingly sophisticated and considerably more modernist European opposition.
Mercedes-Benz contemplates euthanising the X-Class. Good.
If the current febrile automotive and geopolitical climate is any reliable indicator, there may well after all be limits to growth. Certainly, the premium heyday within the auto sector appears to be hitting the buffers with both BMW and Mercedes recently issuing profit warnings.
Audi’s A2 confounded the buying public and lost its maker billions, but it was a stellar achievement nonetheless.
Carmakers are for the most part, pathologically averse to matters of risk – and for good reason. The costs of failure can be ruinous. For instance, a cogent argument could be made that Fiat Auto never recovered from the commercial failure of their 2003 Stilo programme, precipitating a decline from which they have never recovered.
Not so Audi, nestled safely within the VW Group mothership, and for decades now, a significant profit centre within the vast German multi-brand automotive titan. Nevertheless, the luxury carmaker is no stranger to the bitter tang of failure, or its financial cost.
Twenty years ago Audi announced the A2, a revolutionary and futuristically styled monopod aimed at elevating the Ingolstadt carmaker’s perception as technological pioneers. Six years later, it was summarily axed, following losses which amounted to around €1.3 bn*, having failed to Continue reading “Space Oddity”
The Bristol Motor car, from its 1948 inception has always proven to be a rarefied and somewhat piquant recipe. Because for every individual who admires and covets the earthbound products of Filton, there are those who find them ungainly, crude and overpriced. But even amongst the former group, there are Bristols and there are Bristols.
A nice pair of Bristols? We go in search of shutline nirvana – by air and by road.
Earlier in the week, we spent a fair amount of time examining shutlines and the lengths to which some carmakers will go to engineer solutions to the issues left by the stylists, not to mention the depths to which the marketing team will descend to cast them in the best possible light.
A timeless flight may be drawing to a close as Rocketman, via China’s Great Wall, finally comes home. Well, maybe…
The word icon is often bandied about and for the most part misplaced, but in the case of the original team-Issigonis BMC Mini, it is probaly a justifiable one. Of course, like most people or objects who have this soubriquet thrust upon them, the Mini’s iconography came about over time and in no small part from a combination of factors: motor racing successes, becoming symbolic of an entire epoch and a certain comedy motion picture filmed amid the streets of Turin. Continue reading “Summer Re-issue : Rocket’s Tale”
Analysts Bernstein Research rediscover a lost art, but in doing so have they shifted the paradigm?
Something unprecedented has happened. It’s probably too early to tell whether it will prove to be an isolated occurrence or a sign of a wider shift in the manner in which the industry operates, but the implications could well prove to be far-reaching.
Max Warburton, the senior automotive analyst from Wall Street financial analytics firm, Sandford C Bernstein, and leading soothsayer on matters pertaining to the motor business wrote an open letter last week to Renault Chairman, Jean-Dominique Senard, suggesting he Continue reading “Mr. Warburton Writes a Letter”