Strike a Pose

Getting the Mini message across – 1970’s style.

Image: the author

You can have anything you want in life if you dress for it.” Edith Head

The Mini received its third and most significant technical and bodyshell-related change in the Autumn of 1969. The Mark III Mini – and it was now simply that (with no marque-related branding whatsoever), lost the hydrolastic suspension fitted to it as a running revision in 1964, not to mention its more upmarket variants, in an effort to reduce costs (the Clubman was a separate model), but gained internal door hinges and winding windows, much to the disgust of the car’s now sidelined spiritus rector.

It would also be its last. All subsequent changes to the Mini (1980 A+ revisions notwithstanding), would be of the purely cosmetic variety. Such as in 1977, BL’s annus horriblis, and the year in which the Mini gained a matt black grille, larger rear lamp units, which included reversing lights, and cheerful striped fabric upholstery – on the Mini 1000 model at least. Stripes too were applied below the side windows. 850 versions however remained somewhat more austere, although the subsequent 1979 Mini City 850 would Continue reading “Strike a Pose”

Flattening the Curve

Simplify and add… marketing.

(c) underconsideration.com

It might seem like a lifetime ago, but it was only last September when Volkswagen unveiled its new logo at the Frankfurt Motor Show. The logo was launched in conjunction with the ID.3 EV and was intended to herald a new era for the company, where the wholesale electrification of its model range would take centre stage. Unspoken, but undoubtedly the case, was the hope that it would Continue reading “Flattening the Curve”