Even marketing isn’t as one-dimensional a domain as some would like to believe – as proven by two very different promotional videos marketing two supposedly very similar products, albeit more than two decades apart.
Don’t be simply any person – be the person. By driving the car. The 8.
This largely sums up the essence of what the promo video for BMW’s all-new (for 2019) Achter is telling the viewer. Don’t drive anywhere – only LA and some salt river will do. Don’t live somewhere – a minimalist industrial chic loft will just about do. But only if your car can access it too. Then, and only then, are you smart, cool, cosmopolitan enough to understand that The 8 is just what you need in your life.
Your faithful reporter ate lots of nibbles and drank plenty of cappuccino so you don’t have to.
One could get seriously drunk at the Geneva Motor Show.
Whereas coffee enthusiasts would constantly remain on the hunt for a decent cup during the duration of the show out of sheer necessity, alcohol enthusiasts had it much easier. For champagne – and not just any champagne, but the most definitely above-average Perrier-Jouët – were free-flowing to the extent of ubiquity. And not just during the show, but under peripheral circumstances as well. Continue reading “Geneva 2019 Reflections – A Culinary Perspective”
Everybody appreciates a grafter, but some people really ought not bother.
Earlier in the week we sampled an array of Palexpo hopefuls, but a hapless confluence of waifs and strays remain for us to consider. These generally fall into distinct categories – once-storied nameplates seeking to demonstrate renewed relevance, reanimated marques exhumed from the grave attempting to Continue reading “Geneva 2019 Reflections – The Hopeless”
“And I can’t deny the fact that right now, you like me. You like me!”
To our eternal disappointment, automotive CEO’s aren’t particularly noted for this kind of thing, so if you’re expecting the kind of tearful emoting in the manner of Sally Field’s 1984 Oscar acceptance speech, you’re likely to be disappointed. Mind you, if they sharpened up their act a little, they might attract the networks and get the whole thing televised. Perhaps BMW’s Harald Krüger could be convinced to Continue reading “ECotY 2019 – The Jury’s In”
Outdated, outclassed and eclipsed by modern, less compromised utility vehicles, the Land Rover Defender has become an anachronism. Not round these parts.
Despite a well-documented (and perhaps these days rather overstated) predilection for drinking, storytelling and singing songs, the Irish are not a nation especially prone to frivolity – especially when it comes to the subject of car ownership. In fact the average dog-walking Driven to Writer seeking diverting automotive ephemera finds it somewhat meagre fare for the most part. Yet here, at the gateway to the Wild Atlantic Way, one notices certain surprising patterns of ownership, assuming one develops the requisite eyes to Continue reading “Lay of the Land(ie)”
The fate of Audi’s landmark TT sports car model had been put into question recently. Now the car maker from Ingolstadt responds to the hearsay – with a vengeance!
‘Mediocrity reacts – superiority acts’ is the introductory statement of the press release Audi have published to announce their TT-branded concept car, to be unveiled at the Geneva Motor Show next month.
The Ingolstadt brand’s TT model, whose first iteration stunned the automotive world back in 1998 with its bold Bauhaus-inspired looks, has become something of a marginal note in recent years, with many commentators suggesting time was up for a model line that has lost impact with each successive generation and is, above all else, part of an automotive niche that’s falling into oblivion anyway: the sports car. Continue reading “Geneva Motor Show 2019 Preview: Audi TT-TT”
There is something of a terrible beauty about a down at heel luxury car.
Here on Ireland’s storm-lashed rural South coast, we are routinely assailed by Atlantic weather systems, meaning that precipitation is very much a fact of daily life. (Albeit, not in the photos here appended). Hence, throughout the winter months, nothing stays pristine for long and even if it did, it would only very quickly become wet and grubby again.
In the 21st century, common knowledge dictates that a car brand has to please everyone in order to succeed. Thankfully however, Mazda appear to disagree with this assessment.
Mazda’s most recent concept cars don’t photograph well.
What may sound like a negligible statement has, in fact, significant subtext. For in this day and age, photos are everything. In terms of marketing, appearances have never been of greater importance. In the age of the internet, social media et al, the word has lost most of its value to the image. So when food is judged by its looks rather than taste, car makers could be forgiven for making their cars, and concept cars in particular, not so much eye as phone camera candy. Continue reading “Kodo Arrigato”
“A good many dramatic situations begin with screaming”. Rounding out the Waltz for 2018.
Tempting as it might be to dwell on the negatives, of which there were many; Vietnam, politically motivated assassinations, student riots, the polarisation of race relations, but 1968 wasn’t entirely the unremitting grimfest it might appear in retrospect.
Directed by Frenchman, Roger Vadim with a knowing screenplay by Terry Southern (Dr Strangelove, Easy Rider), and based on Jean-Claude Forest’s cult comic strip, 1968’s Barberella provided some light relief, melding science fiction, titillation, comedy and high camp on a scale perhaps never previously committed to celluloid. (Although 1980’s fevered Flash Gordon remake potentially runs it close). Continue reading “Anniversary Waltz 1968 – 41 Century Girl”
More than five decades after the incident, Borgward’s dramatic bankruptcy is retold in dramatic fashion.
Carl F W Borgward is driving his wife in a Hansa 2400 saloon along a deserted stretch of b-road when he hears that the end for the company bearing his name has come over the radio. He immediately stops the car, gets outside and gasps for air, staring into nothingness.
This is the not particularly subtle introduction into Die Affäre Borgward (The Borgward Affair), a tv movie about the downfall of Germany’s then fourth largest car maker, which was first broadcasted in January 2019. The somewhat fragmented narrative is divided into story strands about Carl Borgward himself, Borgward’s Insolvenzverwalter, Dr Johannes Semler, the goings-on inside Bremen’s senate and, because no German tv movie can Continue reading “(Film) Review: The Borgward Affair”
As we complete our retrospective of 1998, we ponder air and water.
Not simply one the World’s busiest airports, but amongst the most challenging from a pilot’s perspective, Hong Kong’s Kai Tak airport had by the 1990s become something of a liability. Situated in the heavily built-up Kowloon district, the technically difficult approach over mountains and city skyscrapers not only looked and felt alarming, but the abrupt banked descent to the single runway in Victoria Harbour required both nerve and experience.
The World’s largest airport terminal building when it officially opened in 1998, the newly built Hong Kong International airport at Chek Lap Kok put paid to the hair-raising sight of 747’s skirting the tips of the Hong Kong skyline. Built on a reclaimed island in the South China Sea, flights into the Kowloon Peninsula became a good deal less dramatic and a whole lot more frequent.
A year which appeared to consist of little but tit-for-tat nuclear weapons tests by opposing cold war powers, that uniquely played host to three different Catholic pontiffs, where the Red Brigades kidnapped and murdered former Italian Prime Minister, Aldo Moro, and where Spain finally renounced the last vestiges of dictatorship by declaring a democracy, 1978 experienced its share of geopolitical turmoil. Continue reading “Anniversary Waltz 1978 – This Year’s Model”
When it came to translation a car design sketch into a tangible object, craftsmanship and even cultural background used to be of the utmost importance.
As described earlier on, the technique and style any car designer chooses to depict his ideas is highly informative.
Back in the golden era of the Italian carrozzieri, however, this did not matter as much, as most of the legendary Italian car designers didn’t much care for impressive illustrations. Viewing the sketches of the likes of Leonardo Fioravanti, Marcello Gandini or Aldo Brovarone from today’s perspective, their artistic qualities appear rather naïve, to put it mildly. Continue reading “Adding Dimensions (II)”
Driven to Write loses an uneven struggle to frame a rather unremarkable automotive year.
Be it economically, politically, or indeed the arts, 1988 proved to be a year of transition. And while the UK music charts were increasingly dominated by the burgeoning counter-culture of dance music, some older orders remained stubbornly implacable.
Following his first solo album release in 1981, actor and former Genesis percussionist and lead singer, Phil Collins had become one of the World’s biggest grossing recording artists, amassing in the region of 150 million album sales. A large proportion of these came on the back of tracks like his chart-topping (across six countries) 1988 release – a cover of the 1965 Mindbenders’ single, Groovy Kind of Love, taken from the soundtrack of Buster, a sepia-toned UK made biopic of ‘Great Train Robber’, Buster Edwards, in which he also starred. Continue reading “Anniversary Waltz 1988 – A Groovy Kind of Love”
As is now customary, Driven to Write offers our fond New Year wishes, brought to you in conjunction with Gorden Wagener, Daimler AG’s Chief Design Officer.
“Everything we do is about the bipolarity of emotion and intelligence. Emotion is the beauty, the heart and the sex appeal in design, and intelligence is the purity, which creates long-life solutions that are visually high-tech. The combination of these two poles is our design philosophy: Sensual Purity“.
Both Mr. Wagener and the DTW team would like to express the fervent wish that every day of your new year will be emotionally charged with an almost erotic beauty.
Reviewing 1958’s British offerings, DTW experiences a sinking feeling.
The RMS Titanic sank many times in the intervening years since it first slipped beneath the waves with terrible loss of life in April 1912, but perhaps its definitive cinematic retelling dates to the Roy Ward Baker directed A Night To Remember, starring Kenneth More. The most expensive British made film when it premiered in July 1958, it was notable for its historical accuracy and the fact that several first-hand survivors of the sinking were employed as advisors to the production.
The biggest single event of the year involved a huge drive from the middle of Denmark to the north of Italy. I remember a lot about the drudgery of extended motorway travel and seeing 500 cars in a shiny metal herd edging towards 12 petrol pumps is not an uplifting experience. Continue reading “My Motoring Year”
The car designer’s sketch, and how it is turned into a three-dimensional object, are no mere technicalities.
How a designer illustrates his work matters. For any sketch betrays not only one’s technical skills, but one’s sense of proportion, style and, indeed, taste. To compare and contrast illustrations by some of the great car designers of the past with their descendants is therefore rather instructive.
Not just due to changing techniques and technology, the way in which designers depict their designs has dramatically changed over the past six decades. Whereas those stylists who had to rely purely on their hands, eyes and a few templates to create an impression of what they had in mind used to Continue reading “Adding Dimensions (I)”
As 2018 leaches away, we begin our annual run-down of cars we couldn’t write about this year, beginning with 2008.
The largest machine ever built, the Large Hadron Collider at CERN was created with the modest aim of testing particle physics theory and possibly uncovering the secrets of existence itself. Situated 175 meters underground, with a circumference of 17 miles, the LHC was completed and inaugurated ten years ago. And while some critics expressed concern that it would Continue reading “Anniversary Waltz 2008 – Higgs Boson Blues”
In late 2018, it’s time for a bit of reluctant praise to the automotive realm’s popular overachiever, the Porsche 911.
Intellectuals detest Tom Cruise. The combination of decades-long success in mainstream blockbuster movies, ridiculously good looks, as well as penchants for sofa jumping and sinister cults has seen to that.
Be that as it may, there is also a different side to Mr Cruise Mapother. The side that gave one Stanley Kubrick two years of Mr Cruise’s life at arguably the peak of the latter’s career. The side that gave cineastes Frank T J Mackey. The side that causes a 50-year old to Continue reading “Der Spießer”
Maserati’s cornerstone product also happens to be its oldest, and by some margin. Where now for the GranTurismo?
Prior to his untimely demise, former FCA helmsman, Sergio Marchionne was frequently characterised as a heartless technocrat entirely lacking in marque fealty. It was a narrative he did little to disavow and while the truth may not have been quite as cut and dried as his many detractors alleged, there can be little doubt that he was a gimlet-sharp pragmatist who would employ all tools at his disposal to Continue reading “L’anima di Tridente”
The BMW 8 series’ creators try and make sense of the new Ultimate Bavarian.
I have an almost personal connection to the new BMW Achter. Having seen the preliminary concept car at last year’s Frankfurt Motor Show, I initially considered it a half-hearted Aston Martin pastiche. Then the production version was unveiled, which has no hope of ever being considered an Aston Martin pastiche. Instead, it heralds a new era of BMW style, hilariously named Precision and Poetry.
The previous generation of Mercedes’ E-class was supposed to mark a return to the marque’s traditional values. Instead, it turned a great many of them into damaged goods.
Willkommen zu Hause. Die E-Klasse. Upon its market introduction in 2009, the newest Mercedes-Benz E-class was ‘welcomed home’. Attentive observers may ask when and why the E-class had left in the first place – an answer to which would require a return to the decade most people of Stuttgart Sindelfingen and Untertürkheim would like to forget : The 1990s.
The E-class for the ’90s, unveiled in the middle of that decade, was of course the W210 generation, which has since gained notoriety for issues of rust, profit-optimised engineering and styling that has aged as gracefully as the materials the Benz was made of. Continue reading “The Car That Killed Sobriety”
The ‘first ever’ BMW X7 is amongst us and isn’t it just swell?
There are increasing concerns for the wellbeing of storied carmaker, Bayerische Motoren Werke following recent revelations that the marque has been diagnosed with a virulent and potentially incurable form of hydronephrosis.
In 1972, Jaguar didn’t need to convince buyers of the XJ6’s virtues, but their BLMC masters had other ideas.
Marketing a car like the Jaguar XJ6 shouldn’t have been the most onerous of tasks. Demand for the car was enormous and the biggest problem facing prospective customers was getting hold of one. To some extent, Jaguar dealers were essentially order-takers and fulfilment houses. So while the rationale behind this print ad from the spring of 1972 appears somewhat ill-wrought, it isn’t as confused as the execution itself. Continue reading “Selling the Cat (short)”
The 2018 Paris Mondiale car show exhibition had many interesting new exhibits being exhibited. Certainly the most ultimate was the Packworth Sportsline AGM WolseleySport Wolseley 34/12.
The Packworth Sportsline AGM WolseleySport Wolseley 34/12 is essentially a standard Sportsline AGM WolseleySport Wolseley 34/12 with lowered, up-firmed suspension, re-calibrated air-conditioning controls and engine-mount vibration dampers which are rated up. This hikes the power output to 312 bhp and lowers the 0-60 time to under 20 seconds (4.3 seconds to be precise).
The car has a bespoke leather gear lever gaiter, a deeper dished steering wheel along with special Packworth carpets and a standard Wolseley 34/12 dashboard (Packworth hates the Sportline dashboard). Pete Packworth explained that what Packworth does to build a Packworth Sportsline AGM WolseleySport Wolseley 34/12 is to Continue reading “Really? I don’t think so”
Some years ago, a German poultry giant tried to add a whiff of luxury to cold cuts. Today, BMW is attempting something eerily similar.
The German word for turkey is Pute (poo-tuh).
This needs to be kept in mind when envisaging a tv commercial playing to the tunes of Ram Jam’s Black Betty, advertising turkey cold cuts by the name of Black Puty. If this sounds utterly absurd, it is not due to cultural misunderstandings – for Black Puty is an utterly daft monicker, regardless of whether one’s mother tongue is German or English.
The company behind Black Puty is Wiesenhof, a German meat industry giant. And a company that, in 2010, when Black Puty was introduced, had even more of an image problem than it does eight years later. First of all, turkey meat never Continue reading “Black Puty”
VW’s staple supermini proves that too much of a good thing is still too much.
The Volkswagen Polo may never have matched its bigger brother, the quintessential Golf, in terms of significance or profit margins. And yet it was the previous generation of this car, the Polo V, that proved how serious VW’s then new management under (now) notorious CEO, Martin Winterkorn, was about redefining the brand.
“Heaven loves ‘ya, the clouds part for ‘ya, nothing stands in your way, when you’re a boy…”
David Bowie’s 1979 single, Boys Keep Swinging is perhaps best remembered for its somewhat transgressive music video, but lyrically it stands as a sneering subversion of contemporary masculine culture and male entitlement.
This is a short post for the early morning. Another longer one will be along shortly.
The image is the front cover of Car magazine from June 1978. I often wonder about that time, or more precisely, 1979. Prompting this is the image of the Senator and the assumptions built into Car’s headline. I’d really like to Continue reading “Hug Tight Your Futile Success”
In the previous instalment, we outlined how BL, under the driving ambition of Michael Edwardes, got in step with Honda, to collaborate on a new model. This time, we focus on the car itself and the choice of manufacturing plant, which took on almost as much significance.
“According to Ian Forster, the men from Honda, who have been worried by problems with ‘orange peel’ in the paintwork of their own cars, are learning to minimise it by adopting BL’s techniques.” Steve Cropley, Editor, Car Magazine.
The choice of model for Project Bounty, it seems, was largely determined by Honda. Hattori Yoshi (Car, November 1980) explains, “But why did BL pick the Ballade? Well, they didn’t. The fact is that BL picked Honda as being the Japanese company with the most compatible technology and went cap in hand in search for a car – any car – to help them keep going.
It’s all platforms, synergies and shared componentry these days. Let’s imagine a more interesting world.
Economies of scale and platform sharing, hello. That means de Dion axles, narrow angle Vees, odd suspension solutions and three-cylinder boxers are out. Common seat frames are de rigeur. The world car is a five door hatchback with an L4 petrol engine (EFI) and MacPhersons up front and something boring at the back: torsion beams? Six speed manual box. Check. Discs all around, no doubt. Maybe that’s optimum but it’s not much fun.
I have asked DTW readers for theoretical cars before, focusing on the brand and model range structure. Here I am politely asking you to Continue reading “Asleep On Stage”
This is really about an advertisement. The image is from Car magazine, July 2008…
…back in the day when a) I still bought it and b) when it still carried lots of advertising.
The Lexus IS, as standard, conformed to the Lexus template of being well-made and not wholly satisfying to look at. All the reviews I looked at bang on about Lexus being conservative which if taken in aggregate is a conservative attack on conservative design and comfy driving. Motoring journalists have their own conservatism which is that cars are better being aggressive and sporty. How about that for self-reflexivity. Well, Lexus decided that there was nothing for it but to Continue reading “Manchester, umbrellas lost in”
Apart from matters of horsepower, handling and ashtrays car design is a lens through which one can view a number of philosophical questions.
So today I will have a go sketching out what these might be. This list is not exhaustive, and is more a set of sign-posts pointing at some on-going problems which may not be resolvable: form versus function, aesthetics, semiotics, hermeneutics, phenomenology, approaches to engineering design. I wouldn’t Continue reading “Car Design And Philosophy”
Porsche’s SUV trailblazer not such much established a new automotive sector combining seemingly opposing characteristics, but fully established the power of brand cachet.
The Cayenne didn’t save Porsche – the Boxster and 996 models so despised by Neunelfer anoraks did. And yet, the Cayenne is viewed mostly as a necessary evil, the high-margin, high-sales perfume that subsidises the artful haute couture.
Due to the Cayenne’s merits usually being considered relative (‘it drives great… for an SUV’; ‘it doesn’t look that bad’), the car isn’t viewed through the same prism as other automobiles that are not as inherently compromised.
This isn’t a discussion about BMW motorbikes. It’s more about wear and tear which are together a bad thing, generally.
I noticed this old BMW motorbike and the working decay had an appealing character to it. My own bicycle is heading for the same style of worn tattiness which is something I cultivate as I don’t want the thing stolen.
Matt Prior at Autocropley has wondered if cars are becoming less practical. I have another question…
Mr Prior is chiefly concerned about the practical impact of size. He thinks many cars are too wide for European conditions. Before I read the article I thought maybe he would write about the fact some large cars have surprisingly small loadbays, have hatches compromised by goofy lamp shapes or have cant rails that are angled so shallowly that you bang your head getting in to the car. He didn’t actually Continue reading “7JP-546-E (ii)”
The turn of the century saw the Blue Oval vainly attempting to revisit its late ’50s heyday. But the past steadfastly remains a foreign country.
The 1984 Grammy-winning Don Henley single, Boys of Summer is a meditation on reminiscence and regret. It plays on the slick US West Coast values of the author’s Eagles heyday, subverting its MOR sheen to underline the more mature themes of ageing and loss.
Looking back to the past can be instructive, indeed for some of us, it’s a virtual necessity. However, true folly lies in attempts to Continue reading “Boys of Summer”
Before proceeding, I should note that the 3-door Ibiza went the way of the ear trumpet in 2017 with the introduction of the fifth generation model. That is such a subliminal model-change that I had to cross-check photos.
Every story needs an origin fable. Today, we look to a time before the light, when darkness cloaked the earth and the ground trembled beneath the wheels of the Dominator.
In the beginning the Lord created Cayenne. And the Lord saw that it was good, and he blessed it and said, “Be fruitful and increase in number, fill the earth and subdue it”, and it was so. And lo, as the profits had foreseen, Cayenne begat Bentayga who begat Urus, who begat Cullinan. And the Lord looked upon his works, and he was pleased.
On the seventh day, the Lord was tired, and he thought; “a little nap wouldn’t kill me” And so, the Lord slept but while he slumbered, the confounded things proliferated like the seven plagues, so when the Lord awoke, he was greatly vexed and rent his garment. And the Lord wailed, “what have I done?”
Hanging about on my camera/s are photos which never seem to make it into an article of any kind. Today, I will try to get some of them out into the public domain and free up some space on my memory cards.
The images constitutes a preliminary non-verbal note to myself. After a while I lose a strong sense of what motivated the images, many of which are not especially striking or nicely composed (as you can see here). On a photo -by-photo basis I have to ask myself what on earth made me Continue reading “Honey and Bleach”
Today we take up once again the baton carried by earlier instalments of this mind-provoking series (Part 1, Part 2, Part 3 and Part 4).
In the last instalment, we reached number six. The pace will slow down as we near the summit. Today we consider only number 5, an example of the “Italian art of living”.
No list of great European cars would be complete without a Lancia, one of Europe’s most storied and, some would say, venerable marques. Lancia embodies low-key classiness, comfort and style with many landmark cars to its credit. Its great cars include the elegant Flaminia, the ground-breaking Aurelia, the innovative Beta, the nimble Fulvia, the rally champion Delta, the aristocratic Flavia, the agile and distinctive Trevi and the practical and refined Lybra.
Clandestinely, a minor piece of both automotive and architecture history has been destroyed. And not in Italy either.
Austrian-American car importer, Max Hoffman, is best known for his crucial role in establishing European (mostly West German) car makers in the US market after the Second World War. What is less well known is the fact that Hoffman, was a bonafide connoisseur of architecture.
As such, Hoffman was particularly fond of the seminal work of Frank Lloyd Wright. For this reason, Hoffman commissioned the architect to Continue reading “Wright or Wrong”
As well as sampling a 308 SW, our correspondent’s spring break in France also presented a chance to get the local perspective on how the indigenous competition measures up.
When in France, I always take the chance to go to a Maison de la Presse and search through the car magazines. In recent years, this has allowed me to discover publications dedicated to ‘classic’ Citroëns, Panhards and other wonders, proving to myself and sceptical family members that there are others out there with a passion for the quirky and yet banal.
I usually also buy a more mainstream monthly, and more often than not it’s L’Automobile; on this occasion, I bought the March 2018 issue.