The Road to Zero

…is paved with good intentions. But where is it leading us?

(c) The Independent

Recently, Driven to Write held a metaphorical Bunsen burner to the feet of BMW development supremo, Klaus Fröhlich in the wake of some rather petulant comments he made. On this basis, you might be minded to Continue reading “The Road to Zero”

So Much Water, So Close to Home

The ‘first ever’ BMW X7 is amongst us and isn’t it just swell?

(c) BMW

There are increasing concerns for the wellbeing of storied carmaker, Bayerische Motoren Werke following recent revelations that the marque has been diagnosed with a virulent and potentially incurable form of hydronephrosis.

This is a condition where one or both kidneys Continue reading “So Much Water, So Close to Home”

Offending Article

BMW’s latest G20 3-Series iteration has already caused no end of offense, but it appears the affront goes beyond the visual.

Flared nostril alert! (c) NYdailynews

The BMW 3 Series Sedan represents the heartbeat of the BMW brand and the epitome of sporty driving pleasure in the premium midsize segment. Exuding dynamic design, agile handling, exceptional efficiency and innovative equipment features, it takes the signature characteristics of a BMW and turns the volume up several notches.

Precisely drawn lines and strikingly contoured surfaces mark out the exterior, which showcases the brand’s new design language. The interior also has a clear, modern and sophisticated design. The new-edition 3 Series sees BMW building above all on the sporting tradition of the best-selling car.” (BMW Press).

You would expect BMW’s PR representatives to Continue reading “Offending Article”

A Plate of Cozido a Portuguesa, Please.

Today I thought I would take another peep into the world of paint. Blue, blue, electric blue

Undercurrent Blue: BASF

This kind of things don’t go out of date so quickly so I’ll commence with the over-arching story that in 2017 BASF predicts that blue will be a trending colour. “Blue continues to gain strength as an automotive color,” Paul Czornij, head of design for automotive paint supplier BASF’s Color Excellence Group, said. “It has a calming effect and a strong correlation with natural things.”

Czornij expects the colour to Continue reading “A Plate of Cozido a Portuguesa, Please.”

Micropost: One More Model Cycle Left for Some ICE Cars

Denmark announced a few days back that ICE cars would be banned from sale by 2030. That’s 12 years or roughly not enough model cycles…

2015 BMW i3: http://www.bmwedison.com

A car launched in 2018 might be replaced in 2025 leaving a short product cycle to recoup investments. That makes the period around now the last point at which it will be worth bothering to engineer for ICE engines. The UK has, not surprisingly, gone with a cut-off for ICE engines of 2040 but I think that if this change-over happens at the planned speed, the UK will change over faster than 2040. (Whether or not it´s part of the EU, EU policy will affect the UK).

We have been discussing here how manufacturers can Continue reading “Micropost: One More Model Cycle Left for Some ICE Cars”

Paris Bites

Taking a turn through the eerily empty halls of the 2018 Mondial de l’Auto with Auto Didakt’s Christopher Butt.

All Images (c) Auto-Didakt

It had been this author’s intention to attend this year’s Paris motor show, but a variety of factors conspired to prevent this. It was however of little consequence, because as the weeks counted down, it became increasingly clear that given the sheer number of non-attendees at manufacturer level, one wouldn’t Continue reading “Paris Bites”

What You See When You Look There Instead of Up

Vietnamese company Vinfast have shown their Lux A2.0 saloon and AS2.0 sports utility vehicle at the 2018 Paris Mondiale. The styling is attributed to Pininfarina who did it real quick, you know.

2018 Vinfast: source

“The design direction of these first two cars was influenced by the Vietnamese people through a public vote. This has enhanced the sense of national pride in these products, which pay homage to the country’s natural beauty. The design development for the production cars was undertaken by legendary design house, Pininfarina, giving the cars Italian design flair and sophistication,” says the corporate press kit. The part which caught my eye was this: Continue reading “What You See When You Look There Instead of Up”

Micropost: Two BMWs

BMW have presented the G20 iteration of their long-running 3-series saloon. Autocar very kindly put images of the new car (blue) up against the outgoing car (not blue).

2019 BMW 3-series and the outgoing car: source

Last night as I was writing my comprehensive and thorough report on the 2018 Paris Mondiale, it occurred to me that I might do a new/old comparison of the car. I also considered doing a short design review. I didn’t because I had the intuition it would be rather too much work to say anything about something so slight. Continue reading “Micropost: Two BMWs”

To Lisbon, Pedro – Brazil Is In The Past

And that obviously means it’s the Paris Mondial 2018. DTW takes a closer look at some of the offerings on offer there.

2019 Smart For Ease interior: source

There appears to be a dearth of new cars this year. Fiat have nothing much to show for themselves. Lancia are again not presenting anything new and nor are MG, Hillman or Rover. Hybrid variants, re-showings of electric cars, tuned models and some facelifts make up the bulk of the products being touted for our delectation. It’s rather telling that I had to Continue reading “To Lisbon, Pedro – Brazil Is In The Past”

The Scent Of The Diorite, The Smell Of The Gabbro

It really has been a busy September. That said, I don’t know how I missed this. The new Jimny appeared to the world in the middle of the month and I only found out last night.

As small and great as ever: source

And it is something of a huge relief to see someone give it a clear and fair review. Quite plainly, after twenty years of not caring what the press thought, Suzuki now have a legend on their hands. Thus Autocropley accepted that the Jimny is for swivelling, skidding and slopping around in mud and not about 10/10ths blatting around Castle Combe.

All the downsides the car has, such as they are, are there because it is a vehicle designed to Continue reading “The Scent Of The Diorite, The Smell Of The Gabbro”

Lost For Words

It doesn’t happen all that often, but the latest confection from DS Automobiles has your correspondent utterly confounded.

(c) vibilagare.se

I don’t know. I genuinely don’t. What does one say nowadays, when every recent new car announcement feels like another assault? Does there come a point when through exhaustion or simple attrition, one is forced to simply Continue reading “Lost For Words”

“What It Is Really Like To Be A Fictional Person”

Coincidences happen and don’t mean anything. Still, they add a touch of poetic interest to our otherwise unstructured and meaningless lives. Here’s one that actually happened to me!

2018 Nissan Pulsar: Nissan UK

About a week ago I was walking home from the supermarket. I think I’d bought some onions and some sliced bread (I like toast in the morning sometimes). Exactly as I passed the doorway of the rather good hamburger joint on the street, my subconscious mind notified my conscious mind that I could not Continue reading ““What It Is Really Like To Be A Fictional Person””

After The джудже The исполин Will Be Among Us

A few days ago, I wondered which marque offered the most badge engineered cars in its range. So, shall we make an effort to investigate this?

2018 Fiat Talento: source

Naturally, I will have to go back to Fiat first. What do you think the result will be? Well, Fiat didn’t really Continue reading “After The джудже The исполин Will Be Among Us”

Flicking the Switch

“Electric now has a Mercedes.” Yes, but have you seen it?

(C) Media-Daimler

“EQ or Electric Intelligence by Mercedes-Benz is our electric mobility brand. EQ represents ‘Emotion and Intelligence’, two Mercedes brand values. It comprises of all essential aspects related to customer-focused electric mobility and goes beyond the vehicle itself.” Mercedes-Benz.

A recent conversation with an industry insider prompted an observation that at Driven to Write, we tend to give Mercedes-Benz’s Chief Creative Officer a bit of a hard time. In this individual’s not entirely unwarranted view, we have a tendency (as one might say in football parlance) to Continue reading “Flicking the Switch”

Toxic Emissions

Does it really matter what car designers say? Should it?

(c) nissan-infiniti

Car designers nowadays are expected not only to be adept at the creative aspects of their calling, but must also learn to articulate it in a manner which in theory at least, helps us, the end user, to engage with and better understand their vision. To be frank, given how some designers appear to struggle with the first component, it is not entirely a surprise to discover that so few of them are anything but inept when it comes to the latter.

It has long been known and indeed commented upon that car designers, and especially those in a leadership role, speak such unregurgitated twaddle. Given the amount of time they spend making impassioned presentations to senior management who require their hands held throughout the stylistic decision-making process, they appear to have lost their ability to Continue reading “Toxic Emissions”

All The VZX 450.3-CN-90 (b) You Can Get Your Hands On

Our good friends at Automotive News reported that after 40 years in production the dear old Lada Niva 4×4 is being radically revised.

The new Lada Niva: source

If I had not seen one of the originals lately I’d possibly have ignored this news. And if I was not a fan of Suzuki’s gradualist approach to their re-working of the Jimny, I might not have thought too hard about this new design from Mr Steve Mattin’s team at Lada.

However I have thought about gradualism in the evolution of niche products like off-roaders, sports cars and luxury cars. And I have seen the current decades old Lada Niva. That means I think the decision to Continue reading “All The VZX 450.3-CN-90 (b) You Can Get Your Hands On”

Zed’s Dead

BMW has a new styling direction. Heaven help us…

(c) BMW UK

I had been my intention to ignore the introduction of the new BMW Z4, given that last year’s concept Z4 had already lent a strong inkling as to the direction BMW were taking. Couple this to the götterdämmerung afflicting BMW’s FIZ under the tepid design leadership of Adrian van Hooydonk and the last scintilla of doubt had already ran screaming from the building with a fit of the vapours.

When BMW announced the unlovely 8-Series earlier this year many of us marvelled at how it was possible to Continue reading “Zed’s Dead”

Can The Ghost Still Remember Me?

By way of advertising its continued health and vitality – or even its renewed health and vitality –  Opel showed off its GT X Experimental the other day.

More genius from Mark Adams: source

It’s intended as a design for an electric car and that’s going to be Opel’s engineering task in future.

Nobody hates television and talking-head You Tube rubbish more than this correspondent. Despite my loathing of the glue tube, I have to say that this little documentary showed what is not so clear in the static images which accompanied other articles about the GT X. After seeing the little video item I decided I absolutely had to Continue reading “Can The Ghost Still Remember Me?”

Black Puty

Some years ago, a German poultry giant tried to add a whiff of luxury to cold cuts. Today, BMW is attempting something eerily similar. 

black-puty1.jpg
‘Black Puty, are you trying to seduce me?’ photo (c) Wiesenhof

The German word for turkey is Pute (poo-tuh).

This needs to be kept in mind when envisaging a tv commercial playing to the tunes of Ram Jam’s Black Betty, advertising turkey cold cuts by the name of Black Puty. If this sounds utterly absurd, it is not due to cultural misunderstandings – for Black Puty is an utterly daft monicker, regardless of whether one’s mother tongue is German or English.

The company behind Black Puty is Wiesenhof, a German meat industry giant. And a company that, in 2010, when Black Puty was introduced, had even more of an image problem than it does eight years later. First of all, turkey meat never Continue reading “Black Puty”

Setting Son

More contraction. This time it’s Toyota’s unloved and unwanted Avensis. But will its putative replacement fare any better?

Hello Camry. Image credit: (c) motor1.com

Let us not feign shock, or indeed much by way of regret, after all it was signposted as far back as 2015 when DTW reported upon its likelihood, but this week Toyota made it official, announcing the cessation of Avensis production at their UK plant in Derbyshire. Their underwhelming Europe-only D-sector saloon has been in decline for some years now (with pan-European sales slumping to 25,319 last year*), and with the Derbyshire plant now only fulfilling existing orders, the end is only weeks away.

Similarly telegraphed is that it is to be replaced by the larger Camry model, the first breathless sight European customers will get of the storied nameplate in well over a decade. The Camry was withdrawn from sale in 2004, Toyota Continue reading “Setting Son”

This Night Has Opened My Eyes

The Alfa Romeo MiTo dies next year and to be frank, Driven to Write is neither happy nor sad.

Image credit: (c) uscarsnews

So the dominoes continue to fall. A little over a week since FCA announced the UK withdrawal of the Grande Punto (as a prelude to its ultimate demise), there comes the latest slaughter of the innocents.

Speaking to Autocar earlier this week, Alfa Romeo Head of Brand (EMEA), Roberta Zerbi confirmed the MiTo’s imminent appointment with the eternal, telling the Haymarket weekly’s Rachel Burgess; “Mito is a three-door and people are choosing more and more five-door cars,” which is a nice line in marketing spin, albeit one which Continue reading “This Night Has Opened My Eyes”

Manchester, arrest for theft of pavement from

Making this week one to note in your journals, dear readers, is the double whammy of the demise of the Fiat Punto and VW Beetle.

No more of these, please.

You can find the background to the Punto’s demise here. Fiatgroupsworld reported it here. And you can find a report here as well. Naturally we covered these seismic events here. VW of Oneonta reports the Beetle’s demise here. How many of you have been to Oneonta, by the way? I have! The Sacramento Bee reports the Beetle’s end this way: click thisThis is a report from a UK source. And Autocropley reflects on the car’s life and times by making the decision to Continue reading “Manchester, arrest for theft of pavement from”

Missing the Point

Fiat’s geomorphic car crash hits another boulder with the axing of the Punto from UK shores.

Image credit: (c) allaguida

There is a certain grim irony in the fact that Sergio Marchionne’s death was so abrupt and shocking, yet for so many former Fiat Group model lines for which he was responsible, the reaper’s approach continues at a glacial creep. Amidst the halls of Melfi, Mirafiori and Cassino, unconsolidated glacial debris have been noted for some time, but with this week’s announcement of the Punto’s withdrawal from the UK market, the terminal moraine edges closer.

It comes as something of a surprise that Fiat UK saw fit to Continue reading “Missing the Point”

Struck By Lightning

Driven to Write’s pound shop Max Warburton considers Ford’s ongoing European woes and wonders if lightning does indeed strike twice?

(Loss) leader. 2018 Fiesta. Image: (c) cardissection

There has been, one can be assured, better times to be a motor industry executive. But as chilly as it might currently be at the top table of most European automakers, Ford’s Group Vice President, EMEA, Steven Armstrong is in perhaps a more invidious position than most. Because while nearly every rival player is facing similar difficulties, Armstrong’s position is compounded by last month’s announcement of a second half pretax loss of $73 million, a likely prelude to an even heftier one being posted for the year as a whole.

Naturally, since Mary Barra elected to Continue reading “Struck By Lightning”

End Too Soon

The automotive universe reels as a giant leaves the stage.

Image credit: (c) toledoblade

It wasn’t supposed to end like this. The plan had been to anoint a successor in 2019, perhaps even bow out having secured the deal to end all deals. For almost a decade and a half, FCA’s Sergio Marchionne has been the master of the unexpected, but the sudden news regarding his deteriorating medical condition has brought a controversial reign to a premature, troubling and somewhat ambivalent end.

From his appointment as Fiat CEO in 2004, Marchionne appeared not to have bothered to read, never mind adopt the auto-business-CEO handbook. Arguably the first post-factual auto boss, Marchionne’s stock in trade has been to Continue reading “End Too Soon”

By the calm Kłodnica, a Waterfall Runs Dry

Image source: Vauxhall Press Room

We take a moment to reflect on the short career of the Opel Cascada, a glamorous under-achiever, conceived in the most parlous of times for its maker.

Its names were once legion, but the Cascada is no more. Production ended at Gliwice not long into 2018, but Vauxhall and Opel Ireland have only gone public on the matter in the last week. All over Europe, Opel’s national sales operations are Continue reading “By the calm Kłodnica, a Waterfall Runs Dry”

Manchester, various hiding places in

2019 might seem so very far away now. Who knows what the world will be like then. One thing we do know now is that Ford won’t be present at the 2019 Geneva motor show.

Ideal for the streets of London, Berlin and Dublin! Source

“Ford said the decision was made because the show’s timing didn’t fit its launch schedule and therefore wouldn’t represent good value,” wrote Automotive News Europe. Not launching enough cars, then Ford, eh? Furthermore, we need double quote marks for this next bit: “‘It costs a sizeable amount of money,’ a Ford of Europe spokesman said. ‘If you’re not going make a return on the investment in terms of media attention or people on the stand, why do it?’”.

Sizeable is relative. It costs lots of money in relation to my annual salary, yes, but a few million euros for some wooden stands and pretty ladies in Lycra is a rounding error in Ford’s turn-over, no?

In 2017 the car world rocked a bit when it was announced PSA would Continue reading “Manchester, various hiding places in”

There is more to BMW’s new 8 series GT than meets the eye.

(c) Auto-Didakt

These past few weeks have seen the unveiling of more than one automotive eyesore, courtesy of the German ‘premium’ brands. And the one among these that truly stood out was the BMW 8 series.

This is mainly due to what this BMW is not. It is not an oversized ‘utility’ behemoth, nor another ‘crossover’ of some sort. It also isn’t some supposedly all-new category of car (like its ‘first ever’ X2 sibling, to name but one). Instead, it is among the most traditional of automobiles there is, a gran turismo. Which means it is the kind of car that ought to Continue reading “8½”

Smoking Quietly In The Opisthodomos

It’ll be hard to complain about this one. The people at Volvo unveiled the Volvo S60 saloon. You can read more about it here and here and here.

2019 Volvo S60: source

However, good and all as those websites are, not a single one of them will provide a close-up design analysis as you will find if you simply Continue reading “Smoking Quietly In The Opisthodomos”

I Really Thought You Said Sunday

Today I present a meta-review. I haven’t got around to having a chance to try to drive a 508 so instead I’ll report on two articles, one from Autocropley and the other from the Telegraph.

2019 Peugeot 508. Image: R Parazitas (the royalty’s in the post)

It goes without saying that I haven’t got an axe to grind for or against the 508. Like any car it deserves a fair judgement and something about these reviews suggests that whatever Peugeot does, the UK is a lost cause. If you read these reviews nothing would lead you to Continue reading “I Really Thought You Said Sunday”

Petuelring Ponycar

Here we go again. Another week, another dispiriting announcement from the Vierzylinder. The new 8-Series however represents a new low.

The riches of embarrassment. Image credit: (c) carscoops

At least it isn’t an SAV: It’s doubtful BMW’s all-powerful marketers will employ this line in their advertising for the new 8-Series, yet it just might be the sales pitch it deserves.

A curious car to consider in terms of BMW’s stylistic nadir, you might argue, after all what could be bad about a suave, low-slung GT? However, it does not require much study to realise the full extent of BMW’s current styling malaise which is embodied here. Because quite frankly, if this is the best Adrian van Hooydonk’s design team can muster, the crisis at the Vierzylinder is indeed far worse than feared.

While it’s tempting to Continue reading “Petuelring Ponycar”

The Tailor of Goodwood

Rolls-Royce has lost its design director, just weeks after launching its new Cullinan crossover. Coincidence?

Visible from space? Image credit: (c) Forbes

It wasn’t earth shattering news, even if it was somewhat surprising. The most striking thing about it perhaps was its timing. But even allowing for that, the news that Giles Taylor abruptly resigned his design leadership position at Goodwood within weeks of a major new product announcement might not even have been particularly noteworthy, but for a number of rather more compelling aspects.

The first of course is difficult to miss. Indeed, some have suggested Cullinan can be seen from space, where we’re reliably informed, nobody can hear you scream. The vulgar monstrosity RR has unleashed upon the world in the form of this ‘high-sided vehicle’ has precipitated a high percentage of commentators, both of the professional and armchair variety giving Rolls-Royce a well-deserved critical lashing.

It’s possible to Continue reading “The Tailor of Goodwood”

A Different Expectation

Here we go again: Citroën. New D-segment saloon. Dramatic new design. Ah, nice to see you again Dr. Pavlov.

top gear
2016 Citroen Cxperience concept. Image credit (c) Top Gear:

At this week’s Automotive News World Congress in Turin, Richard Meyer, head of future products for Citroën reportedly spoke of the double chevron’s forthcoming D-segment saloon. Alluding to its “dramatic new design” Meyer told delegates, “The sedan will remain key in the automotive world, but Citroën wants to Continue reading “A Different Expectation”

Second Coming

In a week where we’ve been subjected to further SUV-related atrocities, we seek comfort in a UK debutante from Romania.

2018 Dacia Duster. Designer, Erde Tungaa second from left. Image credit: (c) autodesignmagazine

This week’s new offerings from Ingolstadt and the Petuelring are both in their way equally disgusting, each vying with one another to out-pummel and preen, their decadence only matched by a barrenness of spirit as depthless as it is vain. But confronted by a seemingly unending series of vulgar behemoths to emerge from their rocking cradles to slouch towards Bethlehem, where is the hapless commentator to turn?

Is ‘the ceremony of innocence’ drowned or merely drowning? Do we, horrifying as it seems, by mere mention of these heaving monstrosities in some way dignify them? It’s an appalling thought so let us therefore turn our horrified gaze away and Continue reading “Second Coming”

Lighting Out For the Territories

Sometimes it’s hard to ask for directions. The latest in a torrent of PSA news stories looks at to the carmaker’s underperforming DS brand, which has some troubling news to impart.

Image credit: (c) DS Automobiles

Earlier this week, Autocar reported that PSA’s prestige DS brand has discontinued both the slow-selling DS4 and even slower selling DS5 models. With combined sales of 17,484 for both car lines last year (a mere 5738 of which were the larger DS5), few will mourn their passing. However, should this fill you with a hitherto unrequited urge to Continue reading “Lighting Out For the Territories”

Sorry Ms. Jackson

As Citroën reveals the European version of the C5 Aircross CUV, we examine its likely significance within CEO, Linda Jackson’s ‘people-focused’ double chevron reinvention.

Image credit: (c) Citroen UK

Last week, Citroën announced the European debut of its new marque flagship, the C5 Aircross CUV, introduced to the Chinese market last autumn to help arrest the double chevron’s faltering sales performance; PSA citing sales of 40,000 units to the year end. A nice round sum.

The C5 Aircross is significant in three ways to European eyes. Firstly, because it allows us to Continue reading “Sorry Ms. Jackson”

Tea With the Ayatollah

PSA’s close links with Iran may have placed Carlos Tavares in an invidious position regarding his North American plans. We investigate.

Image credit: motorpage

One has to have some sympathy for PSA’s Carlos Tavares. Having taken the French carmaker from sick man to industry darling, of late, headwinds have been intensifying. A significant strand of Tavares’ Push to Pass strategy has been an expansion into Eastern developing markets, such as India and the CIS region – one which has been paying dividends, PSA posting a strong global sales performance in 2017, with over 3.7m vehicles made, a jump of 15.4% over the previous year.

But additionally, he’s promised a return of some form to the United States, from which PSA have been absent for almost three decades. It has remained unclear exactly how Continue reading “Tea With the Ayatollah”

I won’t be coming to your wedding, Brian.

Sometimes you have to go in search of news. It won’t come looking for you. Read on to learn which of their cars Ford UK considers “large”.

1998 Infiniti Q45: source

Let’s get going! Honda UK announced that the four-door Civic is going to be sold in the UK and that it is made in Turkey. Eager customers must wait until August to get their hands on their own example. A single petrol version with  1.0 litre i-VTEC will vie with the 1.6 litre diesel for sales. The gear ratio race is now up to nine cogs at Honda and you can have such a set-up in either manual or CVT automatic form.

Because the saloon is wider, longer and lower it can take up the demand unsatisfied by the gaping Accord-shaped hole in Honda’s line-up. The payoff is a lot of room inside: “class leading,” claim Honda modestly.

Persist in reading this to find out which marque has the least up-to-date press release. Is it Toyota, Mitsubishi or someone else entirely? Plus, have Ford let the cat out of the bag regarding car sizes? Continue reading “I won’t be coming to your wedding, Brian.”

L’Estrema Unzione

Amid reports suggesting Fiat will shortly abandon Italian car production, Driven to Write posits a requiem.

Fiat’s Mirafiori car plant. Image credit: kollectium

So it has come to this. After almost 120 years of car production, Fiat cars, for so long synonymous with the place of their birth will no longer be produced there. Yesterday, we examined Automotive News’ report outlining FCA’s plans to shift Fiat’s entire production output to low-cost outposts outside of Italy. Instead, Fiat’s domestic plants will be refitted to produce upmarket models as FCA transitions towards high-return product.

There is a certain inevitability to this of course, given both the pattern of FCA’s fortunes and the path the wider motor industry is taking, but regardless of Continue reading “L’Estrema Unzione”

Under The Moon’s Burning Glare

Good old Automotive News reported some juicy gossip regarding Fiat Chrysler Automotive. 

2002 Fiat Stilo, decent seller with with 3 doors: Parkers.co.uk

The gist of it is that FCA’s CEO Sergio Marchionne thinks making smaller cars in Italy is a waste of time and money. He is concerned that smaller cars are going to be commoditised and that the real margins lie in making larger cars. Resulting from this set of assumptions, stalwarts of the Fiat range will be axed and anything small and plausibly profitable shifted to outside Europe. The Punto – once a European top-ten car – and the MiTo (never a European top ten car) will be discontinued.

With the production lines thus freed up it will be possible to Continue reading “Under The Moon’s Burning Glare”

Iceberg Right Ahead

Rolls Royce’s Cullinan SUV has landed. Is this the price of luxury?

The sheer face of ultimate luxury. Image credit: (c) BMW Blog

Flawed diamond

In 1971, the unthinkable occurred. The once impregnable Rolls Royce entered receivership, owing to costs incurred developing the RB211 turbojet engine programme. Many viewed it as a watershed – after all, if RR could go under, who was safe? In the years that followed, Rolls Royce Motors stayed afloat, if only by the skin of their teeth. By the time Vickers bailed in 1988, it was clear the Silver Lady had lost more than her spirit.

Today, there are no such dangers. Not only is Rolls Royce well-funded and protected within the BMW mothership, but the market for ultra-luxury vehicles has never Continue reading “Iceberg Right Ahead”

All the Trees of the Field Will Clap Their Hands

To the accompaniment of grinding metal, Driven to Write takes a decidedly Eurocentric view of Ford’s recent retrenchment on domestic saloons. 

A visual metaphor. Image credit: autoevolution

Last week’s announcement by Ford to discontinue their entire US market saloon lineup, while a shock to some, was not without some fairly broad hints being laid. In movie parlance, we’ve been hearing the ominous cellos in the background for some time, because the US market mood music on sedans has long been of a less than upbeat tempo.

The American car market has been gravitating to high riding vehicles for decades, for reasons that are as manifold as they are nuanced. Of course it’s massively simplistic to Continue reading “All the Trees of the Field Will Clap Their Hands”

Listen Out For The Samidova’s Song

We were pondering high-end luxury the other day and there was some debate about the Maybach’s interior. What is it up against?

This slideshow requires JavaScript.

It is up against almost everyone selling a car for more than 50,000 euros. Almost any car firm can produce a very impressive interior if they put their mind to it**.  Take a look at the two images in the slide show and have a guess which one is the most recent. Then we’ll take a little look at what you can sit in for less than the kind of money Maybach/Mercedes might ask for.

Should one really want to Continue reading “Listen Out For The Samidova’s Song”

That Joke Isn’t Funny Anymore

Last week’s Beijing takeaway has led to an unpleasant case of indigestion, courtesy of our friends at Baden-Wüttermberg. 

Paint a vulgar picture. Mercedes-Maybach Ultimate Luxury concept. Image credit: Hypebeast

“We have a social responsibility. Somebody has to stop this nonsense.” These were the words of BMW’s Hans-Peter Weisbarth, spoken in 1989 in the context of the horsepower race that was consuming the German car industry at the time. One I might add, which shows no sign of abatement some thirty years later.

But today, they also lend themselves to a different race to the bottom which seems to hold the motor industry in a deathly grip. Much has already been said Continue reading “That Joke Isn’t Funny Anymore”

Sunset and Evening Star And One Clear Call For Me!

Automotive News reported a bit of an improvement at AvtoVAZ’s sales. The firm makes Lada cars. How about we find out what they sell right now, this minute. You won’t read this at Car&Track. 

2018 Lada Granta Sports: source

AvtoVAZ said it made a net profit of 609 million rubles ($9.70 million) in the first three months, reversing losses of 2.81 billion rubles for the same period last year,” reported ANE.  Which is not all that interesting. More absorbing is the question of what you find if you Continue reading “Sunset and Evening Star And One Clear Call For Me!”

Crisis of Identity

The concept of fun isn’t one we’d habitually associate with brand-Volkswagen, especially of late. But all that appears set to change. 

Not fun. VW’s Autostadt. Image credit: Irish Times

In matters of crisis management, it is essential to maintain control of the narrative. Lose that, and the organisation becomes untethered, prey to attack from all sides. Inaction, by default, becomes one’s chosen action in both the eyes of critics and the wider public.

When Volkswagen’s systematic and sophisticated emissions gaming came to light in 2015, the carmaker seemed to have frozen in disbelief and denial. Regardless of how matters were being handled internally, the glacial pace of their response was viewed in the Continue reading “Crisis of Identity”

The Circle Game

The Arese merry-go-round has a fresh face in new CEO, Tim Kuniskis. Will he enjoy better fortune than his predecessors, or will it simply be more of the same?

Tim Kuniskis. Image credit: thenewswheel

Who’d take on a basket-case like Alfa Romeo? A marque with almost boundless potential for greatness, yet equally one with an unimpeachable aptitude for tragi-comic reversals of fortune. A state of affairs which is rooted in successive management failures – from those amid the semi-state Istituto per la Ricostruzione Industriale who oversaw Alfa’s affairs until 1987 and subsequently, the individuals Fiat Auto appointed to Continue reading “The Circle Game”

No Sleep Till Arese

Reports have surfaced of Alfa Romeo readying a two-door version of their Giulia saloon later this year. As aficionados of the coupé, we should be delighted, so why is Driven to Write more troubled than pleased?

Image credit: Autocar

While not entirely immune from hyperbole’s more strident notes, Autocar can normally be relied upon to swerve outright speculation. However, last week, Richard Bremner – a respected journalist who these days seems reduced to penning listicles for their online edition – reported (citing ‘sources’), that FCA are at work on a Giulia-based coupé, said to employ the Sprint nameplate. “The Giulia coupé could appear towards the end of this year and go on sale in 2019”, his Autocar piece suggested.

While sharing some external panelwork with the Guilia berlina, mostly ahead of the bulkhead, the coupé will according to Bremner, Continue reading “No Sleep Till Arese”

By the Sahel’s Croceate Sands

Ford officially unveiled the next iteration of the Focus. So, what have we here?

2018 Ford Focus: Autocar

We see change. I’ve been waiting for a better Focus since the last one appeared in 2011. That car never met my expectations even if it proved pleasant. How have Ford changed the Focus for 2018? Have they made all change change for the best?

To answer that it’s very much a case of needing a side-by-side comparison since the Mk3 lacks the kind of character that’d make it memorable. Let’s start at the front and walk around. The new version shown above is the ST Line, meaning the front clip is probably not going to Continue reading “By the Sahel’s Croceate Sands”

Victim of Stars

With Ford’s Taurus the latest sedan nameplate set for a date with the eternal, what does this growing convergence mean for the large blue-collar American saloon?

Kingdom of rain. 2018 Ford Taurus. Image credit: Tamiami Ford

Cadillac’s recently announced plans to remove a number of sedan model lines in response to shifting commercial realities appears not to have occurred in a vacuum. Last week it was Ford’s turn, first with reports of the Mexican-built Fiesta being phased out, but more dramatically, that executives have elected not to Continue reading “Victim of Stars”