The 1971 Alfasud was a game-changing car, not only for what we would now call the C-segment, but for Alfa Romeo itself. Unfortunately, while the ‘Sud was to become the conceptual template for an entire generation of similarly sized (if not as technically ambitious) cars from rival manufacturers, it was something of a disaster for il Biscione. Not a brand-killer by any stretch, but nevertheless the case against the ‘Sud is not inconsiderable.
By re-orientating the carmaker’s centre of gravity to the crowded and heavily contested free-for-all of the compact C-segment the Alfa Sud programme placed the Milanese carmaker squarely in the gunsights of the mighty Fiat Auto group. It also had the effect of lowering Alfa Romeo’s average transaction prices, driving down its image as the builder of superior motor cars – a matter its subsequent reputation for slapdash build and premature corrosion would only serve to amplify.
By the early 1970s, the Italian economic miracle was unravelling in a spiral of politically-motivated industrial unrest and violence amid growing inequalities between affluence and economic stagnation. Terrorist atrocities, assassinations, strikes and stoppages became the daily news headlines as Italy’s position as posterchild for post-war reconstruction and prosperity faded.
Its much-vaunted motor industry too was struggling to Continue reading “A Farmer in the City”