Even marketing isn’t as one-dimensional a domain as some would like to believe – as proven by two very different promotional videos marketing two supposedly very similar products, albeit more than two decades apart.
Don’t be simply any person – be the person. By driving the car. The 8.
This largely sums up the essence of what the promo video for BMW’s all-new (for 2019) Achter is telling the viewer. Don’t drive anywhere – only LA and some salt river will do. Don’t live somewhere – a minimalist industrial chic loft will just about do. But only if your car can access it too. Then, and only then, are you smart, cool, cosmopolitan enough to understand that The 8 is just what you need in your life.
Porsche announces a new spicier Cayenne. Is less more?
Amongst the delicacies on offer at the recent Geneva motor show was the debut of Porsche’s latest derivation of the eternal Nunelfer, a revision apparently so accomplished, our German Palexpo explorer was moved to observe; “Changes [to the Porsche 992] are actually minuscule, but they’re all so superbly executed that this must rank, from an aesthetic perspective as one of the finest 911s of them all.”
When the announcement came, it was met with resignation. For those attuned to the mood music surrounding the embattled Japanese marque of late, and following a decade of under-achievement it has been difficult to feign surprise that Nissan’s upmarket nameplate is shortly to depart Western European markets, seemingly never to return. For everyone else however, it’s been more a case of ‘Infiniti who’?
In what appears to be a transcript of a period review, legendary motoring scribe Archie Vicar offers some thoughts about the Fiat 132.
The article first appeared in the Peterborough Herald and Post, 8 December 1979. The original photograph was by Douglas Land-Wibblemere (sic). Due to poor storage conditions, stock photos have been used.
It is a sign, perhaps, of Fiat’s confidence in its engineering nous that the 132 is still on sale, a good seven years after its first appearance at Peterborough Fiat dealers. With the demise of the largely excellent 130, the honour goes to the 132 to take the crown as the flagship of Fiat’s range. To help the 132 undertake this considerable challenge, for the 130 was largely excellent, the 132 has undergone a selection of updates to keep it up to snuff in these increasingly competitive times.
Among the welcome alterations to the Fiat 132 are attractive new plastic bumpers, a revised dashboard and improved seat trims (Austin, take note). The steering ratio has been adjusted and lent the support of servo-assistance. These mods are in addition to a re-styled exterior (a few years ago) and thickened rubber mats for models in the upper range.
In usual Fiat style, the 173 inch car has a commendable selection of engines and almost none are available: a 1.6 litre petrol, a 2.0 litre petrol (I drove the twin-carb 2000 with revised rubber mats), a 2.0 petrol with fuel injection and a 2.5 litre diesel which Fiat UK refuse to let out on loan to anyone except the chap from the Express. It’s that slow but in London you’d never Continue reading “1979 Fiat 132 2.0 Road Test”
The third generation Golf was not the model line’s finest hour – not by a long shot. So what have we here?
Former Volkswagen design supremo, Herbert Schäfer once proclaimed that only two people on this little garden planet of ours were endowed with the necessary skill, judgement and stylistic nous to create a VW Golf – those being originator, Giorgetto Giugiaro and a certain Herbert Schäfer.
Ford has announced another turnaround plan. Five thousand jobs to go in Germany, others in the United Kingdom.
The news is reported here and here and, of course, here. “Some of the losses in Germany come from ending production of the C-Max minivan, one of the products Ford will stop making as it reduces its portfolio to more profitable models,” said the FT**.
Why are Ford hacking at the payrolls? Ford’s market share has declined roughly two percentage points of the EU market, from a little over 8% to just under six. That’s actually quite bad because it represents a 25 % drop in absolute terms. Only the fact the market grew a bit overall mitigates that decline.
Something of a quest this, to drive as many Lancias as possible. So finally I am behind the wheel of a rather miley Kappa 2.0 with its transversely aligned five-banger.
So far DTW has driven and documented the Trevi, Lybra, Delta Mk3 and the Thesis. I did also drive a Kappa coupé a long time ago but have forgotten much of the experience except the deep disappointment about the ashtray. The coupé is also the car I most regret not buying.
For one DTW reporter, there was only one star of the 2019 Geneva International Motor Show. We take stock of Fiat’s Concept Centoventi.
Still in mild shock at the most dramatic ECotY announcement in years, my Geneva companions and I took our customary evening promenade round the halls of Palexpo. The FCA stand promised little. We knew they had no new cars, but at least they turned up, unlike some, and Alfa and Fiat had heavily concealed concept cars to show the following morning.
Later in the evening we talked of what is to become of Fiat. Three of us, we have all had various Fiats in our lives and enjoyed the experience. Now the company seemed to be ever more marginalised in the increasingly Jeep-centric world of FCA in the Manley Era.
It will be hard to keep this post focused on ashtrays since the car taking centre stage today represents a new-for-me footnote in N. American automotive history: Imperial (by Chrysler)
It’s back to E-Z Biler in Them, Denmark. It’s back to 1974, the year from which this car comes, a time when drinking, smoking and consuming huge amounts of petrol all very suddenly became less and less desirable in relation to motoring.
Since this car was probably conceived just before the first oil crisis, it’s in many ways a fantastic representative of the peak of the post-war period mentality, with its innocent (or ignorant) unfettered consumption. With money flowing so freely, the incentive to chase it by offering wilder and wilder flights of consumer fancy was huge. And irresistible. That is the only way to Continue reading “To The Azimuth, Flying On Our Moods”
Reassessing the familiar and seemingly unremarkable under cover of darkness.
There is something deliciously atmospheric about walking through a familiar landscape late at night. The normally bustling streets are silent, the lighting casts interesting reflections and even the mundane can become suffused with mystery and wonder.
I have walked past this particular Freelander innumerable times about my daily business and apart from the fact that it appears to be remarkably well-preserved for an eleven year old vehicle in this part of our perpetually rain-sodden isle, I have never really cast it a second glance. Yet parked against the backdrop of the apartment block’s fluorescent walkways, with the sodium glow of the streetlights casting warmer pinkish tones upon its paintwork, the architectural qualities of the Land-Rover’s design stopped me in my tracks. The scene simply begged to Continue reading “Everything Merges With the Night”
Can you believe I actually got to open the doors of this car and sit inside? I sat in the driver’s seat and I plomped myself down in the back too, noticing that there wasn’t a whole lot of legroom for a car so big. I also noticed the remarkably clean condition of the remarkable expanse of remarkable tufted beige velour upholstery. Was I happy about this?
Hidden in the shadow of the Sports Utility Vehicle’s claims for world domination, another, hitherto almost extinct category of automobile has gained some new-found relevance.
Forty years ago, the car body shape of now, and presumably the future too, was the fastback. Aerodynamically efficient and avant-garde in its appearance, the fastback acted as the stylistic embodiment of the progressive values of the 1970s. It wasn’t some stuffy estate car (those were only really for craftsmen and catholic families anyway), yet almost as practical. It wasn’t a bourgeois saloon either, finally doing away with that silly remnant of the carriage age – the separate boot, without being, well, a craftsman’s car.
Geologists, and specifically palaeontologists, have concerns about the degree to which the fossil record represents the variety of life that has existed. Something similar applies to those interested in older cars.
This Ford Escort might be compared to the fossil of a plant-eating dinosaur, a representative of a class that was quite numerous, but which has left a unrepresentatively small trace in the fossil record. For your information, the meat-eating dinosaurs were known for their preference to Continue reading “A Photo For Sunday: 1974-1980 Ford Escort”
On the face of things, Honda’s Geneva e prototype – a thinly veiled (95% production-ready, we are told) version of the forthcoming production Urban EV, marks not only a refreshing change from the over-decorated norm but also a satisfyingly close approximation of the car Honda showed at Frankfurt 2017 to audible gasps of pleasure from the massed cohort of auto-commentators, this non-attending scribe included.
Because if indeed this broadly represents the form the production version will take (and informed speculation suggests it does), it presents a wildly divergent face to the one Honda currently presents to the world. Continue reading “Charges Will Apply”
Toyota’s reputation for solid engineering is well-established. Their engines seem to be unburstable and the controls always smooth and light.
Such sensibleness applies to their ashtray designs too. This late 70s Carina two-door saloon is home to a very nice drawer-type ashtray which you can
easily reach while smoking and driving (in a relaxed and laid-back way). It’s positioned under the main body of the dashboard. Notice how all the important bits of the dashboard Continue reading “Our Fates Are As Unknowable As Sennacherib’s”
As the Mercedes’ SLK/SLC prepares to jog on, we consider the status of the niche model.
To all appearances, it seems the age of boundless niche-filling has passed. In some respects this is a development which can be viewed in a positive light, especially given the staggering proliferation that took place across many carmaker’s ranges – achieving little for their creators in most cases apart from squandering engineering resources and haemorrhaging money.
It’s been twenty three years since Mercedes-Benz debuted the SLK model, the first compact two-seater from Sindelfingen since the 190SL of 1954. Introduced at the Turin motor show in 1996, the R170 SLK shared aspects of floorpan, drivetrain and suspensions with the W202 C-Class saloon. Styled by Michael Mauer in 1992, under the supervision of Murat Günak, it was perhaps the final Mercedes-Benz design to Continue reading “Auf wiedersehen, Pet”
Series III’s advent coincided with a number of technical innovations, but one in particular would come with a side-order of calamity.
Despite the outwardly positive manner in which the Series III was presented to the motor press, there was no getting away from the political environment under which the car was developed. Jaguar was reeling under the dictates of the infamous Ryder Report, a series of post-nationalisation recommendations which as implemented, stripped Browns Lane of its leadership, its identity and ultimately its ability to Continue reading “Saving Grace (Part Two)”
Somewhat lost amid Cadillac’s varied (and ongoing) revival efforts, this superb concept car proved that there’s still mileage in some traditional concepts and values.
There’s no better symbol for the American car industry’s post-oil crisis’ struggles to change and evolve than Cadillac.
For the past four decades at least, the former Standard Of The World has found it difficult to come to terms with changing demographics, markets and tastes. For too long, an increasingly outdated concept of luxury was upheld, before numerous attempts at bringing Cadillac up to date have largely failed for one reason or another. Only the ongoing success of the gargantuan Escalade SUV has prevented the marque from falling into utter oblivion. Continue reading “Denied: Cadillac Elmiraj (2013)”
Outdated, outclassed and eclipsed by modern, less compromised utility vehicles, the Land Rover Defender has become an anachronism. Not round these parts.
Despite a well-documented (and perhaps these days rather overstated) predilection for drinking, storytelling and singing songs, the Irish are not a nation especially prone to frivolity – especially when it comes to the subject of car ownership. In fact the average dog-walking Driven to Writer seeking diverting automotive ephemera finds it somewhat meagre fare for the most part. Yet here, at the gateway to the Wild Atlantic Way, one notices certain surprising patterns of ownership, assuming one develops the requisite eyes to Continue reading “Lay of the Land(ie)”
The ostensible initial aim of this small article was to find out how many engines British Leyland had around about the mid-1970s. I didn’t answer that question at all. So, what did I discover?
Before getting very far (as in reading one single page of the internet) I learned that truck and bus maker Leyland Motors Limited owned Triumph (acquired 1960) and Rover (acquired 1967) before LMC got merged with the British Motor Corporation in 1968 (bringing Austin, Morris, MG, Mini, Wolseley et al to the party). That puts a slightly different light on the later fate of Triumph. Conceivably LMC might have been able to Continue reading “Past Shadowed Beams Lean The Wintry Rays”
A new Defender will be announced later this year. But is the case for it already holed beneath the waterline?
Some plans are simply better left in the realm of theory. One means of establishing this is to interrogate the fundamental necessity of the task, not to mention the level of enthusiasm that exists for both it and its likely conclusion – assuming a destination point has first been plotted. But some projects exert such a strong emotional pull that even if they fail the basic due diligence, the urge to Continue reading “England Expects”
To try and understand what exactly went wrong with the proud Alfa Romeo brand over the past 15 years, there is no better example than this ItalDesign concept car.
Admittedly, there is a production car by the name of Alfa Romeo Brera, of which 21,661 units were built between 2005 and 2010 at Pininfarina’s Grugliasco factory. It even shares some visual traits with the 2002 concept car of the same name. But little of its character.
For the Brera, as originally envisaged by Giorgetto Giugiaro, was a genuine halo car. Which isn’t as far-fetched a proposal as it may appear at first, for Alfa had commissioned quite a few of these over the decades: From the outdated-yet-pretty 33 Stradale, over the charming-but-ill-conceived Montreal to the bold-for-boldness’-sake SZ. Continue reading “Denied: Alfa Romeo Brera (2002)”
Today we have a small lesson in what amounts to a leafy cul-de-sac off a side-road in a dead-end of British motoring history.
For me the Rover SD1’s is a story starring the Buick-derived V8, a car known as the 3500 or 3500S. That’s the car that gets much of the press, it seems to me. That being the case, I have but a vague, passive knowledge about the 2300 and 2600,meaning if you asked me to Continue reading “Wintry Shadows Creep As The Beams Fall Aslant”
Forty years ago, Jaguar introduced the Series III XJ. Its combination of virtues cast deep and lasting shadows.
Frequently exercises in diminishing returns, facelifts tend to fall into the category of change for changes sake, or perhaps a last ditch effort to breathe life into a fading model line. Rare indeed is one which successfully transcends its originator. But if the original XJ saloon’s body styling was the inevitable culmination of a lifetime’s study by a master auteur, the Series III of 1979 proved by comparison to be something of a fortuitous accident.
In 1973 Jaguar introduced the second-series XJ, a modest revision of a highly successful model line – for at the time, no more was required. By then, work had already begun upon its ultimate replacement – the troubled XJ40 programme, then scheduled for release in Autumn 1977.
This may very well be a transcript of an article from 1977 concerning the motoring week of renowned motoring journalist, Archie Vicar.
(The original text is from the Oldham Evening Chronicle, Nov. 30, 1977. The original photos were by Douglas Land-Windermere. Due to a copyright dispute, stock images have been used)
Just back from Frankfurt where the annual car show takes place. Was delayed en route midway down la Belle France (around Burgundy, of course) so I missed the show by some margin. But – I did speak to some of the exhibitors afterwards, allowing me to take an interesting jaunt around Germany and France in Ford’s excellent new 2.3 litre Cortina V6 Ghia which, to quote the advertisement, offers “smooth performance and refinement in a car that’s built to last“.
Rust is often a problem for cars but Ford’s 17 stage body protection means Cortina owners have one less thing to worry about! The gearbox was a delight, one which “so often sets the standards others are judged by“. After several days at the wheel in all kinds of foul weather, the Cortina looked as rust free as when I collected it at Ford’s HQ in Cologne (fine beers!). So, on Monday it was Stuttgart to Continue reading “Vintage Motoring: Archie Vicar’s Motoring Week”
With no regard to the risk of either opprobrium or canine displeasure, we stop to appreciate a flawed rarity.
While it could never be considered an outright penance, Alfa Romeo ownership could nevertheless be classified as something more akin to a calling, much like medicine, the religious orders, or perhaps, care work. Certainly here at Ireland’s Southern tip, the Biscione tends to be regarded with dark suspicion and their owners with a mixture of pity, mystification and at times, outright horror. In previous, less secular times, some might even have Continue reading “Our Love to Admire”
Earlier today I presented a little challenge. Here are the answers.
There were quotes under various categories such as roadholding, engineering and ashtray capacity and I asked whether the quotes related to the Ford Capri 3000 Ghia, the Alfa Romeo Alfetta or the Audi 100 S (all 1975 cars). If you want to Continue reading “Today’s Challenge: The Answers”
Spending the Christmas season with the Ford Fiesta Vignale.
At the risk of repeating myself, I feel compelled to explain the set of circumstances that resulted in myself and my partner crossing Germany (twice) in the finest of small Fords towards the end of the year 2018.
Having sold my better half’s car early in the autumn (and with my own steed in storage), we found ourselves at the mercy of our friendly neighbourhood’s rent-a-car station on more than one occasion. For the holiday season – which entailed a 900-kilometre-trip from Hamburg to the Swiss border and back – we were destined to Continue reading “Fiesta de Navidad”
When I saw an example of this car while running at the weekend my camera was snug and safe at home. So, to paraphrase ourselves “due to the lack of original photos, stock images have been used“. It’s an Infiniti and one of ten examples of this model in Denmark.
What do I call this car? At the Danish car sales website Bilbasen, it’s an FX35. If you ask about that model name, Wikipedia identify it is as an Infiniti QX70, on sale from 2013 to 2017 and it’s patently not that. Dialling up that name at Google brings up everything Infiniti has ever made, but mostly QXs of one sort of another. It is probably not insignificant that Infiniti’s determined inability to Continue reading “Winter Beams Cast Strong Shadows”
The fate of Audi’s landmark TT sports car model had been put into question recently. Now the car maker from Ingolstadt responds to the hearsay – with a vengeance!
‘Mediocrity reacts – superiority acts’ is the introductory statement of the press release Audi have published to announce their TT-branded concept car, to be unveiled at the Geneva Motor Show next month.
The Ingolstadt brand’s TT model, whose first iteration stunned the automotive world back in 1998 with its bold Bauhaus-inspired looks, has become something of a marginal note in recent years, with many commentators suggesting time was up for a model line that has lost impact with each successive generation and is, above all else, part of an automotive niche that’s falling into oblivion anyway: the sports car. Continue reading “Geneva Motor Show 2019 Preview: Audi TT-TT”
It’s the end of a long week and you find us today in a somewhat reflective mood.
It was a daring gambit on the part of Jaguar’s styling hierarchy to overturn what had become a stagnant design aesthetic, but ten years on, the X351 series XJ has not lost its power to polarise opinion. Certainly, the passage of time has failed to leaven its more visually unsettling aspects – most of which, (as recently discussed on these pages) centre around the D-pillar area, where a good many visual strands converge in a not altogether harmonious fashion.
As Jaguar’s Wayne Burgess hefts his amp and packs his guitar case, we ask, is his departure part of a broader trend?
Something is afoot within the European motor industry and in particular, amidst the more creative end of the spectrum. What began as a slow drip is becoming a steady flow as more and more senior design staff depart from secure, well remunerated positions at established carmakers in favour of (for the most part), Chinese upstarts or indeed, start-ups.
From time to time, DTW fulfills its duty as the automotive website of record. That means occasionally running an item that, on the face of it, may not set so many pulses racing.
However, I would like to nonetheless make a small effort draw your attention to a car which is important because of and despite its ubiquity. It is relatively easy to write about the extreme and the intense. As a result the vast middle ground where life is lived is neglected. I actually once tried to keep a diary of ordinary experiences (I had more time on my hands in 2009) and noted the problem of seeming to lionise the mundane, merely by noting it.
There is something of a terrible beauty about a down at heel luxury car.
Here on Ireland’s storm-lashed rural South coast, we are routinely assailed by Atlantic weather systems, meaning that precipitation is very much a fact of daily life. (Albeit, not in the photos here appended). Hence, throughout the winter months, nothing stays pristine for long and even if it did, it would only very quickly become wet and grubby again.
Design, among many things, is about attempting to control how a product will be seen by the user. Control has limits.
The other day I had the opportunity to see a 1998-1994 Lincoln Continental roaming around the city. Unfortunately for Driven to Write’s readers I could not take a photo in time, so a stock photo will have to suffice. Until that point I had not seen one of these in motion. My impression of the car differed markedly from that based on photos like the image above.
Amid the blatant insecurity current betrayed by German car design, BMW dares to make a bold statement with the facelifted 7 series.
For quite some time, the German ‘premium’ car makers – and BMW in particular – have attracted criticism for brand dilution, creative brain drain and the overall loss of aesthetic values. One of the overriding points being made was a lack of bold, assured decision making – a lack of ‘vision’, if one chooses to describe it as such.
With the recent unveiling of the significantly overhauled BMW 7 series luxury saloon, the Bavarian brand now dramatically changes course, attacking the naysayers head-on. For what this Siebener unquestionably constitutes is a very bold statement indeed. Continue reading “Fur-Q”
A yellow Cactus in an underground setting sets your correspondent off into futile reveries of austerity motoring.
Towards the latter part of the 1980s, I can recall taking the view that Citroën was missing an opportunity to (in)directly replace the 2CV by introducing a pared-back version of the Visa, powered by the 602cc flat twin and featuring perhaps a full length sunroof. It wouldn’t have been the same as the beloved tin snail of course, but might have extended the life of the concept beyond the point where collision and emissions regulations killed-off the Deuche or any chance of a more sympathetically developed successor.
In the 21st century, common knowledge dictates that a car brand has to please everyone in order to succeed. Thankfully however, Mazda appear to disagree with this assessment.
Mazda’s most recent concept cars don’t photograph well.
What may sound like a negligible statement has, in fact, significant subtext. For in this day and age, photos are everything. In terms of marketing, appearances have never been of greater importance. In the age of the internet, social media et al, the word has lost most of its value to the image. So when food is judged by its looks rather than taste, car makers could be forgiven for making their cars, and concept cars in particular, not so much eye as phone camera candy. Continue reading “Kodo Arrigato”
What can there possibly be left to say about the Citroën 2CV? Should we simply rehash its backstory, acknowledge its long commercial career, mention the cars it sired, and allude to its afterlife once production ceased? Surely this alone will not do. The problem with approaching cars which have attained the status of holy relics, is finding a means to Continue reading “Simple Soul”
I will quote the comment in full: “What were the limitations of the 60-degree Fiat 130 V6 that prevented it from being mounted in FWD applications like the Thema / Croma (and Gamma) compared to the 90-degree PRV V6, let alone from receiving further development like later versions of the related Fiat 128 SOHC 4-cylinder engines?”
Let us take as our text the wise word of Wikipedia as a starting point. The Fiat 130 engine had its roots in the what is called the “128 type A” motor, which seems to have been designed at about the same time.
That 128 engine was an in-line four with an iron block and aluminium cylinder hear with an SOHC; the camshaft was belt driven. (So – is that assertion true, that in in-line four can Continue reading “O Wander Into My Dreams”
A group of high-profile designers have left BMW’s design studios over the past few years. Time to assess whose loss turned into whose gain.
This photo, taken in about 2006, depicts BMW Group design at the height of its creative powers. Unlike giants such as Ford, GM or VAG, BMW achieved the seemingly impossible in running each of the company’s core brands (BMW, Mini, Rolls-Royce) as a creatively self-sufficient unit. For that reason, a Mini didn’t come across like a de-contented BMW, nor did anybody mistake a Rolls-Royce for a tarted-up 7 series. Every BMW brand’s design possessed its own set of stylistic rules and values.
More than a decade later, none of the people depicted in the photo are in charge any more – apart of course from Adrian van Hooydonk, who’s been running BMW Group’s design fortunes for a decade this year.
The last two years of that reign have been somewhat overshadowed by an unprecedented creative drain though – unprecedented not just regarding BMW Group, but within the industry as a whole. With the Bavarians’ stylistic fortunes currently shrouded in controversy, it would appear to be the right time to Continue reading “Life After Munich”
In what might very well be a verbatim transcript of a period road test, legendary road-tester Archie Vicar takes a closer look at the 1975 Morris 2200 HL and considers its chances in the market of the time.
The article (“Another new car from Morris!”) first appeared in the Scottish Daily News (November 1, 1975). Douglas Land-Windermere is credited for the original photos. Due to sun damage, the original images have been replaced by stock photos.
As Morris settles into its third quarter century (founded in 1912) it is a distinct pleasure to see it marque (!) the occasion by the presentation of this fine car which will no doubt help take the venerable firm forward into the late 70s and thus also help it Continue reading “Period Road Test: 1975 Morris 2200 HL”