The carmaker synonymous with Ian Fleming’s fictional superspy is in a tight spot. Just how bad does it look for Aston Martin?
It really wasn’t supposed to go this way. Following in the footsteps of Ferrari, in the wake of their highly successful floatation on the stock market, Aston Martin’s fortunes, while shining fleetingly, increasingly look like reverting to all too familiar type. But this time the stakes are much higher.
Ever the British second fiddle to the eternally gilded Maranello stallion, Aston’s Martin’s balance sheets can only be viewed as consistent insofar as they inevitably end up drowned in scarlet ink. Last year AML was floated on the stock exchange, its management attempting to Continue reading “No Mr. Bond, I Expect You To Die”
Given its pedigree, the ‘lost’ Aston Martin DBS(C), designed by none other than Carrozzeria Touring, should be an unsung masterpiece. Yet it isn’t.
It sounds like the typical scenario that entails reverberating boos and pronounced hisses from enthusiasts’ quarters.
A much-loved maker of exotic sports cars hires the services of a well-respected carrozzeria to come up with the design for a new model. The carrozzeria in question had previously designed the very same car maker’s most popular models. Due to circumstances (mostly of the business-related variety), that new model is only created in one-off concept car form. Et voilà – the recipe for yet another automotive myth!
Concretely, the car in question is a model retrospectively dubbed Aston Martin DBSC. Originally, it was simply called DBS upon its unveiling at the Paris Motor Show of 1966 – and that’s only where it starts to Continue reading “The One That Got Away”
Intended as the crowning glory of a newly-independent, never-more-glamorous Aston Martin, the One-77 turned out to symbolise something else entirely.
2007 must have been a year of triumph for Dr ing Ulrich Bez. Over the course of the previous seven years, the German engineer and Aston Martin managing director had turned an outdated, but well loved marque trading on past glories and an awful lot of goodwill into a serious prestige sports car brand. On top of that, he’d overseen the sale of the company from Ford to a consortium backed by Kuwaiti investors. Bez was now no mere executive henchman anymore. He was the true boss.
After having spent most of his career playing second fiddle (most notably to his direct superior at BMW, Wolfgang Reitzle, who’d also hired Bez to run Aston Martin during his brief stint in charge of Ford’s Premier Automotive Group), Bez had become the undisputed boss of not just any old business, but a company that had refused to Continue reading “Best Of The Bez”
Retrofuturism didn’t necessarily arrive at Ford with J. Mays. It’s more likely to have started with a man named Callum. No, the other one…
As the Ford Motor Company grew its upmarket brand portfolio during the late 1980s, it became a matter of increasing importance to ensure each marque could carve out a coherent stylistic identity, one which not only honoured tradition, but that ensured no genetic traces were misplaced or appropriated.
Complicating matters during this period was the fact that Aston Martin had been gifted an Ian Callum-penned version of Jaguar’s cancelled XJ41 two-seater, which would eventually Continue reading “Antique Roadshow”
Thank you for your patience. Here now is the set of links connecting the 1964 Morris Monaco to the 1960 Aston Martin DB4GT Zagato.
BMC sold the Morris Six in Denmark as the Morris Monaco sometime between 1964 and 1976. You might be intrigued to know that a rear centre arm-rest only became available a month after sales began. More interesting than that is that Pininfarina were involved in mitigating Alex Issigonis’ design intentions. I suppose they tidied things here and there though there is still a very great deal wrong with the shape. For the next connection we must Continue reading “Connections: Solutions”
Instread of launching into the obligatory 1100 words, I will merely ask readers to try to find the connection between the 1964 Morris Monaco (sold in Denmark) and the 1960 Aston Martin DB4GT Zagato.
A word of warning. The trail of connections moves through time and space and does not always proceed in chronological order. Also, this is more like a game of dominoes. It’s not a version of “degrees of Kevin Bacon” where one person links everything somewhat tenuously.
Defining luxury in an age of conspicuous consumption isn’t easy. Judging by two concepts encapsulating futuristic decadence, this task will not become any less challenging in the years to come.
The fight for luxury supremacy of the future officially started in March 2018, at the Geneva International Motor Show. There, Aston Martin chief designer – pardon: Vice President & Chief Creative Officer – Marek Reichman openly criticised the traditional purveyors of automotive luxury, namely Crewe’s Bentley and Goodwood’s Rolls-Royce, of pandering to an obsolete definition of top-end motoring.
Ah 1967: The Summer of love. Sgt. Pepper. Twiggy. Bond.
But leaving popular culture aside, the mood music was more sombre. In the UK, land speed record holder, Donald Campbell died attempting to break the water record on Lake Coniston in his Bluebird K3 jetboat. While back on terra firma the advent of the Road Safety Act set a maximum permitted blood alcohol level, allowing breathalyser tests to be performed on drivers for the first time.
Up to now we’ve managed relatively few words on the subject of Aston Martin. It’s probably time we remedied that.
It wasn’t necessarily a matter of prejudice, but I suspect a degree of ambivalence might have crept in. Certainly in recent years under the leadership of the over-rated Ulrich Bez, the storied British marque came to rival Bentley as purveyors of overstyled and increasingly vulgar trinkets for the well heeled and indolent. Continue reading “Drophead Candy”
This post is something of a ragbag and it’s missing one photo.
A Maserati Ghibli pulled up next to me at traffic lights yesterday. As ever, I checked out the brightwork around the sideglass. Much to my amazement, Maserati opted for two pieces, instead of one, around the rearmost pane. For the kind of money Maserati want, I’d expect one single part. Opel and Kia can do it.
So goes the old saying anyway. In the year 2000 when we were supposed to be floating on hover-drones and wearing alufoil skinsuits, Porsche still had the engine in the back even if air cooling was out.
And BMW offered the 1950s-inspired Z8 while Aston pursued girth and heft with the Aston Martin Vantage Volante, a V12 topless GT. Where did the future actually go to? It is hard to be sure of if the three convertibles are comparable even if period reviews seemed to think so.
The same year Concorde entered service, Aston Martin introduced a roadgoing equivalent. But like the emblematic supersonic jetliner, the Lagonda embodied a future which ultimately failed to take flight.
Despite the fact that it didn’t run and wouldn’t actually enter production for another three years, the Lagonda’s thrilling sci-fi appearance caused a media sensation in the Autum of 1976 and probably saved Aston Martin’s bacon at a very difficult time. Because a year before, the Newport Pagnell-based car maker was in receivership, falling prey, like Jensen, Iso and Maserati to the fallout from the 1973 oil crisis coupled with the costs of adhering to ever-tightening safety and emissions regulations. Continue reading “Future Postponed – 1976 Aston Martin Lagonda”
Perplexing this: the market for very costly cars has been booming and Aston Martin have only racked up losses.
Automotive News report that ” a pre-tax loss of £127.9 million ($172.03 million) in 2015, the fifth consecutive year the company has failed to make a profit, as the number of cars it sold fell and as it invests in expansion”. It seems everyone likes Aston Martin but not enough people want to buy them. Hasn’t it always been like this? Continue reading “Costly Cars, Big Losses”
Autocar announced yesterday without any sense of embarrassment that the AMVZC shown as “a concept” last month will go into production largely unchanged.
What a remarkable sleight of hand, I feel. What has happened is that Aston Martin have shown a production car as a concept car, at the Villa d’Este concours. That has yielded a press-release and lots of coverage. A month later they are showing effectively the exact same car as a production car, with yet more coverage.
In this way AM have been able to avoid producing unconvincing and unfeasible trim as a disguise for a production car and get two bursts of coverage by the showing the same thing with two labels. If anyone can tell me where the difference lies between the “show car” and the production car then I’d be grateful. The entire exercise is quite cynical because, with one month between the “show car” and the “production car” it is clear that production was inevitable and there are no serious differences, no time need to evaluate demand or assess the reaction. Thus what has happened is that a production car has been presented as a show car, and I ask is this a first?
Since the Zagato is very striking and the sales are guaranteed, one wonders if this tricksy behavior is really necessary.
This is almost the most exclusive ashtray yet featured. It’s the very small and rather agricultural ashtray of the Aston Martin DB Mk 3 (1958).
This ashtray is centrally located which is good. The height above the gear-lever and relative to the driver’s hip is not so good. It’s not a very deep ashtray. If you think of Fitts´s Law you see that you have a small target and the car is moving too and therefore one’s hand and the target will be jostling. I imagine these cars were littered with debris from failed attempts to dispose of ash. Any decent half-corona is going to make a real mess of this. Continue reading “Ashtrays: 1958 Aston Martin DB Mk3”
Unless you live cut off from the outside world in a nuclear bunker, or spend your days with your eyes and ears screwed shut shouting “la-la-la-la-la, I can’t hear you”, you cannot have failed to notice a new James Bond film is in the offing: Spectre. Wired have helped prime the PR pump with an article on Daniel Craig’s latest conveyance, the Aston Martin DB10. Continue reading “Vehicle Inspectre”
Every so often, a concept car symbolises the crossing of an invisible line. Here’s one of them.
The Aston Martin DBX represents the best clue yet to the Gaydon-based marque’s future intentions. Aston Martin’s new CEO, Andy Palmer has stated a version of this car will be produced, telling the Telegraph last week; “The DBX is not an SUV, it’s an expression of a GT sports car; a DB crossing over into that usable space… it will be a five-door vehicle, and it won’t grow much bigger than the DBX.” Continue reading “A New frontier? Aston Martin’s DBX”