Pun-tastic name aside, the new monster from Ingolstadt mainly serves to expose the car industry’s ignorance towards the social properties of the automobile.
It’s difficult to determine where to start with the Audi Q8. How about the name? Yes, there may be a ton of planet-saving batteries hidden underneath its gargantuan sheetmetal somewhere, but still: just the car’s appearance and its onomatopoeic, mineral oil-related name set a rather strange tone.
Life isn’t fair. By rights we’d have our needs and wants fulfilled but circumstances, finances and events conspire to deny us our true heart’s desire. Take the owner of this perfectly innocuous Audi TT. A first generation model; the nicest looking of the series, if not the most dynamically adept. ‘A Golf in a party dress’, sniffed the more snobbish automotive commentators, but nevertheless a perfectly nice and still quite stylish way to get around on a moderate budget. Continue reading “Theme: Compromise – Second Best”
There are some places you simply don’t want to go.
In his transgressive 1973 novel, ‘Crash’, novelist JG Ballard explored a netherworld where a group of symphorophiliasts play out their fetishes of eroticism and death amid the carnage of motor accidents. But while most of us might find ourselves staring luridly against our better instincts at some roadside crumplezone, we recoil in dread from the blood and the bone. It could after all so easily be ourselves trapped and lifeless inside some shattered hatchback. Continue reading “Theme: Places – Scene of the Accident”
Audi found 800,000 customers for this car over its eight year production run. The first 500,000 customers paid up before 1971.
That means that for the next five years the Audi 100 trailed in the sales stakes. Audi attempted to keep it competitive by raising the power output of the engine and some modest restyling efforts. That it didn’t work is indicated by the 50,000 units sold per year between 71 and 76. The car had a lot of competition at that time which might go some way to explaining the later half of its sales career. Continue reading “A Photo for Sunday: 1968-1976 Audi 100”
You’ve come a long way, baby. So goes the cliche. How far then?
Glostrup Cars in Denmark are selling this two-stroke body-on-frame fossil for just under €10,000. Introduced in 1959, the Juniors (renamed F11 or F12) were discontinued in 1965 when VW bought the firm, ending DKW’s post-war association with Mercedes*. These diminutive DKWs were built in Ingolstadt, at a new factory. The car´s run ended when it became clear that it was just not up to facing the competition presented by VW’s Beetle and Opel´s smaller cars (possibly the 1962 Kadett). Interestingly, the Junior was a cut above the Beetle, offering a bigger boot and faster cabin heating than the people´s car but it cost that bit more. In one sense you can see Audi´s precursor being a slightly more prestigious product than its peers. Yet, even taking into account the technology of the day, the Junior looks a lot more toy-like and agricultural than similar cars at this price. The two-stroke engine, in particular, was even rougher, noisier and smellier than VW´s air-cooled nail though. It´s hard to see where this car lies in Audi´s product evolution but perhaps we can say it was the precursor of the current A3, in which case we can say that a lot has happened to Audi in the intervening period but some things have stayed the same.
And What Is Wrong With Putting the Engine in Front of the Wheels?
Audi are in danger of becoming the Phil Collins of the petrolhead world, an act that even people who know little about music like to cite as being a bit off. Speaking as someone who can, hand on heart, swear that he has no murky Genesis related skeletons in his youthful musical vinyl rack and hopes he’ll never hear Against All Odds on the radio again, I’d judge that Mr Collins is no worse than many, and better than scores. Changing fashion means that he has just become a lazy symbol for bad comedians and the generally undiscerning to latch on to in order to suggest, quite undeservedly, their musical connoisseurship. Likewise Audi. In bars and on motoring websites everywhere, you will hear the drone of “overrated and overpriced …. style over content …. they’re all designed on a photocopier …. no driver involvement ….. they’ll never really be premier league until they go rear drive”. Is any of this justified?
A wise man once said that you can prove anything with facts. He was right – you can. However, float above the narrow prism of the factual and into the realm of imagination and reality becomes a more nebulous concept. For it is within this space that the automotive press-release copywriter habitually dwells. A land of fairies and elves, where steaming troughs of hyperbole appear as tureens of nourishing broth. They demonstrate that despite the serious nature of the current motoring landscape, car manufacturers retain a sense of the ridiculous. Continue reading “Decoding Audi’s TT Press Release…”