Full Circle

We profile a local lad who ‘done good’ – both for himself and the industry he served. 

Ello Tom, Gotta New Motor? Tom Purves outside RR’s Goodwood HQ. (c) thisismoney.com

Tom Purves spent forty three years within the car industry; roughly half each for Rolls Royce and BMW, thus, in essence for a German carmaker. From his apprentice years though to management at Crewe, rising to become CEO and Head of the entire American division for BMW from the mid ‘80’s to concluding his career at the very top of Goodwood’s silently slick factory.

Proudly Scottish with twangs of American vernacular; through interviews made nearly twenty years ago, some just before his retirement in 2010, Mr Purves informs us of a world changed beyond recognition. Spoiler alert: there are no mentions of SUV’s. Continue reading “Full Circle”

They Roam At Night

Be indoors by nightfall… 

Aaarrgghh! (Author’s image)

In 1997, then Tory Party MP, Ann Widdecombe was asked whether she would endorse former Home Secretary, Michael Howard’s bid to become the leader of the UK Conservatives. She refused, stating in the House of Commons that there was “something of the night about him.”

It was a nice line in waspish put-downs and one which is believed to have scuppered Howard’s leadership ambitions, but given Ms. Widdecombe’s reactionary and somewhat unpleasant views on, well, just about everything really, there was a strong whiff of pot and kettle about it. In reality however, the phrase probably served both politicians’ purposes – Howard later going on to Continue reading “They Roam At Night”

The Beat Goes On

Outside of the Driven To Write bubble, a number of new cars were launched over the past few weeks. Time to do a bit of catching up.

The gentleman in the red jacket points out the part that matters, photo (c) Auto, Motor & Sport

The Audi Q3 Sportback is Ingolstadt’s take on the BMW X4. It features all the overwrought details that can be expected from a Marc Lichte-era Audi, including the token overly accentuated ‘shoulders’ above the wheels. Continue reading “The Beat Goes On”

Can You Handle This?

I don’t think you’re ready: Was the 2009 5-Series GT too ‘bootilicious’ for its own good?

(c) moibbk.com

Looking back at matters from the distance of a decade, it does appear that niche-filling was the post-millennial pastime du-jour for the automotive industry – at least for those cash-rich and expansionist prestige German carmakers who weren’t busily reinventing them. BMW were somewhat late to this particular party, albeit having introduced the vulgar and corpulent X6 SUV fastback in 2008, they hadn’t exactly been idle.

During the protracted run up to its 2009 introduction, the Bavarian carmaker made much of their forthcoming Progressive Activity Sedan, but when the covers came off the PAG concept, earlier that year, the reaction was let’s just say, somewhat tepid.

Like Mercedes’ 2006 R-Class, the 5-GT was aimed at buyers who wanted to Continue reading “Can You Handle This?”

¿Qué pasa, mi alma?

Eight days and 1100km through Andalucia – DTW introduces reader, Martin Franklin who reviews the new BMW G20 320d.

(c) The Author

As far back as memory goes, I’ve loved BMWs. I’ve owned two to date: a 2003 E46 325i M-Sport Manual Convertible, followed by a 2005 E46 330i M-Sport Manual Convertible; the latter fixing the primary issue with the former, and both a satisfying driving and ownership experience. But living and working in central London since 2009, owning a car hasn’t been a justifiable luxury, so I compensate on holidays by hiring the cars I’d maybe like to own and then designing some good driving into the travel plans.  

This mid-June trip to Andalucia would see us picking up a car in Malaga, and following a more or less circular route through Granada, Cordoba, Seville, Jerez, Cadiz, Vejer, Ronda, Marbella and back up to Malaga. Eight free and sunny days on a mix of Andalucian roads: I was keenly looking forward, pending my luck with the hire car allocation gods. Continue reading “¿Qué pasa, mi alma?”

Exponential Acceleration

Just how resilient is a strong brand? BMW are in the process of finding out. 

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Photo (c) instagram.com/autodidaktblog

Supposed elitism is one of the car industry’s preferred counter-arguments/excuses. When challenging a particular product, particularly with regards to its design, one is quickly dismissed as a snob, out of touch with what ‘the market’ really wants by those who conceived that product. Any criticism is therefore at best a matter of ‘personal taste’ or, at worst, highly patronising.

The strength of a brand is one of the car industry’s preferred arguments. If the brand is strong, a company should be able to Continue reading “Exponential Acceleration”

A Gran Farewell

As BMW makes plans for Gran’s early demise, we ask what (if any) meaning there is to be derived from it all. 

(c) reviststorque

Holed beneath the waterline for some time now, the European MPV/Minivan market is fast approaching an ‘all hands to the lifeboats’ scenario, as market incumbents seek a means of escape from the cost implications of the sector’s sales implosion.

Until now, it has been the mainstream carmakers who have been for the most part wielding death’s scythe, but as market conditions deteriorate, even the more upmarket brands are starting to Continue reading “A Gran Farewell”

Seduce Me With Meringues And Marchpane, Oh Creature Of The Noon

The BMW X2 has managed to attract my attention and it’s not due to the colour.

2019 BMW X2: source

At BMW’s UK website the firm has a set of features it wishes us to be aware of. “With its athletic shoulder line and gently sloping roof line, the dynamic styling of the BMW X2 has a coupé-like character that will definitely grab attention,” they tell us.

Well, yes but at the same time as they have elected to mess with the Hofmeister kink (it doesn’t really have one), they have added a badge to make up for the diminished clarity of the car’s identity. “For true distinction, the BMW emblem has been repositioned next to the Hofmeister kink on the C pillar. Just another case of breaking the rules.” The old saying goes that you should be able to Continue reading “Seduce Me With Meringues And Marchpane, Oh Creature Of The Noon”

Better By FAAR

Ignoring provisos about spin cycles, we report on some news.

2020 Corsa-e. (c) automotive news

Despite the question marks which remain poised above Groupe PSA’s revival under Carlos Tavares, one cannot deny that the French carmaking giant seems to be playing something of a blinder at present. Last week, following leaked photos which surfaced online, Opel released official images and some details of the forthcoming Corsa B-segment model, due to
go on sale later in the year. Continue reading “Better By FAAR”

What’s It Going To Be Then, Eh?

Unusually for the company, BMW’s large coupés have traditionally been rather fickle creatures. 

BMW 3.0 CS, photo (c) mazda3revolution.com

The success of the German car industry is founded upon consistency and evolution. BMW is no exception, as exemplified by its core 3 and 5 series models, which have rarely deviated from the proven and tested formulae.
While other BMW models haven’t been as consistent and successful what with the 7 series never quite recovering from the after effects of the very disruptive E65 generation, it’s the brand’s large coupés that have been by far the most systematically unsteady. Continue reading “What’s It Going To Be Then, Eh?”

Gran Illusion

Farewell Gran, I didn’t even know you were gone.

(c) BMW

As a younger man, I used to marvel at the enthusiasm with which my more elderly relatives would pounce upon the obituary section of their local newspapers. At the time it seemed a rather morbid pasttime to seek out those amongst one’s number who had most recently entered the spiritual realm, but as I’ve entered middle age and become a little more empathetic, (not to mention closer to time’s scythe), I’ve realised that this habit stems more from a not unreasonable concern that a neighbour or acquaintance might Continue reading “Gran Illusion”

A Photo For Sunday: Surface Richness

For a change this is exactly a single photo for Sunday. And it’s about a BMW. And it involves the humble author descending the sheer face of whatever it is from which one climbs down.

To alleviate dandruff in cats and dogs
2015 BMW 7-series (G11/G12)

The image (one of three attempts) captures our old friend the BMW 7-series. They aren’t exactly common in north central Aarhus, where I am domiciled, which might be why it snagged my attention. As I stood somewhere recently in central Dublin capturing this car with all the photographic skill I could muster, two others in black rolled by**. The sighting necessitated that I Continue reading “A Photo For Sunday: Surface Richness”

Emeritus Professor of Leucocholy Stumbles On

It’s all over the news: the Puma is back. 

We miss you, little diamond: source

But it’s not. The next car to bear the name won’t be a Puma, but a vehicle called Puma. Supposedly, the reason for re-using the name, in part, rests on the fact the new car is based on the Fiesta just like the old, and frankly much-missed little pocket rocket (1997-2002). And every one liked the Puma so it’s a name with some emotional weight.

The new vehicle is a manner of SUV, a Fiesta raised a bit to make it look like a cross-over. Doesn’t that make you Continue reading “Emeritus Professor of Leucocholy Stumbles On”

The More Things Change, The More They Stay The Same

The BMW brand has a new chief designer. Again. 

jozef-kaban-bmw
Jozef Kabaň, photo (c) BMW Group

Two years and one month isn’t a long time by the standards of the automotive industry. Creating a car from scratch within such a period of time would be extremely difficult. Truly changing a marque’s design ethos would be utterly impossible.

Two years and one month is exactly how long the tenure of Jozef Kabaň as BMW chief designer turned out to last. During that period, the Bavarians unveiled an onslaught of new models, which left more than one commentator baffled (new 3 series) or even shocked (X7, 7 series facelift). Obviously, none of these cars were designed under Kabaň’s watch. Continue reading “The More Things Change, The More They Stay The Same”

Just Be Yourself In Front Of The Camera!

Even marketing isn’t as one-dimensional a domain as some would like to believe – as proven by two very different promotional videos marketing two supposedly very similar products, albeit more than two decades apart.

Don’t be simply any person – be the person. By driving the car. The 8.

This largely sums up the essence of what the promo video for BMW’s all-new (for 2019) Achter is telling the viewer. Don’t drive anywhere – only LA and some salt river will do. Don’t live somewhere – a minimalist industrial chic loft will just about do. But only if your car can access it too. Then, and only then, are you smart, cool, cosmopolitan enough to understand that The 8 is just what you need in your life.

Go on then: Definite articleify your life! After all, even if you are in a position to Continue reading “Just Be Yourself In Front Of The Camera!”

Fur-Q

Amid the blatant insecurity current betrayed by German car design, BMW dares to make a bold statement with the facelifted 7 series. 

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2020 BMW 7 series, photo (c) CNet

For quite some time, the German ‘premium’ car makers – and BMW in particular – have attracted criticism for brand dilution, creative brain drain and the overall loss of aesthetic values. One of the overriding points being made was a lack of bold, assured decision making – a lack of ‘vision’, if one chooses to describe it as such.

With the recent unveiling of the significantly overhauled BMW 7 series luxury saloon, the Bavarian brand now dramatically changes course, attacking the naysayers head-on. For what this Siebener unquestionably constitutes is a very bold statement indeed. Continue reading “Fur-Q”

Life After Munich

A group of high-profile designers have left BMW’s design studios over the past few years. Time to assess whose loss turned into whose gain. 

Designer Interview: Adrian van Hooydonk, Director Design, BMW Cars
Happier times: Chris Bangle amid his brand chief designers. (l-r): David Robb (BMW Motorrad), Ulf Weidhase (BMW M & Individual), Ian Cameron (Rolls-Royce), Adrian van Hooydonk (BMW), Gerd Hildebrandt (Mini),  photo (c) Car Design News

This photo, taken in about 2006, depicts BMW Group design at the height of its creative powers. Unlike giants such as Ford, GM or VAG, BMW achieved the seemingly impossible in running each of the company’s core brands (BMW, Mini, Rolls-Royce) as a creatively self-sufficient unit. For that reason, a Mini didn’t come across like a de-contented BMW, nor did anybody mistake a Rolls-Royce for a tarted-up 7 series. Every BMW brand’s design possessed its own set of stylistic rules and values.

More than a decade later, none of the people depicted in the photo are in charge any more – apart of course from Adrian van Hooydonk, who’s been running BMW Group’s design fortunes for a decade this year.

The last two years of that reign have been somewhat overshadowed by an unprecedented creative drain though – unprecedented not just regarding BMW Group, but within the industry as a whole. With the Bavarians’ stylistic fortunes currently shrouded in controversy, it would appear to be the right time to Continue reading “Life After Munich”

An Impossible Future Reveals Itself

Today finds us back on the hunt for special fabrics in vehicle interiors. And I can tell you it has been an uphill struggle to harvest these meagre gleanings.

2015 Maserati QP Zegna edition: source

The truth is that I did not find nearly as much as I had wanted to. The most easily found items are well-known examples such as the Gucci Cadillac Seville, the Joseph Aboud Buick Regal and the Fila Ford Thunderbird  which have been discussed here before. I was really hoping to
Continue reading “An Impossible Future Reveals Itself”

Der Gentleman

The BMW 8 series’ creators try and make sense of the new Ultimate Bavarian.

I have an almost personal connection to the new BMW Achter. Having seen the preliminary concept car at last year’s Frankfurt Motor Show, I initially considered it a half-hearted Aston Martin pastiche. Then the production version was unveiled, which has no hope of ever being considered an Aston Martin pastiche. Instead, it heralds a new era of BMW style, hilariously named Precision and Poetry.

Since then, this rather blunt Achter has welcomed me whenever I have cause to Continue reading “Der Gentleman”

Conservative Values

Before the revolution came this final flowering of traditional BMW expression. It’s possible they never quite surpassed it.

(c) favcars

As BMW themselves fondly state, the Three-Series represents the beating heart of the Bayerische Motoren Werke brand, and as such, they have (until comparatively recently at least) managed its evolution with some caution and no little care. Certainly throughout its earlier iterations, it remained a conceptually faithful evolution of the ur-Dreier, the epochal 02-Series, which the E21 Three supplanted some 42 years ago. Continue reading “Conservative Values”

In Capricorn’s Orbit

Since the day’s other article was a little on the short side, I felt like I’d treat to you to one of my sightings on a recent visit to Sweden.

The same year Honda dazzled us with the NSX and Lotus revealed the Carlton, BMW dazzled us with this mediocrity. I had forgotten that 1990 was such a special year. Continue reading “In Capricorn’s Orbit”

So Much Water, So Close to Home

The ‘first ever’ BMW X7 is amongst us and isn’t it just swell?

(c) BMW

There are increasing concerns for the wellbeing of storied carmaker, Bayerische Motoren Werke following recent revelations that the marque has been diagnosed with a virulent and potentially incurable form of hydronephrosis.

This is a condition where one or both kidneys Continue reading “So Much Water, So Close to Home”

Offending Article

BMW’s latest G20 3-Series iteration has already caused no end of offense, but it appears the affront goes beyond the visual.

Flared nostril alert! (c) NYdailynews

The BMW 3 Series Sedan represents the heartbeat of the BMW brand and the epitome of sporty driving pleasure in the premium midsize segment. Exuding dynamic design, agile handling, exceptional efficiency and innovative equipment features, it takes the signature characteristics of a BMW and turns the volume up several notches.

Precisely drawn lines and strikingly contoured surfaces mark out the exterior, which showcases the brand’s new design language. The interior also has a clear, modern and sophisticated design. The new-edition 3 Series sees BMW building above all on the sporting tradition of the best-selling car.” (BMW Press).

You would expect BMW’s PR representatives to Continue reading “Offending Article”

Micropost: Two BMWs

BMW have presented the G20 iteration of their long-running 3-series saloon. Autocar very kindly put images of the new car (blue) up against the outgoing car (not blue).

2019 BMW 3-series and the outgoing car: source

Last night as I was writing my comprehensive and thorough report on the 2018 Paris Mondiale, it occurred to me that I might do a new/old comparison of the car. I also considered doing a short design review. I didn’t because I had the intuition it would be rather too much work to say anything about something so slight. Continue reading “Micropost: Two BMWs”

Here’s Your Samarra, The Tinders And Brush Await You

Today we have a Twix of an article, a consideration of recent offerings from DS and BMW, with a side-order of architectural musing.

1979 Citroen CX GTi: mobile.de

At the risk of being pretentious, these designs ask one to reflect on what Farshid Moussavi discusses as the function of style (in relation to buildings, but it is true of design generally).

“What is style? Whether used to identify an individual architect’s oeuvre, or to indicate some common features in a place or a period, “style” has historically been the word employed. Embedded within this usage,” writes Moussavi “are several dubious and conflicting assumptions. Firstly that style consists in the repetition of formal elements. Second that style is the product of an individual personality. Thirdly, that style relates to something larger and less tangible than the actual buildings that Continue reading “Here’s Your Samarra, The Tinders And Brush Await You”

Zed’s Dead

BMW has a new styling direction. Heaven help us…

(c) BMW UK

I had been my intention to ignore the introduction of the new BMW Z4, given that last year’s concept Z4 had already lent a strong inkling as to the direction BMW were taking. Couple this to the götterdämmerung afflicting BMW’s FIZ under the tepid design leadership of Adrian van Hooydonk and the last scintilla of doubt had already ran screaming from the building with a fit of the vapours.

When BMW announced the unlovely 8-Series earlier this year many of us marvelled at how it was possible to Continue reading “Zed’s Dead”

Black Puty

Some years ago, a German poultry giant tried to add a whiff of luxury to cold cuts. Today, BMW is attempting something eerily similar. 

black-puty1.jpg
‘Black Puty, are you trying to seduce me?’ photo (c) Wiesenhof

The German word for turkey is Pute (poo-tuh).

This needs to be kept in mind when envisaging a tv commercial playing to the tunes of Ram Jam’s Black Betty, advertising turkey cold cuts by the name of Black Puty. If this sounds utterly absurd, it is not due to cultural misunderstandings – for Black Puty is an utterly daft monicker, regardless of whether one’s mother tongue is German or English.

The company behind Black Puty is Wiesenhof, a German meat industry giant. And a company that, in 2010, when Black Puty was introduced, had even more of an image problem than it does eight years later. First of all, turkey meat never Continue reading “Black Puty”

Dreams of Reason Produce Monsters

Chris Bangle may have been maligned for a good deal during his tenure at BMW, but there is one car for which he deserves our full opprobrium.

(c) RAC

All evolutionary pathways have their variances, those points of deviation from the natural course, most of which lead to dead-ends. Some however mutate, leading to strange and unnatural creations. In 2007, BMW unveiled one such grotesquery, an incongruously formed fastback SUV concept, dubbed a Sports Activity Coupé, which was revealed the following year in production form as the X6.

Chris Bangle is a man who seems content to Continue reading “Dreams of Reason Produce Monsters”

Micropost: Solution to the So 1998 Puzzle

Thank you, readers for engaging with the puzzle I set during the summer and which I have so far neglected to return to. Relief is at hand!

1996 Opel Calibra: source

The question was “What is the connection between the Opel Vectra “A” and the Rolls Royce Silver Seraph?” If you wish to find out the answer you must Continue reading “Micropost: Solution to the So 1998 Puzzle”

There is more to BMW’s new 8 series GT than meets the eye.

(c) Auto-Didakt

These past few weeks have seen the unveiling of more than one automotive eyesore, courtesy of the German ‘premium’ brands. And the one among these that truly stood out was the BMW 8 series.

This is mainly due to what this BMW is not. It is not an oversized ‘utility’ behemoth, nor another ‘crossover’ of some sort. It also isn’t some supposedly all-new category of car (like its ‘first ever’ X2 sibling, to name but one). Instead, it is among the most traditional of automobiles there is, a gran turismo. Which means it is the kind of car that ought to Continue reading “8½”

Among The Humans The Lichen Stands Tall

This week Volvo showed off its new S60 saloon. We liked it. In 1997 Volvo put its S70 into the fray, up against the 528i SE and the Audi 2.8 3.0V.

1997 Volvo S70: source

Car magazine ran a giant test. Let’s  take a look back and see what’s the same and what’s different and see if we can Continue reading “Among The Humans The Lichen Stands Tall”

Petuelring Ponycar

Here we go again. Another week, another dispiriting announcement from the Vierzylinder. The new 8-Series however represents a new low.

The riches of embarrassment. Image credit: (c) carscoops

At least it isn’t an SAV: It’s doubtful BMW’s all-powerful marketers will employ this line in their advertising for the new 8-Series, yet it just might be the sales pitch it deserves.

A curious car to consider in terms of BMW’s stylistic nadir, you might argue, after all what could be bad about a suave, low-slung GT? However, it does not require much study to realise the full extent of BMW’s current styling malaise which is embodied here. Because quite frankly, if this is the best Adrian van Hooydonk’s design team can muster, the crisis at the Vierzylinder is indeed far worse than feared.

While it’s tempting to Continue reading “Petuelring Ponycar”

Eine Zukunft

BMW hasn’t a brilliant track record with open two-seaters. As the Bavarian carmaker prepares its latest sports car salvo, we examine one of their better efforts.

Image credit: (c) bmwblog

Given its current status as a generalist manufacturer with an increasingly thin residual veneer of aspirant prestige, it is with some incredulity one recalls how thirty years ago the BMW range consisted almost entirely of three volume saloons of an athletic mien.

Not that the Bayerische Motoren Werke lacked interest in more, shall we say, emotive vehicles, but an innate conservatism, coupled to a weak financial position meant that apart from the 507 model (a low-volume halo car created entirely for the United States market in 1959), and 1978’s M1 supercar, BMW cleaved to what it knew best. Continue reading “Eine Zukunft”

A Photoseries for Sunday: Working Decay

This isn’t a discussion about BMW motorbikes. It’s more about wear and tear which are together a bad thing, generally.

I noticed this old BMW motorbike and the working decay had an appealing character to it. My own bicycle is heading for the same style of worn tattiness which is something I cultivate as I don’t want the thing stolen.

Continue reading “A Photoseries for Sunday: Working Decay”

Wright or Wrong

Clandestinely, a minor piece of both automotive and architecture history has been destroyed. And not in Italy either. 

8c8577632617648219b7b19ff594288c
Photo (c) Pinterest.com

Austrian-American car importer, Max Hoffman, is best known for his crucial role in establishing European (mostly West German) car makers in the US market after the Second World War. What is less well known is the fact that Hoffman, was a bonafide connoisseur of architecture.

As such, Hoffman was particularly fond of the seminal work of Frank Lloyd Wright. For this reason, Hoffman commissioned the architect to Continue reading “Wright or Wrong”

Ashtrays: 2001 BMW 728 M-sport

After a bit of a hiatus, Driventowrite’s ashtray series is back. Today, how the decline in the popularity of cigar smoking made in-car satellite navigation possible.

This slideshow requires JavaScript.

For this article, I had the pleasure taking a closer look at our Dublin correspondent, Mick’s BMW 728i. At the same time I had a chance for a small and very tame test drive, another one of those revelations that comes unexpectedly now and, to some extent, again.

First let’s Continue reading “Ashtrays: 2001 BMW 728 M-sport”

Far From The Mainstream: Wiesmann

The Wiesmann story ended in 2014 with liquidation. It began in 1988 with the launch of the MF30, a rear-wheel drive retro-inspired roadster powered by a 3.0 six-cylinder BMW engine. What occurred in between?

Wiesmann MF30: auto.de

Weisman produced four iterations of their signature theme, variants of the 1950s roadster idea. Idiosyncacy is the name of the game at Dülmen. The bodies stayed much the same while names and engines changed as time went by.  The second car, the 1993 MF-3 (confusingly, a smaller number than the predecessor) had a different BMW engine, a BMW M54 with 3.2 litres capacity.

The first series was the MF, coming in two versions with some lesser variants known as the MF 28 and MF 35, each having a different BMW engine and minor trim variations. In 2003 Wiesmann felt it was a good idea to Continue reading “Far From The Mainstream: Wiesmann”

DTW’s Top Twenty Three Great European Cars – Part 4

We continue this tour of the greatest European cars at number ten. The competition gets fiercer as we near the top.

1968 BMW 1600 GT: classicvirus.com

In this section Opel, Maserati, BMW and Austin do battle. And one other marque… Read on to find out how the great European cars of the late 20th century were rated.

I don’t think one can resist the urge to Continue reading “DTW’s Top Twenty Three Great European Cars – Part 4”

Five in Time

Cometh the hour, cometh the car. 1988’s E34 BMW 5-Series arrived at just the right moment, redefining the model line and clarifying a template that arguably hasn’t been bettered.

Image credit: bmwguide

If 1961’s Neue Klasse saloons served to define Bayerische Motoren Werke’s style template and 1966’s 1600-2 popularised it, the Paul Bracq-inspired E12 5-Series of 1972 would take the design principles of Wilhelm Hofmiester and recast them in a modish, yet still highly disciplined context.

A design which married a sharply pared and engineered steeliness with an almost Latin softness, the E12 became BMW’s visual touchstone for almost two generations. So much so that its replacement, 1981’s E28 was essentially a reskin of the outgoing car. Continue reading “Five in Time”

Geneva 2018 Reflections – Above and Beyond

Reporting from the 88th Geneva motor show, Driven to Write, in conjunction with Auto-Didakt searches in vain for signs of progress amid the weaponised SUV landscape.

Image credit: new atlas

Having launched what is quite likely the star of the Geneva motor show in the comely form of the Jaguar I-Pace, JLR are quite understandably basking in peer-group approbation and the warm glow of being on-zeitgeist. But meanwhile, there is more conventional fare to be made and sold – and a bottom line to be protected. After all, introducing a BEV is a witheringly expensive business, especially one whose sales potential still remains a relative unknown.

So offering what is arguably the yang to the I-Pace’s ying, JLR also debuted the limited-run Range Rover SV Coupé – all £220,000 (before options) of it. To be constructed at JLR’s Special Vehicle Operations atelier in Coventry, only 999 examples will Continue reading “Geneva 2018 Reflections – Above and Beyond”

A Photo For Sunday: 1975-1983 BMW E-21

We do seem to be having a bit of a BMW binge here, what with last week’s photo having been the illustrious success/catastrophic failure known as the 1977 BMW 7-series. Who can remember the internal code number?

BMW E-something, as seen somewhere along the river Inn.

This week we take a look at another BMW from the same happy era. Can you remember the project code for this? You can find out if you Continue reading “A Photo For Sunday: 1975-1983 BMW E-21”

A Tale of Two Towers

Two of the more storied automotive marques happen to have owned representative headquarter buildings at some point. The respective fates of these edifices has proven somewhat poignant.  

2b0239bc140235adf3dca702bb4a4bb0-lancia
photo (c) pinterest.com

High-rise buildings inevitable lend themselves to illustrate human hubris. As the building of a monument to oneself is among the least humble of acts imaginable, skyscrapers typically invite less-than-kind comparisons: From the bible’s Tower of Babel to JG Ballard’s High-Rise, architecture aiming for the skies regularly acts as a metaphor for an aloof state of mind.

The automotive industry, whose core business of selling a commodity finds itself in constant battle with that product’s simultaneous role of a social entity, is even more prone than others to Continue reading “A Tale of Two Towers”

Crossed Over

The recent crop of new models coming from Munich inevitably leads to a simple question: What on Earth has been going on at BMW in recent years?

2018-bmw-x4-rear-three-quarter-shot
 Backside design, photo (c) suvauthority.com

Ever since the Neue Klasse reinvented and saved the brand, BMW could only ever, leaving matters such as personal taste aside, be described as assertive.

Assertively conservative insofar as an adherence to driven rear wheels, straight six engines and the evolution of the themes established by the Neue Klasse were concerned. Assertively daring when it comes to Continue reading “Crossed Over”

Photos For Sunday: 1977-1986 BMW 728

Sales success is relative. Some unimpressive sales figures go unremembered and stay that way. BMW sold fewer 728s per year than Citroen did the XM or Peugeot the 604, both viewed as laugh-until-you-faint failures.

Do I sound bitter? I suppose so. Injustice always rankles. The E23 (write it down, learn it, use it: “e-twenty three”) can be defended by its defenders though. The car represented a new market for BMW so anything was better than nothing. The next model sold a bit better (and not worse). The XM’s sales fitted into a downpointing jagged line, a nose-dive to extinction. Towards the end the production line at Rennes was a carpark. The 605’s sales held steady at or near irrelevance, so they judge it.   Continue reading “Photos For Sunday: 1977-1986 BMW 728”

German Ambassador – Karl-Heinz Kalbfell

The history of the motor industry is littered with lost causes and alternative realities. Today, we look at one of the more poignant examples.

Karl-Heinz Kalbfell. Image credit: speedweek

Even in automotive terms, Karl-Heinz Kalbfell is not a household name, although perhaps he ought to be. The late German engineer and product supremo enjoyed a stellar career at BMW and in 2004, landed what appeared to be not only a dream job, but one which promised truly great things.

Kalbfell, an engineering and marketing graduate, joined BMW AG in 1977, gaining responsibility for such programmes as Continue reading “German Ambassador – Karl-Heinz Kalbfell”

Anniversary Waltz 2017: Don’t Stop Thinking About Tomorrow

Driven to Waltz writes into 1977.

Image: carsbase

Whether it was Liz’s Jubilee, BL’s annus horriblis, the death of Elvis, the first space shuttle flight or the beginning of the Star Wars juggernaut, 1977 was a year of transitions. Even the music business reflected this, with Fleetwood Mac’s cocaine and divorce epic, Rumours topping the album charts while David Bowie (now off the white powder) offered the icy sheen of Low, a record which suggested a future (if not necessarily the future).

Meanwhile the auto business was still trying to make sense of a drastically  altered set of realities and perhaps beginning to Continue reading “Anniversary Waltz 2017: Don’t Stop Thinking About Tomorrow”

Anniversary Waltz 2017 : Wirtschaftswunder-Wagen

Three German cars, each of which share a birthdate and a complex web of gestational links, share one further distinction. Each helped put post-war Germany back on four wheels.

1957 BMW 600. Image: MODern deSign

Sixty years ago, Europe was still reeling from the effects of World War Two. Germany was inching its way back to political credibility and prosperity thanks to the economic miracle and a little help from an American named Marshall. Mobility was very much the name of the game, with most domestic manufacturers focusing on simple, affordable cars for everyman.

BMW’s Eisenach works found itself on the wrong side of history by the end of hostilities, situated in what had become the Russian sector of a partitioned Germany. Producing exclusive and unprofitable V8 engined luxury cars wasn’t going to Continue reading “Anniversary Waltz 2017 : Wirtschaftswunder-Wagen”

It’s Dare!

BMW’s daring X2 crossover breaks new ground by changing the rules, thereby ruling the game. No really – it totally does.

You’re totally not supposed to ‘read’ those grey bits. Stop looking at them! Image: autorevue

Invent Yourself

In the BBC comedy, 2012 and it’s spinoff, W1A, the standout character is that of Brand Consultant and head of PR agency Perfect Curve, Siobhan Sharpe, played with considerable aplomb by actress, Jessica Hynes. In the show, Siobhan is engaged, enthusiastic, totally on-zeitgeist. Her dial is set to communicate, yet lacks a filter or indeed much in the way of genuine insight. As a communicator, Siobhan never seems to Continue reading “It’s Dare!”