Concept cars are often used to gauge public reaction to a new design direction before applying it to mainstream models. Not so the BMW Z07 concept, which became the Z8 Roadster.
By the mid 1990’s BMW had acquired an enviable reputation as a manufacturer of finely wrought and handsome drivers’ cars. The 1990 E36 3 Series and 1995 E39 5 Series were both rightly regarded as dynamically superior to their competitors from Audi or Mercedes-Benz, so possessed a more youthful appeal (to drivers of all ages). Plans were already well advanced for the 1997 E46 3-Series which, in design terms, would be a careful evolution of its predecessor.
The car that gave hope to BMW that independent, consistent success would materialise after a difficult post-war period.
As the 1950s drew to a close, BMW was in deep trouble. Only the tiny Isetta bubble car, built under license from Iso was a modest money maker. An enormous chasm gaped between the Isetta and the large, expensive 2600 and 3200 models, modernised versions of the 501/ 502 and by that time past their best.
The author charts the evolution of BMW’s design over the past sixty years and laments the dismal state it is in today.
In the late 1950’s BMW was a company in deep financial trouble. It had been posting losses for a number of years as an increasingly affluent West German middle-class turned away from its motorcycles and Isetta bubble car but could not afford its 501 luxury saloon.
Moreover, the BMW 507 roadster, although beautiful, had proved financially ruinous for the company. Only 252 roadsters were produced over three years in production between 1956 and 1959. It was virtually hand-built and, even at a price of almost $10,000 (equivalent to $97,400 in 2021) in the US market for which it was primarily designed, BMW lost money on every single one sold. Consequently, the company posted a loss of DM15 million in 1959 and found itself on the verge of bankruptcy.
Daimler-Benz considered what would effectively have been a takeover of its troubled Bavarian rival. A proposal for a merger was tabled, but this was rejected by BMW’s shareholders. Instead, it was the Quandt family, whose wealth derived from a wide range of industrial holdings, that came to the rescue and recapitalised the company. A plan was formulated for a product-led reinvigoration of BMW. Continue reading “A Longer Read: Six Decades of Separation”
Ten years have elapsed since actor, Russell Crowe was carrying out his contractual media duties on BBC’s Radio 4 to promote Ridley Scott’s feature film adaptation of Robin Hood. The notoriously thin-skinned Australian leading man, when challenged by the broadcaster’s Arts Correspondent, Dominic Lawson about the somewhat wonky Yorkshire accent in his portrayal of the folk hero (which critics characterised as sounding more akin to Irish), replied with the following immortal line; “You’ve got dead ears mate. You’ve seriously got dead ears if you think that’s an Irish accent.”
Overshadowed by both its predecessor and successor, the 1990 E36 generation BMW 3 Series celebrates its thirtieth birthday this year, but will anyone turn up for the party?
By the late 1980’s, the E30 generation 3-Series, although still popular and well liked, was beginning to look (and feel) distinctly old fashioned. The E30 had been in production since 1982 and was, stylistically, a careful update of the 1975 E21 original. The 1986 E32 7 Series and 1988 E34 5 Series had introduced a new and more dynamic style for BMW. It was time for the 3 Series to follow suit.
The E36 was launched in October 1990 in four-door saloon form, followed shortly by a two-door coupé version. The design was credited to Pinky Lai and Boyke Boyer. The coupé represented a break with 3 Series tradition for BMW: the E30 two-door was a saloon that shared its profile and most body panels with its four-door sibling, while the E21 was produced in two-door saloon* form only.
With the E36, the saloon and coupé shared no external body panels. The saloon’s doors were one-piece pressings incorporating window frames that covered the A-pillars and concealed the roof drip-rails. The coupé instead employed frameless door glasses. Even items one might expect to Continue reading “Forgotten Hero”
It might seem like a lifetime ago, but it was only last September when Volkswagen unveiled its new logo at the Frankfurt Motor Show. The logo was launched in conjunction with the ID.3 EV and was intended to herald a new era for the company, where the wholesale electrification of its model range would take centre stage. Unspoken, but undoubtedly the case, was the hope that it would Continue reading “Flattening the Curve”
There appears to be a fairly broad consensus (outside the Forschung-und Innovationszentrum at least), that brand-BMW has, from a visual perspective in particular, lost its way. It isn’t today or yesterday that this has occurred and it certainly isn’t as if we haven’t already commented at length upon it, but to suggest that Adrian van Hoydoonk is presiding over a loss of face which brooks no retrieval is these days hardly an exaggeration.
During his short stint as a motoring technical editor-at-large, legendary motoring correspondent Archie Vicar wrote for the Whitchurch Advertiser & Bugle. This appears to be a transcript of a review of the BMW 520 from September 1972 entitled “Another new car from BMW”.
(Sept. 22, 1972. Original photos by Douglas Land-Windmanure (sic.). Due to abrasion and scuffing of the originals, stock photos have been used).
As Rolls-Royce like to say of their engines’ power output, English engineering is never less than adequate. If you want something safe and solid, Ford and Vauxhall have some quite good cars for you: the indomitable Granada 3000 and the fine Ventora; Triumph offer the notably louche and brash 2500 while Rover can sell you a 3500 with its innovative and rust-prone body engineering.
Recently we had a lengthy debate about the best car in the world and the E34 BMW didn’t get much of a look in.
You’d imagine this car which is one of the natural competitors for the E-class might have had a few boosters. It’s a well-rounded machine, comes in a lot of flavours and is not known for its fragility. Well, here in the Ashtrays department of DTW we don’t Continue reading “Ashtrays: E34 BMW 5-series”
This car, especially from the angle shown above, looks at first glance to be an ‘E3’ BMW 2500-3.3Li, but is nothing of the sort. In fact, it did not even start life as a BMW. In the mid-60s, Praetor Monteerders, the South African BMW importer – was in discussions with Munich, the aim being to be allowed to Continue reading “Die BMW Dit Was Nie’n BMW*”
Some car designs either mature with age or wait for the beholder’s eye to mature. The second-generation BMW Einser is an example of this phenomenon.
The passage of time can have peculiar side effects, in that both one’s own tastes tend to change, just as changing context can significantly alter one’s perception and hence opinion.
In automotive terms, for example, my (much) younger self was left unreservedly enchanted by the Rover 75 upon its unveiling. The attention to detail of its styling, as well as the obvious nods to historic British car designs completely won me over; to me, the 75 was everything the Jaguar S-type most equivocally was not.
Two decades later, the Jaguar remains no caterpillar-turned-butterfly, but the Rover has lost quite a lot of its charm. The care and attention to detail that went into its design remain as obvious as they were back in 1998, but the entire concept of a twee retro saloon so unashamedly attempting to Continue reading “Guilty Pleasures: BMW 1 Series (F20)”
Scrubs up well for a forty year old. She’s kept her figure, had her wild years, now slowly gravitating toward middle age with maturity and style.
As a child I was mesmerised by the BASF colour scheme on the BMW M1. The car screams out speed, aggression, power; language that only red can truly deliver. The white circles emanate a sense of power, creating reflections akin to water ripples or the blast wave of an explosion, placed on the bodywork at jaunty angles.
Maybe on my tenth birthday the model arrived, not to be raced or hurled into the garden with abandon. No, this Red Devil was for cherishing, made centre stage, set apart from all those lesser model cars; pretty well untouched. My memory does not serve me well, did I Continue reading “Thirty Minutes”
As the World begins to face up to a growing climate emergency, the motor industry illustrates just how tone-deaf it has become.
The question of social responsibility is one with which carmakers have been (vainly) grappling for some considerable time now. Indeed, what little has been shown up to now appears to have been jettisoned by many in a heedless dash for market dominance.
This decadent spiral has (as we have previously discussed) taken corporeal form in the wholesale embrace of needlessly aggressive visual tropes and ‘to-hell-with-it’ consumption, and nowhere has this state been more vividly illustrated than amongst the three foremost rival German prestige marques; excesses not simply embodied in the vehicles these carmakers serve up, but also in the manner in which they Continue reading “Don’t Look Now”
Just as the choice of car tells a lot about its owner, car advertising can say a great deal about its subject’s sensitivities.
Here we have the BMW 3 series, hitherto known as the Dreier or 3er in its home market – before it was recently rechristened The 3, because nothing rolls off the German tongue with quite as much aplomb as a ‘TH’.
We profile a local lad who ‘done good’ – both for himself and the industry he served.
Tom Purves spent forty three years within the car industry; roughly half each for Rolls Royce and BMW, thus, in essence for a German carmaker. From his apprentice years though to management at Crewe, rising to become CEO and Head of the entire American division for BMW from the mid ‘80’s to concluding his career at the very top of Goodwood’s silently slick factory.
Proudly Scottish with twangs of American vernacular; through interviews made nearly twenty years ago, some just before his retirement in 2010, Mr Purves informs us of a world changed beyond recognition. Spoiler alert: there are no mentions of SUV’s. Continue reading “Full Circle”
In 1997, then Tory Party MP, Ann Widdecombe was asked whether she would endorse former Home Secretary, Michael Howard’s bid to become the leader of the UK Conservatives. She refused, stating in the House of Commons that there was “something of the night about him.”
It was a nice line in waspish put-downs and one which is believed to have scuppered Howard’s leadership ambitions, but given Ms. Widdecombe’s reactionary and somewhat unpleasant views on, well, just about everything really, there was a strong whiff of pot and kettle about it. In reality however, the phrase probably served both politicians’ purposes – Howard later going on to Continue reading “They Roam At Night”
Outside of the Driven To Write bubble, a number of new cars were launched over the past few weeks. Time to do a bit of catching up.
The Audi Q3 Sportback is Ingolstadt’s take on the BMW X4. It features all the overwrought details that can be expected from a Marc Lichte-era Audi, including the token overly accentuated ‘shoulders’ above the wheels. Continue reading “The Beat Goes On”
I don’t think you’re ready: Was the 2009 5-Series GT too ‘bootilicious’ for its own good?
Looking back at matters from the distance of a decade, it does appear that niche-filling was the post-millennial pastime du-jour for the automotive industry – at least for those cash-rich and expansionist prestige German carmakers who weren’t busily reinventing them. BMW were somewhat late to this particular party, albeit having introduced the vulgar and corpulent X6 SUV fastback in 2008, they hadn’t exactly been idle.
During the protracted run up to its 2009 introduction, the Bavarian carmaker made much of their forthcoming Progressive Activity Sedan, but when the covers came off the PAG concept, earlier that year, the reaction was let’s just say, somewhat tepid.
Eight days and 1100km through Andalucia – DTW introduces reader, Martin Franklin who reviews the new BMW G20 320d.
As far back as memory goes, I’ve loved BMWs. I’ve owned two to date: a 2003 E46 325i M-Sport Manual Convertible, followed by a 2005 E46 330i M-Sport Manual Convertible; the latter fixing the primary issue with the former, and both a satisfying driving and ownership experience. But living and working in central London since 2009, owning a car hasn’t been a justifiable luxury, so I compensate on holidays by hiring the cars I’d maybe like to own and then designing some good driving into the travel plans.
This mid-June trip to Andalucia would see us picking up a car in Malaga, and following a more or less circular route through Granada, Cordoba, Seville, Jerez, Cadiz, Vejer, Ronda, Marbella and back up to Malaga. Eight free and sunny days on a mix of Andalucian roads: I was keenly looking forward, pending my luck with the hire car allocation gods. Continue reading “¿Qué pasa, mi alma?”
Just how resilient is a strong brand? BMW are in the process of finding out.
Supposed elitism is one of the car industry’s preferred counter-arguments/excuses. When challenging a particular product, particularly with regards to its design, one is quickly dismissed as a snob, out of touch with what ‘the market’ really wants by those who conceived that product. Any criticism is therefore at best a matter of ‘personal taste’ or, at worst, highly patronising.
As BMW makes plans for Gran’s early demise, we ask what (if any) meaning there is to be derived from it all.
Holed beneath the waterline for some time now, the European MPV/Minivan market is fast approaching an ‘all hands to the lifeboats’ scenario, as market incumbents seek a means of escape from the cost implications of the sector’s sales implosion.
Until now, it has been the mainstream carmakers who have been for the most part wielding death’s scythe, but as market conditions deteriorate, even the more upmarket brands are starting to Continue reading “A Gran Farewell”
The BMW X2 has managed to attract my attention and it’s not due to the colour.
At BMW’s UK website the firm has a set of features it wishes us to be aware of. “With its athletic shoulder line and gently sloping roof line, the dynamic styling of the BMW X2 has a coupé-like character that will definitely grab attention,” they tell us.
Well, yes but at the same time as they have elected to mess with the Hofmeister kink (it doesn’t really have one), they have added a badge to make up for the diminished clarity of the car’s identity. “For true distinction, the BMW emblem has been repositioned next to the Hofmeister kink on the C pillar. Just another case of breaking the rules.” The old saying goes that you should be able to Continue reading “Seduce Me With Meringues And Marchpane, Oh Creature Of The Noon”
Ignoring provisos about spin cycles, we report on some news.
Despite the question marks which remain poised above Groupe PSA’s revival under Carlos Tavares, one cannot deny that the French carmaking giant seems to be playing something of a blinder at present. Last week, following leaked photos which surfaced online, Opel released official images and some details of the forthcoming Corsa B-segment model, due to
go on sale later in the year. Continue reading “Better By FAAR”
Unusually for the company, BMW’s large coupés have traditionally been rather fickle creatures.
The success of the German car industry is founded upon consistency and evolution. BMW is no exception, as exemplified by its core 3 and 5 series models, which have rarely deviated from the proven and tested formulae.
While other BMW models haven’t been as consistent and successful what with the 7 series never quite recovering from the after effects of the very disruptive E65 generation, it’s the brand’s large coupés that have been by far the most systematically unsteady. Continue reading “What’s It Going To Be Then, Eh?”
As a younger man, I used to marvel at the enthusiasm with which my more elderly relatives would pounce upon the obituary section of their local newspapers. At the time it seemed a rather morbid pasttime to seek out those amongst one’s number who had most recently entered the spiritual realm, but as I’ve entered middle age and become a little more empathetic, (not to mention closer to time’s scythe), I’ve realised that this habit stems more from a not unreasonable concern that a neighbour or acquaintance might Continue reading “Gran Illusion”
For a change this is exactly a single photo for Sunday. And it’s about a BMW. And it involves the humble author descending the sheer face of whatever it is from which one climbs down.
The image (one of three attempts) captures our old friend the BMW 7-series. They aren’t exactly common in north central Aarhus, where I am domiciled, which might be why it snagged my attention. As I stood somewhere recently in central Dublin capturing this car with all the photographic skill I could muster, two others in black rolled by**. The sighting necessitated that I Continue reading “A Photo For Sunday: Surface Richness”
But it’s not. The next car to bear the name won’t be a Puma, but a vehicle called Puma. Supposedly, the reason for re-using the name, in part, rests on the fact the new car is based on the Fiesta just like the old, and frankly much-missed little pocket rocket (1997-2002). And every one liked the Puma so it’s a name with some emotional weight.
Two years and one month isn’t a long time by the standards of the automotive industry. Creating a car from scratch within such a period of time would be extremely difficult. Truly changing a marque’s design ethos would be utterly impossible.
Even marketing isn’t as one-dimensional a domain as some would like to believe – as proven by two very different promotional videos marketing two supposedly very similar products, albeit more than two decades apart.
Don’t be simply any person – be the person. By driving the car. The 8.
This largely sums up the essence of what the promo video for BMW’s all-new (for 2019) Achter is telling the viewer. Don’t drive anywhere – only LA and some salt river will do. Don’t live somewhere – a minimalist industrial chic loft will just about do. But only if your car can access it too. Then, and only then, are you smart, cool, cosmopolitan enough to understand that The 8 is just what you need in your life.
Amid the blatant insecurity current betrayed by German car design, BMW dares to make a bold statement with the facelifted 7 series.
For quite some time, the German ‘premium’ car makers – and BMW in particular – have attracted criticism for brand dilution, creative brain drain and the overall loss of aesthetic values. One of the overriding points being made was a lack of bold, assured decision making – a lack of ‘vision’, if one chooses to describe it as such.
With the recent unveiling of the significantly overhauled BMW 7 series luxury saloon, the Bavarian brand now dramatically changes course, attacking the naysayers head-on. For what this Siebener unquestionably constitutes is a very bold statement indeed. Continue reading “Fur-Q”
A group of high-profile designers have left BMW’s design studios over the past few years. Time to assess whose loss turned into whose gain.
This photo, taken in about 2006, depicts BMW Group design at the height of its creative powers. Unlike giants such as Ford, GM or VAG, BMW achieved the seemingly impossible in running each of the company’s core brands (BMW, Mini, Rolls-Royce) as a creatively self-sufficient unit. For that reason, a Mini didn’t come across like a de-contented BMW, nor did anybody mistake a Rolls-Royce for a tarted-up 7 series. Every BMW brand’s design possessed its own set of stylistic rules and values.
More than a decade later, none of the people depicted in the photo are in charge any more – apart of course from Adrian van Hooydonk, who’s been running BMW Group’s design fortunes for a decade this year.
The last two years of that reign have been somewhat overshadowed by an unprecedented creative drain though – unprecedented not just regarding BMW Group, but within the industry as a whole. With the Bavarians’ stylistic fortunes currently shrouded in controversy, it would appear to be the right time to Continue reading “Life After Munich”
The BMW 8 series’ creators try and make sense of the new Ultimate Bavarian.
I have an almost personal connection to the new BMW Achter. Having seen the preliminary concept car at last year’s Frankfurt Motor Show, I initially considered it a half-hearted Aston Martin pastiche. Then the production version was unveiled, which has no hope of ever being considered an Aston Martin pastiche. Instead, it heralds a new era of BMW style, hilariously named Precision and Poetry.
Before the revolution came this final flowering of traditional BMW expression. It’s possible they never quite surpassed it.
As BMW themselves fondly state, the Three-Series represents the beating heart of the Bayerische Motoren Werke brand, and as such, they have (until comparatively recently at least) managed its evolution with some caution and no little care. Certainly throughout its earlier iterations, it remained a conceptually faithful evolution of the ur-Dreier, the epochal 02-Series, which the E21 Three supplanted some 42 years ago. Continue reading “Conservative Values”
Since the day’s other article was a little on the short side, I felt like I’d treat to you to one of my sightings on a recent visit to Sweden.
The same year Honda dazzled us with the NSX and Lotus revealed the Carlton, BMW dazzled us with this mediocrity. I had forgotten that 1990 was such a special year. Continue reading “In Capricorn’s Orbit”
The ‘first ever’ BMW X7 is amongst us and isn’t it just swell?
There are increasing concerns for the wellbeing of storied carmaker, Bayerische Motoren Werke following recent revelations that the marque has been diagnosed with a virulent and potentially incurable form of hydronephrosis.
BMW’s latest G20 3-Series iteration has already caused no end of offense, but it appears the affront goes beyond the visual.
“The BMW 3 Series Sedan represents the heartbeat of the BMW brand and the epitome of sporty driving pleasure in the premium midsize segment. Exuding dynamic design, agile handling, exceptional efficiency and innovative equipment features, it takes the signature characteristics of a BMW and turns the volume up several notches.
Precisely drawn lines and strikingly contoured surfaces mark out the exterior, which showcases the brand’s new design language. The interior also has a clear, modern and sophisticated design. The new-edition 3 Series sees BMW building above all on the sporting tradition of the best-selling car.” (BMW Press).
BMW have presented the G20 iteration of their long-running 3-series saloon. Autocar very kindly put images of the new car (blue) up against the outgoing car (not blue).
Last night as I was writing my comprehensive and thorough report on the 2018 Paris Mondiale, it occurred to me that I might do a new/old comparison of the car. I also considered doing a short design review. I didn’t because I had the intuition it would be rather too much work to say anything about something so slight. Continue reading “Micropost: Two BMWs”
Today we have a Twix of an article, a consideration of recent offerings from DS and BMW, with a side-order of architectural musing.
At the risk of being pretentious, these designs ask one to reflect on what Farshid Moussavi discusses as the function of style (in relation to buildings, but it is true of design generally).
“What is style? Whether used to identify an individual architect’s oeuvre, or to indicate some common features in a place or a period, “style” has historically been the word employed. Embedded within this usage,” writes Moussavi “are several dubious and conflicting assumptions. Firstly that style consists in the repetition of formal elements. Second that style is the product of an individual personality. Thirdly, that style relates to something larger and less tangible than the actual buildings thatContinue reading “Here’s Your Samarra, The Tinders And Brush Await You”
I had been my intention to ignore the introduction of the new BMW Z4, given that last year’s concept Z4 had already lent a strong inkling as to the direction BMW were taking. Couple this to the götterdämmerung afflicting BMW’s FIZ under the tepid design leadership of Adrian van Hooydonk and the last scintilla of doubt had already ran screaming from the building with a fit of the vapours.
Some years ago, a German poultry giant tried to add a whiff of luxury to cold cuts. Today, BMW is attempting something eerily similar.
The German word for turkey is Pute (poo-tuh).
This needs to be kept in mind when envisaging a tv commercial playing to the tunes of Ram Jam’s Black Betty, advertising turkey cold cuts by the name of Black Puty. If this sounds utterly absurd, it is not due to cultural misunderstandings – for Black Puty is an utterly daft monicker, regardless of whether one’s mother tongue is German or English.
The company behind Black Puty is Wiesenhof, a German meat industry giant. And a company that, in 2010, when Black Puty was introduced, had even more of an image problem than it does eight years later. First of all, turkey meat never Continue reading “Black Puty”
Chris Bangle may have been maligned for a good deal during his tenure at BMW, but there is one car for which he deserves our full opprobrium.
All evolutionary pathways have their variances, those points of deviation from the natural course, most of which lead to dead-ends. Some however mutate, leading to strange and unnatural creations. In 2007, BMW unveiled one such grotesquery, an incongruously formed fastback SUV concept, dubbed a Sports Activity Coupé, which was revealed the following year in production form as the X6.
There is more to BMW’s new 8 series GT than meets the eye.
These past few weeks have seen the unveiling of more than one automotive eyesore, courtesy of the German ‘premium’ brands. And the one among these that truly stood out was the BMW 8 series.
This is mainly due to what this BMW is not. It is not an oversized ‘utility’ behemoth, nor another ‘crossover’ of some sort. It also isn’t some supposedly all-new category of car (like its ‘first ever’ X2 sibling, to name but one). Instead, it is among the most traditional of automobiles there is, a gran turismo. Which means it is the kind of car that ought to Continue reading “8½”
Here we go again. Another week, another dispiriting announcement from the Vierzylinder. The new 8-Series however represents a new low.
At least it isn’t an SAV: It’s doubtful BMW’s all-powerful marketers will employ this line in their advertising for the new 8-Series, yet it just might be the sales pitch it deserves.
A curious car to consider in terms of BMW’s stylistic nadir, you might argue, after all what could be bad about a suave, low-slung GT? However, it does not require much study to realise the full extent of BMW’s current styling malaise which is embodied here. Because quite frankly, if this is the best Adrian van Hooydonk’s design team can muster, the crisis at the Vierzylinder is indeed far worse than feared.
BMW hasn’t a brilliant track record with open two-seaters. As the Bavarian carmaker prepares its latest sports car salvo, we examine one of their better efforts.
Given its current status as a generalist manufacturer with an increasingly thin residual veneer of aspirant prestige, it is with some incredulity one recalls how thirty years ago the BMW range consisted almost entirely of three volume saloons of an athletic mien.
Not that the Bayerische Motoren Werke lacked interest in more, shall we say, emotive vehicles, but an innate conservatism, coupled to a weak financial position meant that apart from the 507 model (a low-volume halo car created entirely for the United States market in 1959), and 1978’s M1 supercar, BMW cleaved to what it knew best. Continue reading “Eine Zukunft”