Norfolk Broad

With perhaps the shortest gestation of any production car, 1977’s Chrysler/Talbot Sunbeam personified the term, ‘rush job’ – and it showed. But one variant burned brightly, courtesy of Lotus.

Image: copie-petites-observations-automobile

In 1977, the TV ad-breaks were awash with the mellifluous tones of Petula Clark, exhorting us all to put a Chrysler Sunbeam in our lives. I was around 11 at the time, so there wasn’t much I could do to obey the Surrey songstress’ siren call but since we did have an Avenger parked outside, my level of interest in Linwood’s newest offering was perhaps keener that it might have otherwise have been.

The Sunbeam was the result a neat piece of industrial blackmail on the part of Chrysler UK, the failing former Rootes car business, which under US management had merged with Simca but was struggling with a dated range of cars and a loss making production facility in Scotland making fewer of them than was economical. Faced with the plant’s closure, the UK government agreed to Continue reading “Norfolk Broad”

1977 Chrysler Sunbeam Road Test

The legendary motoring journalist Archie Vicar reviews Chrysler’s 1977 Sunbeam.

1977 Chrysler Sunbeam: source
1977 Chrysler Sunbeam: source

(This is apparently a review for the East Scotland Motoring Week, published in November, 1977. The original photos were by Douglas Land-Windermere. Due to the poor quality of the printing  archive images have been used.)

The Rootes factory in Linwood is thrumming with activity. With the magnificent Imp a recent memory, and the stalwart Avenger in volume production, the factory now has a new task: Sunbeams, the building thereof.

The Sunbeam is a logical progression from the Imp. It’s a bit bigger, a bit more refined and much more spacious. It also offers the advantages of rear wheel drive but with the engine in the front. While other makers are caving in to demands of the bean-counters, Chrysler are staying true to rear-wheel drive with their new entrant to the small car market. Let’s Continue reading “1977 Chrysler Sunbeam Road Test”

Chrysler Follows Lancia’s Footsteps Out of the UK

Our good friends at Autocar have reported that Chrysler is going to give up and flee the UK market. This will disappoint only those Lancia fans who had a brief chance to buy the Delta and Ypsilon.

A modern family hatchback designed to provide an unrivalled blend of style, space, technology and luxury. "With a host of impressive details, the Delta delivers on every level."
“A modern family hatchback designed to provide an unrivalled blend of style, space, technology and luxury. With a host of impressive details, the Delta delivers on every level.”

I was entirely unaware or had forgotten that Chrysler were selling the Delta in the UK and Ireland. There is one used Delta in stock in the UK, by the way. Sales of Chryslers were never impressive, 3000 in a good year. The cost of preparing these cars for RHD production must have meant they lost money on each of these unless they had huge success in some RHD market of which I was not aware… Japan? New Zealand? Continue reading “Chrysler Follows Lancia’s Footsteps Out of the UK”

1976 Simca 1307, Chrysler 150 and Talbot 1510 review

“Vive La Difference!” Archie Vicar compares some new products in the family sector, the Simca 1307, the Chrysler 150 and the Talbot 1510.

[Note: It has been drawn to our attention that significant parts of this article are factually incorrect.]

1976 Simca 1307
1976 Simca 1307

From The Motoring Weekly Gazette, October 1976. Photography by Terry Loftholdingswood. Owing to the poor quality of the original images, stock photos have been used.

Introduction

All of a sudden there are three entirely new cars fresh on the market to rival the Ford Cortina, the Vauxhall Cavalier and the ancient Renault 16. From England comes the Talbot 1510: good day, sir! From France, we say bonjour to the Simca 1307. And we say “howdy” to the Chrysler 150 from the Americans. There would appear to be something for everyone’s taste here, I say. Continue reading “1976 Simca 1307, Chrysler 150 and Talbot 1510 review”