Misunderstood and derided by many, the Chrysler PT Cruiser was a brave if misconceived attempt to bring something different to the automotive landscape.
The PT Cruiser should have been a Plymouth, had that failing marque not been put out of its misery by Daimler-Chrysler in 2001 following the 1998 Merger of Equals of the US and German automakers. Chrysler’s traditional entry-level brand had fallen into a serious decline in the last decade of the 20th Century. Its limited range largely comprised badge-engineered variants of other Chrysler group products, including the Voyager and Grand Voyager minivans, and the Neon compact and Breeze mid-size saloons, all of which were comfortably outsold by their Chrysler or Dodge branded stablemates.
The only distinctive and unique model marketed under the Plymouth brand was the Prowler, a wildly styled retro two-seater convertible harking back to the 1930’s hot rod era. This was very much a niche offering and only 11,702 were sold over a five-year period from 1997 to 2002. However, its undoubted appeal led Chrysler product planners to Continue reading “Past Forward”
DTW recalls the alliance between Renault and American Motors Corporation that proved highly damaging to the French automaker and had fatal consequences.
American Motors Corporation (AMC) was long the plucky underdog of the US automotive industry, always struggling to compete on equal terms with the ‘Big Three’ of General Motors, Ford and Chrysler. AMC had itself been formed from the 1954 merger of Nash Kelvinator Corporation and the Hudson Car Company(1). This was a merger driven out of weakness rather than strength, as neither partner had the financial or technical resources to continue independently.
With a market share of just 4%, AMC was still a fraction of the size of the Big Three, but there was a larger plan in play, devised jointly by George Mason, President of Nash-Kelvinator, and James Nance, President of the Packard Motor Car Company. Packard would Continue reading “A Deadly Misadventure”
The 2006 R-Class was a rare commercial failure for Mercedes-Benz. DTW asks if it was ahead of its time, or simply misconceived.
Over the past decade, the onslaught of SUV type vehicles has swept through the automotive market like a tsunami, pushing aside traditional formats such as the classic three-box saloon, estate and larger hatchback models. Even more recent innovations such as the monobox MPV have been rendered irrelevant by its irresistible rise. In the mainstream European market, anything larger than a B-segment vehicle now generally plays second fiddle to its SUV sibling, if it has not already been killed off by it. The premium marques’ larger saloons are still selling, albeit in reduced numbers as buyers Continue reading “Far-Sighted, or Visually Impaired?”
Concluding our examination of the 1961 Lincoln Continental’s domestic design influence.
The first major change for the Continental: to silence criticism of its comparatively somewhat stingy rear legroom once and for all, the wheelbase was increased by three inches (from 123 to 126 inches).
The overall appearance of the Continental was unchanged however. Other alterations were a slightly altered roofline/DLO and the replacement of the previously curved side glass with flat glazing. This was a cost-cutting decision which was not universally liked by the press as it was seen as a step backward. The buying public obviously could live with it because sales increased by 20% over the previous year. Continue reading “Continental Congress (Part two)”
Alert regular visitors to the corner shop we call DTW will certainly recall our recent discussions of American cars sold in Europe.
By way of a follow-up article for what will undoubtedly be a fine spring morning I have been delving into the recent past (2006). This is to look at a few other American vehicles that made it to this side of the Atlantic. That’s just what you want to read as you tuck into your cornflakes and toast. Before some of you jump up shouting “You must Continue reading “I Found A Song For The One Who Visited My Planet”
It will be hard to keep this post focused on ashtrays since the car taking centre stage today represents a new-for-me footnote in N. American automotive history: Imperial (by Chrysler)
It’s back to E-Z Biler in Them, Denmark. It’s back to 1974, the year from which this car comes, a time when drinking, smoking and consuming huge amounts of petrol all very suddenly became less and less desirable in relation to motoring.
Since this car was probably conceived just before the first oil crisis, it’s in many ways a fantastic representative of the peak of the post-war period mentality, with its innocent (or ignorant) unfettered consumption. With money flowing so freely, the incentive to chase it by offering wilder and wilder flights of consumer fancy was huge. And irresistible. That is the only way to Continue reading “To The Azimuth, Flying On Our Moods”
Nought to sixty in under 5 seconds, courtesy of a V10. No door handles. What do people do with cars like this in Denmark, I have to ask?
I really don’t know. What I do know is that cars such as this are where there is overlap between the mainstream mass manufacturers and the fringe enterprises (covered since July 2016 with forensic thoroughness in the celebrated Far From The Mainstream series). The difference is that large-scale manufacturers can call on the expertise of seasoned car designers and costly, advanced specialist manufacturing processes.
The outcome of the best and brightest Daimler-Benz managers showing the Americans how to take the product side of the business was this. Seriously ?
Was it ignorance? Negligence? Arrogance?
The motive(s) may be up for debate, but there’s no arguing about the utter lack of lustre this 2007 vintage Dodge Avenger embodies. Or that this utterly cynical product was the result of management decisions betraying one or all the traits mentioned above.
Flushed with the spoils of acquisition, Chrysler madebullishnoises about their Bolognese connection in 1987 with this prescient concept.
Thirty years ago to the month, the Chrysler Motor Corporation (as was) purchased Italian supercar manufacturer, Nouva Automobili F. Lamborghini. Acquisitions by US automakers were in full swing by the late 1980’s, with GM having taken control of Group Lotus the previous year in addition to Chrysler’s 15.6% stake in Allessandro de Tomaso’s Maserati business. At the 1987 Frankfurt motor show, the Pentastar proudly displayed this, the Portofino concept. Continue reading “That Riviera Touch”
Another bang from the past, this: the much-lauded but penultimately and then ultimately rather awful Chrysler Stratus.
Whenever I get a chance I take random bike rides or walks around Basel. For many Anglo-Saxons it’s an unknown city, perhaps one that causes confusion as it reminds them of silly toff first names or green leafed herbs used in pesto. Perhaps it suggests a certain degree of Mittel-European obscurity. To some Switzerland is a bit obscure and Basel is a part of that, making it extra exotic. Continue reading “Slowly Spun Cerulean and Azure in the Rays”
In the third of a short series, I will remind readers of what was on sale in 1984, courtesy of the much missed “World Car Guide”.
In this little delve into the World Car Guide I’ll take two attempts to dress mutton up as something finer. The Chrysler Executive and Cadillac Cimarron saw two companies desperately or cynically trying to pass off low-end platforms as much finer vehicles. The Cimarron is famously awful and there might still be a retired executive alive who looks into the mirror every day and sees the face of the man who signed off Cadillac’s least good car. Continue reading “World Cars 1984 (3): Chrysler Executive and Cadillac Cimarron”
One of these cars flashed past me today, prompting this small item. Now that I come to think of it, there was one parked on my road a few years back. It was the Chrysler Crossfire (2003-2007).
We all have small car moments, don’t we? For reasons unclear, our synapses fizz and fuse a little harder when we see a car and forever more the image, time, feeling and moment are irremovably etched on our memories. It’s a wholly random process, note. Some of my car moments involve worthless heaps of mediocrity.
Or Calibre, if you are writing using British English.
I only remembered this one because I saw an example other day. I didn’t know what it was so I thought it must be one of those Chrysler things. Or Dodge things. Or maybe a Plymouth. Whatever. There was a time when American car interiors were cherishably bad. They might have been a bit careless but they had a humour and brio to them. The Calibre’s is simply bad and dispiriting but is a great example of when simple (good) becomes banal (not good). All the great simple designs have a twist or an inflection or a grace note. This set of straight lines (above) is Continue reading “Unforgetting: 2007 Dodge Caliber”
The Chrysler Stratus: all the bad qualities of American cars, Japanese cars and European cars rolled into one unappetising shape. In 1995 these cars had the power to thrill.
This car has two claims to our attention today. The first is that in the cold light of day, it is hard to believe this car and its almost identical stable-mates were nominated on Car & Driver’s 10 best list. I wasn’t aware of this at the time. The second reason I’m drawn to it is because it was the first car I was ever paid to review**.
After a bit of a dry spell, Something Rotten in Denmark has this rather over-valued money pit to present, a 1991 Chrysler LeBaron 3.0 V6.
Much like the Rover 620 from last week we are shown a photo of the dark side of the car. You can make out the brightwork and the general top heaviness of the car but there are other things not so visible. For example the extensive rusting around the wheel arches shown below. You can be sure that it will cost a lot more than the 25,000 kr asked for to put this right. You can be sure the floorpan is equally rotted, if not worse. Continue reading “Something Rotten in Denmark: 1991 Chrysler LeBaron 3.0 V6”