The Stargazer of the Rue du Théâtre

The story of one visionary at Citroën’s Bureau des Etudes Avancées.

Image: Bulletin Citroĕn

The Bureau des Etudes Avancées Citroën or BEA, under the direction of Pierre Jules Boulanger, was the idiosyncratic French carmaker’s creative ideas laboratory. Fittingly located at number 44 to 48 on the Rue du Théâtre in Paris, it exuded an air of secrecy and mystery. Not just engineers and stylists were employed there but also scientists, mathematicians, physicists and even an astronomer.

Born in 1891, Fridtjof Le Coultre came from the famous Swiss jewellery and watchmaking family of Jaeger-Le Coultre. He had worked as an astronomer at the observatory in Geneva for several years but left and moved to France in the early thirties after a dispute with his boss. There being not much demand for his trade, Le Coultre worked in various jobs to sustain himself and developed and sold an artificial marble-like material that enjoyed some popularity in decorative lamp-posts. Continue reading “The Stargazer of the Rue du Théâtre”

New Positions in Car Design

If you suffer from metamfiezomaiophobia(1) you should look away now.

Image: publicdelivery.org

Within the circle of those who habitually frequent these pages, the Italian architect and industrial designer Mario Bellini (born 1935) is most likely best known for his contribution to the facelifted Lancia Beta and the Trevi: the controversial ‘Swiss cheese’ dashboard was his brainchild. Bellini ventured into the automotive spectrum on a few other occasions as well, one of which resulted in today’s subject.

Bellini, who among other things designed lamps for Artemide, office furniture for Vitra, fountain pens, coffeemakers and Olivetti typewriters, emphasises that he always designs like an architect, regardless of the subject at hand. The cultural aspect of architectural design, organizing the world for better living, was always close to his heart. When invited by the New York Museum of Modern Art in 1972 to Continue reading “New Positions in Car Design”

Double Chevron Curiosities

Another instalment of lesser known Citroën varieties, one of which was confiscated by the authorities on drug charges.

Visa Lotus Rally car, 1982

Guy Verrier, in charge of Citroën’s competition acitivities, initiated project Genesis in 1981. Its objective was creating a specially prepared Visa to compete in the Group B Rallying category(1) starting with the 1985 season. Ultimately, the programme would lead to the four-wheel driven Visa Mille Pistes which achieved some respectable results during its career. On the way to the Mille Pistes however, several other proposals – some of them 4WD but others FWD or RWD – would be created and in some cases tested in actual rallying competition.

Perhaps the most unusual one was the Visa Lotus which, as the name implies, was a mixture of Paris and Hethel, with a dash of Billancourt: outwardly it was quite obviously inspired by the Renault 5 Turbo and also shared its mid-engined RWD configuration. Continue reading “Double Chevron Curiosities”

Talk to the Hand

He who dares, not always wins.

Image: Pininfarina SpA

The revered Italian styling house of Pininfarina has designed, and in some cases also built, cars for a multitude of manufacturers spanning the globe. As far as French triumvirate of mass-market automakers is concerned, the decades long collaboration with Peugeot is, of course, well known. With Renault, however, the only styling work commissioned has been for the Argentinian IKA-Renault Torino and, with what could be argued is the most distinctively French of the trio – Citroën – the counter stands at zero.

A little over two decades ago, Pininfarina did, metaphorically speaking, ask for the hand of PSA’s ‘other daughter’ by presenting the Osée research prototype at the Geneva Motor Show in 2001. This was the first and so far only Citroën conceived and clothed by the Italian styling house. The word Osée is French for daring and, even ignoring its rather radical appearance, the moniker was certainly apt as the Osée was a mid-engined rear-wheel-drive sportscar, a specification unheard of for a Citroën. Continue reading “Talk to the Hand”

Show and Tell (Part Six)

Blowing the dust off another set of rediscovered envelopes and their contents, rekindling some memories.

Image: the author

Paris 1990

Project 2758, as the Mercedes-Benz 500E was known internally at Porsche AG, who partly built the car, was a ‘Q-car’ in the vein of the BMW M5 but, this being Stuttgart, the 500E presented itself in an even more discreet way than Munich’s autobahnstormer.

The 5-litre, 32-valve M119 V8 propelled the 500E to an electronically limited maximum speed of 250km/h (155mph) although, without the limiter, its terminal velocity was known to have been quite a bit higher. The 500E was strictly a four-seater, which was not entirely by choice: the differential needed was so large that there was no room left for any suspension or even padding in the middle of the rear seat area. Continue reading “Show and Tell (Part Six)”

Occupation H. Monster

A commercial break that outlasted the programme.

Image: Citroen Origins

While it’s undisputed that the Raymond Loewy-designed International Harvester Metro van remains an icon of American commercial vehicle vision, it remains precisely the latter to this author’s eyes, in that I’ve never seen one. Today’s encounter on the other hand, far from veiled, may best be seen from just behind the covers. Welcome to the beast that many find beautiful – the Citroën H van.

Similarities between the Yankee and that oh-so Gallic commercial vehicle are limited to their periods of production. The Metro boasted a firm quarter century before changing in no way for the better, whereas the French fancy managed thirty one at a glacial rate of change. But for the worse? Don a beret, spark up a Gauloise and swing those rear doors open wide to Continue reading “Occupation H. Monster”

Unforced Errors

The author wonders why some automotive designs end up being not as good as they should or could have been.

Image: Audi Design

In the field of automotive design, there is always a degree of tension between the designers and the body engineers charged with making their designs a reality. Many designs, when first revealed as concepts, are loaded with details that might look beautiful, but are difficult or impossible to incorporate into the body engineering for viable and economic series production. That, and the need to comply with the raft of motor vehicle legislation and regulations, is why production cars are often a disappointment, typically described as ‘watered down’ from the concept.

If the designer is unconstrained, then the result is, for example, the bonnet of the Jaguar E-Type. While undoubtedly beautiful, it was a nightmare to fabricate from many separate pieces of steel, laboriously welded together then lead-loaded and smoothed off to Continue reading “Unforced Errors”

Flawed Fleet

At home with the Robinson family garage.

Robinson fleet with the C6 hogging the limelight like the diva she is. Image: the author

It’s been a while since I contributed anything to DTW other than a few comments pegged onto others’ well-researched and insightful offerings. A rather thorny operational issue at the company I work for has meant that I’ve been somewhat distracted, but I would like to keep my hand in, so I offer some musings on our family’s current ‘garage’ of cars, all of which have previously featured in one form or other on these pages.

In our household, the hard work is done by our diesel (sorry) Škoda Octavia estate, the running around town and learning is the preserve of the FIAT 500 and the twice weekly, 90-mile round-trip schlep to the office is usually the domain of the Citroën C6. The Škoda is now over five years old, the FIAT is over six, and Citroën has been registered for almost thirteen years (although it was built fourteen years ago, according to records).

You might be surprised to Continue reading “Flawed Fleet”

Better With Allure

Crossovers: So over.

For some years now, there has been a modest but persistent sentiment amid the European motor industry’s think tanks that the current wave of CUV crossover popularity would eventually peak, there being a point after any new fashion takes hold of the public consciousness, long after the early adopters Continue reading “Better With Allure”

“Blow-ins from Castlejane, no Doubt!”

A special edition Citroën BX, the 1989-1990 Palmares. 

White Citroën BX. All images: the author

It’s named after a place that’s hard to find on a map. It might be in Buenos Aires. This example lurked in a gravelly forecort in the east of Jutland, about half an hour from Aarhus. Seeing it came as a surprise. It has been a while since I had the pleasure of slamming on the brakes and pulling up so I could hop out of the car to take some hasty photographs. The kids simply hate this kind of adult behaviour, that and visits to castles, roadside churches, ancient monuments, striking views and pretty much anything that isn’t a petrol station, shop or other opportunity for retail activity. But, now and again, I insist on making the kids Continue reading ““Blow-ins from Castlejane, no Doubt!””

How the Dreams Stopped

Twenty-two years of Citroën XM ownership comes to an end.

1990 Citroen XM SEi. All images: the author.

Two decades account for about two-thirds of my time on earth so far.  How began this span? In Billericay, Essex where an unseen driver, who suddenly wanted to Continue reading “How the Dreams Stopped”

Not Leading by Example

An innovative but unapproved plan to build a flagship Citroën XM convertible.

Image: Koninklijke Hoogovens

After Citroën officially withdrew from the US market in 1972, an independent company called CX Automotive commenced unofficial imports of the CX model, much to Citroën’s annoyance. When the CX was replaced by the XM, the company, now renamed CXA, began imports of the new model and embarked on an ambitious plan to enhance the prestige of the XM by creating a convertible version via an innovative construction method devised in The Netherlands.

The seeds of the idea were sown in 1985, when CXA approached French carrossier Chapron to Continue reading “Not Leading by Example”

Boxing Clever (Part Two)

Concluding the story of the 1982 Citroën BX.

Image: motorpassion.com

Following a successful launch, the BX sold strongly, although there were some early build quality issues that were overcome during the first year of production. A year after launch, the BX range was augmented with the addition of a Break estate version. Production of the estate was outsourced to the French coachbuilding firm Heuliez.

Unusually, the estate retained the hatchback version’s rear passenger doors. This was problematic in that the hatch featured a roofline that fell noticeably towards the rear of the car, and the rear door window frames followed suit. However, in order to maximise load capacity, the estate, although only a little taller overall, was instead given a horizontal roofline. The solution was slightly makeshift: the estate’s additional rear side windows were mounted higher than the rear door windows, with long horizontal air vents below them. The mismatch was partly disguised by satin black trim and paint surrounding the DLO on all but the base versions, where it was readily apparent. Continue reading “Boxing Clever (Part Two)”

Franco-Italian Design Rationalism II

PSA’s ’80s midliners in microcosm.

Image: citroenorigins.nl

Editor’s note: Today, we revisit the second part of a two-part meditation on rationalism in design, featuring the Peugeot 405 and Citroen BX. The original article was first published on DTW in April 2015.

I present here the Peugeot 405 and Citroen BX together with some highlighted lines marking out their main features. I have extended the lines to see how they Continue reading “Franco-Italian Design Rationalism II”

Boxing Clever (Part One)

Confounding the cynics, the 1982 BX was a proper Citroën.

Image: honestjohn.co.uk

The 1976 takeover(1) of the bankrupt Citroën company by Peugeot S.A. caused consternation amongst diehard fans of the products of the Quai de Javel. Since the days of the Traction Avant, Citroën had been fêted as a manufacturer of technically advanced and highly innovative cars, noted in particular for the superlative ride quality delivered by their unique Hydropneumatic suspension system. Would Peugeot, noted for its technical conservatism and financial rectitude, be respectful of this tradition, or discard it in favour of cars that were Citroën in name only?

The first(2) post-takeover all-new Citroën was the 1978 Visa. While heavily based on the Puegeot 104, the Visa at least looked sufficiently different(3) and had enough quirky details to be accepted as a proper Citroën in the mould of cars such as the Ami and Dyane. However, Citroën’s small cars were historically relatively simple in technical terms, so the bigger test of Peugeot’s commitment was yet to Continue reading “Boxing Clever (Part One)”

It’s Such a Fine Line …

We consider two complicated entities – the Citroën DS and Pierre Bercot.

image : lignesauto.fr

For loyal enthusiasts, the sound of a hissy, lethargic A Series engine is essential to the holistic experience of the Morris Minor – none of the readily achieved Ford, Fiat, Rover, Toyota or other engine swaps could ever appeal. Likewise in the case of another car that did not receive the engine it was promised. For many Citroënistes, the wet-liner straight four, tracing its conceptual roots back to the early 1930s, is now part and parcel of the Citroën DS’s character, however much its uncultured sound rails against the rest of the car’s smoothness. But for others it is the one great disappointment, and mention is often made of the six-cylinder engine it should have had. But we ask the question, is the DS great, not despite its engine, but because of it?

Pierre Bercot was a complex man. An intellectual in the French tradition, after a doctorate in Law, he completed his education at the National School of Oriental Languages in Paris. With an impressive knowledge of Ancient Greek and an accomplished pianist, he wasn’t the average car industry boss. Joining Citroën under Pierre Jules Boulanger shortly before the War, he worked on lowering production costs of the nascent 2CV. Following Boulanger’s untimely death, in 1950 he took over the Voiture de Grande Diffusion project, encouraging engineer André Lefèbvre not to Continue reading “It’s Such a Fine Line …”

2015 Citroen C4 Picasso Review

We took a Citroen C4 Picasso on a 186 mile trip. It does one thing better than an Opel Zafira. We’ll come to that later….

2015 Citroen C4 Picasso in diesel guise
2015 Citroen C4 Picasso in diesel guise

Editor’s note: To mark the recent announcement that Citroën are to discontinue the (now-named) Grand C4 Spacetourer this July, we mark its passing by revisiting this exhaustive DTW research report, first published on 22 September 2015.

Introduction

There’s so much wrong with this car. Ahead of you are 2,158 words, almost none of them complimentary.

More introduction

Launched in 2013, the C4 Picasso is a car that I am sure you have all seen on the school run. It has seven seats and an electrically powered tailgate. DTW took charge of a C4 Picasso with the express intention of seeing how it coped with three adults and two children. Normally I would structure a review like this along the lines of a general description, design, engineering, driving, comfort and conclusion. That general ordering assumes that all of those things are of equal value and you’d want to Continue reading “2015 Citroen C4 Picasso Review”

Arc de Triomphe

The 2006 Citroën C-Triomphe didn’t quite live up to its billing.

Citroën C-Triomphe. Image: carinpicture

Editor’s note: This article was first published in Driven to Write on 24 October 2017. Owing to the poor quality of the original images, stock photos have been used.

PSA announced this particular iteration of their C-segment contender in 2004, a car which replaced the unloved and visually unimpressive Xsara model line. The C4, believed to have been the styling work of Donato Coco and Bertrand Rapatel under the supervision of Jean-Pierre Ploué marked the beginning of a stylistic renaissance at Citroën’s Vélizy design centre. Au revoir to the creative torpidity which characterised the Jacques Calvet era, welcome back creativity. Theoretically at least. Continue reading “Arc de Triomphe”

Shift Happens

A tale of ambition and overreach.

Image: Monamicitroen.blog

“At the age of six I wanted to be a cook. At seven I wanted to be Napoleon. And my ambition has been growing steadily ever since.”

Salvador Dalì

André Citroën, the French industrial giant, may not have possessed a level of ambition quite as extreme as that claimed by the controversial Spanish artist, but few amongst his peers in the automobile industry could match his boundless energy and determination to lead the way, often eschewing received wisdom and conventional thinking in the process. These attributes brought him fame and fortune, but would also eventually prove to be his undoing.

A salient example of the double-edged sword of Citroën’s ambition and overreach was the Traction Avant of 1934. It was a revolutionary, highly modern and accomplished design in almost every possible way. Citroën’s original plan was for the Traction to be equipped with a newly designed fully automatic transmission, the brainchild of a prolific Brazilian inventor. Continue reading “Shift Happens”

Back from the Banal

Citroën’s attempt to return some flair to its C-segment contender.

2004 Citröen C4 five-door. Image: autoevolution.com

Of all automotive marques, Citroën used to be the most difficult to pigeonhole. While its competitors happily (or resignedly) occupied their clearly defined or evolved positions(1) in the automotive hierarchy, Citroën somehow managed to design, build and sell simple, utilitarian vehicles like the 2CV alongside technical marvels like the SM without causing confusion or consternation amongst their widely divergent customers. Sadly, the company’s iconoclastic and sometimes chaotic approach to product planning eventually saw it threatened with bankruptcy, and it fell into the hands of Peugeot, its staunchly conservative French rival.

Following the 1974 takeover, Citroënistes were quick to Continue reading “Back from the Banal”

Brother From Another Mother

An unofficial American take on the Citroën XM.

Like many European automakers, Citroën had a torrid time trying to establish a sustainable business in the US market during the second half of the twentieth century. It finally threw in the towel in 1972, but there remained a demand for cars bearing the double-chevron badge from a small hardcore band of marque enthusiasts.

To meet this demand, Dutchman André Pol and Malcolm K. Langman established CXautomotive, later renamed CXA, in the mid-1980s. Their plan was to import and modify Citroen’s CX model so that it would comply with US regulations, then distribute and sell the car nationwide. Bruised from its previous US experience and wary of potential ongoing liabilities, Citroën refused to Continue reading “Brother From Another Mother”

Eighties Eco-Concept Marvels: Epilogue – Endgame?

Where next for the Eco-car?


Citroen Ami (Source: Automotive News Europe)

Having enjoyed researching and writing about our three eighties eco-concept marvels, what thoughts now come to mind about the current state of the small car market? After all, the future as predicted by the ECO 2000, for example, has long since passed.

The car as we know it is, without doubt, experiencing something of a fin de siècle. Personally, I have felt a growing sense that car design and development has plateaued, become complacent and intellectually flabby, with form increasingly disconnected from function. I have also realised that this is reflected in my writings for DTW, which recently has been focused very much on the past rather than today or the future.

So, much as I enjoyed writing this short series, it has left me a little flat in terms of thoughts about the status quo and the future. Cue a stream of consciousness … Continue reading “Eighties Eco-Concept Marvels: Epilogue – Endgame?”

The Milwaukee Magician (Part Three)

Continuing our guided tour of the works of Brooks Stevens.

Image: zeppelin70years.com

1954 Cadillac Die Valkyrie: snowplough, cow-catcher(1) and steam iron were just some of the likenesses offered by critics for the controversial frontal appearance of Brooks Stevens’ first design to be displayed at a European Motor Show. The last suggestion was particularly apposite in view of the Milwaukee designer’s successful ‘Steam-O-Matic’ iron of more than a decade earlier. The giant ‘V’ shaped front assembly was, according to Stevens, simply meant to emphasise the large V8 engine that provided the motive force for the car.

The Die Valkyrie was designed after Brooks Stevens became acquainted with Guy Storr, a French public relations specialist based in Monaco. Their meeting was timely as Stevens was eager to Continue reading “The Milwaukee Magician (Part Three)”

Eighties Eco-Concept Marvels: Number 3 – BL Technologies ECV3

We look at three small eco-concept cars from the 1980s and see what became of them.

BL Technologies ECV3. Can you imagine the shock of BL presenting this in 1982? (Source: AROnline)

The last of the cars featured in this series is the BL Technologies ECV3. This is a classic BL tale of burgeoning promise turning to wracking frustration as funds dried up for the development of a new small car. As might be expected, it is also by some margin the most convoluted and protracted of the three stories.

BL Technology was the R&D arm of the state-owned British car maker. In 1980, it was led by renowned engineer Spen King and given a home at BL’s new testing facility at Gaydon in Warwickshire. BL Technology and its Gaydon site was basically a sand-box environment, enabling King and his colleagues to propose theories about the future design of cars, then turn these into working prototypes to Continue reading “Eighties Eco-Concept Marvels: Number 3 – BL Technologies ECV3”

Eighties Eco-Concept Marvels: Number 2 – Renault VESTA

A short series in which we look at three small eco-concept cars from the 1980s and see what became of them.

Renault VESTA – look through the rear side window, and one can see that it is one of those styling mules where each side elevation has a differing design (Source: All Car Index)

Today, we turn our attention to Renault’s vision for a compact car designed to do 120mpg (2.35l/100km), the 1983 VESTA.

In its February 1984 edition, Car Magazine went into some detail about what it reported would become the new Renault ‘R3’ in an article, entitled ‘Towards 2000’. This edition of the magazine is memorable for having scoop photos of the Kadett E / Astra MkII on the front cover, the car brightly illuminated at night on the road, showing that GM Europe’s compact offering was going to Continue reading “Eighties Eco-Concept Marvels: Number 2 – Renault VESTA”

Eighties Eco-Concept Marvels: Number 1 – Citroën ECO 2000

A short series in which we look at three small eco-concept cars from the 1980s and see what became of them.

ECO 2000 in museum context (Source: Auto.cz)

I was an eighties teenager and consider that decade to have been influential on many aspects of the world today. After what seemed to me to have been the grim stagnation, complacency and listlessness of the seventies, the eighties saw the (sometimes painful and tragic) breaking of ties to the past and the search to replace them with future opportunities, especially in technological innovation.

Like myself at that time, I would argue it that was a decade which could be described as naïve, one in which political, economic, cultural and social ideals and principles still meant something. People who believed in those ideals and principles were prepared to Continue reading “Eighties Eco-Concept Marvels: Number 1 – Citroën ECO 2000”

The Phantom Joint Venture – Part Three

CX and Gamma – Separated at Birth or Perfect Strangers?

The Pininfarina 1800 Aerodynamica prototype from 1967: its styling and packaging influenced 1970s Citroëns and Lancias. Credit: photo-voiture.motorlegend

In the third and final part of this series, we examine whether the CX and the Gamma were mechanically and technologically related at any point in their histories, and what – if any – politics, corporate or otherwise, affected their development paths.

Both the CX and the Gamma sported raked, low-profile, two-box, four-door, front-wheel drive fastback sedan designs with a Kamm tail, which, however, is not a hatchback. Someone with only a passing interest in cars could easily Continue reading “The Phantom Joint Venture – Part Three”

The Phantom Joint Venture – Part Two

Could a joint venture between Citroën and Lancia possibly have been on the cards, especially before they briefly shared a roof under Fiat?

After the discontinuation of the iconic Aurelia and its smaller sisters, Lancia spent the 1960s seeking a broader audience and larger profits. However, things didn’t go exactly as planned. Credit: motoristorici

Trouble in Turin…

Under Gianni Lancia, the Italian firm ran a costly racing program that gobbled up whatever profit its modest sales brought. Its cars were expensive to begin with, aiming squarely at the upper echelons of Italian society. In the post-war context, Lancia’s export efforts were always hampered, and not just by the high import taxes of the era: its cars, for all their mechanical refinement and excellent driving experience, had a niche appeal, which eluded the majority of the newly-emerging (or re-emerging) affluent potential customers. Too many of them viewed Lancias as too expensive for their body size, engine displacement, horsepower, and acceleration. Plus, they wanted something far more flamboyant. Clearly, the times had changed, and so had buyers’ tastes.

Lancia’s new boss, Carlo Pesenti[7] of Italcementi fame, gave Dr. Antonio Fessia[8] the go-ahead to Continue reading “The Phantom Joint Venture – Part Two”

The Phantom Joint Venture – Part One

In this series, we examine a persistent bit of car lore involving French President Charles de Gaulle and two beautiful, yet flawed cars: the Lancia Gamma and Citroën CX.

As a kid, a teenager and, later on, young adult, I had very little interest in sports, and my artistic talents were pretty much non-existent. So, I looked to car publications for a source of inspiration. Impressed as I was by the detailed reviews and technical columns that contained a wealth of information that would be considered taboo today, I confess I took pretty much everything written there at face value. This applied not only to the reviews themselves, but to other sections of those magazines – from the ones that dabbled in automotive history to the ones where the contributors unfolded their political wisdom.

This exposed me to a non-trivial amount of rather dubious narratives that were (and some still are) presented as some sort of indisputable truth. For instance, in my teens I genuinely believed the major car publications’ narrative about a leftist conspiracy led by evil trade unionists and the hard-left populists of PASOK[1]‘ and aided by the ‘unpatriotic communists[2] that aimed to Continue reading “The Phantom Joint Venture – Part One”

When Henry Met André – Part 2

Scribing one’s name across the firmament.

Citroën’s famous publicity exploits. Image: Deseret.com/ Lepoint.fr

The roaring twenties was a favourable decade for Citroën; not only did his cars gain a reputation for reliability, economy of operation and modernity, but the carmaker also was one of the first in the field to appreciate and apply the power of publicity on a grand scale. And we do mean grand. During the 1922 Paris motor show he hired an aeroplane to fly over the city and write his company name in the sky – over three miles long – the first time this was ever done.

A few years later, the Eiffel tower would become the world’s largest lighted commercial display by means of 250,000 light bulbs; upon his final descent to the airport of Le Bourget after his 33-hour solo flight, Charles Lindbergh used the lighted Eiffel tower as a guiding beacon. Seizing the publicity opportunity, Citroën invited the aeronautic pioneer to Javel where the entire workforce as well as the domestic press greeted the first man to Continue reading “When Henry Met André – Part 2”

When Henry Met André – Part 1

André Citroën and Henry Ford: An unlikely pairing?

Image: Auction.fr

The often innovative cars his Quai de Javel factory on the banks of the river Seine produced were noteworthy, as was his unmatched knack of thinking of new and audacious forms of publicity, but André Citroën always kept an eye open for new ideas and methods initiated by other manufacturers as well; notably those from the land of the free and the home of the brave. Over the course of two decades Citroën would Continue reading “When Henry Met André – Part 1”

Suspended State

The G-Series transformed Citroën’s Irish market fortunes – albeit not necessarily in the manner intended.

GS publicity shot. citroenet.org.uk

The Citroën GS was a vitally important motor car for the French automaker, marking its first serious post-war offering in the medium (C-segment) class, placing the double chevron into the very heart of the volume car market. Overwhelmingly voted Car of the Year for 1970, the technically and stylistically advanced G-series appeared set for pan-European sales success.

The GS would also prove a defining model for Citroën’s ambitions in the Republic of Ireland, albeit not for reasons Quai de Javel would necessarily care to be reminded of. But before examining this unfortunate episode, let us first Continue reading “Suspended State”

Name Lost in Translation

Sorry, it’s a what? 

Image: The author

Although comfort-oriented big Citroëns such as the DS and CX would seem to be very suitable cars for the North American driving environment, the French manufacturer has never really been able to achieve any sustained or economically viable market penetration there. A too-thin dealer network, quality and durability levels unsuited to American driving conditions (in certain aspects), the idiosyncrasies inherent in their design concept and construction and a high price tag were the main impediments to their sales success.[1]

Citroën officially pulled out of the American market in 1972, but after their departure several enterprising souls attempted to Continue reading “Name Lost in Translation”

A Photo for Sunday: Batman vs Superman

A blocked drain creates a chance photo-opportunity of two different takes on the large car theme.

Image: the author

Without going into uncomfortable contextual details, after an extended period suffering a downstairs loo that blocked all too frequently, the Robinson household called upon the services of one of those franchises of which the name is a play on their operatives’ usage of dynamically extendable rods. This required that the C6 be temporarily displaced from its habitual mooring on the drive to the small lay-by opposite the house. Having done so, on return from walking the dog, I found that someone had parked their Velar next to the Citroën and it gave me cause to stare a while at the sight before me.

I thought it would make an amusing Photo for Sunday. This is not something I’ve submitted before to DTW, partly because – as witnessed – I am a numpty at taking photographs, and also because I have no qualifications that justify my making of a cold, real world comparative design assessment between objects, inanimate or otherwise. So, forgive the shallowness of the following musings, and the fact that one half of the subject is once again my C6. Continue reading “A Photo for Sunday: Batman vs Superman”

A Friend In Need

The Ami 6 was as expedient as it was successful. This is its story.

Image: (c) L’Aventure Citroën

It is probably reasonably accurate to suggest that while Automobiles Citroën was confident about the prospects of its radical 1955 DS19, the initial impact, and subsequent retail demand must have taken them aback somewhat. The Goddess of course was an expensive, upmarket car, well outside the budget of the average French motorist. The gap therefore between the rustic 2CV, which primarily appealed to rural customers and the Grand Routier DS would remain chasm-like.

Despite attempts at offering the big Citroën in decontented form, it was clear that a smaller, more affordable car was an urgent requirement.[1] But not simply lacking a 7-8 CV contender, Quai de Javel also found itself without a viable rival to Renault’s popular 845 cc Dauphine.

When work on Études Projet M began in 1957, early thinking was allegedly for an entirely stand-alone model, with Panhard’s 850 cc horizontally-opposed twin being initially considered as a possible powerplant. However, perhaps for reasons of speed to market, or a desire not to step on Panhard’s toes, it was elected to Continue reading “A Friend In Need”

Material Handler

The Goddess makes a triumphant return.

All Images (c) Citroenvie.com

Designers, akin to writers are seldom idle. Whereas us impoverished keyboard jockeys are tied to our workstations, the designer usually prefers to get stuck in, hands dirty and not simply bear witness to his (or her) thoughts, more help them bear fruition.

One such hands-on designer being Gérard Godfroy. Now aged 73, and living in Normandy, Godfroy views design as an emotional transmitter – why not share those feelings? He should Continue reading “Material Handler”

Z-List or X-Factor?

The Citroen ZX celebrates its thirtieth birthday in 2021. Will anyone remember to send a card?

1991 Citroen ZX Aura. Image: motorstown.com

The 1978 Citroën Visa came as a pleasant surprise to those who expected the Double-Chevron’s highly distinctive identity to be crushed under the weight of Peugeot’s conservatism and financial rectitude. Although heavily based on the Peugeot 104, the Visa retained more than enough Citroën quirkiness to be accepted as a spiritual heir to cars such as the Ami and Dyane. Likewise, the 1982 BX and 1989 XM models were both unlikely to be mistaken as anything but Citroëns.

Citroën had lacked a mainstream C-segment competitor since the demise of the GSA in 1986. It had hoped that the Visa and BX ranges might be stretched to Continue reading “Z-List or X-Factor?”

Variations on a Theme

Presenting three lesser known varieties of Citroën’s svelte autoroute express

Image via the author.

CX Haute Protection

When thinking about an armoured passenger car, the picture that comes to mind for most Europeans is likely a large black car with the famous three-pointed star on its bonnet and for those across the Atlantic, one bearing the Cadillac crest. However, in the long wheelbase CX Prestige, Citroën was of the opinion that they could Continue reading “Variations on a Theme”

Creative Dissonance

Citroen reveals its big idea.

2021 Citroen C5 X. (c) uk-media.citroen.com

It ought to be obvious really; that incredibly fertile period of Citroën design overseen by the recently departed Robert Opron and presided over by CEO, Pierre Bercot was merely a blip; a marvellously inventive, optimistic and futuristic one, but a blip nonetheless. One where high speed travel in supreme comfort was to Continue reading “Creative Dissonance”

Pampas Troika

Not everything is what it seems at first glance: Citroën 2cv derivatives from the fertile South American lowlands.

IES America. Image: (c) Etienne Musslin

Founded in 1959, Citroën Argentina S.A. initially assembled vehicles with parts imported from France. The A-series Citroëns produced at the plant located in a southeast barrio of Buenos Aires named Barracas were mostly identical to their French sisters although the 602cc engined version was renamed 3cv, and featured a fifth door hatch which the European 2cv would only receive many years later.

The A-series models made in Barracas were the 2cv, the 3cv and 3cv in the fourgonette (van) version. Starting in 1964, Citroën Argentina began to manufacture the 425cc engine for the 2cv themselves. In 1969 production was expanded with the Ami 8, followed by the Méhari in 1974; production of the GS being contemplated but never materialised because of the large investment required.

As the end of the decade neared, the changed political and economic situation due to the national reorganisation process (known as proceso) under junta leader Jorge Videla made Citroën decide to Continue reading “Pampas Troika”

Family Breadwinner (Part Two)

The Citroën Visa might have offended some Quai de Javel purists, but it still espoused enough of the marque’s unique character to be well regarded and fondly remembered.

1978 Visa Club. Image: parts-specs.nl

The 1976 Citroën LN was unambiguously a stop-gap car, engineered quickly and expediently to give beleaguered Citroën dealers something new to sell. But Peugeot realised that Citroën also needed a proper supermini-sized contender to replace the ageing Dyane and Ami, and again looked to the 104 platform, this time the five-door version. Prior to their takeover, Citroën had been working on its own replacement (initially in conjunction with Fiat), codenamed Model Y (1). The Peugeot takeover ended that programme however, and the project, renamed Model VD, would now Continue reading “Family Breadwinner (Part Two)”

Family Breadwinner (Part One)

Although eclipsed by the hugely successful 205, the 104 was a highly competent design that served Peugeot and its sister companies well for sixteen-years.

Peugeot 104. Image: autodata1

Mention Peugeot Supermini in the company of car enthusiasts of a certain maturity and their minds will immediately turn to the 1983 205, the delightfully attractive, practical and sweet-handling car that, for many, was the definitive 1980’s B-segment hatchback. In 1.6 and 1.9 GTi form, it was also the definitive hot hatch. What is not as readily recalled, however, is the success of its largely forgotten predecessor, the 1972 Peugeot 104 and its PSA siblings.

Prior to the launch of the 104, Peugeot design was the very epitome of sober conservatism, with understated but well-engineered saloons and estates, and attractive but unflashy coupés and convertibles. The company had ventured into transverse engines and front-wheel-drive with the 204 and 304 siblings, but their conservative exterior appearance belied the engineering innovation within. The 104 would be the company’s smallest model and the first two-box design that was not an estate, but what was becoming known as a Supermini.

Except that, like the Fiat 127 that preceded it by a year, it was not a true Supermini in that it had a conventional boot-lid instead of a hatchback(1). Peugeot was, allegedly, concerned about the impact a hatchback 104 might have on sales of the existing 204 estate, hence the decision to Continue reading “Family Breadwinner (Part One)”

F is for Failure

There’s little new in the world.

An artist’s render of the upper-level version of Projet F. (c) citroenet.org.uk

The news earlier this week that JLR cancelled its Jaguar XJ programme, believed to have been close to production-readiness was greeted with varying degrees of dismay by the commentator and enthusiast community. Many questioned the financial logic of taking such drastic action so late in the developmental programme, suggesting that such profligacy was madness.

Whether folly or expediency, it was certainly not unique, BLMC rather notably electing to cancel the Rover P8 programme at huge expense in 1971, for example. However, perhaps the most glaring and possibly the most financially damaging instance was that of Citroën, when in April 1967, President, Pierre Bercot took the decision to Continue reading “F is for Failure”

The New Frontier : [Part Two]

A brief, meteoric rise and sudden precipitous fall.

Geneva 1970, the SM makes its debut. (c) sm.uk

While there may have been some discord as to the conceptual nature of Citroën’s 1970 flagship, the matter of its style appears to have been more assured. Certainly, there are few observers who could cogently argue that the SM’s styling was not a success – indeed it remains probably the car’s defining feature – still a futurist marvel, despite a half-century having elapsed since its introduction.

Within Citroën’s Bureau d’Études, the Style Centre was hidden away in an unkempt and dingy section of the Rue de Théàtre facility. Overseen by longstanding Citroën design chief, Flaminio Bertoni, he alongside his small team of fellow designers and put upon artisans would work largely in seclusion, without much by way of recognition.

Originally training as an architect at the Ecole des Beaux arts in Amiens, Robert Opron joined Citroën’s style centre in 1962. He quickly developed a rapport with the mercurial Bertoni, the two men sharing mutual interests in art, cuisine and culture.[1] Opron was said to be devastated when in 1964, he learned of his sudden and premature demise.

Having already illustrated his abilities and gained the confidence of his superiors, Opron was asked by head of the Bureau d’Études, Jean Cadiou to Continue reading “The New Frontier : [Part Two]”

The New Frontier : [Part One]

We profile the incomparable SM.

La Fluidité. Image: autoevolution

Observing 50 year old events through modern eyes can make for a faulty tool, yesterday’s visions of the future tending to appear somewhat naive to twenty-first Century sensibilities – as much a consequence of socio-economic factors, evolving customer tastes, not to mention the relentless march of time itself. Few carmakers have done more to define the modern automobile than Automobiles Citroën – especially during the post-war era – not simply in design, but also in terms of systems engineering, in particular its widespread adoption of aviation-inspired, engine-driven hydraulics.

If only Citroën could have made a car as technologically and stylistically advanced, as resolutely modern as the 1970 SM, it could only have done so during this fecund (some might say profligate) period of their history. Today, the SM still appears thrillingly futuristic, yet the future to which it spoke so promisingly seems more the subject of fond regret; one where to Continue reading “The New Frontier : [Part One]”

The Definition of Obsession? 10 years with a Citroën C6 (Part 4).

In this final part, I take stock of the experience of living with the C6 over the last decade.

Striking, and distinctive, if not lovely (source: author’s photo)

There is no getting away from the fact that the C6 has been less reliable and more expensive to maintain than it ought to have been. Most of the problems occurred between 60,000 and 100,000 miles, irritatingly after the warranty had expired. Whether it was the car’s weight overwhelming in particular the various suspension components is a matter of speculation, and one which was often vigorously contested on C6 Owner’s fora.[1]

On average, I estimate I have spent around £1,200 a year keeping the C6 in decent fettle, including a couple of visits to a bodyshop to sort out some corrosion spots, a bit of paint blooming on a wing (caused by a poor respray whilst the car’s paintwork was still under warranty), and the time when some scallywag (if that is the correct term) dropped a brick on the bonnet whilst it was parked in a street, leaving it there so that it – and the damage it had caused – could not be missed.

Give the car a nice wash and polish and it looks quite superb – Robert himself wondered if I’d Continue reading “The Definition of Obsession? 10 years with a Citroën C6 (Part 4).”

The Definition of Obsession? 10 Years With A Citroën C6. (Part 3)

In this episode, a catalogue of parts failures almost culminates in the final curtain for the our correspondent’s C6… that was now over five years ago.

Distinctive? Yes. Beautiful? Not really. (Source – Author’s photo).

The suspension has been the main area of issues with the C6. Drop-links at the rear, bearings at the front, lower wishbones at the front, stub-axles as well as the two struts have all been replaced. In addition, the car has had a total of four new ABS sensors over time, which, when they go on the blink, cause havoc with the electronic handbrake and the SatNav as well as the ABS system itself.

Another sensor which controlled the fore-aft levelling of the car also ceased to function, meaning that, when I returned to the parked car, the front was jacked up, the rear on its bump-stops – the nose pointing skywards at about 40°. Finally, an emergency replacement of a tyre led to a split hydraulic fluid tank as the technician did not Continue reading “The Definition of Obsession? 10 Years With A Citroën C6. (Part 3)”

Best Indentations

Time to put down that chisel. 

Parking knocks come as standard. Image: MOTOR1

It’s probably sentimentality, but despite decades of disappointment I still maintain a vague attachment to what is by now only a platonic ideal of Automobiles Citroën. At least that’s the only reasonable rationale for why my interest is invariably piqued by the announcement of any freshly minted car bearing the double chevron. Equally without variance however is what I feel about what is routinely presented.

The newly fashioned Citroen C4 is only the very latest of a long and wobbly line of underwhelming visions from Vélizy; a car which replaces without doubt one of the dreariest vehicles ever to bear that fabled emblem, although in the latter case, it was probably the other way round – the emblem (just about) bearing the car.

This being so, it was either a case of overcompensation on the part of Citroen’s design team, or more likely a misguided directive to Continue reading “Best Indentations”

The Transalpine Formation

A closer look at the SM’s Maserati-sourced V6 engine. 

Alfieri’s production SM unit. (c) citroen-sm.uk

Like most aspects of historical record, the story behind the development of Maserati’s 114-series 2760 cc V6 engine is dependent upon whose account one reads; the orthodoxy suggesting that the engine supplied to Citroën was a derivation of an existing Maserati V8 unit. However, its bespoke basis has been placed beyond doubt.

When the request from Paris came through, Maserati technical director, Giulio Alfieri took a pre-existing 4.2 litre 90° V8 unit from his workshops, and by effectively slicing two cylinders from the block, fashioned a 2.9 litre prototype engine. However, while the subsequent production engine may have shared the original unit’s included angle, it was in fact new from the ground-up and designed specifically to Continue reading “The Transalpine Formation”

Objects you Cannot Polish

The 2001 Citroën C5 was a spacious, comfortable and practical large car. It was also unforgivably frumpy looking. DTW tries to muster some enthusiasm to celebrate the twentieth anniversary of its birth.

2001 Citroen C5. (c) autoevolution

The early 21st Century was a lean time for Citroën design. The company’s glory days of the DS, SM and GS were a distant memory. The sensible men in grey suits at Peugeot, which had owned Citroën since 1975, had repositioned the company as a purveyor of automotive white goods; sensible value-for-money appliances like the 1996 Saxo and 1997 Xsara, whose most attractive features were the deep discounts and cheap finance deals used to Continue reading “Objects you Cannot Polish”