So reports the team at Autocar. It is true that only one firm can sell the cheapest product in a given market…
Citroën has noticed that being the next cheapest or quite cheap or cheap-ish is not really getting them very far. Time to try something else. But can they move away from the corner they are painted into? Price is nicely measurable. You add up the numbers and you get a figure you can compare easily to every one else’s figures. Style on the other hand is a qualitative thing. Once you decide to Continue reading “Refrain: Citroëns To Be Sold On Style Not Price”
The roll of call of great French cars is almost the same as the roll call of French cars that have failed to generate anything but legends of unreliability and weirdness in North America.
The DS, the SM, the 604, the Renault 5 (known as “Le Car”) and the Peugeot 405. Yes, French cars have not been a great success in North America but a dedicated group of automobile enthusiasts still have a fascination for them.
Peugeot/Citroën’s European D-sector sales collapse is not the catastrophe it first appears.
As we know, the motor industry is riven with contradiction, but nevertheless, some things remain beyond debate. Take the fact that the European mid-sized saloon market has been in serious and (some say) terminal decline since 2007, with sales across the sector falling by half. Yet, with Europe-wide volumes of almost half a million cars last year, there still remains a good deal to play for in what’s left of the segment. This month, PSA Groupe have posted their first profits in three years on the back of vast and painful cost-cutting including the axing of unprofitable models. So today we ask where this hollowing out has left PSA’s mid-sized saloon offerings? Continue reading “PSA’s Tale of Two Continents”
Recently DTW reminded readers of the overlooked Honda Legend. And the resultant discussion brought up the fact that Car magazine ran both a C6 and a Legend on their long term fleet in 2007.
Car magazine asked at the end of their introductory comparison whether the two cars were “viable executive choices or pointless follies, vanity projects for their respective makers?” The general tone of the article was that even though they had chosen to run both these cars, Car itself didn’t really know why it was bothering. Continue reading “Honda Legend Versus the Citroen C6”
When Citroën showed the way but the industry was too dull to follow.
For all-out minimalism, the TPV prototype of the Citroën 2CV is hard to beat but, since then, Citroën have produced some of the most adventurous dashboards.
Throughout its twenty year life, the DS dashboard went through various iterations but, in its first instance, it was as modern as the outside. The least successful DS dash was the length of plywood fitted to the fascia of some of the upper range Slough built UK cars, on the assumption that Brits must have wood, however cack-handed it looks. Generally however Continue reading “Theme : Dashboards – Citroën, a Dash of Style”
Driven to Write uses a Visa to explore the mysteries of the Lunules
There is a strong risk that this piece will just become a rosy-spectacled trip down memory lane from this contributor, but hey, it’s the festive season, so indulge me …
Given this month’s theme, I wanted to write about Citroën from the days when the company had decided that (almost) everyone else had got it wrong about pretty well everything. Citroën seemed to believe that the essential concept when designing a dashboard was to Continue reading “Theme: Dashboards – Citroën Visa”
The Danish climate is tough on older cars, especially those designed for drier climates. One solution is complete after-market galvanisation. Look at this Citroen 2CV to see how it appears when so treated….
The 3 was the first of the new DS line – does consideration of it now give any clues to the new marque’s future?
The silver lining to having a car that spends more time than one would like “being serviced” is that one usually gets a courtesy car to try whilst one’s (un)faithful steed is being restored to full health. Previously, I’ve written about how a “lowly” Ford Fiesta provided in such circumstances proved to be one of the nicest drives that I have ever experienced; today it is the turn of the DS3. Continue reading “2014 Citroen DS3 – Quick Review”
Having run out of James Bond books (see earlier post), I read this book as a teenager. It’s a well written adventure thriller, but with a narrative that’s very much of its time, presumably with an eye on the then burgeoning Ian Fleming / Len Deighton / John Le Carré market. Gavin Lyall was a crime and spy thriller writer and the husband of the excellent Katharine Whitehorn. He was known for his meticulous research.
Automotive News Europe has reported that PSA have launched a China-only vehicle, their second. It is the DS6 crossover.
The appearance is generic SUV while the grille and lights show China´s DS styling. From there back, it´s file under “Forget”.For a brand allegedly majoring in style this is a major puzzle. For a firm as indifferent to the meaning of DS, this entirely to be expected. And we can see this as sign of the future developments for DS, along with the possibility of the brand having its own dealerships, as it does in China. Continue reading “A glimpse of the future for the DS brand”
Following on the heels of the Divine, the Paris Salon was today stunned by another offering from PSA’s ambitious DS brand, its latest concept the DSupérficiâle. Originally thought by diehard enthusiasts to be a homage to the D Super, itself the successor to the classic ‘no-frills’ ID19, PSA was anxious to dispel such misconceptions. At the press launch, DS spokesman Jean Conneries, standing in front of a still-shrouded shape, explained the philosophy behind the car.
We are foremost a French brand. We must build on that as the 21st Century progresses. However, in the past we have mistakenly concentrated too much on those aspects of heritage that are specifically Citroën. France has a huge heritage that it has bequeathed the World and foremost in that is philosophy. The philosophy of this car is ….. philosophy itself!Continue reading “Theme : Concepts – Yet Another DS Stunner!”
I became the first person at the dealership near to where I work to test drive a Cactus, to the extent that the car itself was in a pre-pre-delivery state and had 1 mile on the clock when we set off in it.
The salesman (like policemen, they all look young to me these days) seemed bemused that the owner of a C6 might be thinking about “downsizing” to a Cactus (which I suppose is understandable), but he humoured me, nevertheless. Seeing the Cactus in the context of the showroom emphasised some things about its size and proportions. Continue reading “2014 Citroen C4 Cactus – Test Drive”
Continuing our celebrations of the Citroen CX’s 40th anniversary we present what resembles a period review by Archie Vicar. What did the great man think of the car on a drive from Paris to the West German border with East Germany in 1974?
From “The Driving and Motoring Month”, September, 1974. Photos by Douglas Land-Windermere
Indicative of the Citroen CX’s innovative character, the oil level can be checked inside the car thanks to a pneumatic indicator on the remarkably novel dashboard. The CX resembles a futuristic show car but is in fact on sale soon. The body shell joins to the underframe by means of 16 flexible rubber mountings. The steering strongly self-centres so that one only has to apply force when changing direction. Continue reading “Driving the Future: 1974 Citroen CX 2200 Super Road Test”
The Citroen CX is 40 years old this year. To celebrate this milestone in car design, we present what looks like one of the first reviews printed in the English language.
By Archie Vicar – contributing motoring editor of the Worcester Morning Gazette, Sept 23rd 1974. Original photos were taken by Douglas Land-Windermere. Due to the poor quality of the originals, stock images have been used.
After a very long time in production, the DS has been (thankfully!) discontinued by its maker, Citroen. Whilst there were some good points in favour of the DS, there were too many oddities. Some of these have been ironed out so the new car will be more palatable to a wider range of customers. The incoming CX will be a more welcome car for motorists who want to drive something other than a Granada or Victor but without suffering the cost and inconvenience that the over-complex DS served up, drenched in garlic. Continue reading “1974 Citroen CX Review”
It was no oil painting to start with, but the facelifted C5 was ghastly.
Dan Abramson’s 1994 Xanae concept signposted Citroën’s entry into the compact MPV sector, but additionally, its styling came to inspire an entire generation of production Citroën’s, each displaying an incremental diminution of creative execution. The Xanae’s conception was overseen by Art Blakeslee, drafted in from Talbot to preside over Citroën’s styling after the allegedly rancorous departure of Carl Olsen in 1986. Continue reading “Theme : Facelifts – Dîner pour Chiens”
I’ve just spent a few days and 2,500 km driving around Eastern France. In that time, I saw two Citroën CXs, a Renault Dauphine, a Renault 12, a Simca 1100 and a Peugeot 504. And I also saw an Onze Legere Traction, but that was UK registered. Those staple cliches for the location director setting an episode of a popular UK TV series in France, the DS and the 2CV, were nowhere to be seen, save for a battered Snail sitting on the roof of a scrapyard. Of course a French person visiting the UK would notice the dearth of Morris Minors and Rover 2000s but, somehow, the homogeneity of the modern French industry is so much more depressing. Even a Peugeot 406 and a Renault 21 were almost cheering sights, being pretty Gallic compared with today’s eurocars.
Richard Herriott introduces an occasional series, kicking tyres in Denmark.
Marcellus said to Hamlet “There’s something rotten….isn’t there?” Hamlet turned back, puzzled. “Come again?” Marcellus pulled a mildly irritated expression. “There’s something rotten…you know…something rotten-in-the-state-of-Denmark….” Hamlet’s face clouded. “This no time for cryptic clues, Marcellus….my dad’s been poisoned and I am pretty ticked off about the whole deal. What are you trying to say?” Taking a deep breath Marcellus then sighed. “I mean, Hamlet, there’s something profoundly wrong with things. Denmark is a metaphor for the situation we’re in. And all is not well. It’s a figure of speech… sorry I mentioned it.”
Encore Again! Archie Vicar tests Citroen’s long-wheelbase CX Prestige.
“Driver & Motorist”, July 1976.Photographs by Dick Trevithick. Owing to poor quality originals, stock photographs have been used.
Despite producing some technically intriguing cars such as the GS, Citroen’s finances are not in the best condition. And despite this, Citroen devoted more of their precious francs to developing the CX yet further, with this long wheel base limousine, the Prestige. At least this proves that Peugeot are not going to interfere too much in Citroen’s engineering activities. Continue reading “1976 Citroen CX Prestige Review”