Continuing our Foundation Course in Dacia Studies, a DTW writer examines the outgoing model’s textual significances through a year and a half of real-life experience of a Sandero 1.0 Sce75.
I have so far yet to drive a Logan or Duster, but over the last eighteen months I’ve run up lots of Sandero miles. Does it keep Louis Schweitzer and Gérard Detourbet’s vision alive?
Our Sandero was a collegiate purchase, and democratic principles applied. My favoured choice of car is made in the factory which gave us the Alfasud, but I was outvoted. FCA’s lack of regard for EuroNCAP ratings did not help my cause. Grim commerce and rules of procurement prevailed and we were treated to this ageing star of the developing world’s carmaking industry. Continue reading “Driven, Written: Work Conquers All”
Is the real-world automotive success of the 21st century the ingenious and ubiquitous Dacia family? DTW’s Sandero-driving Dacia-agnostic analyses the all-new Sandero and Logan. Can they sustain the irresistible rise of the Franco-Romanian phenomenon?
Have eight years really passed since Dacia launched the second generation Sandero at the Paris Mondial in 2012? It must be so. My calendar still has the show dates marked in, a vain act of hope in The Year That Was Cancelled.
In 2012 we not only saw the new Sandero, but also an unannounced and unexpected New Logan, effectively a Sandero with a 45mm wheelbase stretch and a capacious boot. The Logan made rational sense but had none of the original’s characterful presentation. Eight years on some Dacia assembly locations still Continue reading “Sandero Luminoso: Dacia’s 2021 Debutants”
As part of Groupe Renault, Dacia has carved out a distinctive niche as a manufacturer of competent if unexceptional budget vehicles. Today we examine how this strategy has evolved over the past twenty years.
In 1997 Renault Chairman and CEO Louis Schweitzer visited Russia to gain an understanding of the market and Renault’s prospects there. To his surprise, he established that the ancient Fiat 124-based Lada was market leader despite its antiquity. The prime reason for this was its bargain price, equivalent to US $6,000 when the cheapest Renault sold in Russia cost twice that.
Flying back to France, Schweitzer set down the requirements for the design of a basic but not minimal modern car which could be sold profitably worldwide at the Lada’s price of $6,000 (€5,000). His brief, written on an airline napkin, stated the basic tenets in three words: modern, reliable, affordable, with the codicil that “everything else is negotiable.”
Long serving Renault R&D manager Gérard Detourbet, was given the task of developing a car to meet Schweitzer’s brief. Led by Detourbet, engineering teams in France and Romania would first Continue reading “Against all Odds (Part Two)”
Before it became part of Groupe Renault, Dacia survived enormous political, social and economic upheavals to remain in business for over thirty years. Today we look back at its remarkable history.
Although subsumed into the vast political monolith of the Soviet Union following the Second World War, the countries that were signatories to the Warsaw Pact tried to maintain at least a veneer of independence from their Soviet masters. In the vanguard of resistance was Romania. Nicholae Ceaușescu, who became the country’s leader in 1965, refused to participate in and openly criticised the Soviet-led invasion of Czechoslovakia in 1968. Ceaușescu’s independence of mind initially won him widespread support at home and he leveraged this to Continue reading “Against all Odds (Part One)”
A flying trip to Barcelona held an unexpected and pleasant surprise.
I had the pleasure of a taxi ride from Barcelona Airport to the CCIB conference centre on the seafront. The driver was very capable, making smooth but very pacey progress, but what really impressed me was the vehicle.
In a week where we’ve been subjected to further SUV-related atrocities, we seek comfort in a UK debutante from Romania.
This week’s new offerings from Ingolstadt and the Petuelring are both in their way equally disgusting, each vying with one another to out-pummel and preen, their decadence only matched by a barrenness of spirit as depthless as it is vain. But confronted by a seemingly unending series of vulgar behemoths to emerge from their rocking cradles to slouch towards Bethlehem, where is the hapless commentator to turn?
Is ‘the ceremony of innocence’ drowned or merely drowning? Do we, horrifying as it seems, by mere mention of these heaving monstrosities in some way dignify them? It’s an appalling thought so let us therefore turn our horrified gaze away and Continue reading “Second Coming”