Hair, By Sergio

Today, Driven to Write gets its barnet in curlers over the latest offering from Maranello. Time for a haircut?

Just get in the sodding chair! Image: auto-ferrari

Even hairdressers must have off days. After all, imagine if you will the ceaseless drudgery of it all. The incessant banality of polite conversation, the helicopter view of thinning scalps and receding hairlines, the clippings that get everywhere, the disappointment of customers who Continue reading “Hair, By Sergio”

Finding Dino

We conclude our 50th anniversary ruminations on Ferrari’s Dino by tracing its stylistic forebears.

1965 Dino 166P. Image: Ferrari.com

In December 1964 the press convened at Modena’s Hotel Real-Fini, where Enzo Ferrari would conduct his annual sermon on the mount. As the gathered press corps waited breathlessly as the ‘Pope of the North’ held forth regarding the Scuderia’s programme for coming season, the commendatore dropped a surprise, telling journalists Ferrari’s race engineers were advanced on a new ‘168 Dino GT’ to be campaigned the following season.

The wily puppetmaster wouldn’t Continue reading “Finding Dino”

In the Name of the Son – 1967 Dino 206 GT

The car with which Alfredo Ferrari’s name would become synonymous did not carry the famous Cavallino Rampante emblem, but is arguably the most significant (and beautiful) Ferrari of all.

Mastery from the house of Pininfarina. Image: jdclassics

Enzo Ferrari preferred to be addressed as ‘ingegnere’, which was something of an irony, given his somewhat reactionary views on the subject. A staunch traditionalist, his principles were firmly rooted in the pre-war era; pivoting around the notion of a powerful, high revving power unit combined with a driver of sufficient bravery and skill to overcome the inevitable chassis-related deficiencies. Continue reading “In the Name of the Son – 1967 Dino 206 GT”

Dino Denied

FCA’s Sergio Marchionne appears to be saying no to a new-generation Ferrari ‘Dino’. Well he was last week anyway…

About as much Dino as you’re likely to get. Image: pinstake

Much like the current resident of the American White House, FCA’s Chief Knitwear Officer appears to think nothing of holding entirely bipolar positions on policy, seemingly at will. Over the years, the Turin binman has led us a merry polka and yet here we are, akin to the beleaguered Washington press corps, Pavlovian to our slavering chops. Because one thing of which we can be certain is that whatever either the leader of the free World or the Italian-Canadian yarnmiester pronounces upon will be slavishly reported upon, disseminated and pored over, which is of course the point of the exercise. Continue reading “Dino Denied”

“Are You Going Somewhere Nice This Easter?”

I passed a Ferrari California the other day. It looked OK to me, but that just goes to show how wrong I am.

Ferrari California - image : dailyautofix.com
Ferrari California – image : dailyautofix.com

On paper this car seems the ideal Ferrari for anyone who isn’t a trackday nutjob or doesn’t need the extra space that an FF, sorry GTC4 Lusso, provides for an extra set of golf clubs. It’s pretty fast, it handles as well as most driver’s limits require, it makes the requisite sound, and you have the choice of tin roof or open air. Nevertheless, you bought one at your peril knowing that this was a Hairdresser’s Car. Continue reading ““Are You Going Somewhere Nice This Easter?””

Theme: Special – Limited Runs

As we have found out while exploring this unusually fecund theme, special editions have a touch of the spurious. It doesn’t only apply to the volume car makers (who have that name for a reason).

2015 Ferrari F12 Berlinetta Tour De France: source
2015 Ferrari F12 Berlinetta Tour De France: source

It also applies in its own way to makers of cars that are supposedly exclusive already. Without looking up the numbers I am very sure that Ferrari sells fewer cars a year than Ford sells special edition Fiestas, for example. Yet Ferrari is not content to put five or six basic cars in their showroom, happy in the knowledge that only a few thousand find customers every year. Continue reading “Theme: Special – Limited Runs”

Photo of the Day: 2009 Ferrari California

For many years one of the hallmarks of Car magazine was its superb and creative photography. This photo is presented as something of a tribute to their humorous style. 

2009 Ferrari California parking sign

From a technical point of view the Ferrari California is of interest to Ferrari fans for these reasons: it is the first Ferrari with a direct petrol injection engine. Also the Modena firm had not done a folding metal roof and, as far as I know, the first Ferrari to have multi-link rear suspension. You might have thought they were doing this a long time before 2008. Finally, Ferrari had not attempted a front-engined V8 before this car.

1953 Ferrari 212 Inter Road Test

“A newcomer from Italy!” Archie Vicar takes a short look at a new motor car from Italy’s Ferrari concern and determines whether or not it cuts the mustard in an increasingly competitive market.

1953 Ferrari 212 Inter
1953 Ferrari 212 Inter: http://www.Ferraristuff.com

From “Sports And Racing Motor Car Gazette” November  1953. Photographs by Noel Rupert Beresford. Due to the poor quality of the original images, stock photos have been used.

Introduction

For those ‘in the know’, Ferrari manufacture road cars that are closely related to their more famous racing cars. Two years ago a car not unlike this won the Carrera Panamericana with Chinetti and Taruffi at the wheel and a second car came second, with two other Italians driving. Not many marques can Continue reading “1953 Ferrari 212 Inter Road Test”

Fiat Punto 1.3 “Alfa Romeo”- Edition, Engineered By Ferrari

How much can a brand be stretched? Should Alfa Romeos carry an ‘engineered by Ferrari’ badge? Or shouldn’t Alfa’s engineering speak for itself?

Image: thanks to Autocar. They seem to have put a huge card saying "Autocar" inside the test car.
Image: thanks to Autocar. They seem to have put a huge card saying “Autocar” inside the test car.

While trawling other news sites, I read at Autocar  that Alfa Romeo’s forthcoming SUV will be based upon the Maserati Ghibli. That bit doesn’t surprise me so much as the remark that “….there have also been unconfirmed rumours that the top of the range Alfa engines will feature ‘developed by Ferrari’ sub-branding.” This has all the hall marks of an idea designed to appeal to Sergio Marchionne. It also reminds me of Silvio Berlusconi’s idea that Fiat could sell more cars by badging them as Maseratis. You might as well Continue reading “Fiat Punto 1.3 “Alfa Romeo”- Edition, Engineered By Ferrari”

Trading the Bloodstock – Ferrari’s Shock Sell-Off

But just how shocking is it really?

f1-ferrari-f2007-launch-maranello-italy-2007-ferrari-logo

The world’s least influential motoring blog we may be, but that doesn’t prevent Driven To Write being ahead of the curve every once in a while. Back in May, we took a detailed look at Sergio Marchionne’s plan for FCA’s turnaround, offering a hypothesis regarding its likely success – or otherwise.

Continue reading “Trading the Bloodstock – Ferrari’s Shock Sell-Off”

Theme: Concepts – 1980 Ferrari Pinin

In some ways, the 1980 Ferrari Pinin is a mess. But some of its details inspired later cars, none of which were Ferraris.

1980 Ferrari Pinin
1980 Ferrari Pinin

The proportions work quite well but one gets the impression Pininfarina had a hard time with the details and with marrying a form language that wanted to Continue reading “Theme: Concepts – 1980 Ferrari Pinin”

The Leopard Bows Out

As Luca di Montezemolo’s reign at Ferrari comes to an end, an entire chapter of Italy’s automotive industry – as well as culture – is being closed.

ferrari-resume-attack-on-fia-5184_1

“If we want things to stay as they are, things will have to change” proclaimed Don Fabrizio Corbera, Prince of Salina in the seminal Il Gattopardo. He was, of course, referring to Sicily and the impending changes to country, people and his own dynasty. But such a statement could clearly have been made with regards to fellow nobleman, Luca Cordero di Montezemolo’s sacking from the post he had held for more than two decades. Only in this case, it would be untrue. Continue reading “The Leopard Bows Out”

FCA – State of the Empire – Part Two

The second of a two part examination of FCA’s European operations and the feasibility of Sergio Marchionne’s four-year plan to revive them.

Part two – There will be blood:

0094f_100mm_raised_soft_plastic_badgeSelling Ferrari
FCA’s presentation made a point of telling the financial and automotive worlds just how much Marchionne is prepared to accept for the sale of Ferrari, suggesting the fabled Marenello concern is for sale; despite firm denials from within FCA itself. Some might say that he would be insane to do so – the ‘Cavallino Rampante’ being probably the most valuable automotive brand in the universe right now. But look at it another way. If we believe the hype, everybody wants to own a Ferrari – and as any petrolhead with rosso corsa flowing through their veins will attest, what could be better than that? Continue reading “FCA – State of the Empire – Part Two”

FCA – State of the Empire – Part One

A two part examination of FCA’s European operations and the feasibility of Sergio Marchionne’s four-year plan to revive them.

A_Pantone_VersionNow that the captives have escaped, the presentations are complete and fruit and vegetables been thrown, perhaps it is germane to take a look behind the figures and statistics at the state of affairs facing Fiat Chrysler Automobiles in Europe as they painfully inch towards their eventual fate.

Continue reading “FCA – State of the Empire – Part One”

Window Shopping For A Ferrari

What’s it like to wander around the on-line show room of Ferrari?

aaa_Ferarri page 1

Recently I´ve felt curious about the customer experience for prospective Ferrari owners. You don’t need to be out of your pyjamas to visit Ferrari’s website so I thought I’d see what happened and what I’d feel like if I did a little virtual tyre kicking. What I found is described below. Continue reading “Window Shopping For A Ferrari”

1976 Ferrari 365 GT4 2+2 Review

Prancing horse or lame nag? Archie Vicar samples Ferrari’s 4-seater oddity, the 365 GT4 2+2.

Is this the shape of things to come, asks Archie Vicar?
Is this the shape of things to come, asks Archie Vicar?

From Motor Enthusiast, October 1976. Photos by Edward Blayliss. Owing to the excessive lens flare of Mr. Blayless’ images, stock photography has been used.

It’s quite peculiar to review a car that already exists. As the only motoring writer in Britain who has been permitted to officially test drive Bristol’s new four-seater, the 603, I can reveal Ferrari’s 365 GT4 2+2 is the same car but worse. Far be it for me to criticise the long, hard lunches put in by Mr Ferrari’s assistants but the 365 GT4 is a rather poor show. And Bristol’s car, despite its slightly brash Chrysler lump, trumps the 365 in every major respect.

Let us consider the ash receptacles. Bristol places theirs near the steering wheel while Ferrari throws theirs somewhere down by one’s knees. Both cars are 4-seater GTs. Both cost a king’s ransom but one car will unfailingly Continue reading “1976 Ferrari 365 GT4 2+2 Review”