DTW has had a chance to rewind the years and test a 2002 Lybra SW, the Delta’s predecessor. This puts in perspective the step-backward that was the Delta and reveals a car that probably deserves a wider audience. Continue reading “The Cormorant Rethinks”
So, Lancia Delta, what are you like to drive? Driven To Write continues its quest to test every Lancia available.
The Lancia Delta appeared under the banner of spearheading a rebirth at Lancia. The background to the Delta looked like this: a replacement for the Lybra saloon and estate and also a vehicle to cover a market the Bravo didn’t reach. As such, the Delta had to be luxury and estatey-wagony. Thus Lancia based it on the Fiat Bravo but with a longer floor-pan and a half-hatch, half-estate profile. Lancia sold the car with a quite broad engine range.
Not a lot of information exists on this car. I think it’s a 2007.
It is a Microcar MC-2 and appears to be a peculiar blend of the Renault Avantime and Audi A2. It’s one of three microcars I’ve spotted recently. More can be read here. One sees a lot of them in Germany and none in Ireland or Denmark. Continue reading “Under the Upside”
Dud big Fiat or misunderstood mongrel? Lets get our feet wet, shall we?
We should get a couple of provisos out of the way before I commence. Firstly, the 132 began its lengthy career in 1972, so by 1977, it had already entered its third iteration. Secondly, while I admit it’s probably a little unfair to directly compare Fiat’s big saloon with British Leyland’s cynically conceived Cortina-baiter, some compelling parallels do suggest themselves. Continue reading “Torinese Marina – 1977 Fiat 132”
Reader Shant F. kindly sent this photo which summed up some of the week’s subjects.
This week we discussed the Fiat Punto, quondam class-leader among superminis. The Lancia Kappa came up for more scrutiny (I have to test drive one). Driven to Write also applied its bifocals to rear bumpers – these cars have those. Continue reading “A Photo for Sunday: Jam and Marmalade”
Rumours of the Punto’s demise might well be exaggerated, but a successor could finally be in sight.
It’s somewhat mortifying when you realise that someone you innocently assumed was deceased remains defiantly above ground. Take the Fiat Punto for example. I had blithely assumed it was already pushing up daisies, but quite the contrary. In its current iteration, with us now since 2005, the Punto’s age is underlined by the realisation that its genesis dates back to Fiat’s post-millennial dalliance with General Motors, sharing an Opel-developed understructure from the contemporary Corsa model. I say contemporary, but it seems the current Corsa and Adam still use a variant of this platform, and they remain, if not exactly class-leading, at least broadly competitive. Continue reading “Spirito di Punto”
As this month’s theme draws to a close, we give you something to ponder…
In 1963, Oscar Montabone was recalled from Chrysler-controlled Simca to manage Fiat’s Automobile Technical Office. His primary task was to develop Project 124, a putative 1100 replacement in direct competition with Dante Giacosa’s Project 123, which was not so much a defined car as a series of studies with various front engine/front wheel drive and rear engine/rear drive configurations based around a 1157cc three cylinder opposed-valve ohc engine. Continue reading “Theme: Simca – The Vibrations That Lived On”
While it’s comparatively easy to dismiss it as something of a parts bin special, the 1967 Fiat Dino Coupé amounted to a good deal more than the sum of its parts.
By the latter stages of the 1960’s, Fiat management realised the necessity of providing more than just basic transportation for the Italian market. With living standards on the rise, the demand for more upmarket cars grew – at least within the bounds of what Italy’s stringent taxation regime would allow. With Dante Giacosa’s engineers at work on a series of new models to cover the compact to mid-classes – (124 and 125-series’) in addition to a new flagship to replace the dated 2300-series, Fiat’s offerings to Italy’s middle classes reflected this push upmarket, even if the egalitarian Giacosa didn’t necessarily understand the necessity. With these models in hand, it’s therefore a little odd that Fiat saw fit to embark on the Dino programme, because on the face of things, it looked more like a favour to Ferrari than anything that particularly stacked up as a business case. Continue reading “Fiat al Fredo – 1967 Fiat Dino Coupé”
A harmless trip to the shops leads to a rare sighting of the lesser-spotted Tipo.
A walk around my local retail car park in suburban Cork is a dispiriting experience at any time, even when the rain isn’t horizontal. Filled with the usual drear parade of monochrome conveyances, there is little for the eye to linger upon, or indeed for the uninfluential auto-blogger to spin an article. However, earlier in the week, I was stopped in my tracks by, of all things, a 2017-registered Fiat Tipo Sedan – the first I’ve witnessed in the wild. Continue reading “Reverting to Type”
Three brochures for the same car demonstrate Fiat’s marketing skills – or lack thereof.
Fiat’s 1970’s brochures were often stark affairs. Studio shots, no background and just the facts. With an economy hatchback like a 127 or suchlike, there was a certain amount of logic in this approach, but for what many dubbed a mini-Ferrari, it risked underselling what was at the time a fairly unique proposition. Continue reading “Brochures Redux – Midship Triptych”
In the second of a short series, I will remind readers of what was on sale in 1984, courtesy of the much missed “World Car Guide”.
In 1984 Bertone offered a cabriolet version of the Ritmo, with its own badge on the grille. By 1984 Fiat had restyled the Ritmo slightly: the air intake on the bonnet vanished in a tidying frenzy. The car had a roll-hoop to add rigidity, probably a necessity for a vehicle as fundamentally light as the Ritmo. Another Ritmo cabrio option existed: the Pink Panther, also put together by Bertone. Continue reading “World Cars 1984 (2) : Bertone Ritmo Cabriolet”
Richard’s recent examination of a brochure for a 1998 Fiat Multipla inevitably drew diverging opinions in the comments about the vehicle’s styling.
My own position has always been that, with their first attempt, Fiat’s chefs mixed together too many challenging ingredients to make the resultant dish palatable. The facelift, on the other hand, skewed too far the other way, removing much of the flavour by imposing a bland face on an otherwise interesting body. Continue reading “Fiat Multipla: Time to Belt Up”
I picked this brochure up at the Birmingham Motorshow in 1997 or 1998.
The graphic design goes with the fun theme of the car’s design. You could even call it populist and it is soaked in the carefree feeling of that period. Even today the exterior and interior aesthetics are fresh and novel. What must not be forgotten is the ingenuity of its flexible framework architecture which was usefully cheep, meaning Fiat broke even at 40,000 units a year.
For many eyes, the car above is, irredeemably, depending on their country, a VAZ or a Lada or a Zhiguli, a vehicle that citizens of the former Soviet Bloc view with a frustrating mixture of contempt and affection. To me it is (and in this example, correctly) a Fiat 124, the first car that I had free, unaccompanied access to the open roads in, with all that allowed, so anything that follows might have to be filtered by the reader to allow for the rosy glow of nostalgia, although actually it’s a frustrating mixture of contempt and affection. Continue reading “The Fellow Traveller”
Uruguay is the second smallest state in South-America. Being right next door to Brazil, it’s natural enough one can buy Fiats there.
There are two South American specials (if I can be so Eurocentric) in the Uruguayan range. One is the Uno and the other is the Palio Adventure. Looking at the Uno we find a vehicle that evokes the Panda but isn’t a Panda. Fiat Brazil came up with this one and Fiat Centro Stile developed the appearance. Note the asymmetric grille. It’s Type 327 for Fiat anoraks. The underpinnings are from the Fiat Palio, making it something of a middle point between the Panda and Palio. Continue reading “Theme: Sudamerica – Fiat in Uruguay”
Another thinly disguised excuse to write about a car that I like and used to own (yes, another one). This is my singular experience of going Italian, and very gratifying it was too. And, reliable.
I remember falling in love with the FIAT Cinquecento Sporting at first sight (and read, it was an article in Car – by Andrew Frankel, I think – entitled “Eeenie Weenie, Teenie Weenie, Yellow Hotted Up Machinie”, or something very similar). The little FIAT had everything I liked at the time. Continue reading “The Late Film: Mistaken Identity”
The badge is placed on the upper surface of the boot. It probably really ought to on a vertical surface so people can read it with less trouble. You can get all the glorious details on the car here. I notice it’s a fairly light car (just over 1000 kg) so I suppose the 1.4 litre engine is able to haul it about. The other thing I noticed is what looks like misalignment of the outline of the bodywork around the rear lamps. The car is made in Japan alongside the Mazda MX-5. How did that happen then?
As for the rest of the showroom, there are 500s, 500Ls and Pandas and no Puntos and no Qubos. They do sell some nice paint colours though. To be fair, the 500 is probably covering the work of what was once known as a Regatta or even the Tempra, even if it’s not a saloon. The absence of the Punto in the region’s biggest showroom shows they have pretty much given up on this one though it is shown at their website. And there’s are no Tipos around. Like Honda, the Fiat range is rather unbalanced.
Driven To Write comes face to face with the car that (arguably) sank FIAT.
Three or four themes entwine here. We’ve had a Fiat Tempra on sale and here is its semi-successor. We’ve been doing colour and this car is white. This car lacks chamfers on the lamps. And finally, we’ve discussed in a tangential way the demise of the three door car. This is a three door Fiat Stilo. The first one of these I saw in the metal lurked in a corner of Cambridge in 2001. Isn’t odd that I still remember that with such burning intensity? Continue reading “A photo for Sunday: 2001-2007 Fiat Stilo”
Remember the Chrysler K-car? It helped save Chrysler until the next crisis. The Fiat Tipo played a similar role, at least in underpinning a lot of models. Here’s one of them.
Another Fiat, a 125 behind glass, made me stop at the location. When I stopped looking at that I wandered further. In the otherwise empty lot nearby this Tempra crouched. Looks good from afar, but it’s far from good. Although the body had galvanising, rust is biting the doors and the handles are seized. It’s not for sale anymore and evidently wasn’t worth taking to the dealer’s new location 10 km away. Continue reading “Something Rotten For Sunday”
We can add this vehicle to the DTW collection of ashtray rarities.
There are not so many of these cars hanging around and good one costs around €17,000 these days. The styling, by Paolo Martin at Pininfarina, is something of a legend. He also handled the interior, sprucing up the design based on the 130 saloon. And in turn Fiat carried these improvements back to the saloon (which already had a very fine interior). Continue reading “Ashtrays: 1972 Fiat 130 Coupe”
From 1967 to 1972 Fiat sold the 125 and, according to Wikipedia, it combined saloon car space with sports car performance.
This formula could also be found in the 1966 BMW 1602/2002 and 1962 Alfa Romeo Giulia. What might distinguish the 125 from these might be that it offered these characteristics in a cheaper package than Alfa or BMW. It certainly had more doors than the 2002 and it had more space than the Alfa Romeo. Continue reading “1967-1972 Fiat 125”
The Fiat Panda as described by one Russell Bulgin.
Not so very, very long ago I presented an excellent gallery of Fiat Pandas as seen on location somewhere in sunny Italy – (thanks to Sean for helping out with the technicalities on that). Since then, I found the article Russell Bulgin wrote about the Panda in 1989. I had been thinking of this article in June. For Autocar, Russell Bulgin wrote a series called the Bulgin Files (why the Bulgin Files?). The sub-header explained “Our angry young man is into his fourth week of driving bargain-basement superminis and now he auditions a Starlet and two Italian sisters, Fiat´s Uno and Panda.” Continue reading “Fiat Panda, As Seen in 1989”
This photo-series is the work of Mick who kindly sent me the images. The name of the car is almost as long as the production run. From 1974 to…
…1983. Making this example one of the last made. The estate versions carried on for another year. It’s a series 3 Fiat 131 Supermirafiori with a 2.0 litre twin-cam engine, hence the T/C label tucked on the side at the rear. Ten years: that’s a long time in car design and the ten years from 1974 to 1983 were a tumultuous time in the wider world. The oil crises and general economic malaise added to the miseries of Italy’s Years of Lead. Over its long life the 131 had to accommodate with disorientating changes in the car market and in society. For this reason one must bear in mind that the world the car was designed in (say, 1969 to 1971 or so) had a different atmosphere than the one of the mid 70s, and the early 80s when the car ceased production. So now take a look at the 1974 car: Continue reading “A Photoseries for Sunday: 1983 Fiat 131 Supermirafiori 2000 TC”
Further to our discussions, here is the Fiat 500 by Diesel. This is less convincing than the Gucci edition. It smacks even more of aftermarket.
And the advert here is in rather poor taste. Here is a little more on the car if you can find the strength. What would I want from a proper special edition tied in to a big-league company? The wheels should not be available on the rest of the range. The seats ought to be unique to the car even if that just means new head-restraints. I’d like fitted, branded luggage. There must be firms able to run up such a thing for a few hundred euros. I imagine the people at Diesel know how to create small runs of textile products, right?
Up until now I thought Gucci had limited their dalliance with the car industry to American brands such as Cadillac.
At the other end of the scale and on the other side of the Atlantic, Gucci also graced Fiat with their magic touch. According to Gucci “The car’s silhouette is outlined by Gucci’s signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior. The stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and in an innovative finish on the seatbelts. The interior space of the 500 by Gucci is stylish yet functional down to every last detail: chic embroidery, exclusive materials, glossy and satinContinue reading “Special Editions: 2011 Fiat 500 By Gucci”
“Dignified Italian” is how Autocar described the 130 saloon in 1972. Having had a chance to sit inside one of these cars recently, I can confirm that this actually undersells what is a remarkably lavish saloon.
Fiat intended the 130 to take on cars from the higher echelons of the mainstream luxury marques. Presumably this meant the middle and higher level Mercedes saloons such as the W-110 (which would have been in production when the 130 began development). As it happened the year before launch, Mercedes produced the W-114 and went on to sell nearly 2 million examples between 1968 and 1976. In about the same time, Fiat sold just 15,000 of their 130 saloons. The received wisdom is that the 130 was a failure – one of many also-rans in the executive class from this time. Continue reading “Ashtrays: 1972 Fiat 130 Berlina”
Missing the Marea? Still smitten by the Stilo? Sergio’s got something for you.
Is Sergio Marchionne still shaking flak out of his bulk-knit cardigan? His demeanour on the first media day may have suggested otherwise, and FCA’s workrate can’t be faulted, notwithstanding more than a little help from their Japanese and Turkish friends. The recently launched, Turkish-built Tipo saloon, was joined at Geneva by a five door hatchback and a useful looking estate car. The saloon and hatch could be dead ringers for the – wholly unrelated – Qoros 3, even down to the chrome doorhandles. Some also saw echoes of the Brava and Marea. Can it really be twenty years since these hire fleet heroes first appeared?
I stood in the north west corner of Palexpo’s Hall 5 which has been the traditional home of Lancia for many years, and my fears were confirmed. Turin’s second most successful carmaker had left the building – hold on, wasn’t that Alvis? Did I walk through the empty house, tears in my eyes? Not really. Continue reading “Geneva Bites -The Abarth Garage”
A little while back we ran an article about car sales in Ireland in January. We asked Fiat Automobiles Ireland to respond.
In the spirit of balance, we considered it a good idea to see what Fiat had to say about the market position and general outlook for their products. Here is what Gerry Clarke, Country Director, FIAT Chrysler Automobiles (FCA) Ireland Ltd had to say:
“There are a number of points to consider regarding FIAT in Ireland. FIAT is strongest in segments that are traditionally very small in Ireland. We’re segment leaders across Europe with 500 and Panda but for a number of reasons Irish buyers tend to prefer larger cars and especially three-box saloons, an example of which we currently do not offer in RHD! Our B-segment car is now nearing the end of its product cycle and with the end of Bravo production we’re now missing altogether from C-segment and these still segments represent the majority of sales in Ireland.”Continue reading “Fiat Ireland: Their Point of View”
FCA’s Olivier François outlines Fiat’s flat-pack future.
On the basis of his recent outpourings, I rather doubt whether FCA’s Olivier François has ever been to an IKEA retail outlet. After all, visiting one of their stores is a little like dentistry. Numbingly unpleasant but occasionally necessary. At such times I’m compelled to go, I try to plan my expeditions in military fashion. Go when its quiet, get in, get the target and get the hell out. Continue reading “Forthcoming Fiats Will Be Like IKEA.”
On the subject of tail lamp units, an cursory glance might suggest to the uninitiated that the Maserati Kyalami sported a pair of these – not exactly the wildest assumption given their superficial similarity to those fitted to the SM. Both Citroën and 130 are from very much the same era, so one can safely assume their respective designers were thinking along broadly similar lines. But regardless of whether or not these were also borrowed for use elsewhere, they definitely set a template for the 1970s, as did the 130 Coupe itself. Continue reading “Zoom Lens”
Among the many publications to which Archie Vicar contributed was the Woman’s Monthly Report (WMR), published in Tewkesbury.
This text appears to be a transcript of his views on the updated Fiat 127, an item notable for its distinct refusal to patronise the audience, published in the WMR in October 1977. Owing to the original film being accidentally exposed in transit, stock images have been used.
The Fiat 127 has come to define the category of car it created, the “supermini” . Six years on from its launch a quarter of all “superminis” are 127s. The appeal of the car is in its handy size and competitive price if not its boxy appearance and careless assembly. Since 1971, Renault, Volkswagen and Peugeot have fielded entrants in the class. It’s time for Fiat to respond.
To stay competitive, Fiat have updated and improved various aspects of the 127 which, while being small and cheap, is also noisy, cramped and slow. Fiat showcased their new car in a lavish event set in the north of Italy and I noted how much the car has been improved. Continue reading “1977 Fiat 127 review”
For anyone who pines for a Fiat saloon, Fiat has something new.
Fiat will unveil their new Ægea saloon at the Istanbul motor show. The car is described as being designed from the outset as a saloon though the one photo they show at their website does not reveal the appearance of the rear three quarter which is unduly reticent, I would say. The name is a nod the Turkish input to the project and the fact it will be manufactured there. The car is supposed to be a stylistic balance between space efficiency and acceptable looks.
“No compromises” say Fiat about their car which is expected to carry on Fiat’s fight in a competitive segment in Turkey, which like a lot of regions outside Europe values the three box format rather more than we do here in N Europe. Fiat have this to say “Seen from the side, a distinctive line runs from the
headlights to the rear light clusters and the glazing creates a dynamic appearance conferring an idea of airiness and ample access spaces for driver and passengers. Exclusive Italian style is finely expressed in the rear where the harmoniously proportioned third box hosts bright light cluster surrounds. The front end is characterised by a captivatingly shapely bonnet with central ribbing stretching up to the roof to create a continuous line. Similarly, the grille is a single element with the light clusters. Intercalated chrome-effect accents which form an original, unmistakable graphic pattern on which the Fiat logo is proudly sported.”
Among the statistics are the fact that the car has a 510 litre boot. It´s not a small car, being 4.5 metres long, about the same as a late 90s-early 00s BMW 3 series. The engine range features two Multijet II turbodiesel engines and two petrol ones, with manual or automatic transmission – with power ratings of between 95 and 120 HP. Fiat add “It is also worth noting that the diesel engines are particularly fuel-efficient: less than 4 litres of diesel fuel for 100 km, comparable to that of a city car like Fiat Panda.”
The EMEA area includes Europe but Fiat did not discuss launch dates for any particular markets there. I could imagine this being included in the southern Europe markets such as Spain and Italy where smaller saloons are still popular. The UK is less keen on this sector which means that if Fiat decided to give Britain a miss, the ROI will also be left out. They also do not mention if the car will be made in estate format.
Fiat’s last attempt at a European small saloon was the 1996 Marea. Fiat also have a Chinese-made saloon, the Viaggio (based on the Dodge Dart), which is sold in Brazil and which is 4.6 metres long.
For those of us who grew up in the 1970’s, it doesn’t necessarily always feel that long ago. Revisiting this print ad, I realise it was. Advertisements like this were not all that unusual then, especially when it came to advertising more ‘masculine’ cars. Like so many things we can now look back in astonishment over, this form of casual and gleeful sexism not only portrays women as emasculating killjoys, but also as quite incapable of appreciating a nice car – let alone being capable of driving one. Continue reading “Rearview: Try Justifying This…”
Sergio Marchionne has been reported by Automotive News as saying that Fiat will not be a mass market brand. Instead it will focus on its 500-series small cars and let Jeep and Alfa Romeo compete in other sectors.
Rather surprisingly, given Alfa Romeo´s very limited and lacklustre range, Marchionne thinks AR will be able to grow and supply cars in the C and C-D class along with a mooted SUV. Given the steady steaming of vapour ware from this brand, and the poor reception of the current cars, this is a very tall order. The other worrying thing is Continue reading “Alfa Romeo is the new Fiat”
DTW takes a Fiat 500C on a road trip. What did we learn? For one, don’t trust the fuel gauge and for another, it’s amazing people buy the Ford Ka.
DTW is a bit late to the party in the case of the 500 as we aren’t yet on the invitation lists of the major car companies. By now the 500 is getting on a bit, launched as it was in 2007 when George Bush was still president. Nonetheless, we have got a hold of one now and if this isn’t a review of the car, at least it provides a check against the opinions of the motoring journals.
The model in question is the 500C semi-convertible version, on sale since 2009. I drove a 1.2 litre five speed manual without the stop-start technology and without the Twin Air engine. As the weather was dire, I didn’t open the roof except once to Continue reading “2015 Fiat 500C Review”
I won’t detail my admiration for the concept and design of the 1999 Fiat Multipla here. Suffice it to say that if you don’t get it and, if you can only go ‘aargh it’s so frigging ugly’, you are wrong. I realise that you are a fine person in all other things but, in the matter of one of the few original and worthwhile cars of the past 30 years, you are sadly misguided.
But here we shall confine ourselves to the Multipla’s dashboard. Somewhere on the web, another misguided soul has posted something on the 10 Strangest Car Dashboards with “If you think the dashboard is ugly, you should see the exterior…..”. But is it strange, is it weird, is it ugly?
Despite well-publicised woes, Fiat is actually doing decent business in the lower reaches of the European market, with 2014 sales figures suggesting a recovery – well, of sorts…
European car sales figures from Jan-September 2014 illustrate an unexpected bright spot at FCA’s beleaguered Fiat division. It’s not much to write home about, but the former Torinese powerhouse is once again dominating the sub-compact car market. Between the top selling 500 and second placed Panda, Fiat have the mini-car sector sown up, with joint recorded sales of over 239,000 in the year to September. The 500 has performed well above expectations this year; especially so given the model’s age, with sales up 16% on 2013. The good news for Sergio continues with a small miracle occurring at Lancia. Continue reading “Fiat’s Nightmare Continues – Sales Are Up”
How much can a brand be stretched? Should Alfa Romeos carry an ‘engineered by Ferrari’ badge? Or shouldn’t Alfa’s engineering speak for itself?
While trawling other news sites, I read at Autocar that Alfa Romeo’s forthcoming SUV will be based upon the Maserati Ghibli. That bit doesn’t surprise me so much as the remark that “….there have also been unconfirmed rumours that the top of the range Alfa engines will feature ‘developed by Ferrari’ sub-branding.” This has all the hall marks of an idea designed to appeal to Sergio Marchionne. It also reminds me of Silvio Berlusconi’s idea that Fiat could sell more cars by badging them as Maseratis. You might as well Continue reading “Fiat Punto 1.3 “Alfa Romeo”- Edition, Engineered By Ferrari”
Then and now: how does Fiat’s present engine range compare to that of 2004? And are they making use of the engines available from Chrysler?
Today we are asking “How bad is it exactly for Fiat, in real terms”? A vibrant company puts effort into engines if only to confuse punters and gain sales. But it can also offer a better match between the car and the complicated needs of the hundreds of millions of potential buyers. If you have a car with just one or two engines for it then it’s a safe bet there are 78 million people who simply won’t Continue reading “Theme: Engines – A Survey of Fiat’s 2004 and 2014 ranges”
It seems like only a bit of while ago that Fiat were offering the Tipo Mk1 (1988 to 1995). It is however, actually a really long time ago indeed. This car is actually quite old though it seems not to look it, to my eyes at least. When Fiat first offered the Tipo they made something of a big deal about the galvanization and general rust protection. Continue reading “Something Rotten in Denmark: 1991 Fiat Tipo 1.4 ie”
It’s been going on for so long now, it almost seems a tradition. Fiat’s styling has always been variable. They have produced some great designs and some disappointingly dumpy ones, often in the same generation. But what is constant is that, when it comes to facelift time, however good or bad the original was, the facelift is always worse.
There are various theories I can offer and, not being a Fiat insider, that is all I can do.
Has Centro Stile Fiat ever produced a design of lasting significance?
This is the question I found myself asking having read a recent driventowrite piece on Lorenzo Ramaciotti – (which I urge you to read). Because like many, I held firm to the view that Turin’s fabled carrozzerie were responsible for everything worthy of note. On the other hand, memory can sometimes prove a faulty co-driver, so I did what any self-respecting auto-nerd would at this point and revisited the Fiat group’s styling back catalogue in a quest for answers. So what we have here is a list of significant Fiats of the last 50 years and who was responsible for their styling*. Continue reading “A Question of Form”
While reading about the Humber Super Snipe and its competitors I stumbled across this.
It’s a very nicely filmed piece about a Fiat 2300S and its owner, Pierantonio Micciarelli. I have to say that the man’s elegant dress sense made me yearn to be Italian. They do know how to choose their threads.
This being, unofficially, the Fiat/FCA themed month, I feel like shedding some light on Fiat’s current styling policy and the man responsible for it.
And when I say “shedding some light”, I actually mean pointing out all the dark and shadowy areas that currently make up Fiat’s styling. More questions will be asked than answered, inevitably.
Superficially, the reorganisation of Fiat’s different Centri Stile in the wake of the company’s Marchionnisation seems to have been a straightforward example of streamlining. And, unlike the most famous jumper lover’s financial and fiscal shenanigans, this move appears to be both easily graspable and logical. Continue reading “What Exactly Is Lorenzo Ramaciotti Doing?”
The second of a two part examination of FCA’s European operations and the feasibility of Sergio Marchionne’s four-year plan to revive them.
Part two – There will be blood:
FCA’s presentation made a point of telling the financial and automotive worlds just how much Marchionne is prepared to accept for the sale of Ferrari, suggesting the fabled Marenello concern is for sale; despite firm denials from within FCA itself. Some might say that he would be insane to do so – the ‘Cavallino Rampante’ being probably the most valuable automotive brand in the universe right now. But look at it another way. If we believe the hype, everybody wants to own a Ferrari – and as any petrolhead with rosso corsa flowing through their veins will attest, what could be better than that? Continue reading “FCA – State of the Empire – Part Two”