Outstanding: As an adjective, it’s one that’s prone to be overused, or maybe ill-employed; frequently used to describe something which is at best average. The 1993 Coupé Fiat (as it was designated by the marketers in Turin) was an above-average car, well regarded, possessed of the expected verve and swagger one had come to expect from a close coupled Italian. However, despite its undoubted appeal as a driving tool, the descriptor did not entirely apply. For while the Coupé Fiat was rather good, it did not raise the art of corner-carving, or apex skirting to any noticeable extent.
Where Fiat’s mid-’90s coupé offering did stand out however was in the visual realm. Because, it can be said without fear of contradiction, that at its debut, the Coupé Fiat looked like nothing else on the road. Part of the reason for that of course was the fact that it was, in stylistic terms wholly unoriginal. Now before you Continue reading “Sunday Service : Standing Out”
Landmark design, vanity project, or just simply a pretty face?
There was no sensible rationale for the Fiat 130 Coupé. The market didn’t ask for it. Fiat Auto’s bottom line would not be strengthened by its presence. There was no gaping hole in the product line-up that it would fill. So why did it come to exist? Why did the normally market-savvy Mirafiori behemoth go to the trouble and expense of creating a Fiat like no other – was it simply because they could?
The Fiat 131 Mirafiori was facelifted twice during its decade-long lifespan. The first was highly effective, the second rather less so. That was not, however, the end of the story…
The 1974 131 Mirafiori(1) was Fiat’s replacement for its 1966 124 model. It was offered in two and four-door saloon and five-door estate variants. Like its predecessor, the 131 was a resolutely conventional front-engined RWD design, with 1.3 and 1.6-litre OHV engines derived from those in the 124 and mounted longitudinally. Transmission was via a four-speed manual gearbox, with the option of a five-speed manual or three-speed automatic on the larger engined model.
The styling was neat and conservative, and the car grew modestly in wheelbase, length and width compared to the 124. One notable change was the abandonment of the 124’s pronounced shoulder line: the 131’s glasshouse was pushed out to be almost flush with the lower bodysides, to increase shoulder room and the feeling of interior space. The design had few stylistic flourishes. These were limited to a groove in the bodysides and indented longitudinal pressings in the bonnet and boot lid inboard of the wings. Continue reading “Under the Knife: Hit and Miss (and Hit again)”
Turinese ideas have flowed many a year, largely with a great deal of success – on paper at least – diminishing returns, alongside awkward timing often diverting the flow. Having the relative novelty of seeing a perfectly unkempt example in person recently and referencing Mr. Editor Doyle’s take on the Lancia version, we must Continue reading “A Car Rolled Over Not Yet Matters”
During the 1960s, Fiat basked in the glory of good times – the Turinese giant had a firm grip on the domestic market and elsewhere in Europe enjoyed considerable popularity. North America was proving to be trickier than expected, but in South
America, Fiat achieved good sales figures. A pleasant and often eye-pleasing by-product of Fiat’s booming business was the appearance of many special-bodied coupé and convertible variants usually designed and built by Italian coachbuilders like Pininfarina, Moretti, Bertone and Vignale to name a few. Continue reading “Southern Belles”
After the fall of Generalissimo Franco’s regime, Spain became free in more than one way; its market could now be opened to more products and brands produced outside of the country. This revitalization of the market stimulated the foundation of many new businesses, of which coachbuilder Emelba was one.
Commencing operations in 1978, Girona-based Emelba swiftly developed close ties to the national car maker SEAT and started producing the SEAT 127 Samba for them – the Spanish sister of the Fiat 127 Scout. At the time the market for small utility vehicles in Spain was dominated by Renault (4 F4 and F6) and Citroën (Acadiane). Oddly enough SEAT never brought its own version of the Fiat 127 Fiorino to market, instead Emelba built the SEAT 127 Poker: a 127 with a Fiorino-like rear section but executed rather more crudely.
We recall three vehicles from different European manufacturers, each trying to offer a new twist on the large executive/family car formula, but all failing comprehensively to break the stranglehold of the status quo.
It is the Holy Grail for automakers: coming up with a design that defines a whole new automotive genre. You reap the rich rewards of first-mover advantage while your rivals struggle to catch up. Sticking your corporate head above the parapet of automotive convention is not without risks, however. For every Nissan Qashqai there is a Suzuki X90, selling in tiny numbers before being canned, then hanging around like a bad smell to remind the public how foolish you were.
The 1991 Cinquecento was a great city car and, in design terms, a hard act to follow, as Fiat found out with its replacement.
Fiat in 2021 is a pale shadow of the once mighty automaker that dominated Italian industry for decades. Half a century ago, the company produced a full range of cars, from the diminutive rear-engined 126 to the handsome V6 engined 130 luxury saloon and coupé. That notwithstanding, Fiat was always best known and most highly regarded for its expertise and success in small cars.
The 1955 Fiat 600 and its smaller sibling, the 1957 500 model, successfully mobilised Italy in the post-war years. They were small, light, economical and robust cars that fitted perfectly into the historic streetscape of many Italian villages, towns and cities, with their narrow, winding streets. Both were notable for their longevity: the 600 remained in production until 1969. The 500 continued until 1975, selling alongside the 1972 126 which was, effectively, a rebodied 500. Continue reading “Small but Perfectly Formed”
The 2001 Fiat Stilo was an attempt to take on the Golf at its own game. It missed by a country mile. We recall Fiat’s millennial C-segment failure.
Ever since its introduction in 1974 and over eight different generations, Volkswagen’s C-segment stalwart has been always readily identifiable. There have been variations in the quality of execution, but all retained enough distinctive DNA to make them unmistakably part of the lineage. This was about more than just appearance. It encompassed dynamic characteristics as well as the cars’ tactile and aural qualities.
The 1971 Fiat 127 proved to be an extraordinarily popular and enduring design. DTW recalls its many iterations, some pleasing, others rather less so.
The Fiat 127 was a supermini wholly in the modern idiom, with its transverse engine, end-on gearbox and a three-door hatchback bodystyle(1). It was not, however the world’s first such design: that title goes to the 1964 Autobianchi Primula. The Primula was, however, engineered by Fiat, which held an equal 33% share in the company alongside Pirelli and the Bianchi family. Fiat was able to Continue reading “Under the Knife – One to Seven”
As the year that wasn’t continues to limp towards an ever decreasing conclusion, and our plaintive requests to the authorities for a refund continues to fall upon deaf ears, the short-lived product offensive which briefly appeared to be taking place within the auto industry earlier in the Autumn appears to have sputtered and popped, rather like a badly misfiring internal combustion engine. Those infernal devices, which it seems are no longer to Continue reading “3 + 1 = 500”
Fiat’s mid-Sixties compact saloon range was as convoluted as anything BMC could have contrived. Today we examine the 125 series.
Looking back through a dusty prism at Fiat Auto’s fifty-year old product planning decisions is unlikely to be fruitful – more likely to result in no more but a set of dubious assumptions and erroneous conclusions. Bearing this in mind and treading wearily by consequence, I propose we Continue reading “Mezza Berlina”
During its thirteen-year lifespan, Fiat’s D-segment saloon went under the knife on four different occasions, with varying degrees of success.
The Fiat 132 was launched in 1972 to replace the 125 Berlina. The latter, although a pleasant enough car, had always suffered somewhat from the inaccurate perception that it was little more than a Fiat 124 in a party frock. Both cars shared the same doors and passenger compartment but the 125 had longer front and rear ends and an 85mm (3.5”) longer wheelbase, courtesy of a platform carried over from its predecessor, the Fiat 1500. This allowed the rear seat to be pushed back slightly to liberate a little more legroom. Notwithstanding the similarity to its smaller sibling, the 125 achieved over 600,000 sales during its five year production life.
The mid-point of the 1960s truly represented peak-coupé. It was all downhill from here.
Anyone with a shred of understanding for the art of automotive design will readily acknowledge the difficulty of dealing with a limited palette. When it comes to small footprints, the problem is acute, given the architectural strictures imposed. Anyone therefore confronted with Fiat’s 1964 850 berlina would probably have been rather dubious about the carmaker’s ability to craft a comely GT variant from such humble and let’s be fair, unprepossessing underpinnings.
Notwithstanding the above, it’s relatively inconceivable that the resident Torinese carrozzieri, well adept at crafting silk purses from base material, didn’t at least throw their putative hats into the ring in the wake of the 850’s announcement, but it appears that Fiat was determined to Continue reading “Cambiare la Moda”
A retrospective on Spain’s automotive flag-carrier and the rare occasional flowering of its independent design talent.
In the late 1940’s Spain was an economic wasteland. The bloody 1936 to 1939 Spanish Civil War, immediately followed by the privations of World War II, had left the country impoverished and largely without an industrial base. The government of General Franco was desperate to improve the welfare of its people and reduce their reliance on subsistence level agriculture and fishing.
One key element of this plan would be the development of an indigenous automobile industry. European manufacturers, still rebuilding their post-war domestic capacity and markets, were largely uninterested in expansion into Spain, but the government realised it had neither the capital nor the technical expertise to build the industry from scratch. Instead, it courted both Fiat and Volkswagen, offering shares in a new auto company and royalty payments in return for permission, not just to assemble but to Continue reading “Espíritu Independiente (Part One)”
The new electric 500 is now available to order. Sorry, how much?
While its FCA parent continues to negotiate the necessary regulatory hurdles around its forthcoming nuptials with Carlos Tavares’ Groupe PSA, life, while somewhat interrupted these past couple of months, rolls inexorably onwards; this week with Fiat announcing, a month ahead of schedule, the fixed roof version of its new fully electric 500e.
Built on, it’s said an all-new dedicated EV platform, the new generation of Fiat’s evergreen sub-compact was first shown in early March in convertible form, with a forthcoming 4-door model (Autocar says) still a remote possibility. Intended to have made its physical debut at the Geneva motor show, the advent of the viral pandemic and the ensuing shutdowns ensured that it, like so much of Geneva’s fare was lost amid more pressing health-related concerns.
Giugiaro’s favourite. Popular too with over 4.5 Million owners, the Panda was as good as it was clever – but was it great?
The most significant designs carry within them an essential seam of honesty – call it a fitness for purpose, if you will. This was especially apparent at the more humble end of the automotive spectrum; cars like the Citroën 2CV and BMC Mini bear eloquent witness to a single-minded approach to a highly specific brief. And while some of the more notable utilitarian cars appear to have taken an almost anti-styling approach, they were for the most part, sweated over as much as anyone’s carrozzeria-honed exotic.
Fiat’s original Panda is a case in point – appearing to some eyes as being almost wilfully unfinessed upon its Geneva show debut in 1980, it was in fact not only the brainchild of some of the finest creative minds of its era, but probably the final product from a mainstream European carmaker to Continue reading “Anima Semplice”
The FIAT Uno was one of the biggest selling and most significant cars of the 1980s. Then, it was such a common sight that one barely took note. Now, it’s invisible just because so few remain. Out of sight, out of mind; does anyone care anymore about the Uno?
Once dominated by the twin pillars of Bertone and Pininfarina, the leading Italian car-design consultancies found their hegemony (and profitability) threatened by the dramatic arrival during the early 1970s of a precocious interloper by the name of Giorgetto Giugiaro. His ItalDesign consultancy quickly established itself as a formidable adversary, capable of delivering turnkey projects in both product design and engineering.
A decade or so later, and seemingly just as abruptly, another significant player entered the field. By the tail end of the 1980s, the Institute of Development in Automotive Engineering (I.D.E.A) was going head to head with the big-hitting Italian carrozzeiri, having gained the patronage of Fiat with perhaps the largest and most ambitious vehicle programme in its history. Yet they appeared to have arrived from nowhere. Continue reading “The Big Idea”
A rare encounter prematurely cut short. Sorry about that.
I’m aiming to keep this brief, given that it’s Sunday and I’m nominally on holiday. A two week sojourn on Spain’s Mediterranean coastline is hardly anyone’s concept of a mortifying act and let’s face it, there are plenty of other, more pleasant diversions to be found around these parts.
Consequently, it’s probably just as well that I am driven to write, because otherwise you, dear readers would stand a better than even chance of facing an empty page today. But my duty to DTW, as I trust you appreciate, is absolute.
But to the subject at hand. One of the more diverting aspects of places such as this are the areas of diversity and digression – and the automotive end of the spectrum is no different. The Southern European markets have long diverged from their Northern neighbours, although needless to say, a growing and regrettable conformity is starting to Continue reading “A Line Foreshortened”
Forgive the rash of smartphone holiday snaps, but a recent stay in Rome provided an opportunity to check out the local motor cars.
Sadly, the biggest impression left on me by scanning the roads of Rome from the Borghese Gardens down to the Colosseum was what I did not see: not one of my beloved Cinquecenti. And, I don’t mean bright, Broom Yellow, Sportings, I mean none of any type or colour; not one! I am not sure what that says about that model – I saw examples of both its replacement (the Seicento) and antecedents (the 126 and the Nuova 500), but of the Cinq, ‘niente’!
Continuing our meditation on the Austin Maxi and Fiat 128, some thoughts prompted by encounters with two survivors.
The two cars pictured were photographed in the last 12 months. As well as being impressively original and looking as if they work for a living, they’re also examples of the last of their breeds.
The Maxi is one of the final ‘Maxi 2’ iteration, introduced to a largely indifferent world in August 1980, just 11 months from the end of production. The bright colour – ‘Snapdragon’ in BL parlance – suits it well. Far too many Maxis were specified in Russet Brown, Damask Red, or hearing-aid beige (formally known as “Champagne”), 1950s colours two decades on, in a time when BLMC’s Austin Morris colour pallet suddenly became positively vibrant. Tellingly, the archetypal Maxi customer avoided Bronze Yellow, Limeflower, or Blaze Red. Continue reading “Every Day Is Judgement Day.”
Without wanting to drag Brexit into this**, I have to note that Larry Elliot at the Guardian is now visibly wrong about another big thing, the Renault-FCA merger (if it is even a realistic prospect). For your information, Elliot has been at the very least tolerant of the lunacy of Brexit. Now he is suggesting that the mooted, hinted, suggested alliance of FCA and Fiat is even worth considering.
The core of his recent article is that “Frosty relations between France’s Macron and Italy’s Salvini could scupper talks over £29bn merger”. It sounds so knowledgeable but Franco-Italian relations are 800 km beside the point.
Second, it’s not 1976 any more, a time when national leaders could push around large corporations as de Gaulle did with Fiat and Citroen. But the problem is so much more fundamental: the idea of FCA linking to Renault is as insane as suggesting someone should consider marrying a syphilitic zombie. In this instance Renault-Nissan is the “someone” and FCA is the “syphilitic zombie”. While Renault has had its downs and up, the F in FCA has been only able to Continue reading ““To The Detriment of His Supreme Imperial Majesty – Hurragh!””
Seven fat years: from 1993 to 1997 Fiat sold the Coupé Fiat as nobody calls it. As if that was not enough Fiat also sold the cheaper Barchetta, which had a good ten year year run. Glory days indeed.
We’ll discuss the Coupé today. If the body slashes down the side of the car get the most attention, and deservedly so, this view shows another form of design discipline in operation. The whole lot seems to be defined by very few lines: the outline, the dark trapezoids of the of lamps, grille aperture and the front screen and not much else.
We return to our analysis of the 50-year old Austin and Fiat contemporaries with a look at their engines. One was the work of a revered racing engine designer, the other was cobbled together by two capable engineers in the backrooms of Longbridge under the thumb of an unsympathetic boss with his own peculiar agenda.
On paper a conservative design, the Maxi’s E series engine turns out to be downright odd in its execution. It evolved from a 1300cc prototype with a belt-driven overhead camshaft, one of many experimental designs being developed in the West Works at Longbridge. Long-serving engine designers Eric Bareham and Bill Appleby were handed the task of reworking the inchoate power unit into an engine suitable for BMC’s new mid-range car.
More capacity was needed, so it was bored out to accommodate 3 inch pistons, leaving no space for waterways between bores or any further outward expansion. Issigonis vetoed belt drive for the camshaft in favour of a traditional single-roller chain, on the reasonable grounds that belt technology was new and unproven at the time. Continue reading “128 vs Maxi Part 4: The Racehorse and the Donkey”
We return to our two stars of the spring 1969 season with a look at the different approaches to chassis design adopted at Longbridge and Lingotto. One car defied convention, the other defined the new orthodoxy.
Raw facts first: The Fiat 128 uses MacPherson struts at the front, with coil springs and a transverse anti-roll bar, and a fully independent system at the rear, comprising a transverse leaf spring, struts, and a single wishbone per side. The Austin Maxi has Hydrolastic springing and interconnection, with upper and lower links in a parallelogram arrangement at the front, and fully trailing arms at the rear.
We continue our look at the spring 1969 debutants, contemplating heady matters of gestalt.
The rather Lancia Beta-like profile rendering from the early stages of BMC’s ADO14 project shows considerable promise. Too short in the nose, probably at Issigonis’ prompting, but otherwise elegant in spite of the ‘carry-over’ 1800 doors. So what went wrong along the road to BLMC’s five-door fiasco? Continue reading “128 vs Maxi Part 2 : Function over Form”
A little over 50 years ago, two of Europe’s leading automotive businesses introduced a pair of rather utilitarian cars to the world. One was hugely successful and influential, the other turned out to be a prophet with little honour in its own time.
In bombastic terms, there’s a ‘clash of giants’ story to be told. Issigonis v. Giacosa. BLMC v. Fiat SpA. Maxi v. 128. It’s not quite ‘rumble in the jungle’, but a comparison tells a lot about the way things were done at Lingotto and Longbridge.
In a curious coincidence, the Austin Maxi and Fiat 128 were the last cars developed by their lead designers which reached production, although Issigonis’ input to the Maxi project was sporadic and remote.
In what looks like a transcription of a period review, renowned motoring correspondent Archie Vicar peruses the interior and exterior of the Fiat Strada 75 CL and offers his opinions.
( The article first appeared in English Driver Monthly, a short-lived magazine from the Maxwell stable. Douglas Land Windingmere (sic) took the published photos. Due to cellulose oxidation of the originals, stock images have been used)
Although it has been on sale for a while (since 1978 in Europe), the Strada is new for us at English Driver Monthly and since Fiat UK offered us a test car to show off the revised shock absorbers (or some such) we could not say no to a road test report.
But it’s not. The next car to bear the name won’t be a Puma, but a vehicle called Puma. Supposedly, the reason for re-using the name, in part, rests on the fact the new car is based on the Fiesta just like the old, and frankly much-missed little pocket rocket (1997-2002). And every one liked the Puma so it’s a name with some emotional weight.
Previously DTW featured what was apparently a transcript of a period road test of the Fiat 132 2.0 by the legendary motoring scribe Archie Vicar; this is a continuation of the road test.
This part of the article first appeared in the Skegness Standard. The original photographs were by Dennis du Barry. Due to loss of opacity of the originals, stock photos have been used.
If you look even half-heartedly, the revised Fiat 132 strikes one as obviously very much a car for the average driver, despite it all. My decision to visit Nancy as part of a thorough high-mileage road test of the car was justified by the ways the car’s good and not so good points were brought to the fore. These included the very Italian style, both inside and out.
In what appears to be a transcript of a period review, legendary motoring scribe Archie Vicar offers some thoughts about the Fiat 132.
The article (“Another new car from Fiat!”) first appeared in the Peterborough Herald and Post, 8 December 1979. The original photography was by Douglas Land-Wibblemere (sic). Due to poor storage conditions of the orginals, stock photos have had to have been used as an alternative in this transcript.
It is a sign, perhaps, of Fiat’s confidence in its engineering nous that the 132 is still on sale, a good seven years after its first appearance at Peterborough Fiat dealers. With the demise of the largely excellent 130, the honour goes to the 132 to take the crown as the flagship of Fiat’s range. To help the 132 undertake this considerable challenge, for the 130 was largely excellent, the 132 has undergone a selection of updates to keep it up to snuff in these increasingly competitive times.
Among the welcome alterations to the Fiat 132 are attractive new plastic bumpers, a revised dashboard and improved seat trims (Austin, take note). The steering ratio has been adjusted and lent the support of servo-assistance. These mods are in addition to a re-styled exterior (a few years ago) and thickened rubber mats for models in the upper range.
In usual Fiat style, the 173 inch car has a commendable selection of engines and almost none are available: a 1.6 litre petrol, a 2.0 litre petrol (I drove the twin-carb 2000 with revised rubber mats), a 2.0 petrol with fuel injection and a 2.5 litre diesel which Fiat UK refuse to let out on loan to anyone except the chap from the Express. It’s that slow but in London you’d never Continue reading “Period Road Test: 1979 Fiat 132 2.0”
For one DTW reporter, there was only one star of the 2019 Geneva International Motor Show. We take stock of Fiat’s Concept Centoventi.
Still in mild shock at the most dramatic ECotY announcement in years, my Geneva companions and I took our customary evening promenade round the halls of Palexpo. The FCA stand promised little. We knew they had no new cars, but at least they turned up, unlike some, and Alfa and Fiat had heavily concealed concept cars to show the following morning.
Later in the evening we talked of what is to become of Fiat. Three of us, we have all had various Fiats in our lives and enjoyed the experience. Now the company seemed to be ever more marginalised in the increasingly Jeep-centric world of FCA in the Manley Era.
I will quote the comment in full: “What were the limitations of the 60-degree Fiat 130 V6 that prevented it from being mounted in FWD applications like the Thema / Croma (and Gamma) compared to the 90-degree PRV V6, let alone from receiving further development like later versions of the related Fiat 128 SOHC 4-cylinder engines?”
Let us take as our text the wise word of Wikipedia as a starting point. The Fiat 130 engine had its roots in the what is called the “128 type A” motor, which seems to have been designed at about the same time.
That 128 engine was an in-line four with an iron block and aluminium cylinder hear with an SOHC; the camshaft was belt driven. (So – is that assertion true, that in in-line four can Continue reading “O Wander Into My Dreams”
Contributor, Chris Elvin returns to our pages to establish whether his Panda really eats shoots and leaves.
In the Spring of 2018, Driven to Write published the article ‘Small Is Beautiful… and Why Modern Cars Are (usually) Better’ describing my experience running a Rover 75 and its eventual replacement by a Fiat Panda TwinAir Turbo. A number of readers were kind enough to comment that they would like to read more about my experiences with the Panda so, now that I have been running it daily for over a year, I thought I would Continue reading “Little Monster”
Driven to Write recalls his early forays into motoring.
Starting procedure: Insert key into ignition. Turn key clockwise. Lift floor mounted enrichment (choke) lever fully. Engage clutch. Lift spring-loaded, floor mounted starter (mounted behind gear lever next to choke). Hold until engine fires. Ignore the shaking of the engine on its mountings as it settles into life. On no account Continue reading “History in Cars – Ciao Baby”
Sometimes it’s necessary to look back in order to move forward.
It’s a slightly forlorn image would you not agree? An elegant, if vaguely unsatisfying looking 1960s Italian GT is parked upon a deserted beachscape. The photo comes courtesy of the estimable Mr. Christopher Butt, he of the influential and painstakingly curated Auto-Didakt. The car? Well, you can read Christopher’s well-chosen words on this carrozzeria unicorn here, should your curiosity get the better of you.
The image serves as something of a visual metaphor – for the demise of the carrozzieri, of course, but also for something more. But first, some background. As our Auto-Didaktic cohort points out, during the post-war period, French and Italian coachbuilders struggled to Continue reading “Surf’s Up”
Fiat’s geomorphic car crash hits another boulder with the axing of the Punto from UK shores.
There is a certain grim irony in the fact that Sergio Marchionne’s death was so abrupt and shocking, yet for so many former Fiat Group model lines for which he was responsible, the reaper’s approach continues at a glacial creep. Amidst the halls of Melfi, Mirafiori and Cassino, unconsolidated glacial debris have been noted for some time, but with this week’s announcement of the Punto’s withdrawal from the UK market, the terminal moraine edges closer.
Vittorio Ghidella presided over one of Fiat Auto’s rare periods of growth and prosperity. The 1988 Tipo exemplified his pragmatic approach, but all gains would become subject to the Fiat Charter.
Boom and bust appears to have been as essential a part of the Fiat charter as ill-judged facelifts. Periods of prosperity punctuated by blind panic when the balance sheet nosedived. In 1979, Gianni Agnelli appointed former engineer, Vittorio Ghidella to head the Fiat Auto division. The Turin carmaker was in desperate straits, emerging from the 1970s battered from the legacies of the ’73 fuel crisis and from labour disputes which threatened the future of the business.
Within a decade, the picture would be vastly different. Fiat Auto was profitable, nudging VW to become Europe’s largest carmaker by volume, bouyed by the huge success of the B-segment Uno, the sales resurgence of Lancia and the 1988 introduction of the Tipo, arguably the most significant model programme in Fiat’s history and perhaps its most far-seeing. Continue reading “Eurochild”
Amid reports suggesting Fiat will shortly abandon Italian car production, Driven to Write posits a requiem.
So it has come to this. After almost 120 years of car production, Fiat cars, for so long synonymous with the place of their birth will no longer be produced there. Yesterday, we examined Automotive News’ report outlining FCA’s plans to shift Fiat’s entire production output to low-cost outposts outside of Italy. Instead, Fiat’s domestic plants will be refitted to produce upmarket models as FCA transitions towards high-return product.
There is a certain inevitability to this of course, given both the pattern of FCA’s fortunes and the path the wider motor industry is taking, but regardless of Continue reading “L’Estrema Unzione”
Good old Automotive News reported some juicy gossip regarding Fiat Chrysler Automotive.
The gist of it is that FCA’s CEO Sergio Marchionne thinks making smaller cars in Italy is a waste of time and money. He is concerned that smaller cars are going to be commoditised and that the real margins lie in making larger cars. Resulting from this set of assumptions, stalwarts of the Fiat range will be axed and anything small and plausibly profitable shifted to outside Europe. The Punto – once a European top-ten car – and the MiTo (never a European top ten car) will be discontinued.
The early promise of Fiat’s X1/38 design theme was quickly extinguished within centro stile Fiat. Was it a loss of confidence or something more seismic?
It was perhaps Fiat’s misfortune that the Ritmo arrived at a point where the design zeitgeist was shifting away from the stark modernism of the early ’70s to a more polished, yet more conservative aesthetic. This shift is vividly illustrated by the transition from Ritmo to the three volume Regata model upon which it was based. Continue reading “Broken Rhythm”
Fiat’s Seventies C-segment style statement is largely a neglected footnote today, but there’s more to the Ritmo than a bunch of robots and some confusion over its name.
Was any decade as truly modern as the 1970s? One retrospectively characterised in a roseate glow of giddy colours and lurid sartorial fashions; of long hair, beards, beads and ABBA songs, what chroniclers choose to ignore was how genuinely, thrillingly new it all appeared at the time and after an interval of four decades, seems even more so now.
In terms of product design, little that occurred in the decade that followed came even close to the impact of the ’70s. Unfortunately this was probably equally true in other areas. Ah Italy. Bastion of culture, impeccable taste; leaders in industrial innovation and design, but fatally prey to political instability. Certainly no product of this land can Continue reading “Ritmo Della Strada”
Fiat didn’t hold an official “Exhibitors Conference” on the first media day at this year’s Geneva Salon, but that didn’t prevent FCA’s CEO pronouncing on the future of Fiat’s European activities.
Sergio Marchionne declared that “for the 500, 500X and Panda it is worth pursuing, I am less in love with the Tipo, despite its sales success. We have to be careful how we distribute large amounts of capital. The Tipo is less encouraged, because that sector of the market is very crowded and not very profitable. It was a part of the market where Fiat traditionally was, but maybe we need to Continue reading “Geneva Fallout 2018 – The Things Bosses Say”
Some time back, DTW surveyed the world of cars to produce a definitive top 50 of all time. In this series, we narrow the field to European vehicles and present a run-down of the best Eurocars ever. The ratings are based on a weighted combination of engineering, styling, boot capacity and overall significance.
We will start off by a reminder of why a Seat, a Borgward and a Fiat are remembered as they are.
Lancia’s 2004 B-sector monospace was that rare thing – a commercial success. But was it a better Idea than its Fiat sibling?
It has been suggested that the Lancia Musa died prematurely, production ceasing when Fiat Auto’s Stabilimento Mirafiori car plant was idled in 2012; victim of the catastrophic fall in Italian new car sales in the wake of the financial crash, sovereign debt crisis, not to mention the legacy of Fiat Auto’s inability to Continue reading “The Muse of Melpomene”
Two of the more storied automotive marques happen to have owned representative headquarter buildings at some point. The respective fates of these edifices has proven somewhat poignant.
High-rise buildings inevitable lend themselves to illustrate human hubris. As the building of a monument to oneself is among the least humble of acts imaginable, skyscrapers typically invite less-than-kind comparisons: From the bible’s Tower of Babel to JG Ballard’s High-Rise, architecture aiming for the skies regularly acts as a metaphor for an aloof state of mind.
The automotive industry, whose core business of selling a commodity finds itself in constant battle with that product’s simultaneous role of a social entity, is even more prone than others to Continue reading “A Tale of Two Towers”
Apart from contributing more than a few inventions of enormous importance and automobiles of superior significance, Fiat have also established themselves as true masters of the counterproductive facelift.
Italy unquestionably is a country of immense creative energy. More to the point, it is one of the hotbeds of automotive design and style, not to mention: taste.
And yet few marques have so comprehensively struggled to give its products a stylistic boost halfway through their respective productions runs as Fiat has. So much so, in fact, that describing any facelift effort as ‘Fiat bad’ acts as a fixed term denominating a particularly ill-advised attempt at refreshing a car’s design.