And the Lightness Edged Gold Across the Sky

When this car first parked on my street the light had fallen. By early morning it had driven off. Would I ever see it again?

Solid rarity

Some good fortune meant that I did, as the photos attest. The Granada is both banal and not uninteresting. How’s that? Continue reading “And the Lightness Edged Gold Across the Sky”

Postcard From Schleswig 5

Or Wanderup,  to be more precise. It is about 7km from Flensburg. Making a change from the more prevalent Ruesselsheim cars is this Taunus 1600 seen there (by me).

1970-1975 Ford Taunus 1600

From 1970 Ford paired the Taunus with the British Cortina. Arguably the Taunus name sat better with the car’s image than the somewhat/extremely pretentious Cortina moniker.  Continue reading “Postcard From Schleswig 5”

Public Service

It’s happening now: the Mk2 Mondeo is slipping away.

Ever since I showed a Mitsubishi Galant (last version) I have wanted a good, clear photo of a Mk2 Mondeo for comparison. They’ve been thin on the ground and most have been hatchbacks or estates. This can be interpretted as the fact they are being taken out of circulation. This banal photo shows a rarity in the making. The last ones are reaching 160,000 miles and ending their planned service life. Continue reading “Public Service”

1981 Ford Cortina 2.0 GL roadtest

“The middle frontier ahead!” Archie Vicar, the well-known motoring scribe, has a closer look at the 1981 Ford Cortina 2.0 GL. This may be a verbatim transcript of an article which first appeared in Laker Airways in-flight magazine, July 1981.

1981 Ford Cortina 2.0 GL: Autocar July, 1981.

[The original photos were by Cosimo Villiers-Montreux. Due to the poor quality of the printed source, stock images have been used]

As sure as mustard, the market is happy to keep on buying front-engine, rear-drive cars in the middle range. With its assured sense of the market’s whims – and they are whimsical, ask Citroen! – Ford has made sure that the fifth in the Cortina series is a front-engine, rear-wheel drive car. It would seem that no matter how willing makers are to Continue reading “1981 Ford Cortina 2.0 GL roadtest”

Reminders, Part 2

Last week DTW reminded readers about the last, the final Mitsubishi Galant. Below is the car that inspired it.

IMG_7885

The Galant’s designers weren’t allowed a wholesale replication. The mechanicals had the usual tough Mitsu character and the engineers packaged it well. The shaky Fordesque shapes undersold a decent product. So apart from being quite good actually, it looked quite bad – the malformed secret twin of the handsome 2000 Ford Mondeo (above). To make that point I would like to have had a clear side profile of the Ford in saloon, sedan or notchback format. None appeared on Google’s image results, none that I liked anyway so I decided to Continue reading “Reminders, Part 2”

Theme: Brochures – Ford Zephyr Mk.4

Big but not necessarily better, Ford’s late 60’s Zephyr brochure lays out its stall.

zephyr-cropped

The cover is bereft of the expected seductive image of the car it describes. There is only blackness, a small head-and-shoulders photo of a well-groomed, confident looking individual and the title, “Motoring for the 15,000 a year man”. 15,000 miles that is, not Pounds Sterling, but the implication is there. Even £5000 per annum would have been a top-rank salary in 1970, when this brochure rolled off the presses of Alabaster, Passmore and Sons Ltd in Maidstone.
Continue reading “Theme: Brochures – Ford Zephyr Mk.4”

Compromise Redux – The Generous Generalissimo

And finally, another tale of compromise, recounted by M. Seidler.

kolnische-rundschau-ford-taunus-xl-tc-jpg
A German registered Taunus, quite some time ago. Source: Kölnische Rundschau

Once work on the Almusafes plant was underway, Ford negotiated with the Spanish tax authorities to import some cars for use by their staff and management.  Presumably the notion of using Chrysler 180’s or Seat 132’s would be too much to countenance. The sticking point was a rigidly enforced annual limit of 250 imported cars for the entire country. Continue reading “Compromise Redux – The Generous Generalissimo”

Theme: Compromise – The Fiesta Mk.1 – Blood on the Boardroom Floor

So you thought there was only one Fiesta Mk.1? In fact there nearly were two, and the one we never saw almost tore Ford apart.

wolf004

From its inception in 1969, Ford’s small car project had always had inter-continental ambitions. An early project structure saw engines manufactured in Brazil being used in cars made first in Europe, with a production base in Brazil following on, which would not only serve the home market, but would also export to the USA. US and Asia-Pacific production sites would follow. Other visions included a simplified low-powered variant adapted for production in developing countries, a third world car maximum speed of 55-60mph, a 0-50 time of 25-30 seconds, capable of being sold at 50-60% of the price of the cheapest Ford Escort.
Continue reading “Theme: Compromise – The Fiesta Mk.1 – Blood on the Boardroom Floor”

Theme: Compromise – The Fiesta Mk.1 – Almost Revolutionary

Let us consider the conventional wisdom about the first generation Fiesta.

autocar-2-october-1976-koln-dom
Source: Autocar

It arrived some time after the revolutions in small car design which raged through Europe in the fifties and sixties, and continued to bear fruit into the early seventies.  It was thus a rationalised ‘best practice’ car, standing on the narrow but solid shoulders of at least four influential and successful rivals which arrived early enough in the 1970s to influence and inform Ford’s designers. Continue reading “Theme: Compromise – The Fiesta Mk.1 – Almost Revolutionary”

Theme: Compromise – Ford’s Valencia engine. A Curious Orange?

A missed opportunity or a masterpiece of compromise?  We look at the unassuming little engine that drove the Fiesta’s success.

car-march-1974
The cack-handed rendering is inexcusable given that that the magazine includes a close-to-production photo mischievously taken by an attendee at a customer clinic in Düsseldorf earlier in 1974.  Security was tightened considerably thereafter.

CAR March 1974 was confident in its prediction about the Fiesta’s engine; “it is a completely new water-cooled, in-line four with single overhead cam and Heron head. It will come in two sizes – a little over 900cc and 1090cc for the top of the range model.” As we now know, the “scoop report” could scarcely have been more wrong, but it is easy to understand the reasons for their conjecture. Continue reading “Theme: Compromise – Ford’s Valencia engine. A Curious Orange?”

Compromise: On the road to Fiesta – Part 1

Driven to Write looks in depth at the Fiesta’s development.

fiesta-1

Lest it should pass un-noticed, January 2017 is the fortieth anniversary of the Ford Fiesta’s launch in the UK. Production at Ford Germany’s Saarlouis factory began in July 1976, with the core Almusafes plant coming on stream in October 1976, so the lucky continentals were introduced to the car a few months earlier. Continue reading “Compromise: On the road to Fiesta – Part 1”

A photo for Sunday: Strange-Looking Mondeo

That’s what I thought when it caught my eye. 

2010 Aston Martin
2010 Aston Martin

It’s not a Mondeo, I realised after 0.45 seconds. That someone sat in it may explain why I didn’t get any closer.

Aston Martin must choke when they see the Astony Mondeos that still ply the roads in moderate numbers. Aston Martin owners may feel there is no comparison – only an idiot of the first order would mistake a house-priced car for a nice-kitchen priced car. They delude themselves.

Aston planned to make the Rapide at Steyr in Graz, Austria but sales never met expectations. Ford knows why.

A photo for Sunday: 2004 Ford Fusion

Night lighting is continuing to fascinate me. Under the bright, cold glare of a street lamp, this Fusion showed off the car’s essential character.

image
2004 Ford Fusion

The wheel arches stand out here as does the upper surface of the body side above the feature line and door handles. The time is nigh when I should get a camera able to capture the depth of black and the richer colour of night lighting.
Continue reading “A photo for Sunday: 2004 Ford Fusion”

Home Thoughts From Abroad – Ford 100 in Cork

Henry brings it all back home

Image: Ford.ie
Image: Ford.ie

In 1847, a young man by the name of William Ford travelled with his parents and siblings from the tiny village of Ballinascarthy to the port of Queenstown (now Cobh) before making the perilous crossing to America as famine decimated their homeland of West Cork. The émigrés purchased a farm in Dearborn, Michigan and sixteen years later, a son, Henry was born. The rest as they say… Continue reading “Home Thoughts From Abroad – Ford 100 in Cork”

Our Cars – Ford Fiesta Zetec S Red 1.0

One of the few positive things I could say about owning a RenaultSport Clio was it never left me short of things to write about.

3fde9c777396e4a40b6b43f71c208e2f
Keep a tight hold of that lever. (Image: DreamWorks)

From the way it demolished a corner to the way it demolished a gearbox, every journey was an anecdote. Owning the Clio was exciting in the same way that owning a live hand grenade would be exciting. By this yardstick, the Fiesta simply cannot compare. It is simply too smoothly competent to inspire easy prose. Go for a drive however and the Ford proves to be a capable story teller in its own right. Continue reading “Our Cars – Ford Fiesta Zetec S Red 1.0”

Theme: Places – Cortina

The joke’s on me: Cortina isn’t just a 70’s Ford. The 1956 Olympics took place there. The car came in 1962.

Cortina, Italy: source
Cortina, Italy: source

Ford make decent affordable cars for people like you and me. Even if we may never buy one, most people could imagine owning a Ford whether they really want to or not. So, how plausible is the Cortina name?

I will immediately admit that until I started writing this, I knew nothing about Cortina other than that it was a town in Italy. Prior to that (sometime about a year ago) it dawned on me it was a place-name. If you

Continue reading “Theme: Places – Cortina”

Reserved – 2002 Ford Fiesta

After taking a look at the 1976 Ford Fiesta, let’s examine its more restrained successor, the model of 2002.

2002 Ford Fiesta: car rental bucharest
2002 Ford Fiesta: car rental bucharest

“It was designed to please the public, men and women alike, with those big headlamp eyes, and that smiling radiator mouth.” Those are the words of Chris Bird. The project started in 1998 and is one of the unalloyed Bird Fords. The project bore the code B256 and featured a new floor pan for three variants: the five-door, the three door and the Fusion. Continue reading “Reserved – 2002 Ford Fiesta”

Party Animal – 1976 Ford Fiesta

Image: Ford Social
The dynamic of this photo set-up deserves an article in its own right. Image: Ford Social

Late is better than never, and having sat on its corporate hands for years, Ford finally launched their supermini contender in 1976. So what took them so long? The answer lies both in Uncle Henry’s corporate culture and deep-rooted fear of failure. But having toyed both with front wheel drive and subcompacts at various times, the beancounters were having none of it. Continue reading “Party Animal – 1976 Ford Fiesta”

1970 Ford Cortina Revisited: Form

Some time back I promised that I would return to the topic of the form language exemplified by the 1970 Ford Cortina. Well, here we are.

1970 Ford Cortina: source
1970 Ford Cortina: autoevolution.co.uk

Prompting this much-delayed exegesis is the coincidence of an academic paper (Carbon, 2010) which I came across (check out Google Scholar) and the fact that someone parked a new Mazda3 outside my front door.

To start with the easy part, we can talk about the concepts of angular and curved. Two prototypical examples might be the VW Beetle (rated as very curved in Carbon’s paper) and angular as embodied by the 1968 Carabo Concept (Carbon showed a 1986 Alfa Romeo 75, please note). So, where does the 1970 Ford Cortina fit in? What is it like? Continue reading “1970 Ford Cortina Revisited: Form”

More Ballsiness

Yesterday the next generation of the Ford Fiesta made its appearance in public.

2017 Ford Fiesta: source
2017 Ford Fiesta: source

There are four versions of the car, a basic one, an ST, a body-clad CUV-ish one and a Vignale. Interestingly, Ford are keeping the three door. That’s a clue to something about this car which is probably a deep reskin rather than an all-new architecture. It is akin to the half-remembered 2000 Corsa C, the short-lived 1999 VW Polo and 2014’s Opel Corsa in carrying over a lot of the previous structures.  Continue reading “More Ballsiness”

Gorfe’s Granadas: The Limousines

The Granada is the ultimate in luxury motoring, writes acting-sub-editorial classics editor Myles Gorfe.

1975 Coleman Milne Granada: source
1975 Coleman Milne Granada: source

If you want more than best, try the Coleman-Milne limousines! Coleman-Milne and Ford, two great British names, have been in partnership since 1953. And as C-M say at their website, the firm is the UK market leader in limos and they use their own British engineers. That means that the finest Ford engineering gets an extra dash of imperial style for when excellence is demanded. Take a look at these unique beauties… Continue reading “Gorfe’s Granadas: The Limousines”

Our Cars: 1975 Ford Granada 2.0 L

A welcome update from Myles…

1975 Ford Granada 2.0 L
1975 Ford Granada 2.0 L

Myles Gorfe, our acting resident assistant classics sub-editor-at-large, gives a run down on the latest news from his 1975 Ford Granada 2.0 L. He seems to have turned the corner on his project…

It’s been a busy few months for the Granada, as usual. The rust in the floor pan has been dealt with but this has resulted in a lot of searching for replacement trim – must have used 40-odd hours on eBay in the last two weeks alone – and mechanical components … (not to mention a lot of driving about) … as the new parts and old ones aren’t fitting like they should. Seems like two different cars now it’s been welded up. The doors are a particular problem. Getting them to

Continue reading “Our Cars: 1975 Ford Granada 2.0 L”

A photo for Sunday: 1980 Ford Escort

This is a public service more than a very interesting post.

1980 Ford Escort
1980 Ford Escort

When I wrote about the Astra F, I noted that there were very few good images of the 1980-1986 Ford Escort. Well, here is a clear image of an unmolested example. And it is not that nice to behold. Continue reading “A photo for Sunday: 1980 Ford Escort”

Then and Now: 2000 Ford 24/7

When I presented the Faction yesterday, I thought I would refresh readers’ memories about some of the other Ingeni-era cars.

2000 Ford 24/7 concept: source
2000 Ford 24/7 concept: source

The Ford 24/7 sprang to mind. When I checked up I encountered the fickle and fragile nature of memory: the 24/7 appeared in 2000, quite some time before the Ingeni studio opened. Let’s look at it anyway. It’s a nice coincidence that we are scraping about in the annals of car design just as the LA Motor Show is also on these pages.

Continue reading “Then and Now: 2000 Ford 24/7”

Design Review : 2003 Ford Faction

This forgotten concept stands for a raft of vehicles conceived in a brief time at Ford’s London studio, Ingeni.

2003 Ford Faction Concept:source
2003 Ford Faction Concept:source

Not unreasonably, Ford wanted a studio located somewhere other than the drab environs of Merkenich and Basildon. So J Mays, then chief of design for FoMoCo, selected in 2002 a lovely office in a ritzy bit of London where designers could work hard, inspired by the buzz of city life. There is some good sociological thinking behind this. It didn’t last long, being closed in 2003, the year the Faction was shown. Continue reading “Design Review : 2003 Ford Faction”

A Photo for Sunday – Uwe Bahnsen

Today, we present a photo of a stylist – in at least two senses of the word.

Director of styling, Uwe Bahnsen. Image: Cardesignnews.com
Ford’s Uwe Bahnsen. Image: Cardesignnews.com

You may wonder why Ford’s Köln-Merkenich stylistic output throughout the 1970’s and early ’80s was so assured? If you do, look no further. Continue reading “A Photo for Sunday – Uwe Bahnsen”

Ford Cortina Mark IV at Forty. Time for a comeback?

The BMC Mini and the Ford Cortina represented two contradictory strands of the British character.

image : newoldcar.co.uk
Ford Cortina 1.6L – image : newoldcar.co.uk

Soon after its release, Ford, notoriously, took apart a Mini and realised what BMC hadn’t worked out, that each car sold would lose the company money. It wasn’t going to make the same mistake. Ford Germany inherited the abandoned front-drive ‘Cardinal’ project from the USA to become the Taunus 12M, but Ford Britain were having none of this fancy stuff and its ‘Archbishop’ (ho, ho) project was very, very conventional. But what the first (Consul) Cortina did offer was a lot of up-to-date looking car for the money. Less well recorded is that BMC, returning the favour, bought a new Cortina, took it apart and were appalled at the bodyshell’s lack of torsional stiffness. But even had this fact been publicised, it’s unlikely that it would have affected the Ford’s success. Continue reading “Ford Cortina Mark IV at Forty. Time for a comeback?”

Theme : Colour – Beige New World

Fashion’s a funny thing. 

Love at first sight - the colour, not the car - image : buysellcortina.co.uk
Love at first sight – the colour, not the car – image : buysellcortina.co.uk

It’s understandable that haircuts and trouser bottoms and patterns date, and what seemed really smart to you once, now sits embarrassingly at the back of a cupboard because you’re too ashamed even to take it to the charity shop. But it’s odder that something as basic as a colour can date. There aren’t that many colours, or there are infinite colours depending on how you look at it, but either way how can something that seemed so agreeable to you once, suddenly (and it often is sudden) become so jarringly dated? Continue reading “Theme : Colour – Beige New World”

Up-selling Henry

With news that Ford’s upmarket Vignale line is falling below expectations, are the wheels already coming off the Blue Oval’s last chance saloon?

Mondeo Vignale. Image: premierford
Mondeo Vignale. Image: premierford

The key to viability in the European car market is finding ways to encourage customers to pay more. Easier said than done. According to a report last week in Automotive News, a JATO Dynamics analysis states the average UK customer pays £25, 400 for a mainstream brand D-segment car. By contrast, the average spend on a premium branded car of similar size was 36% higher.  Continue reading “Up-selling Henry”

Something Rotten in Denmark: 1983 Ford Granada 2.3 L

I’d like to present a car only Myles Gorfe, our contributing classics assistant sub-editor-at-large, would like.

1983 Ford Granada 2.3 LX
1983 Ford Granada 2.3 “LX”

The sills are badly perforated. Goodness knows what’s under the car. This rot’s not shown in my photos, taken in a pretty part of southern Denmark (not the area right around the car). The bumpers are faded. Note the driver’s door toproll is safely secured with two screws that most likely weren’t there when the car rolled of the line at Ford’s Koeln plant in 1983. The rug comes with the car, justifying the 9100 kr asking (I think the rug costs 100kr). The 2.3 litre V6 would otherwise be a nice version (114 ps) but not this example. The colour is sad. I looked for a 2.3 in 2004 and failed to Continue reading “Something Rotten in Denmark: 1983 Ford Granada 2.3 L”

DTW Summer Reissue: Midlife Krisis KA

If you’re going to have a mid-life crisis, at least get a decent set of wheels. 

Image: autobild-de
Image: autobild-de

[We round out Driven to Write’s Kanniversary with this piece first published in November 2014]

It is a truth universally acknowledged that a man in his forties has a higher than average propensity to some form of mid-life introspection. As we know, the clichéd route to self-actualisation ranges from an inadvisable tattoo, to an inappropriate affair with a younger member of whichever gender he’s attracted to. Some choose to experiment with various derivations of the above. The more conventional opt for a sportscar or convertible. After all, just because you’re in the throes of a life event doesn’t mean you have to be original about it. Continue reading “DTW Summer Reissue: Midlife Krisis KA”

Supersize KA

Did Ford originally have bigger plans for Ka? Evidence suggests they might.

Ford Touring Ka by Ghia. Image: carstyling.ru
Ford Turing Ka by Ghia. Image: carstyling.ru

Following ur-Ka’s launch in 1996, there was speculation that Ford had plans to expand Ka as a stand-alone sub-marque, perhaps along similar lines to General Motors in the US when they created the Saturn brand in 1990. Certainly, the manner in which Ka was introduced to the public suggested this was a Ford for people who wouldn’t normally buy Fords. Continue reading “Supersize KA”

More Ka Thoughts

John Topley penned this rumination on the Ford Ka when it went out of production. I thought you might like to take a look.  

A golden wonder from 1996
A golden wonder from 1996

About the only point where I am not in agreement with John is what he refers to as the Ka’s discordant lines. What makes the shape work for me is that absolutely everything adds up to a strong unity. Amazingly, the alternative design was as wrong as the actual one is right.  Continue reading “More Ka Thoughts”

Getting (back) Into the KA

To mark the 20th anniversary of Ur-Ka’s debut, we don’t write about it. 

Image: mobile.de
Image: mobile.de

We’ve spilled a good deal of ink over the Ka on Driven to Write over the past couple of years – too much, some might say. But with the car’s 20th anniversary now looming, one has to be seen to be doing something. So rather than retread old ground, the opinions of the foremost UK auto journalists of the time will have to suffice. Failing that of course, there’s always the narcotic Laurie Anderson soundtracked launch commercial – which is notable for showing no footage of the Ka at all.  Continue reading “Getting (back) Into the KA”

Looking Back to the Future : 2

A lot of excitement fizzed in the air in 2002 regarding Ford. 

Image via mad4wheels
Image via mad4wheels

The Focus, Mondeo, Ka and Fiesta achieved good sales results and a lot of good will for Ford. The DCDQ ethos resulted in Ford gaining a new image. What were they going to do next? Around 2002 rumours circulated that there would be a new Capri, project S307: imagine, a Capri with the striking looks and exciting driving character of a Focus (that wasn’t the Cougar, the last “new Capri”, which Ford killed off in 2002 after four sad years?).
Continue reading “Looking Back to the Future : 2”

Objects In The Rear View Mirror

The first car I bought with my own money was a Mark One Ford Focus.

thumb_DSCN1107_1024
There are many Foci in the world, but this one was mine.

Having decided that a Focus was going to be the car for me, I spent months scouring local dealerships, newspaper classifieds and Autotrader for the right car. Eventually a dealer called me with a candidate. And there it was: a sky blue three door in 2.0 Zetec trim. Despite spending five years gracing the surface of this planet whilst being blasted with wind, rain, road salt and solar radiation, the Focus looked as if it had rolled out of the Saarlouis factory just last week. An inspection and test drive confirmed my impressions: it was a peach. Continue reading “Objects In The Rear View Mirror”

DTW Summer Reissue: 2014 Ford Focus 1.6 CDTi Econetic Review

After discussing the dead centre of the car market, we take a visit there: the Ford Focus 1.6 CDTi Econetic. [First published May 11, 2014]

2012 Ford Focus rear 1This is the third generation Focus that I have tried. The Mk1 is a landmark and indeed a benchmark for many. It casts a long shadow over its successors. The Mk2 added refinement at the expense of driver enjoyment. Compared to the Mk1, the successor felt like being in a fat suit. So, what is the Mk 3 like now I have finally gotten behind the wheel? The main impressions are described below. Continue reading “DTW Summer Reissue: 2014 Ford Focus 1.6 CDTi Econetic Review”

Gorfe’s Granadas: 1984 Ford Granada 2.3 L

The middle of the first half of the 1980’s is considered an interesting time by fans of big Fords. Here’s why.

This slideshow requires JavaScript.

The 1984 2.3 L offered all the main features of Ford’s respected motorway mile-muncher in an economical package. The styling was at the cutting edge but didn’t frighten people like spaceball weirdness from Renault, Peugeot’s bizarro big saloons or Citroen’s disastrously complicated hydraulic malarky. At the same time, it had a dash that Volvo and Mercedes couldn’t even dream of copying. BMW: they didn’t even get a look in. The Granada undercut Vauxhall’s drab Carlton and offered a modern V6 instead of the General’s dated and rough straight-six. You won’t find an engineer who has a bad word to say about Ford’s Cologne engine and you won’t find an engineer who will go anywhere near a Carlton (if you can find one – they are all rust now).  Continue reading “Gorfe’s Granadas: 1984 Ford Granada 2.3 L”

They Don’t Make Them Like That Any More and They Probably Don’t Exist Either

If the headline had been a bit shorter this would almost count as a micropost.

1989 Ford Sierra GLS 4x4: Autocar
1989 Ford Sierra GLS 4×4: Autocar

Not only did Ford make a 4×4 Sierra in XR trim, they also sold it in a calmer and cheaper GLS format. This is a 2.9 litre V6 four-wheel drive family car. I didn’t find any for sale so those few Ford sold are now all rust or converted to XR fakes. Off the top of my head, the combination of six-cylinder power and four-wheel drive didn’t appear on many other contemporary saloons apart from the Scorpio and the ’86-’93 BMW 325iX. The Vectra had a 2.0 turbo.  That’s it then, for competitors, as far as I can see. Continue reading “They Don’t Make Them Like That Any More and They Probably Don’t Exist Either”

Head to Head: Ford Fiesta ST versus Ford Fiesta Zetec S Red

In a choice between equals, there’s only one decision – or is there?

comp.jpg

Ever since the giant landcrabs died out at the end of the Hydrolastic Age, Ford has been the UK’s top selling marque. Brits have clutched successive generations of Fiestas and Escorts to their heaving collective bosoms, sometimes despite myriad qualitative horrors perpetuated by the company, especially during the 1990s. Fast forward two decades and Ford’s continued popularity is perhaps more deserved, Alan Mulally’s global One Ford strategy culminating in what is (arguably) their best range in years. (Their European operation even managed to turn a profit last year for the first time since I was a schoolboy, if you believe their accountants.) Continue reading “Head to Head: Ford Fiesta ST versus Ford Fiesta Zetec S Red”

Micropost: Ford Taunus 2.3 Ghia

This little badge indicates the car originated in Ales, a town west of Avignon.

C. Morel dealer badge on a Ford Cortina 2.3 Ghia
C. Morel dealer badge on a Ford Taunus 2.3 Ghia

C. Morel Ford is still there too. The car has a Danish roadworthiness cert from 1999 so it has been driving about here for a good long time. There’s also little new with the Vignale concept. This car has it all apart from leather upholstery. In this case it has brown nylon cloth. There’s a centre armrest front and back and plenty of real wood trim.  Continue reading “Micropost: Ford Taunus 2.3 Ghia”

Can’t You Just Let It Go?

Ford’s recent ad-campaign urges us to let go of what we know about the Blue Oval. It seems to be working, but maybe not as intended.

unlearn
This is no ordinary test drive… Image: macklinmotors

Superficially at least, Ford’s European fortunes appear resurgent, but leaving aside corporate spin and fatuous ad campaigns, there’s little substitute for a bit of hard data. So with this (and those commercials) in mind, it might be worth looking at Ford’s first quarter European sales figures to see what, if anything can be read from the metaphorical tea leaves. And sure enough, with two model lines holding top spot in their respective sectors, three in third place, and five individual lines posting notable percentage gains, there are reasons to be cheerful in Merkenich. Continue reading “Can’t You Just Let It Go?”

Micropost: 1972-1975 Ford Consul 3.0 GT

As well as being the car from the Sweeney, the Consul is where Ford UK’s gradual loss of independence began.

1972 Ford Granada Consul 3.0 GT
1972 Ford Granada Consul 3.0 GT

The nameplate came from an earlier line of British Fords, indicating a lower level of accoutrification. It also masked the German Ford input to the line of cars better known as Granadas. Gradually Ford UK built fewer models: the Granada was followed by the Cortina, Escort and Fiesta. Now the Mondeo is a US-EU effort. It kicked off here.

Continue reading “Micropost: 1972-1975 Ford Consul 3.0 GT”

They Must Be Doing Something Right

Lately I have been wondering about the plight of the mainstream manufacturers, what with their customers being more and more enthusiastic about premium brands’ bargain-basement vehicles.

2015 Ford Transit: source
2015 Ford Transit: source

For a change, it’s lots of big and non-red numbers at Ford. Even in Europe they managed to turn a profit. South America showed less lovely results and Africa is a mess. These are the highlights as copied and pasted from their report:

“Record quarterly pre-tax profit of $3.8B, up $2.1B; net income of $2.5B, up $1.3B; after-tax earnings per share of $0.68, excluding special items, up $0.39 from a year ago. Strong Automotive operating-related cash flow of $2.7B, a first quarter record. Automotive pre-tax profit of $3.3B, up $2.0B; Automotive operations outside North America profitable in total.
Record Automotive operating margin of 9.8 percent.” Continue reading “They Must Be Doing Something Right”

Didn’t We Cover This Quite Some Time Ago?

Over at Autocar they are still getting to grips with unlearning Ford: forget the Focus, Fiesta, Mondeo, Granada, Capri and … the Maverick? Cougar? Fusion?

1976-1979 Ford Taunus 2.3 Ghia.
1976-1979 Ford Taunus 2.3 Ghia.

Eoin treated this topic in February. If you want to re-read it – and I suggest you do – you’ll find another angle than the one taken by Autocar. Matt Prior’s article finishes with these words which I will quote here: “… it’s telling, isn’t it, that Ford would like you to change your perception of it? Ford still sells a lot of cars. The Fiesta will almost certainly be the best-selling car in the UK this year, and the Focus third. Unfortunately for Ford, they’re affordable cars, which means each sale isn’t very profitable. They’re also – like most Fords – rather good. Imagine if it churned out dross. It has rivals who do.”  For me this also adds further weight to the conclusion of my March analysis.  While some shrugged their shoulders at the loss of the Granada and then the loss of the Mondeo as a volume Continue reading “Didn’t We Cover This Quite Some Time Ago?”

Theme : Suspension – When Independence Goes Wrong

Defying convention and chiselling away at costs can be a recipe for disaster, as one manufacturer who ought to have known better found out.

chassis4c

Cast your eyes over this ‘platform’. If you’re keen on guessing games, you would take in the V-engine perched over the front wheel centreline, front struts, complex looking independent rear suspension, and all round disc brakes, and conclude that it was probably ‘80s or ‘90s, most likely from the upper end of a European or Japanese manufacturer’s range.
In which case you could scarcely be more wrong. The chassis belongs to a British Ford, introduced in 1966, and costing less than £1000 in its basic form. The Zephyr/Zodiac Mk.IV was the first mass-produced British Ford car to feature independent rear suspension. The trouble is, it wasn’t much good. Continue reading “Theme : Suspension – When Independence Goes Wrong”

Gorfe’s Granadas: 1985 Mk 2 Ford Granada 2.0 L

Even Ford’s middle-spec Granadas came with a lot of appeal included as part of the reasonable purchase price, writes Myles Gorfe (chief assistant classics sub-editor).

1985 Ford Granada - just brilliant: source
1985 Ford Granada – just brilliant: source

Take this stunning Mk2 2.0 L model, for example (for sale here). There’s nothing wrong with this and a lot that’s totally 100% right. As standard you get the Granada’s effortless mile-munching ability, sharp looks, acres of room front and back, a huge boot and among the best interior fabrics the industry had on offer. It looks like it could stop bullets but is a soft as Kate Moss’s left cheek. Most buyers went for more upmarket trim than the original owner of this sky-blue stunner. However, some wanted to spend a bit less and did not go away unhappy with their purchase. While most manufacturers skimped on niceties like rear centre armrests and the quality of the cloth, Ford went the extra mile and a half to keep their loyal customers happy. And it shows. This is pure class. Continue reading “Gorfe’s Granadas: 1985 Mk 2 Ford Granada 2.0 L”

Understanding the Market

The world has changed a lot in 20 years. Among those changes are those we have discussed here lately concerning BMW’s astonishing expansion.

BMW-5er-E34-729x486-697f49e2f7154a5d

For this study I have compared the total range and prices of three brands of cars between 1995 and 2014, the last year for which I have the data in one magazine in my living room. (The graph says 2016 though). The prices are inflation adjusted to 2015 values. For example, a 3-series started at £15,000 in 1995 and this is worth £27,000 today. I have selected the base price of the main models and not included options. All of the cheapest cars in standard trim could be specced up and I have omitted this and focused on the lowest standard price.

The figures are remarkable. Continue reading “Understanding the Market”