It’s now only a matter of time before Ford’s largest European car offering loses its uneven struggle against customer apathy.
It’s all change at the blue oval, as our dear, departed Archie Vicar might have put it. The Ford Motor Company, it seems, has been rather busy of late, not simply rearranging the deckchairs by putting an end to car production in the United States, or announcing the breathlessly anticipated body-on-frame Bronco offroader, but shuffling the deck on the bridge to boot. Iceberg? What iceberg?
The dance of the two Jim’s has kept blue-oval watchers amused for months now; the word at ground level being that (former CEO) Jim (Hackett) hasn’t really lived up to expectations, but that (new CEO) Jim (Farley) is either (a) absolutely and without doubt the chap to steady the ship, or (b) the diametric opposite of the above. It really depends on who you Continue reading “Death to the Mondeo”
We conclude our retrospective on the US Big Two’s somewhat compromised 1970 subcompact offerings, focusing today on the Ford Pinto and examining the controversy that engulfed it.
The Chevrolet Vega was an ambitious clean-sheet design, but Ford took a rather more pragmatic approach to the Pinto. In 1968, Ford President Lee Iacocca set targets of a sub-2,000 lbs weight, a sub-$2,000 entry price and an accelerated development time of just 25 months for the new subcompact.
Fifty years ago, Ford and General Motors introduced their first subcompact models to challenge the rising tide of Japanese and European imports. One was underdeveloped and riddled with faults. The other would become an infamous cause célèbre for US safety campaigners.
In the late 1960’s US auto makers were becoming concerned about the growing popularity of small Japanese and European imports. These tended to be basic and unsophisticated, but were also cheap, economical and reliable, particularly when compared to the alternative of a second-hand domestic model. Ford and GM needed to fight back, so set to work developing what would become known as subcompacts.
The Ford Pinto and Chevrolet Vega were launched within a day of each other in September 1970. Conceptually, they were identical: conventionally engineered front-engined RWD cars that would be available in saloon, hatchback and estate versions. The Vega was slightly larger, with a 3” (75mm) longer wheelbase, although rear seat space in both was occasional at best for adult passengers.
The development of the Vega was highly unusual in that it was controlled, not by Chevrolet, but by an independent team of fifty engineers led by Lloyd Reuss, who reported directly to GM President, Ed Cole. Reuss would himself go on to Continue reading “Subcompact and Substandard (Part One)”
A mid-decade blow-in from the US prompts some blue oval-based soul-searching.
The car which was once so dominant that it came to embody an entire socio-demographic UK class is fading from sight. The decline of the Ford Mondeo signifies a number of things, but perhaps primarily that this, coupled with the recent withdrawal of the Edge SUV from UK market (owing to a lack of buyer interest) illustrates most starkly the upper limits of brand-Ford in 2019.
For clarity, I enclose the following sales figures. Last year the Mondeo racked up sales of 49,596 cars across the entire European region, while this year to July, 25,125 found new homes, suggesting that the model line will struggle to Continue reading “Blowing in the Wind”
Concluding our examination of the 1961 Lincoln Continental’s domestic design influence.
The first major change for the Continental: to silence criticism of its comparatively somewhat stingy rear legroom once and for all, the wheelbase was increased by three inches (from 123 to 126 inches).
The overall appearance of the Continental was unchanged however. Other alterations were a slightly altered roofline/DLO and the replacement of the previously curved side glass with flat glazing. This was a cost-cutting decision which was not universally liked by the press as it was seen as a step backward. The buying public obviously could live with it because sales increased by 20% over the previous year. Continue reading “Continental Congress (Part two)”
Supersize becomes rightsize – how the 1961 Lincoln Continental subtly altered US luxury car design.
The 1961 Lincoln Continental is almost universally regarded as one of the finest car designs ever to come from the USA. Daringly sparse of embellishment and relatively compact (by the standards of the day at least); smoothly geometrical and slab-sided, it marked a breakaway from fins, complicated shapes, panoramic windshields, gaudy colour schemes and superfluous decoration.
This accomplishment would alas prove to be only temporary, as witnessed by the majority of American cars (Lincoln included), that would follow over the next decade. Nevertheless, the 1961 Continental was such an influential design–gamechanger that its competitors Cadillac and Imperial reacted swiftly to Continue reading “Continental Congress (Part one)”
Robertas Parazitas’ 2017 Fiesta opus joins the ‘Longer read’ fold.
As anyone who has tried to manoeuvre a supertanker can probably attest, when a leviathan changes direction, the process is both slow and not without considerable disruption. During the early 1970s, the ultra-conservative Ford Motor Corporation, having toyed with front-wheel drive during the previous decade, made the decision to Continue reading “Weekend Reissue – El Camino a la Fiesta”
What happens when a subspecies falls prey to evolutionary overspecialisation? The 2008 Ford Flex is what happens.
When J. Mays took over from Jack Telnack as Dearborn’s styling supremo in 1997, his avowed aim was to re-emphasise Ford’s homegrown product identity, appointing former Volvo design chief, Peter Horbury in 2004 as Executive Director for design with responsibility for FoMoCo’s cache of US brands.
By mid-decade, it had already become apparent that the US market was losing its appetite for minivans, but Ford, like most of its domestic rivals lacked the market foresight to Continue reading “Darwin’s Estate”
A thirty year-old concept from Ghia comes of age. Perhaps?
It has been stated before upon these pages : The future of the distant past looks considerably more futuristic to our eyes now than that of its more recent equivalent. By way of illustration I urge you to Continue reading “Way To Blue”
We encounter a visitor a long way from the prairie.
There’s a commonly employed saying which goes along the lines of, ‘if you’re going to be a bear, be a grizzly’. The notion being, I suppose, that the apogee of ursine ambition is to be as large, hairy and fearsome as possible. It’s also another way of suggesting that one ought not settle for second-best in life. All in all, as a statement by which to Continue reading “Wild West Hero”
As Ford shuffles its CUV deck on both sides of the Atlantic, do we detect a certain softening in the Blue Oval’s visual palette?
It has been, as DTW’s curiously silent Ford-obsessive, Myles Gorfe might have said, a very busy week in Ford circles, with not one, but three new CUV model lines being revealed. Although, in the interests of accurate reporting that statement might want to be revised downwards, given that the new-generation K U G A and E S C A P E models are broadly one and the same.
But to be even more factually rigorous, one really ought to refine this statement further, given that Ford did not at the time of writing get around to fully revealing the forthcoming Puma – (or should that read P U M A?) badged model, electing instead to Continue reading “This Aggression Will Not Stand”
But it’s not. The next car to bear the name won’t be a Puma, but a vehicle called Puma. Supposedly, the reason for re-using the name, in part, rests on the fact the new car is based on the Fiesta just like the old, and frankly much-missed little pocket rocket (1997-2002). And every one liked the Puma so it’s a name with some emotional weight.
Alert regular visitors to the corner shop we call DTW will certainly recall our recent discussions of American cars sold in Europe.
By way of a follow-up article for what will undoubtedly be a fine spring morning I have been delving into the recent past (2006). This is to look at a few other American vehicles that made it to this side of the Atlantic. That’s just what you want to read as you tuck into your cornflakes and toast. Before some of you jump up shouting “You must Continue reading “I Found A Song For The One Who Visited My Planet”
Design, among many things, is about attempting to control how a product will be seen by the user. Control has limits.
The other day I had the opportunity to see a 1998-1994 Lincoln Continental roaming around the city. Unfortunately for Driven to Write’s readers I could not take a photo in time, so a stock photo will have to suffice. Until that point I had not seen one of these in motion. My impression of the car differed markedly from that based on photos like the image above.
Today we remember Ford’s 1998 roadster concept which championed the freedom of the open road for four, and pay tribute to its designer.
While four-seater convertibles are reasonably common commodities, four-door roadsters, have never quite caught on. But just as nature abhors a vacuum, car designers tend to view received wisdom as something to be challenged.
At the 1998 Chicago Auto Show, when such events took place in the ‘Windy City’, Ford’s US design team, under the leadership of J Mays presented a concept, while not entirely new, had not really been attempted at this scale before. Continue reading “Formula Libre”
Autocar gets its hands on a Ford Thunderbird for a full road test. Its conclusions might surprise you.
While the original 1955 Ford Thunderbird had proven a critical success, its sales were hampered by its two-seat layout and high price; a matter which was remedied in 1958 by the second-generation ‘Square Bird’, a bigger, more ornate looking four-seater personal luxury car.
With sales in the region of 200,000 over its three-year run, the ‘Square ‘Bird’ not only codified the T-Bird template, but became a sizeable profit earner. The third generation, dubbed ‘Bullet Bird’ was introduced in 1961. Its styling, said to have been the work of Alex Tremulis and based on jet fighter iconography and was chosen in favour of a rival design by Elwood Engel, which would itself go on to Continue reading “Riding the Jet Bird”
2019 might seem so very far away now. Who knows what the world will be like then. One thing we do know now is that Ford won’t be present at the 2019 Geneva motor show.
“Ford said the decision was made because the show’s timing didn’t fit its launch schedule and therefore wouldn’t represent good value,” wrote Automotive News Europe. Not launching enough cars, then Ford, eh? Furthermore, we need double quote marks for this next bit: “‘It costs a sizeable amount of money,’ a Ford of Europe spokesman said. ‘If you’re not going make a return on the investment in terms of media attention or people on the stand, why do it?’”.
Sizeable is relative. It costs lots of money in relation to my annual salary, yes, but a few million euros for some wooden stands and pretty ladies in Lycra is a rounding error in Ford’s turn-over, no?
Don’t meet your heroes, they say. They only disappoint. In something of a reverse case, I met an anti-hero in a car park of an Essex airport and was not disappointed at all.
The car in question – shown here in one photo because it isn’t worth any more than one – is the famous Ford 500 or Five-Hundred. It had a mayfly existence if you pardon the pun. Ford revealed it in 2004 at the Detroit Auto Show and they sold it from 2005-2007. Thereafter they renamed and restyled it.
The turn of the century saw the Blue Oval vainly attempting to revisit its late ’50s heyday. But the past steadfastly remains a foreign country.
The 1984 Grammy-winning Don Henley single, Boys of Summer is a meditation on reminiscence and regret. It plays on the slick US West Coast values of the author’s Eagles heyday, subverting its MOR sheen to underline the more mature themes of ageing and loss.
Looking back to the past can be instructive, indeed for some of us, it’s a virtual necessity. However, true folly lies in attempts to Continue reading “Boys of Summer”
To the accompaniment of grinding metal, Driven to Write takes a decidedly Eurocentric view of Ford’s recent retrenchment on domestic saloons.
Last week’s announcement by Ford to discontinue their entire US market saloon lineup, while a shock to some, was not without some fairly broad hints being laid. In movie parlance, we’ve been hearing the ominous cellos in the background for some time, because the US market mood music on sedans has long been of a less than upbeat tempo.
Having made a less than critically acclaimed stab at reinvention with Ghia’s 1996 Sentinel, Lincoln’s Gerry McGovern hit the bullseye with the 2002 Continental concept.
With the Jack Telnack era of design leadership coming to a close in 1997, Ford’s styling centre in Dearborn entered a new phase under J. C. Mays, who following a two year stint as design consultant for the Blue Oval, was selected as Ford’s new design Veep. With a new face came a new broom, Mays telling journalists at the time, “I have been brought in to make some changes and I fully intend to do that.”
The legacy of the 1961 Continental lays heavily upon Ford’s Lincoln division. Today we begin an examination of two concepts aimed at re-establishing that defining car’s visual pre-eminence.
Europe does not have a monopoly on history or heritage. Long shadows of the past also haunt the American automotive landscape, as the big-name US automakers struggle, just like their European counterparts, to reinterpret the past while straining for relevance in a rapidly approaching future.
With Ford’s Taurus the latest sedan nameplate set for a date with the eternal, what does this growing convergence mean for the large blue-collar American saloon?
Cadillac’s recently announced plans to remove a number of sedan model lines in response to shifting commercial realities appears not to have occurred in a vacuum. Last week it was Ford’s turn, first with reports of the Mexican-built Fiesta being phased out, but more dramatically, that executives have elected not to Continue reading “Victim of Stars”
With Ford poised to officially reveal its spiritual successor, we examine the car which fifty years ago paved its path, becoming the fifth best selling car of all time.
It’s a curious choice of name when you think about it, connotating little by way of glamour or allure, unlike for instance its Cortina sibling. The car as companion perhaps? A no-nonsense non-specific name for what began as a practical, utilitarian no-nonsense car.
The Escort name in fact predated this model, first turning up on a variant of the 1950s British Ford 100E range, but more salaciously, it was also the title of a popular UK top-shelf publication, beloved of the school playground and travel motel dweller alike.
This could also have been Something Rotten In Denmark. However, it isn’t listed on-line so it’ll have to be a Photo For Sunday.
I had not taken two photos before the owner leaped out of his workshop nearby to tell me that this beauty had only covered 89,000 km. The green tinted body-work and phenomenal condensation inside the car strongly spoke against the vehicle in practice. In principle, it’s a Mk 1 Ford Probe which detail further argues against it. One other nice aspect of buying this car is that if you absolutely had to Continue reading “A Photo For Sunday: 1990 Ford Probe”
Continuing this month’s Ka-fest at DTW, we turn our thoughts to a South American curiosity. While Ford of Europe outsourced the difficult second Ka iteration to Fiat Automobiles S.p.A, Ford do Brasil did things rather differently.
The Brazilian Novo Ka went on sale in January 2008, nine months before the European replacement for the 12 year old original. The European car is not really a Ford at all, while the Brazilian car placed an ingeniously re-worked superstructure on its predecessor’s B platform, which originated with the 1989 Fiesta.
The current KA+ is a dispiriting sight for those who appreciated the original’s daring style. Today, we consider lost causes in the form of the 2010 Start concept.
Presenting a plausible and attractive evolution of the Ur-KA silhouette, Start came out of Ford’s Californian design centre, allegedly as a conceptual piece of blue sky thinking. Designed by Jeff Nield under the supervision of Freeman Thomas, Start debuted at the 2010 Beijing motor show, touted as a technology trailblazer for the blue oval.
A delightfully organic, podlike shape, the stylistic homages to the original 1996 KA are abundant, especially in the shaping and treatment of the Continue reading “Start at the End”
No sticklers for current affairs are we, (spin cycles etc…) but given that it’s my first dedicated 2018 post, I thought I’d confound expectations. Mine, as much as yours.
Earlier this week, Autocar’s reverse-cassandra, [this analogy doesn’t entirely hold water, but bear with me] spoke to Ford Motor Company CEO, Jim Hackett, obtaining assurances that the American car giant has no intention of following General Motors out of the European car market. “I have in my hand a piece of paper…”, Steve Cropley didn’t quite say.
Today DTW has a short look at some of the cars being presented at the LA Auto Show. Maybe ‘short look’ oversells it a bit. Read on to find out.
After a scroll down Car & Driver’s list of highlights I didn’t find so much to dwell on. This makes me reflect on what there could have been instead. To be honest I can’t think of anything except that I remember a time when reports of American car shows revealed interesting models that were quite unlike anything we had over in Europe.
Ford’s pre-millennial coupé didn’t gestate in an Erlenmeyer flask, but it was something of an amalgam nonetheless. We take a look at the Puma’s moodboard.
The design theme for the 1997 Ford Puma bridged the blue oval’s early ’90s ovoid, organic design era and the ‘New Edge’ theme which arrived at the dawn of the millennium. But the roots of the Puma programme lie deeper. Continue reading “Barchetta to Bobcat”
… it’s full from the middle up. We’re talking of the 1986 Cadillac Sedan de Ville, naturally.
That’s what the photos show. However, more newsworthy is the announcement** that Joel P. is leaving his position as Ford’s European design chief to make way for Amko Leenarts, an RCA alumnus. Previously he oversaw Ford/Lincoln interiors at Dearborn. Joel P. goes back to Dearborn after a few short years to a newly created (read: not very powerful) position. That’s probably because he a) Continue reading “The bottom half of the glass is empty”
Recently I discussed how one detail can ruin a car.
Here we see the 1979 Ford Mustang which, overall, can’t claim to be a very strong or admirable bit of work. All the details accumulate to result in a deeply compromised design. Ford really struggled with this. The decision of production engineers to Continue reading “The Unease Spirals Down”
We’re definitely not in Kansas any more, Toto. But where in heck are we?
Acquisitions by Detroit big-hitters was not a phenomenon restricted to the latter-1980’s – it began well before that. Ford had made several stabs at acquiring Ferrari in the late ’60s to no avail, but in 1970, they purchased (from Alessandro de Tomaso of all people) the Italian coachbuilder, Carrozzeria Ghia. In addition to using the Ghia logo as a ‘brougham’ trim level, initially for their European model lines, Ford also used Filippo Sapino’s Ghia studios as an advanced styling skunkworks, commissioning a series of conceptual styling studies and pre-production prototypes over the following two decades. Continue reading “Cars That Could Have Been Citroëns – 1983 Lincoln Quicksilver”
In 1964 my Dad made one of his visits to the USA and brought back with him ‘The Latest And The Greatest’ by Chuck Berry. At least that’s how I remember it but, as any Berry anorak will tell you, that album was a compilation record put together by Pye in the UK. So did they export it only for it to be returned, did my Dad become such a Berry fan on his visit that he bought it locally as soon as he came back, or is it all just a false-memory? You never can tell. Continue reading “Theme : Rivals – The Cat Takes The Bird”
So you thought there was only one Fiesta Mk.1? In fact there nearly were two, and the one we never saw almost tore Ford apart.
From its inception in 1969, Ford’s small car project had always had inter-continental ambitions. An early project structure saw engines manufactured in Brazil being used in cars made first in Europe, with a production base in Brazil following on, which would not only serve the home market, but would also export to the USA. US and Asia-Pacific production sites would follow. Other visions included a simplified low-powered variant adapted for production in developing countries, a third world car maximum speed of 55-60mph, a 0-50 time of 25-30 seconds, capable of being sold at 50-60% of the price of the cheapest Ford Escort. Continue reading “Theme: Compromise – The Fiesta Mk.1 – Blood on the Boardroom Floor”
Driven to Write looks in depth at the Fiesta’s development.
Lest it should pass un-noticed, January 2017 is the fortieth anniversary of the Ford Fiesta’s launch in the UK. Production at Ford Germany’s Saarlouis factory began in July 1976, with the core Almusafes plant coming on stream in October 1976, so the lucky continentals were introduced to the car a few months earlier. Continue reading “Compromise: On the road to Fiesta – Part 1”
Driven to Write looks in depth at the Fiesta’s gestation.
Lest it should pass un-noticed, January 2017 is the fortieth anniversary of the Ford Fiesta’s launch in the UK. Production at Ford Germany’s Saarlouis factory began in July 1976, with the core Almusafes plant coming on stream in October 1976, so the lucky continentals were introduced to the car a few months earlier.
To mark the occasion, I found myself re-reading Edouard Seidler’s “Let’s call it Fiesta”, the story of the Fiesta Mk.I, along with some other publications from around the time. The “auto-biography” was launched at the same time as the car, so there is no hindsight – Ford were entering unknown territory; a new market sector, their first transverse-engined car, and a huge new production facility in a country in which they had no previous presence. Continue reading “On the Road To Fiesta”
What do you do when your product’s character derives from a particular look? Here’s how Ford revised the Mustang for 2015.
The overall change is that Ford have accentuated the horizontal character of the vehicle, front to back. While the old car looked more brutal and Aston-Martin-esque, the new one has smoother blends, and the two features that interrupted the front-to-rear flow are gone: the heavy B-pillar and the J-shaped scallop. At the front the lamps are slimmer and wrap around to the sides, again stressing horizontality and width. I think the previous car looked more masculine and robust. The new one loses some of that in the name of flow. Continue reading “Mustang Micropost: Compare and Contrast”
What’s this if not the inspiration for the Euro-Granada from the early 1970’s.
American readers will know more precisely what this is. My diagnosis is no sharper than to say it’s a 1968-1974 Ford Galaxie. The script is the same as on a Mk 1 Granada GLX which we featured here. So, did Merkenich use the same design, sent over in the post from Dearborn? Continue reading “Micropost: The Granada’s American Cousin”
According to our colleagues over Automotive News, Ford announced plans to build a small-car assembly plant in Mexico. The investment of $1.6 bn will entail 2800 new jobs by 2020. Not everyone is happy. At the same time, the future manufacturing plans of Ford’s Michigan assembly plant are unclear. The production of the Focus and C-Max at the plant will stop in 2018. The President of the UAW union is worried that this means that the Mexican plant will be replacing the Michigan plant and that the Mexican investment is at the expense of US auto workers. Continue reading “How Appropriate: Fiestas Made in Mexico”
I’ve always had a soft spot for the stacked headlamp Ford Galaxie 500.
In 1965, in a moment of family insanity, my Dad and I nearly agreed that he should get a new 4 door Galaxie. Good sense prevailed in the end since, despite my liking for it, it was a stupid car to buy in the UK – overpriced and unsuited to the roads. Here’s a 1966 two door, spotted in Wandsworth a couple of Sundays ago. It’s got a decent sized 390 cu inch V8 (one down from the big 7 litre) and looks good on a set of obligatory Magnum 500 wheels. Old US barges always look incongruous when you come across them in the UK, which inevitably endears me to the people who are odd enough to keep them. Continue reading “A Photo for Sunday : 1966 Ford Galaxie 500”
Everyone else is doing it so why can’t we? That was the plaintive question asked by Irish folk-rock-pop balladeers the Cranberries in 1993.
The Cranberry question applies to Ford’s Lincoln division who must be squirming in their corporate seats. The Genesis G90 saloon will be sold with a V8 as we well know and it looks the part. The other day Car & Driver revealed more details of the V8 Cadillac will be fitting to their CT6 which also looks the part. Considering that Genesis is a newish entrant in the upscale V8 market and that Cadillac is selling fewer cars than they were a decade ago (and so short of cash), Ford’s unwillingness to Continue reading “Oh No, Not Again”
Further to our discussion of the visual attributes of the 2017 Lincoln Continental, here is a view of the current car and one where I generously added more length front and back.
Put together like this you can see how wrong the Lincoln really is. There is no point in making Lincolns off Ford platforms. They should do it the other way around. It looks like the front wheel is about half a wheel’s diameter too far back on the existing design. It could be that my version would be too long in reality. It just shows you can’t design a car piecemeal. Proportions matter.
In December 2014 we ran an item about the changing styles of luxury car interiors.
A year or so later we find someone answering our calls.
In an article about how Lincoln do not want to copy the Germans, there is also discussion of the Lincoln Continental’s blue interior option. Here is a chance then to see if blue interiors are something that appeal to anyone other than automotive design commentators. My impression is that this is a welcome bit of bravery on the part of Lincoln. The all-blue colourway creates a very pleasant atmosphere that manages to Continue reading “Be Careful What You Wish For II”
Ford have announced that they will be investing $4.5 billion in electric vehicles. According to the website the aim is “to create future vehicle user experiences”
The end result is that 40% of its vehicle line up will be electric after they have modified some cars and added others (13 electric nameplates, apparently). Among the changes, the Focus Electric will have a 100 mile range and a quick charge of 80% to Continue reading “Ford’s “Future Vehicle User Experiences””
This makes a change from cars seen around my neighbourhood. It’s a 1995 Mercury Grand Marquis LS, sighted in Gothenburg, Sweden.
Much to my surprise, some of Sweden’s older city centres have a rather American feel, specifically that part of the US in the north east such as Upstate New York. Gothenburg, where this car was seen, has stone and brick houses on streets lined up in grids. That immediately suggests an American way of town planning which is supposedly rational but disrespects topography and leads to stupidly steep roads among other ill-effects. The major roads of the mid-20th century in Sweden are styled after American freeways and have a similar brutal character: ugly to look at and confusing to drive on.
Car and driver headlined an article about Lincoln with wording about the brand’s focus on luxury over performance. They didn’t really address the point.
I’ve been very busy so it’s taken me eleven days to get around to drawing your attention to this one. After the boiler-plate text about there not being any chance of European sales (there will never be European sales of Lincolns), the blog from Car and Driver gets down to the point and notes how luxury not performance is the main focus of the new Continental.