Dearborn 1967: product segmentation was strictly for the birds.
The 1958 Thunderbird would prove to be a pivotal product for the Blue Oval. Not only did the Square Bird transform the fortunes of the model line, the ’58 T-Bird popularised the concept of the personal luxury car amongst the American car buying public, creating an entire sector it would subsequently bestride. Not only that, the second-generation Thunderbird illustrated to Dearborn management that it was possible to Continue reading “Cats Will Fly”
Concluding the story of the original Ford Mondeo and how it confounded the expectations of those who drove it.
The launch of a new Ford was always big news in the UK, so it fell to BBC Top Gear motoring journalist Jeremy Clarkson to pronounce upon the Mondeo. Clarkson tested the car in 1.8 litre manual four-door saloon form shortly after its launch in March 1993. He was underwhelmed by the car’s appearance but impressed by both the interior design and quality of finish.
DTW marks the last of the traditional American body-on-frame sedans.
The Ford Crown Victoria and its Mercury and Lincoln siblings were the last in a long line of traditional body-on-frame full-size rear-wheel-drive sedans that were for decades a defining feature of the American automotive landscape. They were simply engineered, but tough and reliable cars that were perfectly suited to the wide variety of private, commercial and institutional roles in which they served.
But it’s not. The next car to bear the name won’t be a Puma, but a vehicle called Puma. Supposedly, the reason for re-using the name, in part, rests on the fact the new car is based on the Fiesta just like the old, and frankly much-missed little pocket rocket (1997-2002). And every one liked the Puma so it’s a name with some emotional weight.
This makes a change from cars seen around my neighbourhood. It’s a 1995 Mercury Grand Marquis LS, sighted in Gothenburg, Sweden.
Much to my surprise, some of Sweden’s older city centres have a rather American feel, specifically that part of the US in the north east such as Upstate New York. Gothenburg, where this car was seen, has stone and brick houses on streets lined up in grids. That immediately suggests an American way of town planning which is supposedly rational but disrespects topography and leads to stupidly steep roads among other ill-effects. The major roads of the mid-20th century in Sweden are styled after American freeways and have a similar brutal character: ugly to look at and confusing to drive on.
The Ford Granada/Mercury Monarch pair are not known to be among Ford’s finest cars. Recently I had a closer look at a 1980 Mercury Monarch to see what it was really like.
Given that reputation, it may come as a surprise to some (it surprised me) that Ford marketed it as a rival to Mercedes’ W-123 in its 280E guise. Ah, that car again. The car shown here is a 2-door Monarch with the Windsor 4.9 V8. Ford also made 3.3 and 4.1 straight sixes available along with a 5.8 V8. The Ford version was almost the same barring cosmetic details at the front and back.
DTW is in the middle of preparing a consideration of the 1980 Mercury Monarch which was all but identical to the 1980 Ford Granada (the US version).
It is a legendarily mediocre car, even with a 5.0 litre Windsor V-8. More on that soon. In the meantime, I thought I would fillet some of my findings and present this amuse-gueule or Häppchen: the driver’s ashtray.
I wondered what the very large panel next to the glove compartment was and it turned out to be the aperture for a substantial ashtray and a cigar-lighter. Alas I was not able to gauge the dimensions of the ash receptacle: 100 ml would be an estimate based on my many years of valuable research on this neglected topic. Continue reading “Ashtrays: the 1980 Mercury Monarch”