It has been stated here many times before, but the art of product planning is often somewhat akin to an act of faith. Certainly, the job of the strategic planner during the latter part of the 1970s was anything but straightforward. This was a particularly acute problem for luxury carmakers; having already weathered dramatic market reorientation following two successive fuel crises, attempting to Continue reading “A Disproportionate Response”
Why should we let facts get in the way of a good story? History is written by the winners, some say. Henry Ford disregarded such matters, but stories have to begin somewhere, so let us head to America, 1701. The French had cornered parts of the new world, establishing settlements, later growing into towns. Fur trading was big business and its centrepiece was Fort Pontchatrain du-Détroit, the latter being the French word for strait. When the British showed up later, they immediately shortened the name to Detroit.
The town’s founding father was one Antone Laumet de la Mothe Cadillac, who according to history writers was either a soldier who had King Louis’ ear, along with his own heraldic majesty or had fabricated his own importance, to gain higher status. As town governor, he regularly popped over the border to Canada for skirmishes, before an eventual recall back to his homeland, obscurity and never to Continue reading “Fort Pontchatrain, the Ducks and the Dutch Artists”
We recall a legendary name in American coachbuilding.
Today’s Escalade SUV is routinely paraded as the new-millennial personification of the classic full-size Cadillac sedan, but with the sort of ground clearance and utility the Cadillacs of yesteryear could only dream about. During the roseate era of fins, dagmars and chrome plating, Cadillacs were not created with practicality foremost in mind – these were profound statements, potent symbols of attainment.
Throughout the 1950s, Cadillac sales were seemingly impervious to market vagaries or the state of the economy. While its brash appearance may not have been to everyone’s taste – even in more-is-more boomtime fifties America – the Cadillac was the domestic car the vast majority of the American public aspired to. Cadillac customers were also said to be the most brand-loyal; even in more difficult times, a new Cadillac on the suburban driveway clearly illustrated to peers and associates that everything was ‘just swell’.
Long-standing Driven to Write readers will undoubtedly be aware that the site once hosted a monthly theme. Amongst them, the DTW Brochures section has lain dormant for quite some time, so in an attempt to Continue reading “If the Hue Fits”
Concluding our examination of the 1961 Lincoln Continental’s domestic design influence.
The first major change for the Continental: to silence criticism of its comparatively somewhat stingy rear legroom once and for all, the wheelbase was increased by three inches (from 123 to 126 inches).
The overall appearance of the Continental was unchanged however. Other alterations were a slightly altered roofline/DLO and the replacement of the previously curved side glass with flat glazing. This was a cost-cutting decision which was not universally liked by the press as it was seen as a step backward. The buying public obviously could live with it because sales increased by 20% over the previous year. Continue reading “Continental Congress (Part two)”
Today, we’re pleased to introduce DTW reader, Bruno Vijverman, who poses a question which has been bothering him of late.
Bill Mitchell considered the 1965 GM cars to be his best work. And he may very well have been correct: The already beautiful Buick Riviera’s styling was cleaned up with the hidden headlights it was always supposed to have, the Chevrolet Corvair was restyled in a faintly Italianate fashion, while the regular Chevrolets had a more dynamic and flowing look if compared to the somewhat boxy 1964 models.
The same could be said of the other full-size offerings from Oldsmobile, Buick and especially Pontiac. The GM flagship Cadillac was of course also fully restyled for 1965, and is generally regarded as a handsome, and in view of the era and fashion, relatively uncluttered and cleanly styled car.
I also like the 1965 Cadillac. Apart from one thing: the weird trajectory of the shutline between the front and the rear door on the four-door models. Since this caught my eye I cannot Continue reading “Unsightly Shutline Syndrome”
Cadillac is in the midst of yet another revival. For real, this time. Honestly.
Cadillac may never have been a noteworthy brand to Europeans on the basis of sales figures on the old continent. But that hasn’t prevented the erstwhile Standard Of The World from gaining fame (and some notoriety) on this side of the Atlantic, on the simple basis that Cadillac is one of the most storied, evocative brands of all time, anywhere. Continue reading “Caddy Lack”
Alert regular visitors to the corner shop we call DTW will certainly recall our recent discussions of American cars sold in Europe.
By way of a follow-up article for what will undoubtedly be a fine spring morning I have been delving into the recent past (2006). This is to look at a few other American vehicles that made it to this side of the Atlantic. That’s just what you want to read as you tuck into your cornflakes and toast. Before some of you jump up shouting “You must Continue reading “I Found A Song For The One Who Visited My Planet”
Somewhat lost amid Cadillac’s varied (and ongoing) revival efforts, this superb concept car proved that there’s still mileage in some traditional concepts and values.
There’s no better symbol for the American car industry’s post-oil crisis’ struggles to change and evolve than Cadillac.
For the past four decades at least, the former Standard Of The World has found it difficult to come to terms with changing demographics, markets and tastes. For too long, an increasingly outdated concept of luxury was upheld, before numerous attempts at bringing Cadillac up to date have largely failed for one reason or another. Only the ongoing success of the gargantuan Escalade SUV has prevented the marque from falling into utter oblivion. Continue reading “Denied: Cadillac Elmiraj (2013)”
The standard of the world. That’s what they called Cadillac. Details like this ashtray console in the rear passenger door would be the kind of thing supporting the idea of Cadillac’s general excellence…
2019 might seem so very far away now. Who knows what the world will be like then. One thing we do know now is that Ford won’t be present at the 2019 Geneva motor show.
“Ford said the decision was made because the show’s timing didn’t fit its launch schedule and therefore wouldn’t represent good value,” wrote Automotive News Europe. Not launching enough cars, then Ford, eh? Furthermore, we need double quote marks for this next bit: “‘It costs a sizeable amount of money,’ a Ford of Europe spokesman said. ‘If you’re not going make a return on the investment in terms of media attention or people on the stand, why do it?’”.
Sizeable is relative. It costs lots of money in relation to my annual salary, yes, but a few million euros for some wooden stands and pretty ladies in Lycra is a rounding error in Ford’s turn-over, no?
As Cadillac’s Johan de Nysschen prepares to stun the World with a flagship model, we look back thirty years to a previous attempt at shock and awe.
Throughout Cadillac’s rich and honourable a history of so-called dream cars, what distinguished the concepts of the marque’s heyday was that they accurately signposted the direction styling would take, whereas latterly, they appear to exist only in order to Continue reading “Fantastic Voyage”
GM’s plans for Cadillac sound ambitious, but the gulf in product and perception terms facing the US luxury car brand appear to reflect that of another, more familiar luxury marque.
When General Motors sold their European outpost to Groupe PSA last year, many believed the US car giant had upped sticks and left the Old World for good. But this week there was some fairly solid grounds for reviewing that assessment.
Speaking at the NADA-JD Power Automotive Forum at the eve of the New York auto show, Cadillac President, Johan de Nysschen announced to delegates, “Ladies and gentlemen, I can assure you that things are about to Continue reading “Building On Daring”
… it’s full from the middle up. We’re talking of the 1986 Cadillac Sedan de Ville, naturally.
That’s what the photos show. However, more newsworthy is the announcement** that Joel P. is leaving his position as Ford’s European design chief to make way for Amko Leenarts, an RCA alumnus. Previously he oversaw Ford/Lincoln interiors at Dearborn. Joel P. goes back to Dearborn after a few short years to a newly created (read: not very powerful) position. That’s probably because he a) Continue reading “The bottom half of the glass is empty”
The most interesting part of this car is on the inside
But my phone ran out of power. Drat.
I paid close attention to the dashboard and trim and didn’t find very much to criticise. Specifically, I looked at the dashboard which is a terrific slab of shiny wood and convincing plastic with an immense dual ashtray (hanging open – unphotographed). The two things which let it down were the coarse steering column cover which had rather crude detailing and the ashtray liners which were zinc-coated stamped items that were far smaller than you’d expect given the 15 cm width of the drawer they sat in. Continue reading “Long”
If only there had been more time to study this one: a 1976-1979 Cadillac Seville.
With some impatient passengers in the car, I promised this was the last time I’d stop and photograph something interesting that day. Patience was wearing thin. By the time I got back after two minutes and five snaps a brawl had already broken out. I sensed a small battle by photo four.
Robertas Parazitas looks back on a memorable Geneva Salon, and can’t quite decide whether to praise the Cadillac Escala, or rant against the sustained assault on the English language.
The concept is not new, having had its premiere at Pebble Beach in August 2016. It is intriguing on several levels. The design language is a departure from the distinct vocabulary of present Cadillac offerings. Like the Pininfarina H600, the Escala could fit into a number of manufacturers’ ranges: Jaguar, Lexus, DS.
In the third of a short series, I will remind readers of what was on sale in 1984, courtesy of the much missed “World Car Guide”.
In this little delve into the World Car Guide I’ll take two attempts to dress mutton up as something finer. The Chrysler Executive and Cadillac Cimarron saw two companies desperately or cynically trying to pass off low-end platforms as much finer vehicles. The Cimarron is famously awful and there might still be a retired executive alive who looks into the mirror every day and sees the face of the man who signed off Cadillac’s least good car. Continue reading “World Cars 1984 (3): Chrysler Executive and Cadillac Cimarron”
This could be about the Cadillac De Ville convertible, which is enough of a car to write a few hundred words about. What rose to the top of the froth was that I don’t really know what year this car is from.
That’s the badge on the car. I didn’t see others. Presumably one of our very knowledgeable US visitors knows the serial number and which dealer it was sold from. The part I’d like to deal with is the way GM/Cadillac managed to change the appearance of their cars with such incredible rapidity. These days a car might get a new set of bumpers every three years and even then the difference is often slight due to the need to retain common feature lines and shapes. In the good old days of square, modular styling the car could be chopped up quite markedly and large parts changed without the carried over bits looking wrong. Continue reading “Theme: Bodies – The Cadillac Confusion”
Cadillac’s latter-day Art and Science design theme saw many fine concepts, but this perhaps was its finest.
For a company that has experienced as many false dawns as Alfa Romeo and as many brilliant unrealised concepts as Renault, the fact that latter-day success continues to elude Cadillac remains one of automotive’s more absorbing melodramas. Recently, exterior design director, Bob Boniface told an Automotive News reporter; “There’s still this misperception in the public’s eye that Cadillacs are these big, heavy cars that your grandparents used to drive. We haven’t built those cars in generations. But you almost have to overachieve in the messaging.” One can see his rationale. Continue reading “Sixteen Shells From a Thirty-Ought Six”
Detroit’s SL fighter wasn’t a winner, but was that the point of the exercise?
The Cadillac Allanté was not a brilliant commercial success. In fact its best year was its last, with just over 4,500 cars sold. It’s unlikely the Allanté was a profitable car, even at the (really quite optimistic) prices Cadillac were charging. Its convoluted production process most likely saw to that, even if the warranty claims already hadn’t. Nevertheless, the Cadillac two-seater was perhaps a more significant car than appearances might first suggest. Continue reading “Mid-Atlantic Caddy”
Last week I mentioned a bit of news from Cadillac and promised I would return to that when the car had been revealed. That happened. Here is my response.
As you might recall the teaser photo drew our attention to the spangly OLED technology which is going to grace Cadillacs in future. I expected the follow-up news to deal with a new exterior form-language for Cadillac. Much of the commentary dealt with that, with less on the interior. Previous Cadillac show cars at Pebble Beach included the well-received Ciel of 2011 and the Elmiraj coupe from 2013 and people expected something more production-ready. They discussed that too. Continue reading “2016 Cadillac Escala Concept Car Interior”
By the time this is published you may very well know what the concept design in question looks like. I think it’s an interior concept but may involve a new exterior form language. I didn’t want to nudge any of our other articles to one side for a teaser so the first available place to discuss it is here, after your breakfast. Continue reading “Is Art and Science on the Way Out?”
When confronted by a question of taste, I always ask myself, what would Bryan Ferry do?
[First published Oct 10, 2014]
My extensive research has thrown up a nice example of a sub-set of a subset, designer accessories for designer editions of mass produced cars. It’s Gucci fitted luggage for the 1979 Cadillac Seville. Would Bryan Ferry go for this or not? The Big Two and a Half in the US have been more prone to tie-ins and designer editions of their cars than we have here in the social-democratic paradise of Western Europe. Cartier have been associated with Lincoln; Bill Blass added his magical touch to the understated elegance of the 1979 Lincoln Continental Mk V; there was the 1984 Fila-edition Ford Thunderbird; AMC asked Oleg Cassini – yes, that Oleg Cassini – to trim the 1974 Matador, for example. Just recently I have become aware of the Gucci fitted luggage that came with the Gucci-edition Cadillac Seville, truly a part of this very fine tradition. Continue reading “DTW Summer Reissue: Matching Designer Luggage”
By now we ought to be seeing the replacement for the Cadillac Cien but there was nothing to replace.
The Cien broke cover in 2002 as a showcar penned by Simon Cox. It’s fourteen years later and Cadillac are still trying to find their feet. The Cien concept car might have been a help in getting some credibility to stick to Cadillac’s tarnished brand. Looking at the photos of the car’s exterior, there’s not much about the car that strikes ones as unfeasible. Perhaps it doesn’t conform to the strict details of pedestrian safety. The finish has the hallmarks of something one could manufacture. Lamps are normally a giveaway Continue reading “Looking Back to the Future”
We all know the “Alfa is back” narrative. Cadillac has a similar line in deja vu.
Automotive News ran a story which had such an eerie air of familiarity that I thought it was a summer reprint. As well as the Camaro and Corvette, the CT6 and XT5 will be made available in Europe, here and there. It’s yet another “Cadillac returns” story that doesn’t add up. Continue reading “Not Again?”
According to a new report, Cadillac is America’s least wanted brand. No car spends longer on the showroom floor.
This image accompanied the story. As you know I really dislike adverts that show cars parked on sterile pavements outside modernist houses. The vast expanse of dark grey hardcore caught my attention here. Can you imagine how hateful it is when all that crushed rock throws out its stored heat on a hot evening? And how large is that runway of stone anyway: it seems to be at least half the length of the house and twice as wide, with the actual countryside well off in the far distance. Continue reading “Another Reason Not To Buy This Car”
It’s a real pleasure to be able to present this car’s ashtray. It’s not that the ashtray is all that good it is more because…
…it’s a chance to see Cadillac’s attempt to get away from land-yachts and move in the direction of a more roadable car before it got out of hand and they forgot their values. The ashtray itself is just about alright. If you are driving then the gear-selector will be pulled rearwards and out of the way of the ashtray. If you are sitting in the car waiting and kippering yourself with cigar smoke then the relationship of the T-selector and tray is less satisfactory. As in the Citroen XM for RHD cars, you need to Continue reading “Ashtrays: 1991 Cadillac Seville STS”
Two long running sagas stand out in the automotive world, perennials which still pop up year after year since goodness knows when.
One is that of Alfa Romeo’s struggle to get back on the form it showed in 1965. The other is that of Cadillac’s endless quest for credibility in Europe (and then latterly in the US).
The 2000 Cadillac Seville STS is one of the episodes in Cadillac’s incredibly drawn-out attempts to get away from the form it showed from the 1950s until the mid-1990s, purveyors of ludicrously oversprung land yachts. So, while Alfa Romeo would love some of its 1960s mojo back, Cadillac wants us to Continue reading “Looking Back: 2000 Cadillac Seville STS”
….says Car and Driver. Not naming. I had to keep the name of the car in front of my face so as to remember it. But they have finally made a car with real dynamic credentials. But does it have to look like a Chevrolet Cruze with aftermarket accessories?
I recommend you read C&D’s review of the car to get the full insight on the engineering efforts Cadillac have made to produce this car. I am impressed by C&D’s own dedication to reporting the work and showing images to explain it. It’s a fine bit of automotive journalism. Try this: Continue reading “ATS-V: Cadillac’s Finally Cracked It, Partly.”
Yesterday I took Lincoln to task for their model name system. I argued that since all their models bar one had an MK prefix, that part served no purpose. Lincoln are not alone though.
Automotive News report that Citroen is thinking of revising their own model nomenclature. Currently Citroen use a C prefix and this too is redundant. Unlike Lincoln’s fairly lame scheme, at least the MK might remind one of the glory days of Lincoln’s Mark-series, the Continentals. The C-system doesn’t even do that as it simply Continue reading “A Little More On Naming Systems”
Automotive News has reported that the 2016 Cadillac CT6 will be equipped with a twin turbo V-6 (below). We wonder if this device will also power Opel’s possible future range topper, the revived Senator.
This is what Automotive News said: “[a] spirit of innovation will extend to the sedan’s powertrain, with General Motors announcing that an all-new 3.0-liter twin-turbo V-6 will be available under the CT6’s hood. The direct-injected V-6 is estimated to generate 400 hp and 400 pounds-feet of torque. At 133 hp per liter, Cadillac claims, the new engine is one of the most power-dense engines of its type. Continue reading “Here’s the Engine for the Next Opel Senator”
Car and Driver carried an interview withUwe Ellinghaus, Cadillac’s marketing boss. He said a few surprising things.
As an industrial designer by training, I noted that Ellinghaus is tired of what are called “personas”. These are stereotypical identities that embody the essential character of a vehicle’s target customer. For a Ford Fiesta the persona was probably a female, aged 25-35 with an urban lifestyle and perhaps one or two children. The designers were told to imagine this person when creating the car’s look and feel. All car companies use these strategies.
Here’s a rare sight in Denmark, the full-fat Cadillac CTS with its 3.6 litre powerplant.
I noticed a 2 cm or 3 cm square badge located behind the front wheel arch, forward of the leading edge of the front door. It says GM. Who needs to know who doesn’t know already? Continue reading “Cadillac CTS 3.6 (by GM)”
Short trips: we revisit Archie Vicar on Cadillac’s new for ’77 Fleetwood Brougham which was briefly offered in Europe.
From “Driving Weekly Magazine” Nov 1977. Photos by Gary Purvis. Owing to a copyright dispute stock images have been used.
Drivers interested in something a little different might like to think about Cadillac’s new Fleetwood Brougham. Thanks to the fuel crisis (merely four years ago) Cadillac have taken the cleaver to their leviathans. They have shrunk their enormous aircraft carrier down to the size of a mere naval destroyer. The car is now 750 lbs lighter which is nearly half the weight of Volkswagen’s horrid little Golf. Smaller doesn’t mean more frugal though. The fuel consumption is still prodigious, thanks to the 7 litre V8 engine: 12 mpg is easily achieved. Cadillac say this smaller Fleetwood is “more European” in its appearance Continue reading “1977 Cadillac Fleetwood: Review”